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social media massimo burgio global search interactive / sempo reykjavik internet marketing conference march 12, 2010 what ?
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social media
massimo burgio global search interactive / sempo reykjavik internet marketing conference march 12, 2010
what ?
Massimo is the founder … One of the early adopters of social media … Massimo will look at how sites like Facebook and Twitter can be used to sell online.
I don’t think so…
one step beyond: what you expect
one step beyond: what is social media
social media online practices and technologies that users adopt to share content, feelings, opinions, experiences, and the same media.
“wikipedia”
one step beyond: what is social media
social media ”social media isn't just about big networks like facebook and myspace, it's about brands having conversations."
“lloyd salmons, IAB social media council”
one step beyond: new mktg intelligence
step 1: listen
one step beyond: social marketing tools
step 2: engage
anybody knows this guy?
anybody knows this guy?
4Ps of Marketing
PRODUCT PLACE PRICE PROMOTION
new 4Ps for social media marketing
4Ps don’t del marketing sociale
facebook marketing: for dummies
facebook marketing: for marketers
social media marketing: facebook what?
Branding Marketing+Promotions Brand Reputation Management Lead Generation Direct Sales Customer Retention Customer Support Business Intelligence Product Innovation Public Relations …
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media strategies: by goals
social media marketing: time+resources
always ask your users first
where? i.e. which are your favorite social networks? do you read blogs? do you go online from home, work or mobile?
what? i.e. do you use RSS? which web services do you expect? which FB app do you need? are you interested in iPhone apps?
how? i.e. give us feedback on our site / product / service, how can we improve our call center?
always ask your users first
customers and prospects your target market
employees and advisory boards your business “family”
business partners and suppliers your business “ecosystem”
competitors you don’t have to ask =)
(remember) it’s all about the users, and about the brand
how other brands do it: skettles.com
how other brands do it: skettles.com
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
how other brands do it: iceland ! you
find your own social
the best solution for your business?
way
takk!
(I ! Iceland)
(thanks!)
massimo burgio global search interactive / sempo
globalsearchinteractive.net [email protected]
facebook.com/massimoburgio twitter.com/massimoburgio linkedin.com/in/massimoburgio slideshare.net/massimoburgio
