Spring 2012 (February 2012) Master of Business Administration- MBA Semester 3 MK0010 – Sales Distribution And Supply Chain Management (4 credits) (Book ID: B1220) ASSIGNMENT- Set 1 Marks 60 Note: Each Question carries 10 marks. Answer all the questions. 1. Describe the role of distribution channel. List the factors in the selection of distribution channel. 2. Compare and contrast the various types of sales organization structures. 3. Describe the term “physical distribution management”. Discuss various components of physical distribution management. 4. Describe the motivational factors used to motivate sales team. 5. Critically analyse the role of employment agencies and internal transferring. 6. List the roles and responsibilities of a sales manager.
Transcript
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Describe the role of distribution channel. List the factors in the selection of distribution
channel.
2. Compare and contrast the various types of sales organization structures.
3. Describe the term “physical distribution management”. Discuss various components of
physical distribution management.
4. Describe the motivational factors used to motivate sales team.
5. Critically analyse the role of employment agencies and internal transferring.
6. List the roles and responsibilities of a sales manager.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0010 – Sales Distribution And Supply Chain Management
(4 credits)
(Book ID: B1220)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is brand sponsorship? Explain how organizations maintain their sponsorship positions
2. Explain the different factors affecting cost of a warehouse. List the various types of
warehouses and their uses
3. List the various modes of transportation available in India. List the advantages and
disadvantages.
4. Define the term” logistical operations”. List the major components of logistical operations
5. Write a note on brand equity.
6. Describe the various types of retailers and briefly explain the concept of wholesaling.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour
(4 credits)
(Book ID: B1221)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Why is it important to consider the behaviour of consumers while deciding on the marketing
mix of the company? Elaborate with suitable examples.
2. List the different roles that a consumer plays while making a purchase decision.
3. Distinguish between differentiated, undifferentiated and concentrated marketing. Explain
the concept with the help of suitable examples.
4. Explain the different Positioning approaches used by the companies Give
examples.
5. Briefly explain the four personality types as identified by Carl Jung
6 Explain the concept of ideal and actual self. Give suitable examples..
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0011 – Consumer Behaviour
(4 credits)
(Book ID: B1221)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. List the important factors that influence consumer perceptions
2. List the differences between absolute threshold and differential threshold. Discuss the
implications of Weber’s Law.
3. Recommend any three marketing situations where the principle of grouping can be
used with advantage.
4. Define the term “attitudes”. Discuss three component models of attitudes
5. Discuss the application of multi-attribute model in changing consumer attitudes.
6. Discuss the different types of innovations with examples. Explain the role of communication
and culture in diffusion of innovation.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing
(4 credits)
(Book ID: B1222)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. List the different stages involved in retail environment analysis.
2. Briefly explain GAP model of service quality
3. Explain the various types of retail store locations. List their pros and cons
4. List the factors that influence retail store image. Discuss the elements of an
interior store design
5. Write short note on visual merchandising.
6 Briefly discuss the strategic retail planning process in.
Spring 2012 (February 2012)
Master of Business Administration- MBA Semester 3
MK0012 – Retail Marketing
(4 credits)
(Book ID: B1222)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Define the term positioning. Discuss various positioning approaches
2. Write a short note on- psychographic segmentation.
3. Briefly describe the criteria for effective segmentation.
4. How and when can demographic and benefit segmentation be used to maximum efficiency?
5. Briefly discuss the channel strategies adopted by the retailers.
6. Differentiate between relationship marketing and transactional marketing
7. Discuss the components of CRM
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3
MK0013 – Market Research
(4 credits)
(Book ID: B1223)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. Explain the problems associated with marketing research.
2. Explain the role of Marketing research in “decision-making” process
3. Describe consumer research process in detail.
4. What is the importance of customer research?
5. Describe data-driven MDSS in detail.
6. List the functions of marketing information system.
Spring 2012 (February 2012)
Master of Business Administration - MBA Semester 3
MK0013 – Market Research
(4 credits)
(Book ID: B1223)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. Describe the relation between research design and marketing decision process
2. List the factors that affect cost of a warehouse. Describe the various types of warehouses and
their uses
3. Explain research process . Differentiate between Causal and Experimental design.
4. List the benefits and limitations of focus group interviews
5. Explain latest techniques of qualitative research..
6. Explain multidimensional scaling
Spring 2012
Master of Business Administration - Semester 3
MB 0050: “Research Methodology”
(4 credits)
(Book ID: B1206)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. How is a research problem formulated?
2. What are the characteristics of good research design?
3. How case study method is useful to Business Research?
4. Distinguish between Schedules and questionnaires.
5. What are the contents of research reports?
6. Write short notes on the following:
a. Median
b. Standard Deviation
Spring 2012
Master of Business Administration - Semester 3
MB 0050: “Research Methodology”
(4 credits)
(Book ID: B1206)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1. What is the significance of research in social and business sciences?
2. What is the meaning of hypothesis? Discuss the types of hypothesis.
3. Explain the sampling process
4. Distinguish between Schedules and Questionnaires.
5. What are the problems encountered in the interview?
6. Write short notes on the following:
a. Dispersion
b. Mathematical averages
Spring 2012
Master of Business Administration - Semester 3
MB 0051: “Legal Aspects of Business
(4 credits)
(Book ID: B1207)
ASSIGNMENT- Set 1
Marks 60
Note: Each Question carries 10 marks. Answer all the questions.
1. “All agreements are not contracts, but all contracts are agreements”. Comment.
2. What are the essentials of a contract of sale under the sale of Goods Act, 1930?
3. Describe the main features of Consumer Protection Act 1986.
4. What are the duties and powers of an ‘authorised person’ under FEMA, 1999?
5. What do you mean by Memorandum of Association? What does it contain?
6. Write a note on the following:
a. Copy Right Act
b. Pledge
Spring 2012
Master of Business Administration - Semester 3
MB 0051: “Legal Aspects of Business
(4 credits)
(Book ID: B1207)
ASSIGNMENT- Set 2
Marks 60
Note: Each Question carries 10 marks
1) “Freedom to contract is a myth or an illusion”. Discuss
2) Distinguish between a contract of guarantee and a contract of indemnity.
3) What is Partnership? Briefly state special features of a partnership on the basis of
which its existence can be determined under the Indian Partnership Act?
4) Distinguish between condition and warranty. State the circumstance under which a
condition can be waived and treated as a warranty.
5) “A cheque is a bill of exchange drawn on a banker”. Comment.
