MASS MEDIA

What is Mass Media ?

All media technologies used for mass communications

Organisations which control these technologies

Types of Mass Media

PrintRecordingsCinemaRadioTelevisionInternetMobile phones

Power of Mass MediaKey role in political power

Shaping public perceptions on important issues

Shaping modern culture (belief, values, traditions)

Print Media

Paper and ink

Late 15th century

Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues

Recordings

Use of storage media

Late 19th century

Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs

Cinema

Film: Story conveyed with moving images

Since around 1900

Cameras, animation, visual effects

Types of filmsComedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery

Radio

One-way transmission over radio waves intended to reach a wide audience

Since around 1910

College, Commercial, Community, International broadcasting, Music, Pirate, Public

Television

Telecommunication medium for transmitting and receiving moving images (usually with sound)

Since about 1950

News, Movies, Situation comedy, Sports events, Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious

Internet

World Wide Web (since about 1990)

Websites (news, blogs, social networking, wiki)Forums/message board

Internet telephony (e.g. VoIP)Email, Instant messaging and chat

Streaming audio (podcasts, Internet radio)Streaming video (webcasts, podcasts, YouTube videos)

Mobile Phones

Make mobile telephone calls across a wide geographic area

Since about 2000 (3G - mass media)

The first personal mass mediaPermanently carriedAlways onBuilt-in payment mechanismThe most accurate audience measurement

Mass Media

(G)(A)

(B)

(C)

(D)(E)

(F)

Newspapers, magazines, ___(1)___, circulars, journals, catalogues, ___(2)___, ___(3)___, posters, brochures, and catalogues.

Gramophone records, magnetic tapes, cassettes, cartridges,___(4)___,___(5)___

Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, ___(6)___, Romance, Science Fiction, ___(7)___, Family, Mystery

College, ___(8)___, Community, International broadcasting, Music, Pirate, Public

___(9)___, Movies, Situation comedy, Sports events,Audience participation, Talk/conversation, Music, ___(10)___, Devotional/religious

WWW

Websites(news, ___(11)___, ___(12)___, wiki)

Forums/message board

Internet telephony (e.g. VoIP)

Email,___(13)___and chat

Streaming audio Streaming video

• The first personal mass media• Permanently carried• Always ___(14)___• Built-in payment mechanism• The most accurate __(15)__

Mass Media

Mobile Phone

Print

Recording

Cinema

RadioTelevision

Internet

Newspapers, magazines, classifieds, circulars, journals, yellow pages, billboards, posters, brochures, and catalogues

Gramophone records, magnetic tapes, cassettes, cartridges, CDs, DVDs

Comedy, Drama, Horror, Action, Children's, Suspense/Thriller, Fantasy, Crime, Romance, Science Fiction, Documentary, Family, Mystery

College, Commercial, Community, International broadcasting, Music, Pirate, Public

News, Movies, Situation comedy, Sports events,Audience participation, Talk/conversation, Music, Reality-based show, Devotional/religious

WWW

Websites(news, blogs, social networking, wiki)

Forums/message board

Internet telephony (e.g. VoIP)

Email, Instant messaging and chat

Streaming audio Streaming video

•The first personal mass media•Permanently carried•Always on•Built-in payment mechanism•The most accurate audience measurement

Sourceshttp://en.wikipedia.org/wiki/Seven_mass_media

http://www.fitnessgurusam.com/2010/09/23/your-grocery-list-may-be-sabotaging-you/

http://prpr.net/pr-services/print-media/#contact

http://www.vervehouse.co.uk/costs.html

http://caxton-books.co.uk/wp-content/uploads/2011/03/cinema_logo1.png

http://www.dgreetings.com/gifts-to-india/gifts/TV-2158.html

http://www.mysticalphotos.co.uk/