+ All Categories
Home > Design > MassiveMusic Brand Identity Guidelines

MassiveMusic Brand Identity Guidelines

Date post: 07-Apr-2017
Category:
Upload: the-stone-twins
View: 2,516 times
Download: 0 times
Share this document with a friend
44
MASSIVEMUSIC BRAND IDENTITY GUIDELINES Version 2.0
Transcript
Page 1: MassiveMusic Brand Identity Guidelines

MASSIVEMUSICBRAND IDENTITYGUIDELINES

Version 2.0

Page 2: MassiveMusic Brand Identity Guidelines

1 Introduction

Our brand identity is the face and personality we present to the global community. It’s as important as the music we make and the services we provide. Our identity is the total effect of our logo(s), products, brand names, trademarks, website, social media, presentations and parties/events: everything that represents us.

Because the MassiveMusic (MM) brand cannot be compromised, we’ve created this guide to provide all the pertinent specifications you need to maintain its integrity.

The guidelines in this document are not meant to inhibit, but to improve the creative process. In fact, when used correctly, they help to energize and invigorate the brand. By following these guidelines, the materials you create will represent MassiveMusic cohesively to the world.

We have tried to provide guidelines that are easy to follow. Whenever questions arise, please ask Steve Johnsen at MM Amsterdam for more information or contact The Stone Twins,the agency behind the MM Brand (they’ll try to answer asquick as possible – but, you know what they’re like).

Thank you in advance for your help in following these simple rules.

MassiveMusic.

Note: We employ the initialism MM to representMassiveMusic’ throughout this document –as we’re too lazy to type MassiveMusic all the time.‘

Page 3: MassiveMusic Brand Identity Guidelines

2

MASSIVEMUSIC BELIEVES INTHE SOCIAL VALUE OF MUSIC –AND HOW THIS TRANSFORMSTHE WAY PEOPLE CONNECT AND INTERACT WITH BRANDS.

Brand Positioning Statement

Page 4: MassiveMusic Brand Identity Guidelines

3

MUSIC IS THROBBING IN OUR VEINS,AND RINGING IN OUR EARS.

MUSIC IS HOW WE COMMUNICATE,AND BRING PEOPLE TOGETHER.

MUSIC CONNECTS TO MEMORIES,AND TAKES US SOMEWHERE ELSE.

MUSIC CAUSES US TO WIGGLE,JUMP, AND SHOUT YEEHAW!

MUSIC IS WHO WE ARE,AND HOW WE LIVE OUR LIVES.

IN FACT, MUSIC IS OUR LIFE,AND WHAT WE DO.

WE ARE MUSIC.MASSIVEMUSIC.

MM Manifesto This Manifesto is a declaration of the intentions, spirit and viewsof the best-looking music agency in the world. Everyone atMM is obligated to recite (or even sing) this text on a daily basis.

Page 5: MassiveMusic Brand Identity Guidelines

4 Contents

BRAND IDENTITY ELEMENTSMM LOGOMM LOGO WITH WORDMARKCLEAR SPACEMINIMUM SIZEMM TYPOGRAPHYMM COLOUR PALETTEMM TONE OF VOICE

APPLICATIONSVARIOUS APPLICATIONSWEBSITEDIGITAL NEWSLETTERPOWERPOINT/KEYNOTEE-MAIL SIGNATURESOCIAL MEDIASHOWREEL/CASE-STUDY FILMSTATIONERYSPONSORED APPLICATIONSINSPIRATIONDYNAMIC LOGO

CONTACT

05

06

08

09

10

12

14

16

20

22

24

26

27

28

29

32

33

38

42

Page 6: MassiveMusic Brand Identity Guidelines

5 The MassiveMusic logo, affectionately known as the MM Squiggle,is the cornerstone of our visual or brand identity. The form consistsof two conjoined M’s to suggest sound waves.

The MM logo is our signature and should never be re-drawn or modified under any circumstances. Please always use master artwork when reproducing the MM logo. Otherwise, we will force you into a dark room with Miley Cyrus hits played on a continuous loop at an excruciating volume.

MM Logo

Page 7: MassiveMusic Brand Identity Guidelines

MassiveMusic

MassiveMusicLondon

MassiveMusicPress Room

MassiveMusicBroadcast Design

MassiveMusicResearch

SonicBranding Events MassiveMannschaft

MassiveMusicAmsterdam

MassiveMusicNew York

MassiveMusic Amsterdam

Combination/Lock-Up

Logo/Squiggle

Wordmark/Name(Akzidenz-Grotesk Bold)

6 MM Logo with Wordmark:Stacked Version (Variations)

These versions of the MM logo (consisting of the MM Squiggleand a simple wordmark) may be employed when an audienceis unfamiliar with the MM Brand, or can’t understand semiotics.

The precise position and proportion of all the elements arefixed and must always be reproduced in the set relationshipshown here. Please always ensure you are using the correct artwork for your application.

Page 8: MassiveMusic Brand Identity Guidelines

MassiveMusic Combination/Lock-Up

Logo/Squiggle Wordmark/Name (Akzidenz-Grotesk Bold)

*Nickname = MM Squiggle

MassiveMusic Press Room

MassiveMusic Broadcast Design

MassiveMusic Research

Sonic Branding

MassiveVoices

Etc…

7 This version of the MM logo consists of the MM Squiggle,and a wordmark that is aligned with the X-height. This alternate version may be employed at your discretion, but is particularly suited for horizontal formats (such as the side of a drumstickor a bullet train).

MM Logo with Wordmark:Horizontal Version (Variations)

Page 9: MassiveMusic Brand Identity Guidelines

MassiveMusic Amsterdam

Combination/Lock-Up

XX X

X

X

MassiveMusic XX X

X

X

XX X

X

X

8 MM Logo: Clear Space

To ensure the integrity and visibility of the MM brand, the MMlogo must always be kept clear of competing text, images and graphics. Think of it like the stage position of band members:from Jagger to Jay-Z, the frontman consistently demands a minimum clear space during a performance.

All versions of the MM logo must be surrounded on all sidesby a space equal in size to the X-height of the Squiggle.

Page 10: MassiveMusic Brand Identity Guidelines

MM Logo + Wordmark:Stacked Version15mm (actual size)

10mm (Horizontal Version)

15mm (Stacked Version)

MM Logo + Wordmark:Horizontal Version10mm (actual size)

MM Logo10mm (actual size)

9 MM Logo: Minimum Size

To further ensure legibility and visibility, the MM Squiggle should never be reproduced at a size of less than 10mm in width.

For the Horizontal version of the MM logo, the minimum size ofthe Squiggle must not be smaller than 15mm in width.

Page 11: MassiveMusic Brand Identity Guidelines

10 Typography (or the arrangement of type) plays an important rolein communicating an overall image and quality. Careful use of typography reinforces our personality, and ensures clarity andharmony in all MassiveMusic communications.

ITC Lubalin Graph ‘Extra Light’ is our primary typeface. It shouldalways be set in capital letters and employed as the headline font.The ‘Book’ version can sometimes be used for support.

MM Typography:Primary Typeface ‘ITC Lubalin Graph’

Lubalin Graph is a slab serif typeface, where the serifs are unbracketed and similar in weight to the strokes of the letters.The typeface was designed by Herb Lubalin and Edward Benguiat, whilst they were listening to ‘The Way We Were’ by Barbra Streisand, in 1974.

A usage licence can be purchased at www.linotype.com

ABCDEFGHIJKLMM NOPQRSTUVWXYZABCDEFGHIJKLMM NOPQRSTUVWXYZ

ITC Lubalin Graph BT ‘Extra Light’

ITC Lubalin Graph BT ‘Book’

Page 12: MassiveMusic Brand Identity Guidelines

11

abcdefghijklmmnopqrstuvwxyzABCDEFGHIJKLMMNOPQRSTUVWXYZ

abcdefghijklmmnopqrstuvwxyzABCDEFGHIJKLMMNOPQRSTUVWXYZ

Just like band members, typefaces have different personalities and perform specific roles. Akzidenz-Grotesk (‘Bold’ and ‘Regular’) is our supporting typeface and used for body copy. As a sans-serif, it is neutral, workmanlike and does not demand too much attention (just like a good bass player).

The consistent use of the two MM typefaces allows our friends/clients to readily recognise communication from MassiveMusic.

MM Typography:Secondary Typeface ‘Akzidenz-Grotesk’

A usage licence can be purchased at www.bertholdtypes.com

Berthold Akzidenz Grotesk Pro ‘Bold’

Berthold Akzidenz Grotesk Pro ‘Regular’

Page 13: MassiveMusic Brand Identity Guidelines

CMYK: 0/0/0/100

12 Colours, like typefaces, lead to easy recognition when used consistently. The MM colour palette was carefully chosen to give a cohesive brand identity.

MM’s primary colour palette is comprised of two colours: MM Orange and MM Black. The MM logo should be reproduced in the most vibrant orange possible. Colour occurs in many forms, e.g. as printing ink on paper, as foil for a DJ bag and pixels on a screen. This document outlines colour specifications for all media, except tattoo inks/pigments.

MM Colour Palette:Primary

RGB: 255/55/0 CMYK: 0/75/100/0Pantone: Orange 021 C

RGB: 0/0/0 CMYK: 0/0/0/100Pantone: Black

In some situations, it may not be possible to reproducethe MM logo in orange - if so: please reproduce the logoin 100% black, and never a tint. Thanks.

Page 14: MassiveMusic Brand Identity Guidelines

13 As mentioned previously, colour is one of the most powerful visual components of a company’s brand. Colour inspires emotion and provides clear and immediate recognition. The below palette shows the complimentary colours for the MM brand identity.

These colours are generally associated with energy, excitement, and the skin tones of Oompa Loompas.

MM Colour Palette:Secondary

RGB: 255/100/0 CMYK: 0/60/100/0

RGB: 255/80/55CMYK: 0/70/80/0

RGB: 255/25/55CMYK: 0/90/80/0

RGB: 220/20/60CMYK: 100/0/0/0

RGB: 255/0/0CMYK: 0/90/90/0

RGB: 255/150/20CMYK: 0/40/90/0

RGB: 210/105/30CMYK: 0/50/86/18

Note: White is an important colour in the brand identity (e.g. stationery items) that is used to create contrast and an open feeling. Alternatively, a dominant use of black (e.g. website)is used to create an atmosphere of sophistication and innovation.

Page 15: MassiveMusic Brand Identity Guidelines

14 MassiveMusic’s communications get straight to the point withan attitude of confidence and intelligence, sprinkled with a littlebit of irreverence. MassiveMusic communicates in a voice that’s more conversation than corporation.

Tone of Voice

THE MM TONE OF VOICE CAN BE DESCRIBED AS

SERIOUS FUN

Page 16: MassiveMusic Brand Identity Guidelines

SO, HOW DO ALL THESE BRAND ELEMENTS WORK TOGETHER?

Applications

SO, HOW DO ALL THESE ELEMENTSCOME TOGETHER?

Page 17: MassiveMusic Brand Identity Guidelines

???Inspiration16 Various Applications

Page 18: MassiveMusic Brand Identity Guidelines

???Inspiration17 Cannes Party

Page 19: MassiveMusic Brand Identity Guidelines

18 Car with bullet holes

Page 20: MassiveMusic Brand Identity Guidelines

19 Amsterdam Office

Page 21: MassiveMusic Brand Identity Guidelines

20 Website The design of the MM website adheres to durable and functional modernist principles (a ‘less is more’ philosophy). Just likegreat rhythm sections, the design provides a foundation to allowthe award-winning showreel to revel in its glory.

Page 22: MassiveMusic Brand Identity Guidelines

21

International greetingsto convey the multinational nature of MassiveMusic

Website(Copywriting + Creative)

Creative copywriting plays an important, yet subtle, role in theMM website. Unique features such as ‘Image ON/OFF’ and the dynamic ‘Brand Proposition’ statement amplify the creativity, funand irreverence of the people behind MassiveMusic.

Dynamic Brand Proposition:based on iconic song lyrics.

Unique ‘Image ON/OFF’ feature highlights the music/soundscapes.

Page 23: MassiveMusic Brand Identity Guidelines

22 Digital Newsletter For the email newsletter, the template design follows a strict grid to allow the great projects to shine. Once again, copywriting plays an important role in conveying personality and attitude.

ZDRAVO

CIAO

SALUT

Page 24: MassiveMusic Brand Identity Guidelines

23

Note: even the disclaimer text andsocial-media icons are an opportunityfor wit and irreverence.

CONTACT

LEGAL STUFF

Page 25: MassiveMusic Brand Identity Guidelines

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

DEFINING ABC’S AUDIO IDENTITY

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

MassiveMusic is a music agency with offices in Amsterdam, London, New York, LA and Shanghai. We believe that the power of music within a branded world is ever growing. Music can play a vital role in achieving a more emotional and profound connection between brands and their audiences. We love making this happen. Working with a network of creative-, strategy- and legal/rights experts. By searching, writing and producing music for picture. Working with scouts, acts and a huge pool of exclusive composers and sound designers, all over the world.

ABOUT

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

We at MassiveMusic have been working closely with the partners since 2012 to assist with the audio part of the development of a brand refresh for ABC. We incorporated our own unique approach to sonic branding. With the partner’s visual development process, we have now reached a point where the actual creation of the sonic branding assets and deliverables can be created. This RFP response aims to provide a brief overview of MassiveMusic, its operational structure, experience and credentials, along with a review of our work on the ABC sonic branding so far.

INTRODUCTION

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

MUSIC COMPOSING & PRODUCTION SOUND DESIGN SEARCH & LICENSING SONIC BRANDING MUSIC STRATEGY MUSIC CONSULTANCY LEGAL & MANAGEMENT MUSIC MARKETING MUSIC INTELLIGENCE TALENT A&R VOICE CASTING

CORE SERVICES– – – – – – – – – –

24 Business presentations to potential or existing partners aremost effective when there is consistency in how MM brand assets are used. Please use the available PPT and Keynote templates,and never ever use those cheesy twirl animations!

ITC Lubalin Graph BT ‘Extra Light’ can be used for lead copy.

Powerpoint/Keynote Presentations

Page 26: MassiveMusic Brand Identity Guidelines

THE MASSIVEMUSIC TEAM

SONIC BRANDING SPECIALISTS

PAUL REYNOLDS MANAGING DIRECTOR

First Record ‘Hangin’ Tough’, NKOTBFav Album ‘Homework’, Daft PunkFavourite Noise WhooompSkills Endurance

NICO STEIGERMANAGING DIRECTOR

First Record ‘New Song’, Howard JonesFav Album ‘Violator’, Depeche ModeFavourite Noise BoingSkills Bicycle Repairman

LUC VAN STIPHOUTACCOUNT DIRECTOR

First Record ‘Feel The Rhythm’, Def La Desh Fav Album ‘What’s Going On’, Marvin GayeFavourite Noise Ocean wavesSkills Making the cut

MICHIEL CREMERSHEAD OF SONIC BRANDING

First Record ‘Hangin’ Tough’, NKOTBFav Album ‘Homework’, Daft PunkFavourite Noise WhooompSkills Endurance

LONDON OFFICE

MassiveMusic Amsterdam 5

LOCATIONS & TIMELINE

AMST

ERDAM

Massiv

eMus

ic was

foun

ded i

n 200

0 in A

msterd

am.

NEW YO

RK

LOS A

NGELES

MASS

IVEM

USIC BR

ANDING

Servic

ing in

terna

tiona

l bra

nds i

n the

fi eld

of

sonic

bran

ding,

music

strate

gy, m

usic

activ

ation

,

creati

ve co

ncep

ts, m

usic

rese

arch

and l

egal

advic

e

SHANGHAI

LONDON

2000 2005 2007 2009

MassiveMusic Amsterdam 7

¥€$MassiveMusic Amsterdam 6

3SONIC SCANThe fi rst step was to gather as much information as possible,to make sure we knew where we were going. This sonic scan consisted of:

An historical audit: an in depth evaluation of the audio that was used for the ABC brand in the past and what is used today.A benchmark audit: an analysis of the competitive landscape in the audible domain.Touch point analysis: a list of needed deliverables and possible utilities of the new Colagte’s sound.Brand analysis: an analysis of the initial briefi ng, the brand book, the style guide, the brand values, the target group, the mission statement, the strategic visions, etc.

1

2

3

4

MassiveMusic Amsterdam 8

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

– – – – – – – – – –

HEADING #1

1

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

– – – – – – – – – –

HEADING #1

1

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

– – – – – – – – – –

HEADING #1

1

RFP RESPONSE – SONIC BRANDING PROJECT PROPOSAL – 26.11.14

XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXXXXX XXXXXXXX XXX X XXX XX XXX XXXXXXX XXX XXXXXXX XXX

– – – – – – – – – –

HEADING #1

1

25 Powerpoint/Keynote Presentations

Page 27: MassiveMusic Brand Identity Guidelines

Hey Mike,

Thanks for your e-mail!

Wednesday is perfect for me. Shall we do 15.30? NB: Hans is on holiday and although, Joep is working half-days the next weeks, I’ll ask him if he can join us. But, let’s get things going indeed.

I’ll share the list of required items after this e-mail.

Thanks again - have a great weekend!Steve

Steve Johnsen MassiveMusic Amsterdam

Oostenburgervoorstraat 85, 1018 MP Amsterdam, The NetherlandsT: +31(0) 20 4272 432 M: +31(0)6 2481 5590

Steve JohnsenTo: Mike RotchCc: Joep Beving, Hans BrouwerRe: MassiveMusic Brand Expression

26 Email Signature

MassiveMusic Amsterdam

Page 28: MassiveMusic Brand Identity Guidelines

27 For all social media pages, please use the MM logo as the ‘Profile Photo’. The ‘Cover-Picture/Header’ can use a key image from acurrent campaign. The result is a brand identity that is unified yet not uniform; coherent but not monotonous. A bit like Lady Gaga, actually.

Social Media(Facebook/Twitter/Google+)

Always use theMassiveMusiclogo as the‘Profile Photo’

Celebrate the MM showreel by regularly updating the ‘Cover Photo’ witha key image from a current campaign.

Page 29: MassiveMusic Brand Identity Guidelines

We at MassiveMusic love working with Wieden+Kennedy

Similar to the MM website, employ the filter option ‘turn off image’ to emphasise the soundtrack.

Sometimes subtitles can be used for added effect.

For titles use the font ‘ITC Lubalin Graph’, set in Caps.

The end frame should always feature the MM logo with wordmark (stacked version), positioned in the center of the screen.

MassiveMusic

PGPG CC II8888 8888

PGPG CC II8888 8888 Not suitable for thoseaged 88 and older

Material only suitablefor Creatives and their Clients

Special MM disclaimer text at start

28 For showreels and case-study films, please position theMM logo in the top left of the screen – and colour it whitewith a 40% transparency.

To convey the witty and irreverent MM tone-of-voice, the useof a MM disclaimer as an opening frame is encouraged.Treat the messaging in a minimal and confident manner.Use strong, bold typography that’s not afraid to speak out.

WHAT DO WE DO?WOW

Showreel/Case-Study Films

Page 30: MassiveMusic Brand Identity Guidelines

MassiveMusic

Auke RiemersmaFirst Record ‘Lovesexy’, Prince

Favourite Album ‘Court Of The Crimson King’

Favourite Noise Moog filtersweep

Skills Recording, mixing and remixing

MassiveMusic

Dieuwertje HeuvelingsFirst Record ‘Sorry Mrs. Jackson’, Outkast

Favourite Album ‘Rumours’, Fleetwood Mac

Favourite Noise Harmonica

Skills Soccer on heels

MassiveMusic

Moos LamerusFirst Record ‘Superfly’, Curtis Mayfield

Favourite Album ‘Lions’, The Black Crowes

Favourite Noise Pinch Harmonic

Skills Handstand

Hans Brouwer

MassiveMusic AmsterdamOostenburgervoorstraat 85 1018 MP Amsterdam The Netherlands T: +31 (0)20 4272 432 F: +31 (0)20 4227 989

M: +31 (0)6 123 456 78E: [email protected]

www.massivemusic.com

MassiveMusic

Nico SteigerFirst Record ‘Trio’, Trio

Favourite Album It changes daily...

Favourite Noise Kapow!!

Skills Neutrality

MassiveMusic

Mark AdairFirst Record ‘Bad’, Michael Jackson

Favourite Album ‘A Night At The Opera’, Queen

Favourite Noise ‘Monkeys (Oh oh ahh ahhh)’

Skills Fast, accurate typing

MassiveMusic

Tommy ZeeFirst Record ‘The Chase’, Giorgio Moroder

Favourite Album ‘It Takes a Nation...’, Public Enemy

Favourite Noise Voices inside my head

Skills Making it interesting

MassiveMusic

Tracey-Lee PermallFirst Record ‘Karma Chameleon’, Culture Club

Favourite Album Way too many to mention...

Favourite Noise Waves lapping on sand

Skills Librarian

29 The brand identity of MassiveMusic is often first established with a business card - so please, never underestimatethe importance of making a favourable first impression.

The MM business cards feature illustrations of each member of staff, and a listing of their musical tastes – to conveythe passion for music that is at the heart of MassiveMusic.

Stationery(Business Cards)

Page 31: MassiveMusic Brand Identity Guidelines

Plea

se n

ote,

this

lette

r con

tain

s w

ords

sam

pled

from

the

back

cat

alog

ue o

f The

Rol

ling

Sto

nes,

Elvi

s Pr

esle

y an

d Th

e B

eatle

s.

MassiveMusic Amsterdam Oostenburgervoorstraat 85, 1018 MP Amsterdam, The Netherlands.T +31(0)20 427 2432 F +31(0)20 422 7989 E [email protected] www.massivemusic.comING 0000000 SWIFT ABCDNL21 IBAN NL00ABCD0000000000 KvK Amsterdam 00000000 BTW/VAT NL000000000A00

Super AgencyAtt: Ura Snotball143 Abcdegghij AvenueAB1 2AB LondonUnited Kingdom

Amsterdam, November 12, 2013Quote: AB1234567Ref: AB12-0000 - Alan Smithee ‘Monster’ BO renewal

Dear Ura,Thanks for your request.Hereby our quote for the renewal of the music rights.

Music usage: € X,XXX.XXTerritory: EuropePeriod: 1 monthMedia: TV, Total digital package (client website, internet paid media, UGC sites)Buyout amount: € XXX.XXTrack title: ‘Monster’

Best regards,

Steve JohnsenMassive Music

Plea

se n

ote,

this

lette

r con

tain

s w

ords

sam

pled

from

the

back

cat

alog

ue o

f The

Rol

ling

Sto

nes,

Elvi

s Pr

esle

y an

d Th

e B

eatle

s.

MassiveMusic Amsterdam Oostenburgervoorstraat 85, 1018 MP Amsterdam, The Netherlands.T +31(0)20 427 2432 F +31(0)20 422 7989 E [email protected] www.massivemusic.comING 0000000 SWIFT ABCDNL21 IBAN NL00ABCD0000000000 KvK Amsterdam 00000000 BTW/VAT NL000000000A00

ABC AgencyAtt: Yuri NaterApita Quiasimin Perferum123-ii00 ABCDState Country

Amsterdam, 12 December 2013Quote: AB1234567Ref: AP11•04817 Campaign ‘XXXX Pro’

Dear Yuri,Thanks for having us involved in the X project.Hereby the quote for the production and buy-out:

Costs ResearchMassiveMusic un-used moods (per search): € XXX.XX Music / mood search:

Apita quiasimin perferum aperehentus sus et de perum raecti,consequid eles dolupiet, quisimi, si dendandit dellorpore repudae,perchien tiatur aut offi ctur d eos se. € XXX.XXProductions Costs - per track 45” € X,XXX.XX

1st Adjustment: € XXX.XX Final fee 1 track: € XXX.XX Cutdowns: € XXX.XX p/cutdown Demo: € XXX.XX

Apita quiasimin perferum aperehentus sus et de perum raect onsequideles dolupiet, quisimi, si dendandit dellorpore repudae perchitiaturoffi ctur Id eos serum, ut repre nimusan imporepuda quunt doluptatiosvoluptio quod mint, quunt ant et licimag natiscia qui bea cullor a aut qui dolenda erchili quatur. Obit, volorum qui volut estium aut quia quoto quam eum alitibus que nons eque nia doloraepe.

Productions Costs - per track 45” € XXX.XX1st Adjustment € XXX.XXFinal fee 1 track: € XXX.XXCutdowns: € XXX.XX p/cutdownDemo: € XXX.XX

I hope this information reaches you well.If you have any questions, please let me know.

Best Regards,

Steve JohnsenMassive Music

30 Wherever you are located around the world, please use ourcorporate templates for the letterhead.*

All correspondence is to be set in ‘Akzidenz-Grotesk (Bold& Regular)’, the MM secondary typeface: Size 10/12pt leading,flush left. If this typeface is not available, please use ‘Arial’ –a bastard font freely found on all Mac and PC platforms.

Stationery(Letterhead)

* Imagine, in former times, these items were printed with shiny inks on fancy paper. You could actually touch and smell them.

Page 32: MassiveMusic Brand Identity Guidelines

31 As with the majority of applications, it is not just the bold graphic styling, but the witty, irreverent and engaging copywriting that forms an integral part of the MM brand identity.

In the example shown, simple stickers contain messages for the postman or courier.

Stationery(Address Stickers)

Page 33: MassiveMusic Brand Identity Guidelines

32 The examples below show how the MM logo can be used when MassiveMusic is an endorsed or sponsored partner.

As noted, there are two versions of the MM logo: stacked & horizontal. These can be presented in different ways as illustrated below.

Sponsored Applications (Logo with Wordmark)

MassiveMusic

Message: Arum rat. Rerum re num quodia erum rem ea peribus, ipsam iur, as et es erum harum rae volores sincillab imporrunt acero ea sapis ditius doluptas untis evelenis aborepe rovidunt raest aut audigendi dolo voloremporem as adisci ocabores id molorum nus unt vero quatur, sam doluptiam.

MassiveMusic

MESSAGE

Sponsored by

Event

Production Company Drink Company

Event Company

MassiveMusic

PARTNERS

INTERNATIONALCONFERENCE

Production Company Production CompanyDrink Company

Drink Company

Event Company

ANADVERTISING

AGENCY

MassiveMusic

Page 34: MassiveMusic Brand Identity Guidelines

MASSIVEMUSIC PRESENTS

ADCN BASEMENT PARTYCINNAMAN AND MR WIX

KOORZAAL / CONCERTGEBOUW26.04.2012 / FROM 23.00

YO!WHAT’SUP

MASSIVEMUSICTO THE POINTFRIDAY 19TH JULY 2013MUZIEKGEBOUWTICKETS AT MASSIVEMUSIC.COM

33 Make the messaging stand out by using confident and bold typography. Make the copy memorable and engaging.

Despite some of the rules earlier in this document, don’t be so precious when using the MM logo and typefaces: be original and playful!

Posters

Note: we’ve ‘borrowed’ the image on the left from ourgood friend Parra (who owns all copyright and is probablygoing to sue us now).

Page 35: MassiveMusic Brand Identity Guidelines

MASSIVE PARTY

MASSIVE PARTY10.10.12

MASSIVE MUSIC: NOW PLAYING NEW YORK

MassiveMusic

OUR MUSIC IS 100% BEEF

NOHORSE-

SHIT.

34 Posters

Page 36: MassiveMusic Brand Identity Guidelines

35 Flyers

Page 37: MassiveMusic Brand Identity Guidelines

2

2

2

24

4

65

3

2

43

3

3

3

5

5

4

4

36 Inspiration

Page 38: MassiveMusic Brand Identity Guidelines

37 T-Shirts

Page 39: MassiveMusic Brand Identity Guidelines

38 Despite some of the aforementioned rules, the MM brandis also fluid and dynamic. Sometimes, the MM logo doesn’thave be in orange - and even the graphic form may be altered.To avoid trouble from Hans, please check with Steve aboutsuch playful and expressive design approaches.

Dynamic Logo

Page 40: MassiveMusic Brand Identity Guidelines

39 Dynamic Logo

Page 41: MassiveMusic Brand Identity Guidelines
Page 42: MassiveMusic Brand Identity Guidelines

41 So, what’s happening? Aahh, now, are you going to go ahead and have those MM reports for us this afternoon?

Page 43: MassiveMusic Brand Identity Guidelines

42

Design + Text: The Stone Twins, Amsterdam © 2015

Questions?

If you have any questions about this guide,or just feel lonely, please contact: Steve Johnsen at MassiveMusic Amsterdam.

[email protected]: +31(0) 20 4272 432

MassiveMusic AmsterdamOostenburgervoorstraat 851018 MP AmsterdamThe Netherlands

Page 44: MassiveMusic Brand Identity Guidelines

Recommended