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The Ad bar is our term for the stack of 8 ads that appear on the right of a Google search results screen.

It also includes the two ads that may appear at the top of the search results. Conceptually, these two ads are

considered to be at the top of the ad bar, although graphically, they appear in their own section. This

distinction is important, because the two top ads have clickthrough rates which are much higher than the

ads on the right.

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