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SWOT ANALYSIS Boston University Public Relations Student Society of America
| Date post: | 01-Nov-2014 |
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SWOT ANALYSIS
Boston University
Public Relations
Student Society of America
BU PRSSA
Strengths:Strong Alumni Network: Because we are in
a major city, many of graduates of our program stay in the area to work
High Membership Enrollment Weaknesses
Many students see the organization as only for PR students
Lack of Diversity in Events: We go most weeks with just a speaker and nothing more
BU PRSSA Opportunities
Diversity in school programs: Being in a school of communications, there are students of other similar fields we can work in conjunction with.
Proximity to other schools with marketing/communications programs: being in a city affords us the ability to work with students from other universities with similar programs.
Threats Inactive members: there are still students who don’t care
how amazing the event is.Budget: The amount of money we need to run a program
students would want to come to may exceed our allotted budget.
Boston Strengths
Major city with many large PR/Communications firms
Networking/Marketing events on a weekly basisMany universities in the area
WeaknessesWe’re not a college town, we’re more a city with
many collegesThe allure of the city’s events and internship
opportunities can sometimes overshadow the benefits and events available on campus
Boston Opportunities
The ability to work in conjunction with these major PR/Communications firms as well as our alumni still in the area.
The ability to work in conjunction with other universities in the Boston area
ThreatsThe chance of a Boston event occurring on the
same day as yoursLack of student interest because you’re in a big
city with better things to do
With this in mind, we created…
AN EVENT AT HILL HOLLIDAY
MassTalent: A Hybrid Event ½ Networking
between three schools
½ Speaking Panel from Top Companies
The event was a huge success. BU’s allotted number of seats (20) sold out in 7hrs (at 2am). By the next afternoon, there was a waiting list of 15 people hoping to attend.
Why the high interest?
We played to our strengths and took advantage of our opportunities.
Strengths and Opportunities:PRSSA
We had the help of a BU alumni who had been involved with PRSSA. Now working at Hill Holliday, he helped provide us with speakers and ensured event success.
We invited all of our members to come, but explained tickets were highly limited and would sell out fast.
Strengths and Opportunities:Boston We held the event at one of Boston’s largest
advertising agencies, Hill Holliday, and invited other firms in the area to have speakers as well.
We added a networking component so students would have the opportunity to meet others and hopefully gain an edge in acquiring an internship in the city.
We held the event between three schools, solidifying the idea of being the ultimate college town: Boston University, Northeastern University, and Emerson College.
We avoided our weaknesses and neutralized our threats.
Weaknesses and Threats: PRSSA
Because the event was held at an advertising agency instead of a PR firm and we had speakers from a number of different companies, we attracted a wide variety of students. Majors included PR, advertising, entrepreneurship and even finance.
Holding an event between three schools made it almost necessary to meet new people. We even created a Twitter list of all those attending.
Weaknesses and Threats:Boston
If you were a college student interested in digital marketing or entrepreneurship, this was the can’t miss event of the Fall semester. No matter what else was going on in the area, MassTalent was a priority for many.
We brought the employers to us.
Other small victories and some minor defeats.
Small Victories
By holding our event at a major advertising agency, our organization’s funds to help run the event were zero dollars.
We gained exposure with other organizations on campus.
Minor Losses
Although we sold out, interest from members of BU PRSSA could have been a lot higher.
Another entrepreneurial event in the city cut into our attendance numbers.
Attendance Rate: Over 70 Eager Students
