32
Master Ad PLC (MACO) Q1 2014 MAXIMIZE CONNECTING THE MOVING LIFE
Master Ad PLC(MACO)
Q1 2014
MAXIMIZE CONNECTING THE MOVING LIFE
6/9/2014Master Ad company presentation 2
Disclaimer
1.
6/9/2014Master Ad company presentation 3
Industry overview
2. Did you know
3. Financial performance
4. Highlight & Investment Plan
6/9/2014Master Ad company presentation 4
INDUSTRY OVERVIEW 2014Looking From The Top View
5
Industry Overview: Ad Spending Overview & Projection
Maximize Connecting the Moving Life
Source: AC Nielsen’s Ad Spend Jan - Dec 2013
2014 PROJECTION
6/9/2014 Master Ad company presentation 6Maximize Connecting the Moving Life
6Source: AC Nielsen’s Ad Spend Jan - Dec 2013
Industry Overview: Ad Spending Overview & Projection
6/9/2014Master Ad company presentation 7
Who we are MACO at a glance Q1 2014
Around
170employees in Thailand
174 million baht
revenue
44 million baht
net income
3 Awards of Great Pride
1.“Best Performance
2012&2013” from SET
2.“Asia’s 200 Best under a
Billion 2012&2013” from
Forbes Asia
26 yearsof company success
82%of our revenue generated
by MACO Space (Billboard,
Street Furniture, Transit and Green Ad)
6/9/2014Master Ad company presentation 8
Who we are The leader in creative & innovative OHM solutions provider
MACO Space(Billboard, Street Furniture, Transit, Green Ad)
Non-MACO Space(Made-to-Order, Event)
6/9/2014Master Ad company presentation 9
Who we are MACO Space Q1 2014
Billboard
Street Furniture
Transit
Green Ad
+377sites of Billboard,from 150-1,500sqm.
+1185ad panels of Street
Furniture,
Tri-vision format
+211ad panels of Transit,
Tri-vision and
Lightbox format
143million baht sales
6/9/2014Master Ad company presentation 10
Who we are Non-MACO Space Q1 2014
Billboard
Made-to-Order
Street Furniture
Creative
Innovative
31million baht sales
FINANCIAL HIGHLIGHTS Q1 2014
6/9/2014Master Ad company presentation 11
6/9/2014Master Ad company presentation 12
Financial Performance
REVENUE Q1 2014
6/9/2014Master Ad company presentation 13
Financial Performance
Revenue
Unit : M.THB
0
200
400
600
800
2010 2011 2012 2013 2014
121 154 184 158 174112
149184 177
118166
201 204147
167
163 186
Q4 Q3 Q2 Q1
498
636732 725
+10% YoY
-6.5% QoQ
6/9/2014Master Ad company presentation 14
Square Meter Area & % Occ rate
% Occupancy rate Q1 2014 = 73%Space Q1 2014 = 80,321 Sq.M.
6/9/2014Master Ad company presentation 15
Financial Performance – Gross Profit
6/9/2014Master Ad company presentation 16
Financial Performance – Net Profit
6/9/2014Master Ad company presentation 17
Financial Performance – EPS
6/9/2014Master Ad company presentation 18
Financial Performance – Balance sheet
% Return 2013 EndedMar 2014
%ROE 27.06% 26.60%
%ROA 27.17% 26.37%
Capital Structure 2013 EndedMar 2014
Current Ratio 4.81 5.56
D/E 0.21 0.18
Highlight Q2 2014
6/9/2014Master Ad company presentation 19
6/9/2014Master Ad company presentation 20
VGI Global Media, a major out-of-home media company, has acquired 24.4 per cent of Master Ad (MACO), another key player in out-of-home media, for Bt661.5 million on 12 May 2014MACO has signed a contract with BTS, the operator of Bangkok's Sky-train, to extend its concession for advertising lease space by 16 years. This includes the addition of 40 digital advertising signboards at 20 Sky-train stations to be completed and available for leasing by the end of this year. MACO will also retain its advertising concession on Sky-train stanchions on existing routes as well as future extensions.
Highlight Q2 MACONext station with VGI
6/9/2014Master Ad company presentation 21
FLYOVER II
• 249 panels on 9 bridges
• Investment : 98 MB Q2 2014 Status : Start revenue recognition in Q2
6/9/2014Master Ad company presentation 22
Highlight Q2 2014MACO Space international update
Vietnam - exclusive
contract with Goldsun
Vietnam for Airport
advertising space, billboard
and street furniture
Update : on process for
GOLDSUN data preparation
GOLDSUN
Vietnam Alliance
6/9/2014Master Ad company presentation 23
Highlight Q2 2014MACO Space international update
India - exclusive contract with TDI International India P Limited
Update – on process to present customers
nine major international airports in the Indian cities of Chennai, Kolkata, Calicut, Cochin, Trivandrum, Pune, Ahmedabad, Tirupai and Goa.
6/9/2014Master Ad company presentation 24
Highlight Q2 2014Non-MACO Space update
Event to promote Andaman
travelling supported by 5
provinces: Phuket, Ranong,
Krabi, Phang-nga, Trang.
@RanongAndaman carnival 2014 ( 8 June 2014)
Event
6/9/2014Master Ad company presentation 25
@RanongAndaman carnival 2014 ( 8 June 2014)
6/9/2014Master Ad company presentation 26
VDO PresentationAndaman carnival 2014 ( 8 June 2014)
Investment Plan 2014
6/9/2014Master Ad company presentation 27
Transfer Static Billboard to LED Billboard
3 Locations
Expressway & CBD Area (BKK)
More Than 5,000,000 Eyeballs per Location
(A) LED BILLBOARD
Investment
60 MB
6/9/2014Master Ad company presentation 28
Revenue Forecast 2014
Current Billboard generate revenue of 10 MB per year
Digital Billboard will generate revenue 68 MB per year
(Disc.30%, Occ. rate 70%)
Increase by 58 MB per year
Expected Q4 2014 Status : Construction process
Expected revenue recognition Q1 2015
(B) LED @ BTS STANCHION
• 40 additional LED on BTS Columns
• Install on 20 Stations : 2 LED/station
• Investment : 145 MB
6/9/2014Master Ad company presentation 29
Q1 2014 Status : on process (Supplier negotiation)Expected revenue recognition Q4 2014
6/9/2014Master Ad company presentation 30
Local MarketNetworking Mediaacross Thailand
International MarketAEC Networking Media(approx. 2 countries a year)
New Location expansion
6/9/2014Master Ad company presentation 31
New Location expansion
Thank you !
MAXIMIZE CONNECTING THE MOVING LIFE
