MASTER OF BUSINESS ADMINISTRATION (MBA) …

1

For DECAMBER CALENDAR Batch-2019

Directorate of Distance Education Swami Vivekanand Subharti University

II Year

MASTER OF BUSINESS ADMINISTRATION

(MBA)

Assignments

DIRECTORATE OF DISTANCE EDUCATION

SWAMI VIVEKANAND SUBHARTI UNIVERSITY

Subhartipuram, NH-58, Delhi-Haridwar-Meerut

By-Pass Road, Meerut– 250 005

MBA/ASSIGN/II/YEAR/C-2019

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II Year

Detail of MBA Program

Course Code

SLM Code

Name of the subject

Page No

MBA-9 M-234 (A) Supply Chain Management 4

C-118 (B) Management Information System

MBA-10 M-235 (A) Strategic Management 5 M-246 (B) Entrepreneurship Development

MBA-11 M-236 Project Management 6 MBA-12 M-230 (A) Consumer Behaviour & Advertising Management

7 M-247 (B) Corporate Governance, Values & Ethics

Detail of MBA Specialization

Specialization

SLM Code

Name of the subject Page No

HRM

M-238 Personal Growth and Training & Development 8 M-239 Industrial Relations & Labour Enactment

9

IT

C-111 System Analysis & Design 10 C-117 Internet & E-Commerce 11

Marketing Management

M-240 Sales & Distribution management 12 M-241 Retail Management 13

Financial Management

M-242 Management of working capital 14 M-243 Security Analysis and Investment Management

15

Production & Operation Management

M-244 Material Management 16 M-245 Maintenance Management 17

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II Year

Specialization

Course Code

SLM Code

Name of the subject

Page No

Fashion Designing MBA-13 M-264 Apparel Manufacturing Technology

18

Fashion Designing MBA-14 M-265 Apparel Marketing Merchandising

19

Fashion Designing MBA-15 M-266 Fabric Production and Processing

20

Fashion Designing MBA-16 M-267 Fashion General Theory

21

Hospital Administration MBA-13 M-256 Hospital Operation-I 22

Hospital Administration MBA-14 M-257 Health Laws and Policies 23

Hospital Administration MBA-15 M-258 Hospital Information System 24

Hospital Administration MBA-16 M-259 Materials Management 25

Hotel & Tourism Management

MBA-13 M-260 Eco Tourism 26


MBA-14 M-261 Advance Front Office 27


MBA-15 M-262 Food & Beverage Service 28


MBA-16 M-263 Travel & Tourism Management 29

Pharmaceutical Marketing MBA-13 M-253 Advances in Pharmaceutical Sciences

30

Pharmaceutical Marketing MBA-14 M-254 Pharmaceutical Formulation Design and

Development 31

Pharmaceutical Marketing MBA-15 M-255 Standardization and Stabilization Methods 32

Pharmaceutical Marketing MBA-16 M-248 Pharmaceutical Marketing 33

Telecom Management MBA-13 M-249 Marketing of telecom products 34

Telecom Management MBA-14 M-250 Telecom Technologies and Networking Techniques 35

Telecom Management MBA-15 M-251 Management of Telecommunication Systems 36

Telecom Management MBA-16 C-117 Internet & E-commerce 37

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II Year

Course Code : MBA - 9

Course Title : Supply Chain Management, Management Information System

Assignment No. : MBA - 9/ M-234, C-118/C-2019

SLM Code : M-234, C-118

Maximum Marks : 15

Words : 100 words

Attempt all questions.

All questions carry equal marks.

Supply Chain Management

1.Describe the supply chain involved in making the self-learning material of M-234 that you have just received from the university. 2.What are the different stages of supply chain integration ? 3.Discuss the impact of lead time variability on inventory levels. 4.What is the impact of Web Service Technology on Supply Chain Management ? 5.Can a Supply Chain be both efficient and Responsive, Risk-Hedging and Agile ? Why or, why not ?

Management Information System

1. Organizational productivity enhancement is possible through MIS and not personal productivity”,discuss.

2. Consider a real system of your interest and give the skeleton of the development of decision support system for that system.

3. “MIS is the only intelligent system that can provide competitive edge and not information system” critically examine and justify your argument with suitable example.

4. Give details of the strategies available for the manager to handle information processing system in a digital firm.

5.A leading manufacturing company wants to advertise its products on Internet. Assume a sample of their products and design a website to launch the advertisements for its products.

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II Year


Course Title : Strategic Management, Entrepreneurship Development

Assignment No. : MBA - 10/ M-235, M-246/ C-2019

SLM Code : M-235, M-246

Maximum Marks : 15

Words : 100 words



Strategic Management

1.Select a multinational firm of your choice and determine its corporate-level and business unit level strategies. Support your answer with relevant data. 2.What do you understand by organizational culture? Apply the concept to your own university library, which requires a specific organizational culture. 3.Discuss different types of strategic alternatives. Explain their importance in the present context citing examples. 4.Choose an organization and perform a SWOT analysis of that organization. After performing the SWOT analysis, write the inferences drawn from the analysis. 5.What is strategic control? Why is strategic control important to organizations ? Explain with the help of an illustration.

Entrepreneurship Development

1.Describe the roles of Entrepreneurship in economic development of India.

2. Discuss the various financial incentives offered by the government to promote entrepreneurs. 3.Describe the policies framed by govt. to improving SSI . 4.How Venture Capital is important for a new firm ? 5.Explain in detail :-

(a). Project and its Classification (b). Impact of Globalization on Small Scale Industries

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II Year


Course Title : Project Management

Assignment No. : MBA -11/ M-236/ C-2019

SLM Code : M-236

Maximum Marks : 15

Words : 100 words



1. What are the phases of a Project Development Cycle ?

2. What are the different organizations structures recommended for project organizations ?

3. Describe the various methods of financial evaluation of the projects.

4. What is project planning ?

5. What do you mean by reporting ?

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II Year


Course Title : Consumer Behavior & Advertising Management, Corporate Governance, Values & Ethics

Assignment No. : MBA - 13/ M-230, M-247/ C-2019

SLM Code : M-230, M-247

Maximum Marks : 15

Words : 100 words



Consumer Behavior & Advertising Management

1. What is Consumer Behavior ? How consumer behavior affects any organization?

2. Define Pavlovian Learning Model of Consumer Behavior.

3. What do you mean by consumer buying decision.

4. What is Advertising?

5. Explain in detail :-

(a) Integrated Marketing Communication (IMC) (b) Ethical & Social issues in Advertising

Corporate Governance, Values & Ethics

1. What are the determinants of consumer behavior?

2. Define Marketing Research.

3. Describe Engle-Blackwell-Kollat Model of consumer behavior.

4. What are the role of Advertising for promotion of any organization ? Explain its benefits.

5. Write short notes on following:-

(a) Regression Analysis (b) Factor Analysis (c) Reference Group (d) Chi-Square test

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II Year

Course Code : MBA (HRM)

Course Title : Personal Growth and Training & Development

Assignment No. : MBA (HRM)/ M-238/ C-2019

SLM Code : M-238

Maximum Marks : 15

Words : 100 words



1.“The choice of training methods depends on the objectives of the training program and principles of learning”-discuss with examples.

2.Distinguish between Case study and Role play. 3.“Organizational development involves the development of the organization in the light of its future requirement”, Do you agree with this statement ?

4.Training evaluation is most crucial for the Trainees. Give an overview of training evaluation. 5.Explain on the job techniques of training.

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II Year

Course Code : MBA (HRM)

Course Title : Industrial Relations and Labor Enactment

Assignment No. : MBA (HRM)/ M-239/ C-2019

SLM Code : M-239

Maximum Marks : 15

Words : 100 words



1. What do you mean by Industrial Conflicts ?

2. Do you think Collective Bargaining is successful in India ?

3. State and discuss the problems of trade union as a consultant, mention your suggestions to improve present condition of trade union in India.

4. Critically analyze the recommendations of second national commission of labor with regard to the umbrella legislation for unorganized sector work force in India.

5. “Conflict and Co-operation are the two aspects of industrial relations which are equally important”. Do you agree ? Give justification for your answer.

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II Year

Course Code : MBA (IT)

Course Title : System Analysis & Design

Assignment No. : MBA (IT)/ C-111/ C-2019

SLM Code : C-111

Maximum Marks : 15

Words : 100 words



1. What is system? Explain its types?

2. Define SDLC (System Development Life Cycle). Discuss its six phases?

3. What is Fact Gathering Techniques? What are the different fact gathering techniques?

4. Discuss different types of project feasibility factors. Which factor is most important, why?

5. What is System Analysis? What are its main purpose and activities?

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II Year

Course Code : MBA (IT)

Course Title : Internet & E-Commerce

Assignment No. : MBA (IT)/ C-117/ C-2019

SLM Code : C-117

Maximum Marks : 15

Words : 100 words



1. Explain in detail the markup languages and the Web?

2. What do you mean by server computers? Discuss the security for server computers?

3. What is payment cards. Discuss the advantages and disadvantages of payment cards?

4. Define e-retailing. Explain the benefits of e-retailing?

5. What is the difference between an electronic distributor and e-broker?

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II Year

Course Code : MBA (Marketing Management)

Course Title : Sales and Distribution Management

Assignment No. : MBA (Marketing Management)/M-240 / C-2019

SLM Code : M-240

Maximum Marks : 15

Words : 100 words



1.As a sales manager of southern region, explain how will you fix the territory sales target for your sales representatives ? (Your company is selling ‘Coconut Oil)’.

2.What are the factors you would look for while selecting salesman for selling industrial generators, Give reasons?

3.“Elimination of middleman leads to increase in profits” – Do you agree, explain ?

4.Discuss the functions of a distributor in FMCG sector and compare them with industrial goods sector.

5.What do you mean by Incentives? What kinds of incentives are more effective for the distributors of service sector?

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II Year

Course Code : MBA (Marketing Management)

Course Title : Retail Management

Assignment No. : MBA (Marketing Management)/M-241 / C-2019

SLM Code : M-241

Maximum Marks : 15

Words : 100 words



1. What is Pricing ? Discuss its importance in the context of retailing by picking up suitable examples.

2. The retailing sector is perceived as an emerging sector in India. Identify and discuss the growth drivers and their possible contribution to the Indian Economy.

3. Explain the role of ethics in business Elaborate on the ethical responsibilities of the retailer and their impact on the business.

4. What makes Locational Decisions Strategic in retail business ? Discuss with two suitable examples of your choice.

5. Comment on the purpose of strategic planning in retail business by elaborating the various steps involved in the planning process.

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II Year

Course Code : MBA (Financial Management)

Course Title : Management of Working Capital

Assignment No. : MBA (Financial Management)/M-242 / C-2019

SLM Code : M-242

Maximum Marks : 15

Words : 100 words



1. What do you mean by working capital? What are its nature and scope?

2. What are the different types of working capital? Explain its needs for an organization?

3. What are the principal motives of holding cash in a business?

4. Explain the nature, meaning and benefits of holding inventory?

5. Discuss various classification of banking as per the RBI Act?

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II Year

Course Code : MBA (Financial Management)

Course Title : Security Analysis & Investment Management

Assignment No. : MBA (Financial Management)/M-243 / C-2019

SLM Code : M-243

Maximum Marks : 15

Words : 100 words



1. Define a primary & secondary market for securities and discuss how they differ. Why the primary

market is dependent on the secondary market?

2. Discuss the objectives and functions of SEBI (Securities and Exchange Board of India)?

3. What is the process to determine the appropriate interest rate?

4. What is the relationship between covariance and the correlation coefficient?

5. What is the basic concept of mutual funds?

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II Year

Course Code : MBA (Production & Operation Management)

Course Title : Material Management

Assignment No. : MBA (Production & Operation Management)/M-244 / C-2019

SLM Code : M-244

Maximum Marks : 15

Words : 100 words



1. What is Material Management? Discuss the functions of the materials Management in detail?

2. What do you mean by Industrial purchasing? What are its objectives?

3. Briefly explain the four basic concepts of Material requirements planning (MRP)?

4. What is Inventory? Explain its types and functions?

5. What do you understand by the term standardization? Discuss its benefits to the Organization.

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II Year

Course Code : MBA (Production & Operation Management)

Course Title : Maintenance Management

Assignment No. : MBA (Production & Operation Management)/M-245 / C-2019

SLM Code : M-245

Maximum Marks : 15

Words : 100 words



1. Define Maintenance. Discuss its function?

2. What do you understand by Maintenance organization? Discuss its goals?

3. What do you understand by reliability? What are the different methods of reliability analysis in

engineering design?

4. What is planning? Explain the procedure for planning?

5. What is RCM (Reliability Centered maintenance). Discuss its concept?

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II Year

Course Code : MBA (Fashion Designing)

Course Title : Apparel Manufacturing Technology

Assignment No. : MBA (Fashion Designing)-13/M-264 / C-2019

SLM Code : M-264

Maximum Marks : 15

Words : 100 words



1. Write a short note on the role of the marketing division in apparel firms?

2. What is the basis of acceptable quality during quality control inspection?

3. What is apparel design Technology?

4. What is acceptance sampling?

5. What are the sourcing issues in apparel industry?

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II Year


Course Title : Apparel Marketing Merchandising


SLM Code : M-265

Maximum Marks : 15

Words : 100 words



1. Define the benefit of global sourcing for national retailers?

2. Write a short note on Fashion merchandising.

3. What are the opportunities in the textile industry of India?

4. Define the planning process in clothing manufacture.

5. What is apparel quality management?

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II Year


Course Title : Fabric Production and Processing


SLM Code : M-266

Maximum Marks : 15

Words : 100 words



1. Write short notes on Elastometric yarns.

2. Define the types of natural dyes.

3. What do you mean by flocking?

4. What do you understand by the characteristics of fabrics?

5. What do you mean by the insulation fabrics?

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II Year


Course Title : Fashion General Theory


SLM Code : M-267

Maximum Marks : 15

Words : 100 words



1. Define the fashion development process

2. Define the Trickle- down theories.

3. What are the various types of lines.

4. What are the various principles that help to design a dress?

5. Discuss the effect of world wars on fashion industry and its trends

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II Year

Course Code : MBA (Hospital Administration)

Course Title : Hospital Operation-I

Assignment No. : MBA(Hospital Administration)-13/M-256/ C-2019

SLM Code : M-256

Maximum Marks : 15

Words : 100 words



1. Write a short note on Patient-Centered Care.

2. Differentiate between Clinical and Non-clinical Profession.

3. Write a short note on “HQID”

4. What are the quality of outpatient Services?

5. What do you mean by Teledentistry?

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II Year


Course Title : Health Laws and Policies


SLM Code : M-257

Maximum Marks : 15

Words : 100 words



1. What is responsibility of Physicians to Each other?

2. What is right of persons with disabilities bill,2014.

3. What are the Health Financing Issues?

4. Write a short note on Family Planning Association of India.

5. What is Hospital Waste?

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II Year


Course Title : Hospital Information System


SLM Code : M-258

Maximum Marks : 15

Words : 100 words



1. Write short note on Risks to online operations.

2. What are the Elements of the Business Case?

3. Differentiate between PJE and TRY.

4. What is SQL

5. What is the Function of Motherboard?

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II Year


Course Title : Materials Management


SLM Code : M-259

Maximum Marks : 15

Words : 100 words



1. What are the factors which affect Material Planning?

2. What is Payback Period Calculation Methods?

3.What is Lose-Lose Approach?

4.What is a Bill of landing? 5.Write a short note on EOQ.

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II Year

Course Code : MBA (Hotel & Tourism Management)

Course Title : Eco Tourism

Assignment No. : MBA (Hotel & Tourism Management)-13/M-260/ C-2019

SLM Code : M-260

Maximum Marks : 15

Words : 100 words



1. State the five basic laws of Ecology. What ways , these laws are related to your life style and

your immediate surroundings. Discuss with examples from tourism?

2. Define Ecotourism. Discuss the potentials and constraints for introducing ecotourism in India.

3. How the community development plays a key role in harnessing the ecosystem in the

development of tourism?

4. What are the impacts of tourism activities on water resources? What are your suggestions to

control negative impacts?

5. How Tourism activities can be linked to global environmental problems, discuss with suitable

examples? Describe the remedial measures?

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II Year


Course Title : Advance Front Office


SLM Code : M-261

Maximum Marks : 15

Words : 100 words



1. What do you understand by Hospitality Industry? What are the services & facilities offered to

the guest in star hotels?

2. Classify Hotels on various bases. Explain in detail the classification of Hotels based on Star

ratings with some examples?

3. Introduce Front Office organization. Explain the functions and functional areas of the Front

office?

4. What do you understand by Reservations for the Hotel? What are the sources of Reservations?

5. What is Night Audit? What Role does the night audit? What Role does the night auditor play in

the hotel accounting process?

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II Year


Course Title : Food & Beverage Service


SLM Code : M-262

Maximum Marks : 15

Words : 100 words



1. What are the duties and responsibility of the food and beverage service staff?

2. Give the notes on –

Types of Meals and Types of Menus

3. Explain types of restaurant service. What are the terms used in Food & Beverage service?

4. Differentiate between:-

a) Mis-en-place and Mis-en-Scene

b) American breakfast and continental breakfast

5. What are the Alcoholic beverages? Explain the types of Alcoholic Beverage?

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II Year


Course Title : Travel & Tourism Management


SLM Code : M-263

Maximum Marks : 15

Words : 100 words



1. What is Tour Management? Explain the education Qualification required for the Tour Manager?

2. What is Travel and Tourism organizations. Explain the roles of International Air Transport

Association (IATA).

3. Introduce WTO (World Tourism Organization). Explain the Regional activities of WTO around

the World.

4. Discuss about the Passport. Explain the types of Passport?

5. Define the terms ‘Tour’. Discuss various types of Tours?

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II Year

Course Code : MBA (Pharmaceutical Marketing)

Course Title : Advances in Pharmaceutical Marketing

Assignment No. : MBA (Pharmaceutical Marketing)-13/M-253/ C-2019

SLM Code : M-253

Maximum Marks : 15

Words : 100 words



Q. 1 Write short notes on any two- (a) ISO 9001 – quality management standard

(b) DNA cloning

(c) Novel drug delivery systems.

Q. 2 Discuss classical gene cloning and identification.

Q. 3 (a) Discuss aims of bio informatics

(b) Define biologic and Biopharmaceutical.

Q. 4 Describe in detail two simple Hypothetical experiments to illustrate the advantages of factorial designs.

Q. 5 Discuss guidelines to prepare a laboratory note book.

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II Year


Course Title : Pharmaceutical Formulation Design and Development


SLM Code : M-254

Maximum Marks : 15

Words : 100 words



Q. 1 Write short notes on any two- (a) Molecular properties

(b) Partition coefficients

(c) Initial solubility investigations

Q. 2 Discuss different models for studing the absorption potential of drugs.

Q. 3 Discuss ICH.

Q. 4 Discuss

(a) Characteristics of polymers.

(b) Classification of polymers.

Q. 5 (a) Define coloring pharmaceuticals.

(b) Write a note on dosage forms.

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II Year


Course Title : Standardization and Stabilization Methods


SLM Code : M-255

Maximum Marks : 15

Words : 100 words



Q. 1 Write notes on any two- (a) Microbiological contaminants

(b) Limit tests

(c) Tests for afpatoxins

Q. 2 Discuss test procedure for the enterobacteriacea and certain other gram-Negative

bacteria.

Q. 3 Discuss concept of nutritional requirement.

Q. 4 (a) Discuss QUID ]

(b) Discuss Private and public sector effort in herbals.

Q. 5 Describe in detail microbiological Stability.

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II Year


Course Title : Pharmaceutical Marketing


SLM Code : M-248

Maximum Marks : 15

Words : 100 words



Q. 1 Discuss different stakeholders of a pharmaceutical industry?

Q. 2 Write short notes on (a) New product life cycle

(c) SWOT analysis

Q. 3 Discuss different ethical channel distributions.

Q. 4 Discuss pricing strategy in detail.

Q. 5 Write a detail note on advertising.

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II Year

Course Code : MBA (Telecom Management)

Course Title : Marketing of Telecom Products

Assignment No. : MBA (Telecom Management)-13/M-249/ C-2019

SLM Code : M-249

Maximum Marks : 15

Words : 100 words



Q. 1 Write short notes on any two- (a) Buying – Formula theory of marketing.

(b) Marketing Job analysis.

(c) Important issues – marketing ethics.

Q. 2 Discuss commonly used tools for selecting the marketing man.

Q. 3 Discuss IMC.

Q. 4 Discuss information systems, decision support system and marketing research.

Q. 5 Discuss any two major Quantitative research techniques.

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II Year


Course Title : Telecom Technologies and Networking Techniques

Assignment No. : MBA (Telecom Management)-14/M-250/ C-2019 SLM

Code : M-250

Maximum Marks : 15

Words : 100 words



Q. 1 Write a note on digital time switch.

Q. 2 Write short notes on any two:-

(a) ISDN

(b) Fibre optics

(c) Broadcast Channel

Q. 3 Discuss OSI reference model.

Q. 4 Discuss ATM, its protocols, interfaces and connections.

Q. 5 Discuss NGN.

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II Year


Course Title : Management of Telecommunication Systems

Assignment No. : MBA (Telecom Management)-15/M-251/ C-2019

SLM Code : M-251

Maximum Marks : 15

Words : 100 words



Q. 1 Write short notes on :- (a) Differentiate between PSTN & ISDN.

(b) Differentiate between strategy & policy.

Q. 2 Discuss Incentives of cost plus regulation.

Q. 3 Write a note on Q o S.

Q. 4 Describe the instuitional requirements to tackle the challenges of liberalization.

Q. 5 What are the key issues of telecom policies in India.

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II Year


Course Title : Internet & E-Commerce Assignment No. : MBA (Telecom Management)-16/C-117/ C-2019

SLM Code : C-117

Maximum Marks : 15

Words : 100 words



Q. 1 Write short notes on-

(a) Packet switched networks

(b) Similarities & differences between XML and HTML.

Q. 2 Discuss communication channel Security.

Q. 3 Write a note on Payment Cards.

Q. 4 Write short notes on any two:-

(a) Online shopping

(b) Electronic wallets

(c) HTML

Q. 5 Discuss EDI.

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