Master Degree Works

Written and Designed by :

Devanny Gumulya

a Product Service System Design Master Graduate of Politecnico di Milano Italy

and

a Product Design Bachelor Graduate of Pelita Harapan UniversityIndonesia

Contact Information :

Kepa Duri Listrik Blok Q No. 410 Jakarta Barat 11510

Home : 5653135 Mobile : 081281557751

Biography :

Born in 30 December 1984, obtained bachelor of art in Product Design in 2007 and continued pursuing master degree in Politenico di Milano majoring product service system design and graduated in 2009. Honored full scholarship for bachelor degree and master degree. Have 1,5 years working experience in furniture, home accessories company and design consultant. Have 1 year working experience in academic field. Recently gained new experience working in market research for a government trading consulate.

Content :

Product Design

Wedding RingArt BoardBook Cover Boofer DUE

Furniture Design

Blooming TableTableChairSotaBrickTraySkilverMopGreen Green Grass of Home

Graphic Design

Green XmasEthic & Co PosterLogo 01Logo 02Whomade Media CoverageGreentree Cafe BrandingITPC Banner

Product Service Concept

iCraftLago SatelliteBusic StationMilano BackvoicesOudo Working HubBovisa Labyrinth

Photography

SceneryProduct

Product Design

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I take new perspective on usual wedding ring design. I play with shape, taking inspiration from how man and woman complement each other by creating a match curve line on the ring.

While another ring is made from the same mold, represents the idea that man and woman after marriage are one.

A project for Whomade Srl

Portfolio of Devanny Gumulya - Product Design

Wedding Ring

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During my master internship, the studio assigned me to rethink the waste of a kitchen company, laminated board. I feel very challenged under the dimension and cost limitation, as the client don’t want spend so much money on rethinking their

waste. As a resulit I design an elegant art board for carrying A3 paper. I use fabric and magnet as complement material. It is completely new and innovative design that comes solely from waste of material.

A project for Whomade Srl


Art Board

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Another idea to reuse the kitchen laminated board as a book cover . The idea also that the cover can be personalized for a certain brand’s merchandise. The nice thing of this material that it is available in different color even wood. I make some functions, so it is not only a book cover

A project for Whomade Srl A project for Whomade Srl


Book Cover

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Boofer is a future sound speaker specially dedicated to young’s lifestyle. Its spherical shape proposes a new way of sharing music. During a party Users can send songs via Bluetooth from their personal electronic devices and roll the speaker to the intended subject.

Boofer is a competition project for altec lansing competition organized by Designboom 2008

The aim is to encourage positive and creative social interaction. The rolling movements are converted into electrical energy and power the sound. An electromagnetic coil is connected to the battery inside which is charged by the movements. Keep music alive, keep rolling.


Boofer

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An internship project for whomade srl, www.whomade.it

It caters users to eat nutella with fruit through entertaining game. On the plate there are some tricks that users must perform relating with fruit and nutella and some questions about man and woman relationship. With due no guilty just dirty.

Due is a series of game-fruit plate which simply can be connect each other and screwed into the 750 nutella jar. The aim is to embrace adults to consume nutella in a healthy and engaging way. It is dedicated to man and woman who always feel guilty when eating nutella

Due is a project for workshop in which Politecnico works with Nutella. The result is for Nutella competition


DUE

furniture design

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This cute simple detail will make your coffee time more enjoyable.

Blooming table is like a big flower pot which is used as an outdoor table. On the tabletop there is holed pattern to place or grow flower. A small opening on the lower part detail made easy to water the plants.

A project design for LAGO (ITALIAN FURNITURE COMPANY) in summer design workshop, 15 - 25 June 2008

Portfolio of Devanny Gumulya - Furniture Design

Blooming table

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Series of tables that i designed for Versaguna International, an home accessories company in Indonesia.


Table

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A furniture outdoor made from alluminum and plant waste. The technology behind the cushion is high - pressure extrusions containers. Grassia gives a new function of waste. The design is very clean and modern.

A project design for furniture competition by Areadeclic, March 2009


Grassia

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A simple yet elegance chair with curving line as a strong design element. Although

it looks simple but to make it need a good combination of craftsmanship and

machine technology.


Chair

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a sofa table. Hinges and magnet joints are mounted on the sofa. The idea can be developed into many design solutions. a

The idea comes from my habit that used to put something nears me when i sit on a sofa so usually i end up having many things scattered on the floor. Therefore, i come up with the idea to use the hand rest as a side table. So i named it SOTA not SOFA, as it is


Sota

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Chair becomes a single building unit to compose book shelf. Different configurations can be made according to numbers of chairs. It easily adapts different kind of spaces.



Brick

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A set of collection of wooden tray which makes use block of solid wood wasted from Furniture Company. Although I design based on the limitation size of the material, i found many iinteresting design. I collaborate with Indonesian artisans to make this tray.

A project design for home accessories company in Indonesia, Versaguna International


Tray

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The idea starts from a statement that women always feel more feminine and beautiful when wearing skirts. The idea is to bring the same sense of feeling to PET bottle (500 ml). After the usage nobody will think them as beautiful objects. On the other hand silver is as a precious metal, and it has long been used for making high-value objects reflecting the wealth and status of the owner. Therefore, Silver is the best material to give the sense of beauty to the bottles by making them as beautiful flower Vase.

Skilver is a project for Desigboom competition, - Beyond Silver Competition.


Skilver

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A set of collection of candle holders made from mother of pearl. I work with Indonesian’s craftsmen, together we try to change the common shape of M.O.P into modern pieces of candle holders.

A project design for home accessories company in Indonesia, Versaguna International


MOP

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A project for Desigboom competition, - Lida 2010

A project for competition with a theme green designs for humans. I inspired by the song “green green grass at home”. How can green grass be at home? so my design solutions is simple, create a mimesis of grass field on the bed to create the experience of laying on a grass field. The grass made of is flexible stalks made of rigid PVC. The PVC rod is embedded with a railing system on wooden bed structure (curtain rail system), so it can be moved easily when one’s goes to bed and change sheet.


Green green grass of home

Graphic Design

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A competition for Green Earth competition 2008 by designboom and it has been Shortlisted link: http://www.designboom.com/contest/view.php?contest_pk=23&item_pk=23742&p=1

A graphic work for competition organized by designboom, DA design association japan and TOBU DEPARTMENT STORE. The concept is to create a simple iconic Christmas tree illustrated from PET bottle that will encourage people to make Christmas as a moment to consider what they can do to help the planet’s survival.

Portfolio of Devanny Gumulya - Graphic Design

Green Xmas

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A poster concept for an exhibition in MIlan dedicated to a merchandising company that applys sustainable values. In this poster i try to integrate my skill as product designer into the graphic work by making 3d typography. It was a project for my internship in a branding consultant.

An Internship project for whomade srl, www.whomade.it


Ethic & Co Poster

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My experiences creating logo for a brand


Logo 01

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My experiences creating logo for a brand


Logo 02

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During my internship, they asked me to make a digital booklet for the brand’s media coverage. I made with the idea of timeline, in which each page is connect to the other so if you disclose it you will see the whole period of the brand being covered by media

Internship project for whomade srl, www.whomade.it


Whomade Media Coverage

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This was my first experience to join a team, and make total branding of a coffee shop in Bratislava named Green tree. I worked with art directors and make the visualization from graphic to interior work. It was a fruitful experience for me as my background from product designer.

An Internship project for whomade srl, www.whomade.it, www.greentreecaffe.com


Green tree Cafe Branding

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During my second internship in Indonesian Trade Promotion Center, i designed a banner to promote their activities during exhibition in Milan.


ITPC Banner

Contact Us:Via Vittor Pisani 8 - 20124 Milan Tel : (+39) 02 3659 8182 Fax : (+39) 02 3659 8191www.itpcmilan.comEmail: [email protected]

Trading Gate to IndonesiaBusiness MatchingBuying MissionProduct DisplayTrade Regulations Consultancy

PRODUCT SERVICECONCEPT

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This is my thesis project for my master program. iCraft stands for Indonesian Craft. A product service Craft trip planner for local and global creative professionals start from Italian creative professionals. It is a product service platform that enables designers to visit Balinese artisans start with artisans located in Ubud Village. Successful promotion of Indonesian artisans to creative professionals needs coherent and appropriate policies, effective support institutions, and collective efficiency that would enable the PSS craft tourism platform. It provides the service of trip planning from flight, accomodation, transportation, to thematic craft and city tour. The trip platform comes as a solution to connect artisans and designers and the idea to nourish joint design project between Indonesia and Italy. Moreover, tourism has sucessfully brings individuals and human communities into contact, connect cultures and civilization, and it facilitates the dialogue among them. The service is dedicated for individual or group of creative professionals who have passion and interest in Indonesian craft.

They service mainly dedicated for B2C, nevertheless there is also an option for companies who would like to plan a project with the artisans (B2B). The planning process is through website infrastructure that allows creative professionals to search artisans they interest, see their portfolio and profile, put them on his/her itinerary, and select which artisans they would like to visit only and artisans they would like to learn more. iCraft arranges private workshop for creative professionals and artisans in which their creativity meet and make creative ideas to happen assisted with local art/design student from local university, and the result of the workshop will be exhibited and can be sold through artisans’ group channel. The whole process of trip planning is very personalized. In the tour they will be assisted with a kit that give them the information and creative tools. Henceforth, in this thesis i design all the design element needed for the PSS to run from logo, website, guide, infrastructure and system scheme. PSS gives me a more general yet thorough design perspective.

Portfolio of Devanny Gumulya - Product Service Concept

ICRAFT

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LS, new marketing concept for LAGO studio, is a temporary space (4 X 8 m) mounted in main transportation station such as airport, central train station, etc during commerical event in Milan like Salone del Mobile, Fashion Week. There, people can relax and refresh in LAGO’s comfy experience. It is specially dedicated for busy working class who only visit the fair only in 1 day. Here, future business partner can interact directly with the living systems. It offers refreshment for tired business people during tedious waiting hour in airport or train station.



LAGO Satellite

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The idea is created by seeing waiting in bus stop as an opportunity to create some hospitality actions. Many people are using bus stop every day, so this is an important rendezvous but there is no sense of welcoming and community here. Thus, my idea is to assemble some temporary music installations in bus stop to induce interaction. They are metallophone and bell.

The metallophone installations are put on the ground, when people step on the button, the melody sounds. Bells are on the ceiling, people can pull the flexible string to ring the bells. Now everyone will enjoy waiting. The name derives from the irony of combining Bus and Music become Busic

This is a project for esterni (ITALIAN SOCIAL AND CULTURAL COMPANY) about how PSS applied in public. In a workshop, 23 - 25 November 2008


BUSIC Station

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A group project for Milano expo 2015 under theme cultural heritage. We figure that there are many untold stories (back stories) lies on certain cultural value of Milan which will enrich the city itself. They are about hidden story of particular design or architectural sites in Milan. The PS system will gather information and personal stories and experience from foundation, professional journalist, designers, and architects. Then, we will much engage local young people to narrate the stories creatively by opening a competition before the expo, so the output of the stories will be in tune to the target- international young people. We will transmit the stories through speakers distributed in backstreet of cultural sites. They can be enjoyed individually or collectively.

A project design for Milano Expo 2015


Milan's Backvoices

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I imagine offices in near future will be sited in outdoor and the way people working will be more flexible, so my idea is OUDO, a green space equipped with tele-working technology in which people can do long distance working in short it is an out door tele-working center. Its centric location made it become a strategic meeting point for many multidisciplinary workers. They can work for many different companies in different times and places. It dedicated for public use.

Furthermore, it provides information about traffic in interactive wall. It will personalize travel pattern based on personal criteria like time, cheap, mood, or healthy. The space will help them to work and to commute. it is modular and collapsible made it is easily to be distributed around green spaces in the city.


OUDO Working Hub

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A project with the aim to unite Bovisa Campus Area between the old and new building. The concept is to create green structure in a path of labyrinth connecting the area of Bovisa La Masa (engineering area). Initially labyrinth was being used for monks to do meditative walks when they have limited space. In other hand, University as a place where every student come not only for study but also to find their meaning in life. Therefore, I would like to bring the experience of meditating in university through the labyrinth’s path. In the path all human senses will be stimulated by natural means, so that when a person arrives to the center his feeling are sharpened, peace, and ready for any kind of perception. It is about journey to find the true you.


Bovisa Labyrinth

PHOTOGRAPHY

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During my leisure time i love to take snap moments of my surroundings

Portfolio of Devanny Gumulya - Photography

Scenery

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Fall is my favorite season of the year


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My first winter in Milan


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Photo catalogue for an internship project.


Product

The future belong to those who seepossibilities before they become obvious

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Master Degree Works

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