MASTER OF COMMERCE
Curriculum and Syllabi
(For Students admitted from academic year 2016-2017 onwards)
UNDER CHOICE BASED CREDIT SYSTEM
DEPARTMENT OF COMMERCE
FACULTY OF SCIENCE AND HUMANITIES
SRM UNIVERSITY
SRM NAGAR, KATTANKULATHUR – 603 203
2 M.COM(GEN)2016-2017
DEPARTMENT OF COMMERCE CURRICULUM FRAMEWORK FOR M.COM
FIRST YEAR - FIRST SEMESTER
Category Subject code Subject title L T P Total of
LTP Credit
Core – 1 PCM 15101 Advanced Accountancy 4 2 0 6 5
Core – 2 PCM 15102 Human Resource Management
4 2 0 6 5
Core – 3 PCM 15103 Corporate Law 4 2 0 6 5
Core – 4 PCM 15104 Economics for Business 4 2 0 6 5
Elective PCM 15E01
Entrepreneurship and New Venture Planning
3 3 0 6 4
PCM 15E02 Business Ethics and Corporate Governance
SEMESTER WISE TOTAL
19
11
0
30
24
FIRST YEAR - SECOND SEMESTER
Category Subject code Subject title L T P Total of
LTP Credit
Core – 5 PCM 15201 Cost and Management Accounting
4 2 0 6 5
Core – 6 PCM15202 International Business 4 2 0 6 5
Core – 7 PCM15203 Quantitative Techniques for Business Decisions
4 2 0 6 5
Elective
PCM15E03 Organisational Change and Development
3 3 0 6 4
PCM15E04 Performance Management
Skill Based Elective
PCM15E51
Sales and Distribution Management 2 2 0 4 3
PCM15E52 Derivatives Management
Non Major Elective
Open Elective – I 2 0 0 2 2
SEMESTER WISE TOTAL
19 11
0
30
24
3 M.COM(GEN)2016-2017
SECOND YEAR – THIRD SEMESTER
Category
Subject code
Subject title L T P Total of
LTP Credit
Core – 8 PCM 15301 Strategic Financial Management
4 2 0 6 5
Core – 9 PCM15302 Practical Auditing 4 2 0 6 5
Core – 10 PCM15303 Business Research Methods
4 2 0 6 5
Elective
PCM 15E05
Service Marketing & Customer Relationship Management
3 3 0 6 4
PCM15E06 Investment Analysis and Portfolio Management
Skill Based Elective
PCM15E53 International Marketing
2 2 0 4
3
PCM15E54 Financial Institutes and Financial Markets
Non Major Elective
Open Elective – II 2 0 0 2 2
SEMESTER WISE TOTAL
19 11 0 30 24
SECOND YEAR - FOURTH SEMESTER
Description Subject code
Subject title L T P Total of LTP
Credit
Core – 11 PCM15401 Indirect Tax 4 2 0 6 5
Core – 12 PCM15402 Enterprise Resource Planning
2 2 0 4 3
Major Project PCM15403 Project 0 0 0 0 8
SEMESTER WISE TOTAL
6 4 0 10 16
TOTAL CREDITS TO BE EARNED FOR THE DEGREE – 88 CREDITS
4 M.COM(GEN)2016-2017
First Year
SUBJECT CODE
I YEAR - SEMESTER I - CORE 1 L T P Total of
LTP C
PCM15101 ADVANCED ACCOUNTANCY 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To provide an understanding and knowledge of special accounts and company accounts.
UNIT I Branch Accounts - Dependent branches, - Independent branch (foreign branches included). Departmental Accounts. Admission of a Partner - Retirement of a Partner - Death of a partner. Dissolution of a Partnership.
UNIT II Advanced problems in share capital issues and Debenture issue transaction - underwriting - buy back of shares by companies. Valuation of goodwill and shares - principles of valuation of fixed and current assets - valuation of business.
UNIT III Acquisition, Amalgamation, absorption and reconstruction (internal and external) schemes. Company final accounts statement as per companies act 2013.
UNIT IV Consolidated final statement of Holding companies and subsidiary companies - inter company holdings and owings - dividend - treatment of dividends.
UNIT V Accounting systems of banking and insurance companies - preparation of final statement of accounts. Value added statement - social responsibility accounting - human resource accounting.
REFERENCES 1. Gupta, R.L., “Advanced Financial Accounting”, S. Chand & Co., New
Delhi,2011. 2. Maheswari S.N., “Advanced Accountancy-II”, Vikas Publishing House, New
Delhi,2014. 3. Shukla M.C. and Grewal T.S., “Advanced Accountancy-II”, Sultan Chand &
Co., New Delhi,2012. 4. Gupta R.L. and Radhaswamy M., “Advanced Accounts”, New Delhi, Sultan
Chand and Co,2010.
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PAPER II
SUBJECT CODE
I YEAR - SEMESTER I - CORE II L T P Total of
LTP C
PCM15102 HUMAN RESOURCE
MANAGEMENT 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks) OBJECTIVES To know the basic aspects of Human Management To gain knowledge on various techniques and methods of human resource management
UNIT I Evolution of human resource management – The importance of the human factor – objectives of human resource management – Inclusive growth and affirmative action -Role of human resource manager – Human resource policies – Computer applications in human resource management.
UNIT II Importance of Human Resource Planning – Forecasting human resource requirement – Internal and External sources - Selection process screening – Tests - Validation – Interview – Medical examination – Recruitment introduction – Importance – Practices – Socialization benefits. UNIT III Types of training methods purpose benefits resistance. Executive development programmes – Common practices - Benefits – Self development – Knowledge management. UNIT IV Compensation plan – Reward – Motivation – Theories of motivation – Career management – Development of mentor – Protégé relationships UNIT V Method of performance evaluation – Feedback – Industry practices. Promotion, Demotion, Transfer and Separation – Implication of job change - The control process – Importance – Methods – Requirement of effective control systems grievances – Causes – Implications – Redressal methods.
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REFERENCES 1. Mamoria C.B. and Mamoria S. “Personnel Management”, Himalaya Publishing
Company, 2007 2. Bernadin , “Human Resource Management”,Tata Mcgraw Hill ,6th edition
2006. 3. Eugence Mckenna and Nic Beach, “Human Resource Management”, Pearson
Education Limited, 2007 4. Wayne Cascio, “Managing Human Resource”, McGraw Hill, 2007 5. Ivancevich, “Human Resource Management”, McGraw Hill 2002.
SUBJECT CODE
I YEAR - SEMESTER I - CORE III L T P Total
of LTP C
PCM15103 CORPORATE LAW 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To impart knowledge on legal aspects relating to business To gain knowledge on company law
UNIT I Introduction to Company Law – Companies Act 2013 - Company Meetings – Resolutions – Board of directors – qualifications, rights, duties, Power and liabilities
UNIT II SEBI Act 1992 – SEBI Regulations – Corporate governance clause 49A – Transparency and disclosures
UNIT III Competition Act 2002 - provisions - FEMA Act 1999 - provisions
UNIT IV Information Technology Act 2000 - Intellectual Property Rights - Patents Act 1970 – Copy Rights Act 1957 -Trade Marks and Merchandise Act 1999
UNIT V Environment Protection Act 1986 – Consumer Protection Act 1986.
REFERENCES 1. Bare Acts 2. Corporate Laws, Taxman,2014 3. Kapoor ND, “Corporate Law” Sultan chand, New Delhi,2012. 4. ACS Study Materials - 2015 5. CMA Study Materials - 2015
7 M.COM(GEN)2016-2017
SUBJECT CODE
I YEAR - SEMESTER I - CORE 1V L T P Total
of LTP C
PCM15104 ECONOMICS FOR BUSINESS 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To enable the students to apply economic theories and models in managerial decision making.
UNIT I Managerial Economics - Meaning - Scope and application - Role of managerial economist - Demand analysis - Demand forecasting - Methods of demand forecasting.
UNIT II Production function - Short run and Long run production function – Managerial uses – Supply analysis – Law of supply – Elasticity of Supply.
UNIT III Price determination under various market conditions- Pricing Methods - Cost Plus and Target Pricing - Marginal Cost Pricing - Growth rate Pricing - Customary Pricing - Dual Pricing - Export Pricing.
UNIT IV Statutory Price Fixation in India - Tariff Commission - Special Committees - Fixation of Prices of Essential Commodities - Price discounts and Price differentials – Price forecasting
UNIT V Profit forecasting - Profit and Nature of Profit - Profit Theories - Functions of Profit - Accounting and Economic Profit - Measuring Economic Profit - Measuring accounting profit - Profit Planning and Profit forecasting.
REFERENCES 1. Joel Dean, “Managerial Economics”, Prenctice Hall, Delhi, 2013 2. Varshney R.L. & Maheswari K.L., “Managerial Economics”; Sultan Chand and
Sons, New Delhi, 2012 3. Baumol, William J, “Economic Theory and Operations Analysis”, Prentice Hall,
London, 2012 4. Baya, Michael R. “Managerial Economics and Business Strategy”,McGraw Hill
Inc. New York, 2013 5. Dwivedi D.N. “Managerial Economics”, Vikas Publishing House, New Delhi,
2012
8 M.COM(GEN)2016-2017
SUBJECT CODE
I YEAR - SEMESTER I – ELECTIVE
L T P Total
of LTP C
PCM15E01 ENTREPRENEURSHIP AND NEW
VENTURE PLANNING 3 3 0 6 4
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To provide necessary input for entrepreneurial effort and planning. To enable them to investigate, understand and internalize the process of setting up a business. UNIT I Concept of Entrepreneurship; Role of entrepreneurship in economic Development; Factors impacting emergence of entrepreneurship; Managerial vs. entrepreneurial approach; Types of Entrepreneurs. Characteristic of successful entrepreneurs; Entrepreneurship process; Women Entrepreneurs; Social entrepreneurship; Entrepreneurial challenges
UNIT II Importance of startups -types of startups; Entrepreneurial class Theories; Entrepreneurial training; EDP Programmes; Characteristics of entrepreneurial leadership, Components of Entrepreneurial Leadership; International Entrepreneurship- Opportunities and challenges; Entrepreneurial Challenges; Source of innovative ideas; Entrepreneurship and creativity; Techniques for generating ideas, Impediments to creativity.
UNIT III Methods to Initiate Ventures; Acquisition-Advantages of acquiring an ongoing venture and examination of key issues; Franchising- franchise workings, franchising law, evaluating of franchising opportunities; Developing a Marketing plan-customer analysis, sales analysis and competition analysis, steps in marketing research, Marketing Mix; Business Plan-benefits of drivers, perspectives in business plan preparation, elements of a business plan; Business plan failures.
UNIT IV Financing Stages; Sources of Finance; Venture Capital; Criteria for evaluating new- venture proposals; Evaluating the Venture Capital- process; Sources of financing for Indian entrepreneurs.
UNIT V Legal issues –SME act – Government role in the entrepreneurship for financial and non financial aspects - International entrepreneurship- opportunities and challenges; Intrapreneurship.
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REFERENCES 1. Vasant., Desai, “Small- Scale Industries and Entrepreneurship”, Himalya
Publication, India, edition 2011. 2. Holt, David H., “Entrepreneurship”: New Venture Creation, PHI Learning,
edition 2010. 3. Kumar, Arya, “Entrepreneurship”: Creating and Leading an Entrepreneurial
Organization, Pearson, India, edition 2013. 4. Ramachandran, K., “Entrepreneurship Development”, Tata McGraw Hill, India,
edition 2012. 5. Hisrich,Robert D.,Michael Peters and Dean Shephered, “Entrepreneurship”,
Tata McGraw Hill, New Delhi, edition 2013. 6. Natarajan., K and E. Gordon, “Entrepreneurship Development”, Himalya
Publication, India, edition 2011.
SUBJECT CODE
I YEAR - SEMESTER I – ELECTIVE
L T P Total
of LTP C
PCM15E02 BUSINESS ETHICS AND
CORPORATE GOVERNANCE 3 3 0 6 4
Maximum: 100 marks (Internal: 50 marks; External: 50 marks) OBJECTIVES To make the student to aware of theoretical and practical aspects of ethics in business.
UNIT I Ethics – Nature of ethics – Objective – Business ethics – Nature of business ethics – Relationship between ethics and business – The Unitarian view of ethics – Stages of ethical consciousness in business – Need for business ethics.
UNIT II Ethical theories: Normative theory – Metaethics – Market system – Impact of unethical behavior in the market system: Bribery, Coercion, Deception, Theft, Discrimination – Trust and ethics: Supplier relations, customers, employees – Integrative social contract theory: Hypernorms, Macro social contract, Micro Social contract.
UNIT III Ethical Decision Making in Business – Introduction – Ethical models for decision making – Approaches - Ethical Decision Making in Cross-Holder conflicts and competition – Applying Moral philosophy to ethical decision making – Influences on Ethical Decision Making – Personal values and corporate values in Ethical Decision Making – Ensuring ethics at workplace.
10 M.COM(GEN)2016-2017
UNIT IV Corporate Governance - Definition – Difference between corporate governance and corporate management – Desiderate/requirements of corporate governance – Evolution of corporate governance – Issues in corporate governance – Strategies to sound corporate governance – Obligations – Factors affecting corporate governance – Theories of corporate governance – Models of corporate governance: Anglo-American model, German model, Japanese model. UNIT V Corporate Social Responsibility - A historical perspective: Dark Satanic mills – Victorian philanthropy – The non-conformist challenge in Britain – Progressive in North America – Responses in the thirties – Post-war statism. Stakeholders – Internal Stakeholders: Shareholders, employees, management – External Stakeholders: Consumers, banker, suppliers, creditors, competitors, community.
REFERENCES 1. Fernando. A.C., “Business Ethics – An Indian Perspective”, Prentice Hall, New
Delhi, edition 2007. 2. “Business Ethics and Corporate Governance”, ICFAI Centre for Management
Research, Hyderabad 2013. 3. Fr.Cyriac K, “Managerial Ethics and Social Issues”, XLRI, Jamshedpur 2008 4. John R Boatright, , “Ethics and the conduct of Business”, Pearson Education
(Singapore) Pvt. Ltd., New Delhi. 2015
SUBJECT CODE
I YEAR - SEMESTER II - CORE V L T P Total
of LTP C
PCM15201 COST AND MANAGEMENT
ACCOUNTING 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To provide an understanding and knowledge of cost and management accounting.
UNIT I Installation of costing system - records required to be maintained under the Companies Act - Management control and information system - cost reduction and cost control techniques - control over wastages, scrap, spoilage and defectives.
UNIT II Costing methods - products costing - process costing - treatment of equivalent units - inter-process profit. JIT costing - Activity based costing - procedure - benefits - requirements.
11 M.COM(GEN)2016-2017
UNIT III Budgets and Budgeting Control - Flexible Budgets, Zero Base Budgets. Standard costing and variance analysis - material cost variance - labour cost variance - overhead variance - sales variance - profit variance.
UNIT IV Cost Volume Profit Analysis - decision making - make or buy, own or lease, repair or renovate, change Vs. Status quo, sell or scrap, export Vs. local sales, shut down or continue. Responsibility Accounting - benefits and limitations - Transfer Pricing - Measurement of Segment Performance.
UNIT V Financial Statement analysis - Ratio analysis - types of ratios - uses and limitations. Funds flow statement analysis - Cash flow statement analysis - changes in working capital - current trends in the preparation of cash flow statement. Corporate performance measurements - balanced score card - Kaplan‟s approach - methodology - merits and limitations - trends in reporting corporate performance.
REFERENCES 1. Horngen, C.T. & George Foster, “Costing Accounting” - A Managerial
Emphasis, New Delhi, Prentice Hall, 1991. 2. Jawaharlal, “Cost Accounting”, New Delhi, TMC, 1990. 3. Polimeni, et. al. “Cost Accounting”Concepts and Applications for Managerial
Decision Making, New York, McGraw Hill, 1991. 4. Jain S.P. and Narang K.L., “Cost and Management Accounting”, Ludhiana,
Kalyani Publishers, 2002. 7. 5. Sikdar P.K., “Advanced Cost and Management Accounting”, Oscar
Publications.
SUBJECT CODE
I YEAR - SEMESTER II - CORE VI L T P Total
of LTP C
PCM15202 INTERNATIONAL BUSINESS 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To make the students aware of theoretical & practical (knowledge) aspects of international business & the functioning of international Institutions.
UNIT I Definition - Scope of international business - MNC in India- Theories of international trade - Smith's Theory of Absolute Differences in Costs - Ricardo's theory of Comparative Costs - Haberler's theory of opportunity Costs -
12 M.COM(GEN)2016-2017
Modern theory of Factor Endowments - The Hecksher - Ohlin Theory, Intra Industry Trade.
UNIT II International Marketing - Benefits - Scope of International Marketing - Balance of Trade - Balance of Payments Disequilibrium - Causes & Remedial Measures - Tariff & Non Tariff Barriers - Meaning - Type.
UNIT III India's Trade Policy - New EXIM Policy - Terms of Payment in Export- Export & Import Procedures - EXIM Bank- EGCC. International Economic Institutions: IMF, WB, ADB, UNCTAD, IMODO and WTO.Integration, Customs-Union, European Union, Indo-Eu Trade, Euro, south –south cooperation (SAARC, SAPTA, Indo-Lanka Free Trade Agreements, NAFTA
UNIT IV IMF - Objectives - Organisation & Structure of the fund - IMF & India - Recent trends in IMF - SDR - World Bank - Functions - Membership - Organisation - Activities - India & World Bank.
UNIT V Foreign exchange Market - Structure - Methods of foreign payment - Spot & forward Exchange Markets - Foreign Exchange Rate - Meaning - Determination of foreign exchange Rate - Theories of Foreign. Exchange Rate - Purchasing power parity Balance of Payment Theory.
REFERENCES 1. Adhikary, Manab, “Global Business Management”, Macmillan, New Delhi. 2. Bhattacharya, B., “Going International-Response Strategies for Indian Sector”,
Wheeter Publishing Co., New Delhi 3. Black and Sundaram, “International Business Environment”, Prentice Hall of
India, New Delhi. 4. Buckley, Ardin, “The Essence of International”.
SUBJECT CODE
I YEAR - SEMESTER II - CORE VII L T P Total
of LTP C
PCM15203 QUANTITATIVE TECHNIQUES FOR BUSINESS DECISIONS
4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To impart the overall view of the subject of Operations Research and
13 M.COM(GEN)2016-2017
To enable the students to apply the techniques in solving problems relating to marketing, finance and production.
UNIT – I Overview of Operations Research – Concept of Linear Programming (LPP) Model – Graphical Method – Linear Programming Methods – Simplex Method (Simple Problems Only) UNIT – II Transportation Problem – Definition – Formulation and Solution of Transportation Models – The Row Minima, Column Minima, Least Cost Method and Vogel‟s Approximation Method (VAM) – MODI Method of finding optimum solution Assignment Problems – Travelling Salesmen problem UNIT – III Queuing Theory – Meaning – Elements of Queuing System – M/M – 1 Model (Simple Problems Only) Game Theory – Two Person Zero Sum Game – Saddle Point – Mixed Strategies – Reducing Game by Dominance Rules – Graphical Solution of 2xn and mx2 Games
UNIT – IV Statistical Decision Theory – Decision Analysis – Decision under Risk – Expected Monetary Value (EMV) Criterion – Decision Tree – Decision under Uncertainty – Minimax Criterion Network Techniques – PERT /CPM Techniques
UNIT – V Inventory Management – Types of Inventory – Need for Inventory Control – Economic Order Quantity(EOQ) – Deterministic Inventory Problems with no Shortages – With Shortages – EOQ Problems with One Price Break Problems Only
REFERENCES 1. Kanti Swarup, Gupta.P.K, Manmohan : “Operations Research’’ , Sultan Chand
& Sons, New Delhi, 2014 Edition 2. Sunderesan.V, Ganapathy Subramanian.K.S and Ganesan.K :“Resource
Management Techniques”, A.R.Publications, Nagappatinam, 2011 Edition 3. Kalavathy.S: “Operations Research’’, Vikas Publishing House, New Delhi,
2009 Edition 4. Hamdy A, Taha: “Operations Research’’: Pearson New International Edition:
An Introduction, Pearson Educational Limited, Edition 9, 2013.
SUBJECT CODE
II YEAR - SEMESTER III - ELECTIVE L T P Total
of LTP C
PCM15E03 ORGANISATIONAL CHANGE AND
DEVELOPMENT 3 3 0 6 4
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
14 M.COM(GEN)2016-2017
OBJECTIVES To familiarize with the behavioural patterns of human beings at individual and group levels in the context of an Organizationt.
UNIT I Organizational Change - Concept -History -Process -Lewins Model-Organizational Life Cycle -Values and Assumptions of Organisational Development (OD). Operational Components of OD: Diagnostic Components-Action Component-Process -Management Component.
UNIT II Characteristics and Foundation of OD Process: On-going interactive process-Form of Applied BS -Strategy of changing -Systems approach -Approach to planned change: Experience-based -Goal Setting Planning -Focus on work teams.
UNIT III OD Action Research: Process -Approach -Use of action research on OD. OD Interventions: Nature of OD interventions -The OD Cube -Major families of OD interventions–Dimensions: individual -Group & Task -Process.
UNIT IV Team Interventions: Teams and work groups -Team Building interventions -Diagnostic meeting -Team building meeting -Role Analysis technique -Role Negotiation techniques -Gestalt Orientation to team building –Inter-group interventions.Personal & Interpersonal Group Process Interventions: Process Consultation-Third-party intervention -Sensitivity Training -Transactional Analysis -Career Planning Interventions.
UNIT V Structural Interventions: Job Design -MBO, QWL, Socio-Technical Systems -Physical Setting Conditions for OD -Re-engineering.
REFERENCES 1. Ramnarayan, S. Rao, T. V., “Organizational Development”. 2. Cummings and Worley, “Organizational Development and Change”. 3. French and Bell, “Organizational Development”
SUBJECT CODE
I YEAR - SEMESTER II - ELECTIVE L T P Total
of LTP C
PCM15E04 PERFORMANCE MANAGEMENT 3 3 0 6 4
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To impart the overall view of the subject of performance management
15 M.COM(GEN)2016-2017
UNIT I Definition of Performance Evaluation, Evolution of Performance Management, Definitions and Differentiation of Terms Related to Performance Management. What a Performance Management System Should Do? Importance of Performance Management, Linkage of Performance Management to Other HR Processes - Goal Theory and its Application in Performance Management, Control Theory and its Application in Performance Management, Social Cognitive Theory and its Application in Performance Management, Organisational Justice Theory and its Application in Performance Management UNIT II Overview of Performance Management Process, Performance Management Process, Performance Management Planning Process, Mid-cycle Review Process, End-cycle Review Process, Performance Management Cycle at a Glance - The Need for Structure and Documentation, Manager‟s Responsibility in Performance Planning Mechanics and Documentation, Employee‟s Responsibility in Performance Planning Mechanics and Documentation, Mechanics of Performance Management Planning and Creation of PM Document UNIT III Definitions and Dimensions of PA, Purpose of PA and Arguments against PA, Necessity of Performance Appraisal and its Usage by Organisations, Characteristics of Performance Appraisal, Performance Appraisal Process, Mistakes made by Human Resource Department - Performance Appraisal Methods, Traditional Methods, Modern Methods, and Performance Appraisal of Bureaucrats – A New Approach UNIT IV Team Performance, Performance of Learning Organisations and Virtual Teams: Team Performance Management, Performance Management and Learning Organisations, Performance Management and Virtual Teams - Role of Line Managers in Performance Management, Performance Management and Reward, Concepts related to Performance and Reward, Linking Performance to Pay - A Simple System Using Pay Band, Linking Performance to Total Reward, Challenges of Linking Performance and Reward UNIT V Improving Quality of Planning and Design of Performance Management, Improving the Objectivity of Performance Management, Improving Execution Aspects of Performance Management, Automation in Performance Management, Automation Process
16 M.COM(GEN)2016-2017
REFERENCES 1. Herman Aguinis.,”Performance Management”3rd edition pearson education Ltd
2012.
SUBJECT CODE
I YEAR - SEMESTER II – SKILL BASED ELECTIVE
L T P Total
of LTP C
PCM15E51 SALES AND DISTRIBUTION
MANAGEMENT 2 2 0 4 3
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To understand the present market situation in sales and distribution domains.
UNIT I Personal selling Types of selling – Alternative Sales Structures: Network Marketing – Mail order selling – Elements of direct marketing – Teleshopping – Telemarketing – System selling - The selling process – Strategies and Styles – formulating sales objectives – Sales forecasting Estimating market and Sales Potentials.
UNIT II The sales force Size of the sales force, sales organization based on customer, geography, product and combinations and current trends – sales training programs and motivating the sales force – sales force compensation, sales incentives and sales force evaluation – controlling the sales effort – sales quotas, sales territories, sales audit.
UNIT III Physical distribution Participants in the physical distribution function, the environment of physical Distribution – Channel Design strategies and structures, selecting channel members, setting distribution objectives and tasks – Target markets and channel design strategies.
UNIT IV Managing the marketing channel - Product, Pricing and Promotion issues in Channel Management and Physical Distribution - Motivating channel members – Evaluating channel member performance – Vertical marketing systems – Retail co-operatives, Franchise systems and corporate marketing systems.
UNIT V Latest concepts in e- commerce - e-enabled selling and distribution E-commerce and e-retailing as a channel of distribution, Electronic intermediaries, Disintermediation and Re-intermediation, e-enabled logistics management and tracking systems.
17 M.COM(GEN)2016-2017
REFERENCES 1. Futrell : “Sales Management”, Pearson Education edition 2003. 2. Kapoor and Kansal: “Basics of Distribution Management”– A logistical
approach, Prentice-Hall India edition 2007. 3. Johnson, Kurtz and Scheuing “Sales Management”, Mc Graw-Hill edition
2003. 4. Rosenbloom: Marketing Channels – “a management view”, Dryden Press
edition 2011.
SUBJECT CODE
I YEAR - SEMESTER II – SKILL BASED ELECTIVE
L T P Total
of LTP C
PCM15E52 DERIVATIVES MANAGEMENT 2 2 0 4 3
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To import the overall view of the subject of deratives managements
UNIT I Derivatives – Definition – Types – Forward Contracts – Futures Contracts – Options – Swaps – Differences between Cash and Future Markets – Types of Traders – OTC and Exchange Traded Securities – Types of Settlement – Uses and Advantages of Derivatives – Risks in Derivatives.
UNIT II Specifications of Futures Contract - Margin Requirements – Marking to Market – Hedging using Futures – Types of Futures Contracts – Securities, Stock Index Futures, Currencies and Commodities – Delivery Options – Relationship between Future Prices, Forward Prices and Spot Prices.
UNIT III Definition – Exchange Traded Options, OTC Options – Specifications of Options – Call and Put Options – American and European Options – Intrinsic Value and Time Value of Options – Option payoff, options on Securities, Stock Indices, Currencies and Futures – Options pricing models – Differences between future and Option contracts.
UNIT IV Definition of SWAP – Interest Rate SWAP – Currency SWAP – Role of Financial Intermediary – Warehousing – Valuation of Interest rate SWAPs and Currency SWAPs Bonds and FRNs – Credit Risk.
UNIT V Evolution of Derivatives Market in India – Regulations - Framework – Exchange Trading in Derivatives – Commodity Futures – Contract Terminology and
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Specifications for Stock Options and Index Options in NSE – Contract Terminology and specifications for stock futures and Index futures in NSE – Contract Terminology and Specifications for Interest Rate Derivatives. REFERENCES 1. Stulz, “Risk Management and Derivaties”, Cengage Learning, 1st Edition,
2008. 2. Varma, “Derivaties and Risk Management”, 1st Edition, 2008. 3. David Dubofsky – “Option and Financial Futures”– Valuation and Uses,
McGraw Hill International Edition 2005. 4. Gupta S.L., “Financial Derivaties”- Theory, Concepts and Practice, Prentice
Hall Of India, 2008. 5. John.C.Hull, Options, “Futures and other Derivative Securities”, PHI Learning,
7th Edition, 2008 6. Keith Redhead, Financial Derivatives – “An Introduction to Futures, Forwards,
Options and SWAPs”, PHI Learning, 2008.
Second Year
SUBJECT CODE
II YEAR - SEMESTER III - CORE VIII L T P Total
of LTP C
PCM15301 STRATEGIC FINANCIAL
MANAGEMENT 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks) OBJECTIVES To provide an insight into financial decision making procedures and their application in complex situations. UNIT I Financial Management - Meaning, nature and scope of finance; Financial goal - Profit VS. Wealth maximisation - Finance Functions; Time value of Money; Capital Budgeting; NPV, IRR, Profitability Index, pay back period, ARR; Risk Analysis in Capital Budgeting. UNIT II Cost of Capital - Meaning and Significance of Cost of Capital; Calculation of Cost of debt, preference Capital, equity Capital and retained earnings; Combined Cost of Capital; Cost of equity and CAPM and WACC. UNIT III Operating and Financial Leverage - Measurement of Leverages; Effects of operating and financial leverage on profit Analyzing alternate financial plans; Combined financial and operating leverage. EBIT & EPS analysis
19 M.COM(GEN)2016-2017
UNIT IV Capital structure Theories - NI, NOI, Traditional and MM Hypotheses - Without Taxes and with Taxes Determinants of Capital Structure in practice. Dividend Policies - Issues in dividend decisions, Walter's model - Gordon's mode, M-M hypothesis, dividend and uncertainty, relevance of dividend; Dividend Policy in Practice - Corporate dividend practices - Bonus Shares and Stock Splits. UNIT V Management of Working Capital - Meaning, significance and types of Working Capital; Calculating Operating cycle period and estimation of Working Capital requirements; Financing of Working Capital; Management of Cash, receivables and inventory. REFERENCES 1. Bhattacharya, Hrishikas ,”Working Capital Management: Strategies and
Techniques”, Prentice Hall, New Delhi edition 2002. 2. Khan M.Y, Jain P.K, “Financial Management”,Tata McGraw Hill, New Delhi
edition 2003. 3. Pandey, I.M.,”Financial Management”, Vikas Publishing House, Delhi edition
2001. 4. Van Horne, James C.,”Financial Management and Policy”, Prentice Hall, Delhi
edition 2007.
Subject Code
II YEAR - SEMESTER III - CORE IX L T P Total
of LTP C
PCM15302 PRACTICAL AUDITING 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To make the student practical aspects of corporate auditing
UNIT I Qualifications, Appointment, Removal, Power, Duties and Responsibilities. Basic elements of Audit report, kinds of audit report, specimen of clean report, specimen of qualified report.
UNIT II Audit of Ledgers - Special Considerations in Audits- Audit of Ledgers. General Considerations - Scrutiny of Ledgers of Assets – Personal - Revenue Accounts. UNIT III Special Considerations in Audits - Government Audit - Miscellaneous Audits.
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UNIT IV Audit of a sole trader - Audit of a firm - Audit of a small company - Audit of educational institutions. UNIT V Audit of Hospital - Audit of Club - Audit of Hotels - Audit of Insurance Company- Audit of Banks REFERENCES 1. T.N.Tandon, Practical Auditing 2. Dinkar Pagare, Auditing 3. R.G.Saxena, Auditing, Himalaya Publications.
SUBJECT CODE
II YEAR - SEMESTER III - CORE X L T P Total
of LTP C
PCM15303 BUSINESS RESEARCH
METHODS 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To introduce the students to the various methods and principles of research in social science so that they would be able to take research work as per the accepted norms and scientific practices.
UNIT 1 Research: Definition, scope; Nature of social sciences research; Research design: components and significance; Types of research design for various methods of research: Exploratory, Descriptive, Experimental, Case study; Marketing Research.
UNIT II Formulation of research problem; Literature Review; Hypotheses: significance, Qualities of good hypothesis; Sources; Data Collection: Sources; Tools and Techniques: Questionnaire, Interview Schedule, Observation, Interviews; Qualitative Research.
UNIT III Sampling: Sampling methods: Random Sampling and Non-random sampling; Choice of sample, Sample size, Sample error; Analysis and interpretation of data: Checking, Coding, Editing, Transcription and Tabulation. UNIT IV Statistical Tools: Averages – Mean, Median, Mode, Correlation, Regression, Chi-Square Test, Test of Significance, F Test, T Test; Test of Variance; Time Series, Scaling Techniques; Testing of Hypotheses and Drawing of Inference.
21 M.COM(GEN)2016-2017
UNIT V Report Writing: Scheme of Presentation; Contents, List of Tables and Preface; Certificate; Footnotes and Bibliography; Indices; Diagrammatic Presentation of Data: Various Kinds of Figures and Diagrams. REFERENCES 1. Kothari C.B and Gopal M.H., “An Introduction Research, Procedure in Social
Science”, edition 2003. 2. Amarchand , “Research Methods”. 3. Sadhu and Singh, “Research Methodology in Social Science”. 4. Wilkinson and Bhandarkar, “Methodology and Techniques of Social
Research”. 5. Beri .G, “Marketing Research”, Tata McGraw Hill Publishers Limited, New
Delhi. Third Edition, 2000.
SUBJECT CODE
II YEAR - SEMESTER III – ELECTIVE L T P Total
of LTP C
PCM15E05 SERVICE MARKETING AND CUSTOMER RELATIONSHIP
MANAGEMENT 3 3 0 6 4
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To Develop basic understanding about the service marketing and customer relationship management. UNIT I Nature and Types of Services; Difference between services and goods marketing: Environment for services marketing - Micro and Macro environments - Service Quality and GAP Model.
UNIT II Service Market Segmentation - Targeting and positioning Services Marketing Mix - Matching of demand and Supply.
UNIT III Service Marketing Applications in Marketing of Financial Services- Need and scope - Regulating frame work of financial services - Marketing of hospitality hospital, tourism and the regulatory frame work.
22 M.COM(GEN)2016-2017
UNIT IV Relationship Marketing - Meaning, nature and Scope - Types of relational exchange Reasons for relationship Marketing - Firm and customer prospective; Relationship development process - Attributes and determinants of relational exchanges; Net working - Nature, role and mechanism.
UNIT V Developing and Managing Relationship customer selection; Relationship strategies. Implementing CRM - Mistakes in implementing CRM: Role of information Technology in Relationship building -e CRM. REFERENCES 1. Christopher, H. Lovelock, “Service Marketing”, Prentice Hall, New Jersey 2. Gosney, John W. and ThomasBoehm P., “Customer Relationship
Management”,Essentials, Prentice Hall, New Delhi. 3. Payne, Adrian, “The Essence of services Marketing”, Prentice Hall, New Delhi. 4. Seth, Jagdish N. et.al, “Customer Relationship Management”, Tata McGraw
Hill Publishing co., New Delhi. 5. Shankar Ravi , “The Indian Experience”, South Asia Publishing, New Delhi. 6. Stone, Merlin and Neil Woodrock, “Relationship Marketing”, Kogan Page,
London. 7. Zeithami. V.A. and Bitner M.J., “Services Marketing”, McGraw Hill, Inc, New
Delhi.
SUBJECT CODE
II YEAR - SEMESTER III - ELECTIVE L T P Total
of LTP C
PCM15E06 INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT
3 3 0 6 4
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
OBJECTIVES To introduce the students to the concepts of investment To provide an understanding of various tools of investment analysis.
UNIT I Investment - concepts and goals – Types of investment – Financial – Real business – personal – Institutional – Features of investment programme – comparison of investments – Finance Vs. Investments.
UNIT II Fundamental Analysis: Scope – Economic analysis – Industry analysis - Company analysis – Company financial statements – Book value – Market value of shares – Growth shares, Income shares – Analysis of management – Fundamental valuation models.Random walk theory and Markowitz Model
23 M.COM(GEN)2016-2017
UNIT III Technical analysis – Components – Basic tenets of technical analysis – principles of technical analysis – Guidelines for investment – moving average analysis – Chart pattern.
UNIT IV Capital market in India – Stock Exchanges – Functions – Listing of securities- NSE, BSE – Buying and selling of shares – OTCEI – The confidence index, breadth of market and strength analysis.
UNIT V Port folio construction and choice – Risk and return analysis for portfolio of securities – principles of portfolio construction - single and two factorial models – lag range multiplier method.
REFERENCES 1. Bhalla V.K. & Tuteja S.K, “Investment Management” – S. Chand & Co. Ltd.,
New Delhi, 1997. 2. Aavadhani V., “Investment & Securities Markets in India” – Himalaya
Publishing House, New Delhi, 1999. 3. Bhalla, “Investment Management” – S. Chand & Co. New Delhi, 1990. 4. Donald Fischer & Rohald Jordan, “Security Analysis & portfolio management”
– prentice – Hall of India – New Delhi, 1995.
SUBJECT CODE
II YEAR - SEMESTER III - ELECTIVE – II
L T P Total
of LTP C
INTERNATIONAL MARKETING 2 0 0 2 2
Maximum: 100 marks (Internal: 50 marks; External: 50 marks) OBJECTIVES To facilitate understanding of the conceptual framework of marketing and its application in decision making under various environmental constraints. UNIT I Introduction - global Marketing concepts – Functions -Marketing Management-Scope Nature and Importance - Functions - Problems of Marketing Management - Difference between Sales Management and Marketing Management - Principles of Marketing Management - Marketing Organisation Structure.
24 M.COM(GEN)2016-2017
UNIT II Analysing Marketing opportunities: Marketing Information system and Marketing Research. Marketing environment - Needs and trends in the environment - Analysing Consumer Markets and buyer behaviour - Researching and selecting target markets - Identifying Market segments and selecting target market. UNIT III Developing global Marketing Strategies: Developing testing and launching new products and services - Managing Product Life Cycles and Strategies - Designing Pricing Strategies - Pricing Objectives - Setting and adapting, the price - Initiating and responding to price changes. UNIT IV Designing Promotion mix Strategies - Advertising and Sales Promotion. Selecting and managing marketing channels: Channel - Design - decisions - Channel - Management decision - Channel Dynamics - Channel Co-operation; Conflict and Competition. UNIT V Organising, Implementing and Controlling global Marketing Effort: Marketing Organisation - Annual Plan Control - global Profitability efficiency and Strategic Control. Designing Marketing Strategies for Market Leaders, Challengers, Followers and Nichers - Designing Strategies for the global market place. REFERENCES 1. Kotler, Philip and Gary Armstrong, “Principles of Marketing”, Prentice Hall,
New Delhi. 2. Kotler, Philip, Marketing Management-Analysis, “Planning, Imptementation
and Control”, Prentice Hall, Delhi. 3. Majumdar, Ramanuj, “Product Management in India”, Prentice Hall, New
Delhi. 4. Carthy Mc, Jenome E. and William D., Perreault JR, Richard D.Inwin.“Basic
Marketing”: Management Approach. 5. Ramaswamy, V.S. and Namakumari, S, “Marketing Management”, Macmillan
India, New Delhi. 6. Srinivasan, R, “Case Studies in Marketing”, The Indian Context, Prentice
Hall, New Delhi. 7. Stanton, William J., and Charles Futrell, “Fundamentals of Marketing” McGraw
Hill Publishing co., New Delhi
25 M.COM(GEN)2016-2017
SUBJECT CODE
II YEAR - SEMESTER III - ELECTIVE – II L T P Total
of LTP C
FINANCIAL INSTITUTES AND
FINANCIAL MARKETS 2 0 0 2 2
Maximum: 100 marks (Internal: 50 marks; External: 50 marks) OBJECTIVES To provide students with an introduction to the theory and practice of financial markets and institutions. To helps students to gain a thorough understanding of the workings of financial markets and of financial instruments UNIT I Introduction to the Financial System Assets and liabilities, portfolio, financial instruments, stocks and flows, lending, borrowing, and wealth. UNIT II Risk and Returns – Portfolio Theory and Asset Pricing Models Risk, expected return, system risk, specific risk, portfolio, capital market line, security market line, beta, arbitrage pricing theory, Fama-French Three-factor model UNIT III Banking and the Money Markets Deposit-taking institutions, banks, structure of Central Banks, monetary policy, insurance companies, pension funds, unit trusts, investment trusts UNIT IV Securities Markets Discount market, „parallel‟ markets, capital markets, stock markets, bonds, equities, hedge funds, private equity, financial crisis - Interest Rates and Foreign Exchange Markets Loanable funds theory for real interest rates, liquidity preference theory of interest rates, structure of interest rates, significance of term structure theory, interest rate parity, exchange rate risk, derivatives markets and speculations UNIT V Financial Market Management and Regulation Financial market failure and financial crisis, regulation theory, risk management in financial institutions, hedging with financial derivatives.
26 M.COM(GEN)2016-2017
REFERENCES 1. Howells, P., and K. Bain “Financial Markets and Institutions”, 5thed. Financial
Times/Prentice Hall (2007). 2. Pilbeam, K., “Financial Markets and Institutions”, 3rded. Palgrave Macmillan
(2010). 3. Valdez, S. and Molyneux P., “An Introduction to Global Financial Markets”,
6thed. Palgrave Macmillan (2010). 4. Mishkin, F. and Eakins S., “Financial Markets and Institutions”, 6thed. Pearson
Education (2008).
SUBJECT CODE
II YEAR - SEMESTER IV – CORE XI L T P Total
of LTP C
PCM15401 INDIRECT TAX 4 2 0 6 5
Maximum: 100 marks (Internal: 50 marks; External: 50 marks) OBJECTIVES To prepare the students to gain a wider knowledge of indirect taxes. UNIT I Significance of Taxation - Canon of Taxation - Basic principles of Taxation - Concepts of taxable capacity - Tax potential and tax effort - Tax burden in India and its comparison with other countries - Elasticity and buoyancy of a Tax structure - Direct and Indirect Taxes. UNIT II Central excise - Excisable goods - Clearance of excisable goods - Physical control -Compounded levy scheme - Self removal procedures - Gate passes and personal ledger accounts - Exemption from excise duty - Set off - Duty drawback claims - UNIT III Customs Duty - Restrictions on import and export under the customs Act - Basis, Ancillary and additional duties - Provisions for valuation and clearance of goods imported and exported - Duty drawback schemes - Searches, seizure and arrest - Appeals and revisions - Offences and prosecution. UNIT IV Service Tax - Provisions of assessment and recovery of duties VAT and MODVAT and CENVAT – Service Tax.Tax for capital goods/softwares UNIT V
27 M.COM(GEN)2016-2017
Central Sales Tax provisions : Interstate and Intra-state Sales - Sales in the course of import and export - Provisions regarding assessment. Revision and rectification - Exemption -Recovery and refund provisions. REFERENCES 1. Balachandar S, “Indirect Taxation”, Sultan Chand & Sons, New Delhi (2005). 2. Dinkar Pagare “Business Taxation”, Sultan Chand & Sons, New Delhi (2005). 3. Tyagi “Public Finance”, Sultan Chand & Sons, New Delhi (2005). 4. Sankaran, “Public Finance”, Sultan Chand & Sons, New Delhi (2000).
SUBJECT CODE
II YEAR - SEMESTER IV - CORE XII L T P Total
of LTP C
PCM15402 ENTERPRISE RESOURCE
PLANNING 2 2 0 4 3
Maximum: 100 marks (Internal: 50 marks; External: 50 marks) OBJECTIVES UNIT I Introduction to ERP – Conceptual model of ERP – Evolution of ERP – Structure of ERP - Reasons for Growth – Advantages of ERP – Enterprise: An overview. ERP and Related Technologies: Business Process Re-engineering – Management Information System – Decision Support System – Executive Information system – Data Warehousing – Data Mining – OLAP – Supply Chain Management. UNIT II ERP – Manufacturing Perspective – Materials Requirement Planning – Distribution Requirements Planning – JIT – CAD/CAM – Product Data Management – ERP Modules: - Plant Maintenance – Quality Management – Materials Management. UNIT III Benefits of ERP: Reduction of Lead Time – Reduction of Cycle Time – Improved Resource Utilization – Reduced Quality Costs – Increased Flexibility – Improved Information accuracy and Decision making capability.
28 M.COM(GEN)2016-2017
UNIT IV ERP Implementation Lifecycle: Introduction – Per-evaluation screening – Project Planning – Gap Analysis – Reengineering – Configuration – Implementation – Testing – Training – Maintenance. Vendors, Consultants and Users: Inhouse Implementation-Pros and Cons – Vendors – Consultants – Endusers. UNIT V Future Directions in ERP: New Markets – New Channels – Faster Implementation Methodologies – Business Models – Application Platforms – new business segments – Web-enabling – Market Snapshot. REFERENCES 1. Rahul V. Altekar, “Enterprise wide Resource planning”-Theory and Practice,
Prentice Hall of India Pvt Ltd. 2. Vinod kumar garg and Venkitakrishnan N.K., “Enterprise wide Resource”
Prentice Hall of India Pvt Ltd. 3. Dr.Subodh Kesharwani , “ERP Systems” – Application, Experiences &
Upsurg, Pragati Prakathan Publication – Meerut.
SUBJECT CODE
II YEAR - SEMESTER IV – MAJOR PROJECT
L T P Total
of LTP C
PCM15403 PROJECT 0 0 0 0 8
Maximum: 100 marks (Internal: 50 marks; External: 50 marks)
