Mass media

• term created in the 1920s in connection to radio networks, newspapers and magazines

• designed to reach a large audience • some forms of mass media - books and

manuscripts (rukopisy)– known for centuries

• includes also Internet media - individuals can spread information

Mass media include

• radio• television• magazines • newspapers• World Wide Web

1/ Entertainment2/ Public service

announcements (oznámenia)

Purpose

Press

• the oldest way of distributing information

• Issued daily, weekly, monthly, etc. • The Daily newspapers create two

large groups:1/ broadsheets (quality press) 2/ tabloids (popular press)

Tabloids

• a smaller newspaper format • tends to exaggerate (zveličovať)

sensational crime stories, gossip columns, deeply describes personal lives of celebrities and sports stars,

• so-called "junk food news"

the Broadsheets/

Quality press)

• large size• a category of

newspapers in national circulation in the United Kingdom distinguished by their seriousness

Question time1/ How often do you read a newspaper? 2/ What is your favourite newspaper? 3/ Do people usually read quality pressor

tabloids? 4/ Is there a lot of advertisement in

newspapers? 5/ Do you know any internationally famous

newspapers?

Magazines1/ Do you like reading magazines? 2/ What is your favourite magazine? 3/ What kind of magazines is especially

popular with women? With men? With girls? With boys?

4/ What do you think about women's magazines?

Radio• beginning of 19th century

1/ Do you often listen to the radio? When? 2/ What's your favourite radio station? 3/ Do you prefer regional channels or

national ones? 4/ What type of stations are popular in your

country? 5/ What type of programmes can you hear

on the radio? 5/ Do you think radio will still be used in the

future? Why do you think so?

Television1/ How much TV do you watch? 2/ What's you favourite TV programme? Why

is it your favourite? 3/ What type of TV programmes do you

hate? Why? 4/ What other popular types of TV

programmes do you know? 5/ Do you think that TV is good for people?

Why or why not? 6/ What are the positives and negatives of

TV?

7/ How do you feel about TV commercials, especially when they are shown in the middle of a film?

8/ What is your favourite TV commercial? What TV commercial do you hate?

9/ What is a 'couch potato'? 10/ How do you get to know what

programmes are on? Where can you find out?

Internet1/ What is internet? 2/ How popular is it these days? Who uses it? 3/ What are the positives and negatives of

the Internet? 4/ Do you think that the Internet will replace

other kinds of mass media completely? Why?

5/ When you are using the internet, is your privacy well protected?

6/ Is there a lot of unpleasant advertisement on the Internet?

Activity: convincing (presviedčanie) the media

editor

1. Choose a type of an advertisment2. Decide which mass media you want to use, and

how3. Decide what key point from your research you

want to use as the main message for your media activity

4. Decide how to sell that idea to the editor/producer

5. Prepare a 5-minute presentation that will convince the editor to work with you on this