Master in Management Course Catalogue 2013 - IE edu

master in managementC o u r s e D e s c r i p t i o n s

C o r e P e r i o d

master in management

The Master in Management is divided into three terms, with the first two serving as the core period and the third offering you the opportunity to choose from a variety of different specializations, depending on the language of instruction and the initial intake of the overall program.

During the core period you will review management fundamentals and gain a deeper understanding of the most up-to-date core management principles, which will be common to all students of your intake. Most areas of management are studied using practical cases, which either deal with real or fictitious problems that may arise in different company contexts, and are analyzed from global or national perspectives.

The first term lasts approximately 3 months and focuses on general management to enable you, regardless of your academic background, to attain the required knowledge to successfully pursue the rest of your Master. During the second term, a more in-depth approach will be explored through techniques of strategy implementation in multinational organizations, to provide students with the necessary tools to adapt to an environment of constant change.

In addition, classes embedded in the Career Strategy Module, that will take place throughout the entire core period, will train you in areas such as networking, interviewing, negotiation as well as resume and cover letter writing, to determine and come closer to achieving your career goals before starting your specialization period.

Master in Management / 3

Core Period Term I & II Courses


FINANCIAL ACCOUNTINGThe objective of this course is for you to learn to read, understand, and analyze financial statements. The course adopts a decision-maker perspective of accounting by emphasizing the relation between accounting data and the underlying economic events that generated them. The course focuses on how to record economic events in the accounting records and how to prepare and interpret the primary financial statements that summarize a firm’s economic transactions.

MARKETINGPeople often define Marketing as advertising or sales – highly visible activities by which organizations try to persuade consumers to buy products and services. However, marketing is much more than advertising and sales. Rather, Marketing involves identifying consumer needs, and then satisfying these needs with the right product, available through the best distribution channels, promoted in ways that motivate consumer buying, and priced at the right level. These decisions comprise the “Marketing Mix,” which together with rigorous and complete analysis of the environment, customers, and competitors, make up the key activities of marketing management. The objective of this course is to introduce you to the concepts, analyses, and activities that comprise marketing management.

ORGANIZATIONAL BEHAVIORThis course teaches the concepts that enable you to understand the workings of an organization and the behavior of the groups and individuals within it. The course centers on issues like communication problems in hierarchical organizations, the relation between superiors and subordinates, how to handle interpersonal conflicts, power and influence, and resistance to change.

QUANTITATIVE METHODSThis course is an introduction to using statistics to solve business problems. You will learn to identify and tackle business problems using quantitative tools and simulators. The course places special emphasis on developing the skills and instincts needed to make good decisions and become a more effective manager. You will develop an awareness of the implications of statistical information when it comes to making informed decisions for any functional area within an organization.

FINANCIAL MARKETSThe underlying objective of this course is to provide you with an understanding of the basic theoretical concepts required for financial decision making. The course begins by introducing students to forecasting techniques based on financial statement and ratio analysis. After these initial sessions, the time value of money concept is introduced and applied, along with several capital budgeting criteria, in order to optimize real-asset investment decisions. Finally, the course explains how a firm’s cost of capital is calculated and applied.


ECONOMIC ENVIRONMENT I & IIThe economic environment provides many of the critical parameters for companies doing business in an increasingly integrated world. Economic expansion or recession changes business forecasts; market structures affect profitability; fluctuating exchange rates have an impact on costs, sales, risk perceptions and debt levels; and the state of the national budget or interest-rate decisions can color a company’s future.

Economic Environment is a two-course program that provides you with a framework to understand the main economic variables that affect business activity. You will learn about the basic concepts underlying supply and demand, market structure, and main economic indicators such as GDP, inflation and unemployment. The second part of the course will outline the operation of fiscal and monetary policy and how and why policy decisions are made, to give you the tools to anticipate key policy decisions.

CREATIVE MANAGEMENT THINKINGThe objective of this course is to teach you to think critically and creatively by placing you in an environment pervaded by the free exchange of ideas. This will challenge your intellectual development and will enable you to cast your eyes to the outside world – beyond the immediate environment. At the same time, you will develop the flexibility to easily adapt to today’s fast changing environment.

CAREER STRATEGY I & IIThe Career Strategy class offers a magnificent opportunity for developing the skills and leadership competencies that will help maximize your “employability” and “market value”, given that now is the time to take control of your personal and professional development. Thanks to the extensive experience of IE professors, the Careers Management Center and the external consultants who work with us, we aim to provide the best possible support in the form of the most efficient tools to negotiate the labor market after completing your master program.

The Career Strategy classes also include sessions on communication and negotiation.

MANAGEMENT ACCOUNTINGThis course emphasizes the use of accounting information for internal planning and control purposes, as opposed to the external disclosure focus of financial accounting. You will learn alternative methods of preparing managerial accounting information in the first part of this course, while the remainder of the course examines how these methods are used by companies. Managerial accounting is a company’s internal language, and is used for decision-making, production management, product design and pricing, performance evaluation, and motivating employees.

ENTREPRENEURSHIPThis course places you in the position of the entrepreneur, allowing you to learn to analyze opportunities, evaluate startups and produce complete business plans. You will learn about potential sources of business ideas, about how to apply management tools to fledgling companies, explore the different sources of financing for new on-line or off-line ventures, and analyze every aspect of the problems encountered during the process of implementing a business plan.


COMPETITIVE STRATEGYThis course will challenge you to develop a thorough understanding of the internal and external factors that shape a firm’s ability to create value, and familiarize you with tools to analyze industries, resources and competitive interactions, both on the corporate and individual business level. The course strives to instill a strategic mindset that will enable you to go beyond simply applying tools to deriving a deep understanding of competitive behavior.

OPERATIONS AND SUPPLY CHAIN MANAGEMENTAs goods and services are produced and distributed, they move through a set of interrelated operations and processes. The design of these operations for gaining a strategic advantage, investments in improving their efficacy, and controlling these operations to meet performance objectives is the main goal of Operations and Supply Chain Management.

TECHNOLOGY & INFORMATION MANAGEMENTThis course focuses on enabling and transforming roles of IS in creating a long-term vision for the organization in the digital economy. Covering areas like relationships with suppliers, public and private clients; and how these relations are changing due to the effects of fast-developing new technologies. This course cuts through the dotcom hype to analyze the real value created by IT systems, along with the challenges to come in this new, increasingly competitive environment.

CORPORATE FINANCEThis course introduces you to the analysis of the financial structure of business organizations with the aim to optimize this structure using different financial tools and selecting the most appropriate funding methods (share issue, bond issue, external debt, etc.). The course ends with a comprehensive application of all financial concepts in the context of firm valuation techniques, including other corporate finance issues such as MBOs, LBOs and M&As.

The structure/courses may be altered depending on the faculty, market dynamics and company demands.


Choose one among the variety of different specializations, depending on the language of instruction and the intial intake chosen specializations offers vary.

specia l i zat ions

SpanishEnglish

SPECIALIZATION

International Business

Integrated Marketing Communications

Sales & Marketing

Digital Business

Financial Management & Control

Sept

Sept

Feb

Feb

Intakes

• International Business

• Integrated Marketing Communications*

• Sales & Marketing


*Course descriptions for Integrated Marketing Communications will be available soon.

• Digital Business

• Financial Management & Control

This specialization offers a deep vision in internationalization. We shape experts in global business management and operations providing the tools to succeed in the highly complex, diverse and global environment.

WHO ARE THE TOP EMPLOYERS OF OUR INTERNATIONAL BUSINESS STUDENTS?

WHY STUDY THIS SPECIALIZATION?

SpanishEnglish

SPECIALIZATION

International Business

Sept

Sept

Feb

Feb

Intakes

WHAT WILL YOU LEARN? Learn how to structure and manage international companies

Leverage the trend for increased internationaliza-tion in order to identify new business opportuni-ties in the global marketplace

Be aware of how to use technology and informa-tion systems as a competitive advantage

Acquire the necessary skills to develop and mana-ge multinational projects

Nurture the skills needed to negotiate in multicul-tural environments

Understand how to approach human resource management in a transnational and diverse envi-ronment

Develop the skills to analyze the political, econo-mic, legal, and cultural aspects of the places where you will be operating and their implications for developing a successful enterprise

Gain insights into the financial risks and oppor-tunities of doing business internationally

CEMEX, IMS Health, Indra, KPMG, Loewe, Roche Farma, Roland Berger, Santander Global, Siemens, Vodafone.


SPECIALIZATION IN INTERNATIONAL BUSINESSCOURSE DESCRIPTION:

MANAGEMENT & CONTROL SYSTEMS CORPORATE STRATEGY

PROJECT MANAGEMENT KNOWING THE MARKET AND THE CONSUMER

The objective of this course is to analyze the different elements of management control in a company, examining interrelations with corporate strategy and structure. This involves a detailed analysis of the different centers of responsibility, planning and implementation, and of the treatment of information, teaching you to take informed decisions that permit corrective action and ensure objectives are met.

This course focuses on developing and implementing corporate strategies. The aim of the course is to equip you with a conceptual and practical understanding of the strategic challenges of multinational management. The course is planned to address the formation of competitive advantage in large organizations that extend across national boundaries.

Today, more than ever before, you will need to successfully meet and lead change, providing effective results for your organization’s strategic objectives. These strategic objectives are achieved through the completion of hundreds of simultaneous and competing projects designed to improve organizational performance under a shortage of resources. It is within this scenario that you as a young manager will have the opportunity to shine, displaying skills and knowledge of project management and implement them effectively and efficiently. This is the main objective of this course: to provide you with the knowledge and required skills to manage complex projects in multicultural teams with geographically dispersed participants and stakeholders.

An understanding of the market and the consumer is a fundamental ingredient on which sales and marketing decisions are based, significantly reducing the risks of failure in the corporate world. It provides managers a critical view of the necessities and characteristics of a target audience, enabling a better understanding, providing information on the lifestyle and behavior that may alter and influence the act of purchase. Understanding consumer behavior as a decision maker and effectively acting upon it can offer companies a competitive advantage against the competition and a clear diagnosis in order to implement effective strategies.

TALENT MANAGEMENT

This course focuses on the strategies and tools that human resource professionals use to create organizational excellence by identifying and retaining high quality talent. It will introduce you to the strategic role human resource management plays in creating competitive advantages for firms. You will study HR policies and practices in context and consider broader corporate strategies, business activities, and competitiveness in an increasingly global marketplace, paying attention to the diversity of the global workforce.

BUSINESS, GOVERNMENT, AND SOCIETY

COUNTRY ANALYSIS ADVANCED FINANCE

PROCESS & SERVICE INNOVATION

MARKETING STRATEGY FOR DECISION MAKING

This course focuses on the increasingly important non-market environment of business - the political, regulatory, social, and ecological context in which contemporary global business operates. The nonmarket environment poses significant challenges to managers, while offering tremendous opportunities for the development of competitive advantage. You will learn to analyze political environments, discern systematic differences in the business environment across countries and cultures, and formulate nonmarket strategies in a global context. The course pays special attention to ethical issue and engages important debates over sustainable development and corporate social responsibility.

In an increasingly interdependent world countries have been following different economic and political strategies in their search for increased welfare. These different approaches have important implications for businesses, both in a foreign country and when attempting to carry out export-import activities. This course will analyze different countries and regions in terms of their political organization and their economic policies and will relate these to business issues. You will gain a greater understanding of the general environment in these countries. The ultimate objective is to equip you with a set of tools that will allow you to better analyze in your future professional life the social, economic and political characteristics of different countries, and use this understanding to make adequate business decisions.

This course will discuss the foundations of the investment banking industry and the capital markets where it operates. You will be introduced to the world of finance by covering a wide arrange of topics such as the structure and divisions of investment banks, the main role that each division performs and their links with the different capital markets. At the conclusion of this course, you will feel comfortable to analyze and discuss current conditions in the Capital Markets. That includes an understanding of the factors influencing interest rates, the flow of funds in the economy, and the trend towards integrated global markets.

This course introduces innovation at a product and service level. The course provides you with the opportunity to understand the challenges associated with bringing a product or service innovation to market, the diffusion process of innovations, and the challenges faced by companies in deciding whether to listen to or indeed, ignore the market. All of this is done with a global perspective.

The class centers around the use of a simulator, which allows you to create your own marketing strategy. It focuses on the key elements of marketing: setting a marketing strategy under the consideration of the available customer segments and positioning alternatives. This simulator is designed to help you develop a long-term perspective and to emphasize the importance of the positioning concept. It also covers the management of an entire product portfolio, the interpretation of professional market research and advertising-related decisions.


This specialization will focus on the acquisition of relevant skills and competencies that distinguishes effective sales and marketing managers in the face of the 21st century.

WHO ARE THE TOP EMPLOYERS OF OUR SALES & MARKETING STUDENTS?


SpanishEnglish

SPECIALIZATION

Sales & Marketing

Sept

Sept

Feb

Feb

Intakes

Develop the skills to leverage social media and new technologies to conduct marketing research and to learn about the needs of your customers

Design sustainable marketing strategies con-sidering the proliferation of customer seg-ments, marketing channels, and means of communication

Understand the key principles in designing brand strategies to fence off new entrants or to challenge incumbents in traditional industries

Create world class customer experiences in or-der to win the loyalty game against your com-petitors

Gain a better understanding of how to design marketing campaigns

Nurture your skills to innovate and to be crea-tive in order to deliver the products and servi-ces customers demand in the market

Learn how to capitalize on the opportunities offered by digital marketing

WHAT WILL YOU LEARN?

Adidas, Carrefour, Elizabeth Arden, Johnson & Johnson, L’Oréal, LVMH, Nivea, Procter & Gamble, Starbucks, Unilever.


KNOWING THE MARKET AND THE CONSUMER PRODUCT & BRAND MANAGEMENT

CHANNEL MANAGEMENT PRICING

An understanding of the market and the consumer is a fundamental ingredient on which sales and marketing decisions are based, significantly reducing the risks of failure in the corporate world. It provides managers a critical view of the necessities and characteristics of a target audience, enabling a better understanding of them, providing information on the lifestyle and behavior that may alter and influence the act of purchase. Understanding consumer behavior as a decision maker and effectively acting upon it can offer companies a competitive advantage against the competition and a clear diagnosis in order to implement effective strategies.

Product and Brand Management gives you a fundamental understanding of how to build measure, and manage a brand. As products, pricing and distribution increasingly become commodities, the new competitive arena is brand value, which creates long-term profitable brand relationships. Building brand equity involves managing brands within the context of other brands, as well as managing brands over multiple categories, over time, and across multiple market segments.

A marketing channel is viewed as an interorganizational system involved with the task of making goods, services and concepts available for consumption by enhancing their time, place and possession utilities. Due to the advent of new technologies such as the Internet, marketing channels have become tools of enormous strategic value. Through case discussions, you will develop the necessary skills in making channel and strategic power decisions.

Pricing is one of the most important but least understood marketing decisions. This course is designed to equip you with the concepts, techniques, and latest thinking on assessing and formulating pricing strategies. The course concentrates on how firms attempt to capture value in the revenues they earn. The objective of the course is to assist you in developing an in-depth knowledge relating to the formulation of pricing strategies for new and existing products and services. You will learn the process of making pricing decisions and explore innovative approaches for setting prices. Additional focus will be made on pricing dynamics and the reaction to and by competitors at the firm and product level.

SPECIALIZATION IN SALES & MARKETINGCOURSE DESCRIPTION

INTEGRATED MARKETING COMMUNICATION

This course develops an understanding of how advertising, sales promotion, public relations, personal selling and in some cases packaging decisions form a coordinated marketing communications plan. This course provides you with an understanding of the role of integrated marketing communications in the overall marketing program. You will focus not only on the strategies of traditional marketing programs, but also on the growth and influence of new media, alternative methods and approaches, and the challenges and issues faced by marketers in the context of a changing marketing communications discipline. The concept of IMC recognizes that brands benefit most from an integration of all elements of the marketing mix, including advertising, personal selling, public relations, sales promotions, sponsorships, interactive marketing, and other marketing channels.

CREATIVITY & INNOVATION MANAGEMENT

SERVICES MARKETING SEARCH ENGINE MARKETING (SEM)

MARKETING STRATEGY FOR DECISION MAKING

SALES FORCE & KEY ACCOUNT MANAGEMENT

It is a known fact that one of the most valuable assets that companies have or lack in the business world is creativity. It has been proven that ideas that depart from the conventional can not only boost sales, but also change the marketplace in its entirety. Learning how to think creatively is an ability most managers should develop and apply on a day-to-day basis within an organization in order to innovate and set new standards in the marketplace. This course focuses on how to detect creativity in organizations and apply to marketing strategies when generating a product, service or marketing campaign.

Services are becoming the dominant economic driver in the global economy and are critical for competitive advantage in companies, from all industrial sectors, all around the world. Even for companies which traditionally have not been considered services companies, services represent their primary growth driver for the 21st century. For instance, IBM and GE, two companies that gained prominence due to their product offerings, now generate approximately 40% of their revenues and over 60% of current profits from services. The purpose of this course is to introduce you to services marketing as a separate and distinct area of marketing thought and practice and help you to understand its powerful influence in competitive markets.

Search Engine Marketing (SEM) is the overarching term to describe marketing a website through search engines including efforts to improve organic listings and running pay-per-click ads. More than 90 percent of the online population uses a search engine first to find products, services and information. If your business wants to attract prospective customers, you’ll need to understand how to integrate facets of SEM into your overall marketing efforts. This course teaches you the basic concepts that make up SEM to provide a solid foundation to intelligently and cost-efficiently apply it to a current or future business. You’ll leave with a breadth of information, best practices, and ways to effectively incorporate SEM into a current or future project.

Marketing games are pre-designed scenarios with the objective to develop the necessary skills for making the right marketing decisions. The simulator used during this course allows you to set the direction for a marketing strategy. It focuses on the key elements of marketing: setting a marketingstrategy under the consideration of the available customer segments and positioning alternatives. This simulator is designed to help you develop a long-term perspective and to emphasize the importance of the positioning concept. It also covers the management of an entire product portfolio, the interpretation of professional market research and advertising-related decisions.

During this course you will learn the basic functions of sales force management as well as theories and concepts about appropriately managing that function. The course is concerned with how to manage a sales force rather than with how to sell. The emphasis is on business-to-business (rather than consumer) sales force management. Topics covered include salesperson effectiveness, deployment, organizational design, compensation and evaluation.


This specialization will focus on hard and soft skills which will equip students with the necessary abilities to excel in an environment of constant technological change and understand the strategic approaches in the Digital World.

WHO ARE THE TOP EMPLOYERS OF OUR DIGITAL BUSINESS STUDENTS?


SpanishEnglish

SPECIALIZATION

Digital Business

Sept

Sept

Feb

Feb

Intakes

Skills required to manage any company in the different scenarios of the digital economy

Knowledge that can generate new competitive advantage and new business models for companies that want to implement or are using innovative digital tools in the form of new channels of sales and distribution, marketing, information systems and communication

Gain a deep and broad understanding of the changes brought to the market by new social and technological trends: from web 2.0 to social networking, from twitter to mobile games

The technical competencies required to meet the challenges of the marketplace and fully understand the scope of technological change

A global vision of what a converging enterprise should be, by understanding a new 2.0 customer, culture and technology from a different perspective

The capacity to respond with integrated and innovative services and products

Technological and digital evolution scenarios and their business impact

WHAT WILL YOU LEARN?

Accenture, Amadeus, Everis, Elogos, Ericsson, Google, IBM, Jazztel, Nokia, Telefonica.


DIGITAL BUSINESS STRATEGY MOBILE BUSINESS & TRENDS

This course is designed to provide you with a vision of the basic competitive strategies that companies are following in reaction to the transformation of industries that comes with the use of digital technologies. The convergence of industries is a reality. The boundaries between industries like telecommunications, software, media and device manufacturing is blurring. This process is also changing how we produce culture, the way we interact with companies and institutions and the way we buy products and services. There are huge challenges for established companies: companies must adapt quickly to new market conditions populated with competitors from unsuspected places. At the same time, great opportunities are emerging for innovators with new business models. Understanding these processes and the fundamental challenges companies face in the digital ecosystem is the chief aim of this course. The course also focused on the strategic tools needed to translate these trends into actionable business strategies.

The course will help you understand the business models and trends in mobile business, and also face the challenges of how an app is built and how it can be successful. Mobility and the development of business models that maximize its potential is the next frontier for companies situated in the digital economy. In this course you will explore the challenges and opportunities generated in this environment by understanding how different players interact - telecom operators, handset manufacturers, and software developers. You will determine how this development affects any company trying to get to their customers and reach a reaction from them. The course is also designed to face the challenge of building applications for the main ecosystems -iOs, Android, Windows- and understand its complexity and the connection of technology business needs, so that you can immediately apply your knowledge to fostering the adoption and application of mobile solutions in their future positions.

SHAPING THE IMPACT OF DISRUPTIVE TECHNOLOGIES

The course helps the students without a technical back-ground among you understand the technologies that are shaping the evolution of the digital industries and how they will play out in the future. Those of you with a strong technical background will better understand the business implication of the technologies that you are already fami-liar with. This class focuses on technological convergence vs. business strategies and how disruptive technologies can reshape competition. It covers topics related to sce-nario analysis of the technologies involved in convergence sectors: telecommunications, software, informatics and electronics. Its not a course designed for engineers, but a course that will help managers to understand the effect that these technologies produce in the context of the evo-lution of business, society and technology. At the end of the course, you will understand how the developments in technology that are coming in the next five years can affect the current business ecosystem and, more importantly, you will have a set of tools to analyze possible scenarios of evolution and make decisions based on them.

MANAGING THE INNOVATION PROCESS

Early winners in the convergence process share a common trait: a commitment to innovation. In this class you will learn to apply the practical tools and practices that can be used to foster innovation within companies. You’ll explore different methodologies and processes designed to foster innovation within and across organizations boundaries. You´ll begin with basic techniques used to manage the processes that lead to positive results in innovation efforts and move on to a practical approach that will ensure that your toolbox suits different types of companies and industries. You will explore innovation at the organizational, group and personal level, fostering the analysis and critical evaluation of tools and practices used in the industry.

SPECIALIZATION IN DIGITAL BUSINESSCOURSE DESCRIPTION

BUILDING AN ONLINE BUSINESS

What are the real challenges that a company faces when trying to “go online”? What are the legal, technological and organizational implications of such a strategy? Taught from a practical perspective, you will follow an online business initiative in its different aspects. You will be able to directly translate this experience, which will cover a range of issues from technology needs and options to payment systems, into real-life projects in both big and small companies.

DIGITAL MARKETINGThe course goes beyond the content of traditional marketing courses and focuses on the latest tools and trends used in digital marketing across different platforms and industries. With the evolution of new media and the advent of a new breed of more informed and demanding customers, the marketing departments have no choice but to search for new tools and motivated executives with the latest skills. In this course you will explore the most advanced techniques in digital marketing and how they fit with the traditional tools used in the area. Your challenge as a young manager is to understand the role of traditional marketing while keeping a clear view of how the new trends can be maximized in both traditional and younger companies. You will learn about new digital marketing tools and how to deploy them and measure their effects in different types of companies.

THE SOCIAL WEB AND THE CUSTOMER

Social media is central to the transformation of digital media and the creation of a digital ecosystem. Social Media im-pacts all companies, across all markets, and there is clearly a growing trend both in its use and its impact. And, of course, there is much more than Facebook. In this course you will explore different ways of engaging customers through the use of social media. You’ll learn about basic technological tools and strategies related to the management of clients, and the impact of the latest developments in social tools over the web in these relationships. In an industry fighting for ever increasing average revenue per user, managing the needs and expectations of clients is fundamental. You will learn to choose the best technology available to achieve your goal and to adapt the best tools to fit the specific strategy of your company.

CONVERSATIONS WITH THE NEW CUSTOMER

Once you are comfortable with the basic marketing mix tools and strategies, the next step is to utilize specific tools to reach a new breadth of customers: clients who now have more information, clients who demand excellent service from their providers, and clients who are willing to help companies personalize products and services, or even create new ones. You will build the integrative skills needed to coordinate spe-cific actions to engage customers In this class, which is built around the perspective of companies using tools previously studied and analyzed in the digital marketing and social media courses. . Real-life examples and guest speakers from innovative companies will help to illustrate groundbreaking uses of new tools and new strategies.

CHALLENGES AND OPPORTUNITIES FOR THE MEDIA INDUSTRY

As the industry is in the middle of a fast and painful transformation process, we will explore their main challenges and opportunities. How can you start your strategy for web TV or music? What is the future of the newspaper industry? How does an e-book strategy fit in the middle of a world full of iPads and tablets? Through the analysis of different drivers of change and the reactions and rapidly changing business model emerging across different media, you’ll come to understand the processes and challenges of distributing digital media products. Interaction with guest speakers will give you an opportunity to address the issues from both the strategic and operational perspectives.

DISTRIBUTION STRATEGIES FOR TECHNOLOGY PRODUCTS

How can Apple be so successful executing its product management? How do you face a change in your distribution channel? How do telecommunication companies interact with their partners? This course has been designed to help you understand how companies create and execute strategies to establish and improve complex distribution networks around technology. The course will focus on the transformation of the distribution environment that is moving the industry to a online-offline mix that will likely change how the entire structure of the industry is organized.


Esta especialización responde a la necesidad actual de tener controllers financieros capaces de gestionar procesos de reporting para directores financieros, que implementan soluciones de contabilidad financieras y de gestión innovadoras.

¿CUÁLES SON LAS PRINCIPALES EMPRESAS QUE CONTRATAN A NUESTROS ALUMNOS

DE FINANCIAL MANAGEMENT & CONTROL?

¿POR QUÉ ESTUDIAR ESTA ESPECIALIZACIÓN?

* Only taught in Spanish

*

SpanishEnglish

SPECIALIZATION

Financial Management & Control

Sept

Sept

Feb

Feb

Intakes

A comprender los principios fundamentales y teoría de todas las ramas de la contabilidad como contabilidad general y contabilidad de costes

A adquirir conocimientos sobre las normas pro-fesionales relevantes y marco regulador para resolver cuestiones financieras de reporting en multinacionales

A reconocer y evaluar posibles áreas de cues-tiones legales en el entorno de los negocios y demostrar conocimiento de las normas legales en el análisis de riesgos

A aplicar técnicas analíticas y cuantitativas para poder analizar estados financieros dentro del contexto de evaluación de riesgos y evaluación de empresas

A identificar asuntos éticos y alternativas de deci-sión incorporando los códigos de conducta pro-fesionales y de responsabilidad social apropiados

A aprender a aplicar los métodos cuantitativos y cualitativos para analizar y formular decisiones financieras para organizaciones con y sin ánimo de lucro

A adquirir un amplio conocimiento de los proce-sos de auditoría y de las técnicas necesarias

¿QUÉ APRENDERÁS?

Allianz, Ernst & Young, Deloitte, KPMG, PWC, GE.


ANÁLISIS DE ESTADOS FINANCIEROS CONTROL DE GESTIÓN

FINANZAS CORPORATIVAS AVANZADAS

Adquisición por parte del alumno de un conocimiento del proceso contable de las empresas que le permita poder analizar los estados financieros (Balance, Cuenta de Resultados, Estado de Cambios en el Patrimonio Neto y el Estado de Flujo de Tesorería) y convertir los datos en información y éstos en conocimiento.

La mejor estrategia puede hacer fracasar una organización sino es trasladada de concepto a realidad, de visión a acción. La implementación de la estrategia es tan relevante como su propia formulación y facilita al mismo tiempo las condiciones necesarias para el cambio estratégico, en un proceso continuo de interrelación entre estrategia y ejecución.

Este es un curso de implementación estratégica, y aborda los sistemas de gestión y herramientas que se utilizan para planificar y controlar el desempeño de una empresa. En concreto se analizan los siguientes temas: el sistema de planificación estratégica y presupuestaria, el sistema de descentralización y la planificación organizacional, sistemas de evaluación de los centros de responsabilidad, las unidades de negocio, los precios de transferencia y el sistema de información y control.

En definitiva son las personas las que consiguen el éxito o fracaso de las organizaciones, y control de gestión, en su doble vertiente de sistema de planificación y control, actúa como mecanismo inductor del comportamiento de las personas, creando las condiciones, las estructuras y las actitudes necesarias para el desarrollo y viabilidad de una empresa bajo los principios de la responsabilidad social corporativa.

Se estudiará la influencia del endeudamiento en los beneficios, la rentabilidad y el valor de la inversión que los accionistas hacen en la empresa, lo que significa analizar cuáles son las alternativas de financiación de la empresa, cual la relación coste/riesgo de cada una de ellas y como elegir en cada caso la más adecuada. Se analizará en detalle como emiten deuda las empresas, como comparar un leasing con un crédito, cuales son las características de las obligaciones convertibles y las acciones preferentes y como se realizan las ampliaciones de capital.

Posteriormente, una vez conocido el método por el que se obtienen recursos de los bancos y de los accionistas y como se invierten con criterios de rentabilidad, se tratará de valorar negocios como un todo, analizando la rentabilidad de sus activos y la viabilidad de su financiación.

ESPECIALIDAD: FINANCIAL MANAGEMENT & CONTROLASIGNATURAS

RISK MANAGEMENT

VALORACIÓN CORPORATIVAIntroducir a los alumnos en las decisiones financieras a largo plazo que afectan el apalancamiento y la estructura óptima de financiación.

Análisis de los medios de financiación a medio y largo plazo: deuda, ampliación de capital, leasing, obligaciones convertibles.

La política de dividendos.

Valoración de empresas.

Operaciones complejas: compras apalancadas

El objetivo de este curso es analizar los fundamentos de la gestión de riesgos financieros así como diferentes estrategias de cobertura que se pueden llevar a la práctica en los mercados de activos derivados.

Adicionalmente, este curso ofrecerá ejemplos de otras posibles aplicaciones de estos activos como, por ejemplo, especulación en los mercados y diseño de estrategias de arbitraje para obtener beneficios sin riesgo a partir de la identificación de oportunidades de arbitraje.

GOBIERNO CORPORATIVO DERECHO FINANCIERO Y TRIBUTARIO

DERECHO DE LA EMPRESA

AUDITORÍA

La asignatura revisa y evalúa la contribución de la auditoria a la protección del ahorro nacional invertido en las empresas y el adecuado funcionamiento de los mercados, a través de los juicios emitidos sobre la fiabilidad de la información que los administradores aportan al público como explicación de su gestión. Se analizará la formación requerida al auditor, el proceso de auditoría, los procedimientos aplicables y los parámetros para concluir sobre la adecuación y suficiencia de la evidencia, así como, de sus formas de documentación.

En concreto, el objetivo de este programa es que el alumno conozca y pueda trabajar, a nivel de un auditor junior.

El Gobierno Corporativo abarca las relaciones entre la dirección de una empresa, su consejo de administración, sus accionistas y otras partes interesadas tales como reguladores, trabajadores, etc. El objetivo del curso es abordar los fundamentos del Gobierno Corporativo desde distintos ángulos -el consejo de administración y los distintos comités que lo componen, la alta dirección, los accionistas e inversores, los medios de comunicación, los reguladores y otras partes interesadas.

Análisis de la importancia de la Planificación Fiscal para la empresa, con especial incidencia en la Fiscalidad Internacional y en los Grupos Multinacionales. Aspectos fundamentales de la estrategia fiscal, así como del análisis de costes y control de riesgos, utilizando diversos casos reales de especial trascendencia en el mundo empresarial.

Conocimiento de los aspectos fundamentales de la Fiscalidad Corporativa, con especial énfasis en el Impuesto sobre Sociedades. Aspectos prácticos y esenciales de los demás tributos relacionados con la empresa (IVA, IAE, IRPF, Fiscalidad Internacional) Aprendizaje del funcionamiento de los principales Impuestos, “transfer pricing”, estructuras internacionales, con soluciones de diversos casos prácticos.

Combinación de explicaciones teóricas y realización de ejaercicios prácticos sobre diferentes aspectos del Derecho empresarial y de la regulación de la actividad empresarial en el mercado.

ANALISIS FORENSE DE ESTADOS FIANCIEROSEl alumno aprenderá, entre otras cosas, de qué forma se esconde deuda fuera de un balance, cómo alterar las partidas de ingresos y costes (y por tanto, los beneficios) y cómo defenderse de estos abusos mediante la práctica del análisis forense. El curso dará una especial relevancia a la responsabilidad social corporativa, mediante el estudio de técnicas de buen gobierno que no han prevenido la formación de un escándalo contable. También se incidirá en las consecuencias económicas y personales derivadas de la falta de ética en la configuración de los parámetros contables. La mención a las NIC será continua, para que el alumno tenga una sólida formación que le permita interpretar la búsqueda del legislador por limitar, mediante las NIC, futuros escándalos y abusos contables. Como objetivo fundamental del curso, se planteará de una forma constante la relación entre las alteraciones contables y el VALOR de una empresa. Así, el alumno tendrá una visión continua del impacto tangible, en términos económicos, de las alteraciones contables.


IE Business SchoolMaría de Molina 1328006 Madrid. SpainTel: +34 915 689 610

For more information please contact:www.ie.edu/[email protected]

Date post:	18-Dec-2021
Category:	Documents
Upload:	others
View:	2 times
Download:	0 times

Master in Management Course Catalogue 2013 - IE edu

Documents