Master of Science (MSc) · 2020-01-29 · Master of Science (MSc) | 9 Key Information Title: Master...

Building Competence. Crossing Borders.

Master of Science (MSc)Program Overview

“ Our Master’s programs em-power you to handle demanding management and leadership tasks.”

Prof. Reto Steiner, Dean, ZHAW School of Management and Law

Master of Science (MSc) | 3

Prof. Reto Steiner

Dean, ZHAW School of Management and Law

Editorial

The Master’s programs at the ZHAW School of Management and Law impart

in-depth knowledge of management and corporate governance at a challenging

science-based level and combine it with carefully tailored specializations (majors).

Here you will consolidate and expand the skills and knowledge you have acquired

at the Bachelor’s level as you learn to deal with complex issues in a reflective and

research-oriented way.

Thanks to the balance between an understanding of complex business processes

and the acquisition of skills in selected specific subject areas, you will sharpen your

profile – which will give you added value on the job market. You will be taught by

highly qualified lecturers who conduct research, publish, and have a practical

background.

The ZHAW School of Management and Law places great value on practical orien-

tation. This commitment is reflected in our teaching methods and the flexible nature

of our Master’s programs. Our part-time model will allow you to combine study with

work and family life.

We look forward to welcoming you soon!

The complexity and dynamics of both the economy and society are continually increasing. Our Master’s programs prepare you for these specific challenges and will enable you to assume demanding management and leadership tasks.

In 2015, the SML became the first business school of a Swiss university of applied

sciences to be accredited by the Association to Advance Collegiate Schools of Busi-

ness (AACSB). A mere 5 percent of the world’s business schools have managed

to achieve this prestigious standard of achievement awarded by the most significant

international accreditation institution for business schools.

4 | Master of Science (MSc)

Contents

5 FIVE REASONS FOR GETTING A

MASTER’S DEGREE AT THE SML

6 CONSECUTIVE MASTER’S PROGRAM

7 DEGREE PROGRAMS

8 Accounting and Controlling

10 Banking and Finance

12 Banking and Finance

Program in English (Full-Time)

14 Business Administration – Health Economics

and Healthcare Management

16 Business Administration – Innovation and

Entrepreneurship

18 Business Administration – Marketing

20 Business Administration – Public and

Nonprofit Management

22 International Business

24 Management and Law

26 Business Information Technology

29 AN INTERNATIONAL OUTLOOK

30 CAMPUS PLUS

32 PRACTICAL RELEVANCE

34 ACCREDITATION

35 THE SML IN FIGURES

Five Reasons for Getting a Master’s Degree at the SML

1PRACTICAL ORIENTATION

At the ZHAW School of Management and Law (SML), not only are instructors

academically qualified, but they also have extensive practical experience as

well as access to a broad professional network. Teaching is oriented towards

practical experience. In addition, the program provides opportunities for you

to meet potential future employers.

2INNOVATIVE TEACHING AND LEARNING

We continuously review the ways in which subjects are taught at the SML to

include modern educational methods such as digital learning. Each individual

module complements the others. You can apply what you learn immediately

and continually integrate it into the knowledge you have already acquired.

3INTERNATIONAL ALIGNMENT

The SML has a network of over 160 selected partner universities worldwide.

You can gain valuable experience abroad while studying or complete a double

degree program.

4AACSB ACCREDITATION

In May 2015, the SML became the first business school of a Swiss university

of applied sciences to be accredited by AACSB – a much sought-after seal

of quality on the international job market. The quality of our programs is reg-

ularly reviewed by AACSB.

5STAYING CONNECTED

Our campus is located in Winterthur, in close proximity to the financial and

business center of Zurich and well connected to the public transportation

network. In addition, the close ties the SML has to companies and organiza-

tions as well as its extensive alumni network will give you excellent career

prospects.


Consecutive Master’s Program

Your ticket to a successful career

Consecutive Master’s degree programs are targeted mainly at exceptionally capable and ambitious Bachelor’s graduates seeking a further academic qualification and possessing a keen scientific interest.

THE BENEFITS OF A CONSECUTIVE MASTER’S

PROGRAM

The minimum requirement for participation in a consecutive

Master’s program is a Bachelor’s degree or equivalent quali-

fication. Consecutive Master’s programs at universities of

applied sciences typically comprise 90 ECTS credits. This

corresponds to a workload of approximately 2,700 hours

which, in the case of our MSc Banking and Finance, Program

in English, is spread over three semesters with eleven months

of attendance. Consecutive Master’s programs build on the

content of Bachelor’s degree programs. They offer a profes-

sional specialization with scientific skills development and

high practical relevance. They promote professional, meth-

odological, social, and self-competence and open up career

prospects in middle and senior management. Our consecu-

tive Master’s programs are recognized internationally, so they

also enable graduates to pursue a career outside Switzer-

land.

NOT ALL MASTER’S PROGRAMS ARE THE SAME

A consecutive Master’s program is the second level of edu-

cation in the university system and should not be confused

with the MAS (Master of Advanced Studies) or the MBA

(Master of Business Administration). Both the MAS and MBA

are continuing education programs and require several years

of practical experience on the part of participants. With a

consecutive Master’s program, the workload is greater, and

academic standards are higher.

* Credits are based on the ECTS credit system (European Credit Transfer System). Credits create transparency in European education through a standardized evaluation of

academic achievements. At the ZHAW School of Management and Law, one credit represents 30 hours of work in a (BSc/MSc) degree program and 25 hours of work in a

continuing education program.

MSc Master of Science90 ECTS credits*

BSc Bachelor of Science180 ECTS credits

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MBA Master of Business Administration90 ECTS credits

EMBA Executive Master of Business Administration60 ECTS credits

ExM Executive Master in Marketing Leadership60 ECTS credits

MAS Master of Advanced Studies60 ECTS credits

DAS Diploma of Advanced Studies30 ECTS credits

CAS Certificate of Advanced Studies12 ECTS credits

CO

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ION

STRUCTURE

Degree Programs

Accounting and Controlling

Banking and Finance

Business Administration – Specialization (Major):

Health Economics and Healthcare Management


Innovation and Entrepreneurship


Marketing


Public and Nonprofit Management

International Business

Management and Law

Business Information Technology

For full details of our Master’s programs, please visit:

www.zhaw.ch/sml/master

https://www.zhaw.ch/de/sml/studium/master/


This Master’s is a scientifically sound and at the same time

practically oriented specialist and management training pro-

gram of international standing. Its curriculum was developed

in response to a clear market need and in close cooperation

with employers. In many companies, a Master’s degree is a

prerequisite for a career leading to a management position. In

general, the degree program is aimed at Bachelor’s graduates

who wish to prepare for employment as a financial manager,

an accounting / controlling manager, a head of accounting /

controlling, a management consultant in the field of account-

ing, or for a management position in general. Potential em-

ployers include industrial, commercial, and service compa-

nies, banks, financial service providers, and management

consultancy divisions of auditing companies. Graduates will

also be ideally suited for a career in auditing.

COMPETENCIES

The main focus of this Master’s program is the training of

students to become specialists in accounting and controlling.

You will be qualified to assume relevant management posi-

tions in companies and public organizations. In addition to a

high level of professional competence, the methodological,

social, and personal competences of students are also pro-

moted. Students learn to use subject-specific and practical

working methods, techniques, and procedures, and targeted

teaching and learning methods help them to become better

at self-management and teamwork. All this is ideal prepara-

tion for middle and senior management positions that require

not only practical and specialist knowledge, but also meth-

odological skills.

www.zhaw.ch/sml/master-ac

The Master of Science in Accounting and Controlling program teaches sound knowledge in the field of financial management. In addition to accounting and controlling expertise, it also includes elements from the areas of finance and auditing.

Taking the financial lead

Accounting and Controlling

CORE AREAS

Accounting and Controlling Knowledge 39 ECTS credits

Consolidation of Expert KnowledgeStudents’ knowledge of accounting and related areas of finance and auditing is further consolidated

Electives6 ECTS credits

Broadening and Integration of KnowledgeTo meet the elective requirements and earn the necessary credit for their MSc in Accounting and Controlling program, students can also choose selected modules at the ZHAW School of Management and Law or from a summer school program.

Scientific Research and Information Technology 30 ECTS credits

Acquisition of New Knowledge / Data AnalysisStudents gain new knowledge and skills and apply them in the context of applied research and development, also acquiring tools for the analysis of accounting and controlling data

Master’s Thesis 15 ECTS credits

Individual ApplicationStudents apply their knowledge and skills in writing an independent scientific paper on an application-oriented topic

https://www.zhaw.ch/de/sml/studium/master/accounting-and-controlling/


Key Information

Title: Master of Science in Accounting and Controlling

Start: Mid-September

Workload: 90 ECTS credits

Length: 4 semesters (a part-time job or family activity of up to 50% are possible). Program extendable to 6 semesters if necessary due to more part-time activity.

Location: Winterthur (Zurich)

Semester Fee: Swiss nationals CHF 720, others CHF 1220

Language: German

Classroom Days: Monday and Tuesday (full days), Wednesday (half a day)

HEAD OF PROGRAM

Dr. Ursina Hüppin

ZHAW School of Management and Law

St.-Georgen-Platz 2

P.O. Box

8401 Winterthur

Phone +41 58 934 45 67

[email protected]

MODULE OVERVIEW

1st Semester Financial Reporting6 ECTS credits

Finance andAsset Pricing3 ECTS credits

Controlling6 ECTS credits

Research Methodology9 ECTS credits

2nd Semester Advanced Con-solidated Finan-cial Statements6 ECTS credits

Accountingfor FinancialInstruments3 ECTS credits

Corporate Finance and FinancialModelling6 ECTS credits

Advanced Enterprise Systems3 ECTS credits

Practical Exer-cises in Research Methodology6 ECTS credits

3rd Semester Risk Manage-ment and Audits6 ECTS credits

Elective 6 ECTS credits

Practical Re-search Projects9 ECTS credits

4th Semester Performance Management6 ECTS credits

Master’s Thesis15 ECTS credits

mailto:ursina.hueppin%40zhaw.ch?subject=


The Master of Science in Banking and Finance has a clear

focus – it deepens and expands existing knowledge from

the financial sector and related specialist areas and offers

far-reaching opportunities for specialization.

This Master’s program provides both sound scientific knowl-

edge and practically oriented management training at an in-

ternational level. After graduation, you can pursue exciting

career paths in banks, pension funds, insurance companies,

or asset management – or the asset management or finance

departments of various companies. The Master’s program

offers graduates additional entry opportunities in other spe-

cialist fields such as mergers and acquisitions, investment

banking, risk management, or corporate development. To-

day, a Master’s degree is also often required for a career in

client advisory services for wealth management.

SKILLS

You will learn how to analyze complex tasks, identify a variety

of solutions, and implement them successfully. You will also

consolidate your knowledge of the market and its environment

as well as the management of financial service providers. In

addition, you will have the opportunity to deepen your knowl-

edge in the areas of capital markets and data science, digital

banking, and risk and insurance. In capital markets and data

science, for example, fields of application can be found in the

development of trading strategies or new financial products.

Furthermore, customer, credit, or transaction data, for exam-

ple, are typically analyzed using corresponding data science

methods. Digital Banking focuses on the business models,

business processes, structures, and cultural elements of the

finance industry. Risk and Insurance provides technical and

methodological competence for the present and the future.

www.zhaw.ch/sml/master-bf

The Master of Science in Banking and Finance has a clear focus – it deepens and expands existing knowledge from the financial sector and related specialist areas and offers far-reaching op-portunities for specialization.

Invest in a successful future

Banking and Finance

CORE AREAS

Management Skills 15 ECTS credits

Acquisition of Management CompetenceLeadership in the finance industry, strategy development, and evaluation for financial services companies

Methodological Modules and Application- Oriented Research Projects27 ECTS credits

Development of New KnowledgeAcquisition and application of knowledge and skills in the context of applied research and development

Specialization in Banking and Finance33 ECTS credits

In-Depth Specialist KnowledgeProfessional specialization in banking and finance


Individual ApplicationStudents apply their knowledge and skills in writing an independent scientific paper on an application-oriented topic

https://www.zhaw.ch/de/sml/studium/master/banking-and-finance/


Key Information

Title: Master of Science (MSc) in Banking and Finance



Length: 4 or 6 semesters (a part-time job or family activity of up to 40% or 70% respectively is possible)

Location: Winterthur

Semester Fee: CHF 720.– plus CHF 500.– for foreign nationals

Languages: German and English

Classroom Days: Monday and Tuesday all day / Wednesday morning

HEAD OF PROGRAM

Dr. Ruben Seiberlich


St.-Georgen-Platz 2

P.O. Box

8401 Winterthur

Phone +41 58 934 46 69

[email protected]

Students who complete the program in six semesters must complete modules worth 15 ECTS credits every semester.

MODULE OVERVIEW

1st semester24 ECTScredits

Corporate Governance, Ethics & Leadership 6 ECTS credits

Institutional Framework3 ECTS credits

Inter-nationalEconomics3 ECTS credits

Investments6 ECTS credits

Quantitative Methods6 ECTS credits

2nd semester24 ECTS credits

Perfor-mance Manage-ment3 ECTS credits

Risk Manage-ment6 ECTS credits

Research Projects6 ECTS credits

Business Process Manage-ment6 ECTS credits

Qualitative Methods3 ECTS credits

Quantitative Investment Strategies6 ECTS credits

Advanced Quantitative Methods3 ECTS credits

Core Insurance Principles6 ECTS credits

Mindset and Business Model Trans-formation3 ECTS credits

3rd semester21 ECTS credits

Strategic Innovation Management3 ECTS credits

Corporate and Entre-preneurial Finance3 ECTS credits

Advanced Research Projects6 ECTS credits

Customer Journey3 ECTS credits

Agile Methods & Design Thinking6 ECTScredits

IlliquidInvestments3 ECTS credits

Machine Learning6 ECTS credits

Operations Management and New Technologies3 ECTS credits

Customer Intelligence6 ECTS credits

4th semester21 ECTS redits


Business Models3 ECTS credits

Entrepre-neurship & Start-ups3 ECTS credits

Sustainable Investments3 ECTS credits

Deep Learning3 ECTS credits

Inter-national Insurance Markets3 ECTS credits

Product and Service Design3 ECTS credits

Digital Banking Electives Capital Markets & Data Science Electives Risk & Insurance Electives

mailto:ruben.seiberlich%40zhaw.ch?subject=


This Master’s program provides both sound scientific knowl-

edge and practically oriented management know-how at an

international level. Graduates enjoy a range of stimulating

development and career opportunities in the financial sector –

in Switzerland or internationally. For example, exciting career

paths are possible in banks, pension funds, wealth manage-

ment, as well as in asset management or corporate finance

departments in any sector. The Master’s program offers stu-

dents additional entry opportunities in other areas such as

mergers and acquisitions, investment banking, risk manage-

ment, or corporate development. Today, a Master’s degree

is also often required for a career in wealth management cli-

ent advisory services.

COMPETENCIES

You will learn how to analyze complex tasks, identify solution

options, and implement them successfully. You will consolidate

your knowledge of the market and its environment as well as

the management of financial service providers. You also have

the opportunity to specialize in Capital Markets & Data Science

or Digital Banking. In the area of capital markets and data

science, applications can be found in the development of

trading strategies or new financial products. Furthermore, cus-

tomer, credit, and transaction data, for example, are typically

analyzed using corresponding data science methods. The

specialization in digital banking focuses on the business mod-

els, business processes, structures, and cultural elements of

the financial industry. Customer orientation and entrepreneur-

ial components are particularly significant in this context. Both

traditional and new business models are also considered.

DOUBLE DEGREE

Master’s students with outstanding results have the opportu-

nity to apply for a double-degree program at IÉSEG, one of

France’s leading business schools.

www.zhaw.ch/sml/master-bf-en

The Master of Science in Banking and Finance, in English, enables students to focus on one of the recent megatrends in the financial service sector and requires just one year of full-time attendance.

Invest in a Successful Future

Banking and FinanceProgram in English (Full-Time)

CORE AREAS

Management15 ECTS credits

Acquisition of Management SkillsManagement in the financial sector and strategy development and evaluation for financial services providers

Methodologies33 ECTS credits

Development of New KnowledgeAcquisition and application of knowledge and skills in the context of application-oriented research and development

Banking and Finance 27 ECTS credits

In-Depth Specialist KnowledgeProfessional specialization in banking and finance


Individual ApplicationImplementation of knowledge and ability within the context of an individual scientific thesis addressing an application-oriented topic

https://www.zhaw.ch/en/sml/study/master/banking-and-finance/


MODULE OVERVIEW

1st semester30 ECTS credits

Investments6 ECTS credits

Corporate andEntrepreneurialFinance3 ECTS credits

InternationalEconomics3 ECTS credits

InstitutionalFrameworks3 ECTS credits

QuantitativeMethods6 ECTS credits

InternationalResearchProjects9 ECTS credits


BusinessProcessManagement6 ECTS credits

CustomerJourney3 ECTS credits

QualitativeMethods3 ECTS credits

Risk Management6 ECTS credits

PerformanceManagement3 ECTS credits

StrategicInnovationManagement3 ECTS credits

AdvancedInternationalResearchProjects6 ECTS credits

QuantitativeInvestmentStrategies6 ECTS credits

SustainableInvestments3 ECTS credits

AdvancedQuantitativeMethods3 ECTS credits



Zurich International Week6 ECTS credits

Online Banking & Finance Focus Digital Banking9 ECTS credits

Online Banking & Finance Focus Data Science9 ECTS credits

Focus on Digital Banking Focus on Capital Markets & Data Science

Key Data

Title: Master of Science (MSc) in Banking and Finance



Length of Program: Three semesters of full-time study with 11 months of classroom lectures

Location: Winterthur, Switzerland

Semester Fee: CHF 720.– plus CHF 500.– for foreign nationals

Language: English

HEAD OF PROGRAM

Dr. Ruben Seiberlich


St.-Georgen-Platz 2

P.O. Box

8401 Winterthur

Switzerland

Phone +41 58 934 46 69

[email protected]

mailto:ruben.seiberlich%40zhaw.ch?subject=


According to the Swiss Federal Statistical Office, the Swiss

health system employs roughly 600,000 people. A needs

analysis has shown that there is a great demand in the indus-

try for graduates of an industry-specific Master’s program.

The Master of Science in Business Administration – Special-

ization (Major) in Health Economics and Healthcare Manage-

ment covers exactly this need for specific knowledge. It is a

scientifically founded and at the same time practically ori-

ented specialist and management training program. Master’s

graduates take on demanding project, specialist, and man-

agement tasks in the health care sector. Potential employers

include hospitals, pharmaceutical companies, health insur-

ance companies, and associations, as well as various insti-

tutions, associations, and foundations.

SKILLS

You will deepen your competence in general management

theory and scientific research as you carry out applied re-

search projects with industry partners. The specialization in

Health Economics and Healthcare Management focuses on

the acquisition of the following competencies:

− Expertise in health economics, policy, and law

− Basic medical terminology and concepts; scientific

evaluations of patient benefit

− General management theory in health care from the

perspective of the various stakeholders in the health

care sector

− Health technology assessment (HTA)

www.zhaw.ch/sml/master-he

The Master of Science in Business Administration – Specialization (Major) in Health Economics and Healthcare Management imparts sound knowledge in management and business management and also includes a specialization in healthcare.

A potent elixir to boost your career

Business Administration – Health Economics and Healthcare Management

CORE AREAS

General Management 18 ECTS credits

Acquisition of Management CompetenceAnalysis, synthesis, and design of complex operational structures, processes, and problem situations, with the systematic integration of interdisciplinary contexts

Scientific Research:Integrated Projects 21 ECTS credits

Acquisition of New KnowledgeAcquisition and application of knowledge and skills in the context of applied research and development

Specialization (Major) in Health Eco-nomics and Healthcare Management 36 ECTS credits

Advanced KnowledgeSpecialist knowledge in Health Economics and Healthcare Management


Individual ApplicationImplementation of knowledge and skills in the context of an independent scientific paper on an application-oriented topic

https://www.zhaw.ch/de/sml/studium/master/business-administration-health-economics-and-healthcare/


Key Information

Title: Master of Science in Business Administration with a Specialization in Health Economics and Healthcare Management



Length: 4 semesters. The program can also be completed in 6 semesters to allow for part-time work



Language: German

Classroom Days: Monday and Tuesday

HEAD OF PROGRAM

Dr. Karin Brunner Schmid


Bahnhofplatz 12

P.O. Box

8401 Winterthur

Phone +41 58 934 66 27

[email protected]

MODULE OVERVIEW

1st Semester Evidence-Based Healthcare6 ECTS credits

Economics and Politics6 ECTS credits

Managing People in Organizations6 ECTS credits

Research Design6 ECTS credits

2nd Semester Strategic Management6 ECTS credits

Health Economics and Policy6 ECTS credits

Applied Statistical Data Analysis6 ECTS credits

Integrated Projects6 ECTS credits

3rd Semester Management in Healthcare: Providers6 ECTS credits

Health Economics and Law6 ECTS credits

Event Series and Study Trip6 ECTS credits

Projects in Healthcare3 ECTS credits

4th Semester Management in Healthcare: Insurance, Pharma, and Medtech Companies6 ECTS credits


mailto:karin.brunnerschmid%40zhaw.ch?subject=

CORE AREAS

Advanced General Management 18 ECTS credits

Specialization in General ManagementAcquisition of management competencies and business management concepts; under-standing their interrelationships and linking them with entrepreneurial leadership skills

Specialization in Innovation and Entrepreneurship42 ECTS credits

In-Depth Specialist KnowledgeAcquisition of skills for the conception and implementation of innovative projects for start-ups or established companies. Consolidation of technical and methodological foundations in the areas of innovation ecosystems and business models

Specialization Module 6 ECTS credits

Expansion and Networking of KnowledgeOpportunity for a specific specialization in an applied subject area in the field of marketing, digitization, or non-profit entrepreneurship

Scientific with Practical Relevance 24 ECTS credits

Development of New Knowledge; Analysis of Complex Data and Individual ApplicationAcquisition and application of knowledge and skills in applied research and through the preparation, analysis, and presentation of data; implementation within the context of an independent scientific paper on an application-related topic (Master’s thesis)


The Master of Science in Business Administration with a Spe-

cialization in Innovation and Entrepreneurship is an interna-

tionally oriented, advanced degree program for specialists

and managers, which is both scientifically grounded and

practical in application. Against this background, this

post-graduate program is designed to enable students to

meet the demand for innovative thinking and entrepreneurial

action in today’s business world.

You will acquire skills in the conception and implementation of

innovative projects within the context of a start-up project or

an established company. In addition to acquiring technical

and methodological knowledge, you will deepen your under-

standing of ecosystemic innovation. In our “Innovation & Ven-

ture Lab,” you will work on real-life practical projects and de-

velop interdisciplinary, entrepreneurial solutions.

SKILLS

As a graduate of this program, you will be able to:

− apply in practice the broad scientific and methodological

foundations acquired during your studies to specific

situations;

− develop, evaluate, and manage innovative projects while

taking full account of their technical feasibility, economic

viability, and social acceptance;

− design and promote innovative projects and business

model transformations – within different social and

economic contexts and across professional and

organizational boundaries – in established companies

or in a start-up situation; and

− establish your own start-up in rapidly changing or emerging

markets.

www.zhaw.ch/sml/master-ie

The Master of Science in Business Administration with a Special-ization in Innovation and Entrepreneurship teaches the skills needed for innovative action in existing companies as well as in start-ups.

Think like an innovator, act like an entrepreneur

Business Administration – Innovation and Entrepreneurship

https://www.zhaw.ch/de/sml/studium/master/business-administration-innovation-and-entrepreneurship/

MODULE OVERVIEW

1st semester24 ECTS credits

Scientific Research: Instruments & Methods 6 ECTS credits

Value Creation &Entrepreneurial Finance6 ECTS credits

Skills and Methods for Innovators6 ECTS credits

Innovation & Venture Lab I: Start-up Project6 ECTS credits


Scientific Research: Applied Quantitative Methods3 ECTS credits

Entrepreneurial Leadership6 ECTS credits

Innovation Management & Disruptive Technologies6 ECTS credits

Innovation & Venture Lab II: Corporate Inno-vation Project6 ECTS credits

Electives1 x 3 ECTS credits


International Entrepreneurship6 ECTS credits

Innovation Ecosystems6 ECTS credits

Innovation & Venture Lab III: Collaborative In-novation Project 6 ECTS credits


4th Semester21 ECTS credits


Digital Futures6 ECTS credits Scientific Theory

Advanced General Management Advanced I&E Electives


Key Information

Title: Master of Science in Business Administration – Specialization in Innovation and Entrepreneurship



Length: 4 semesters (a part-time job or family activity of up to 50% are possible)


Semester Fee: CHF 720 plus CHF 500 for foreign nationals



HEAD OF PROGRAM

Prof. Dr. Gunther Kucza


St.-Georgen-Platz 2

P.O. Box

8401 Winterthur

Phone +41 58 934 78 64

[email protected]

mailto:gunther.kucza%40zhaw.ch?subject=

CORE AREAS

Advanced General Management 18 ECTS credits

Advanced General Management KnowledgeAcquisition of management skills; builds on the knowledge gained in the Bachelor’s program; advanced specialist content and communication skills are consolidated and integrated

Advanced Marketing 30 ECTS credits

Advanced Specialist KnowledgeSpecialization in advanced aspects of marketing such as behavioral marketing, strategic customer relationship management, product management, integrated communications, and customer experience management

Electives 18 ECTS credits

Enhancement and Integration of KnowledgeVarious options for students to expand and integrate individual areas of specialist knowledge

Scientific Theory and Application24 ECTS credits

New Knowledge, Complex Data Analysis and ApplicationAcquisition and application of knowledge and skills in applied research as well as for the preparation, analysis, and presentation of data; implementation within the framework of an independent scientific paper on an application-related topic (Master’s thesis)


This Master’s degree is a practical, internationally oriented

specialist and management training program at a demanding

scientific level; additionally, it opens up particularly good de-

velopment and advancement opportunities in marketing and

related areas. Master’s graduates can perform key strategic

functions in the general management or marketing of compa-

nies in all industries. Potential employers come from all areas

of the private sector, especially consumer goods, industrial

goods and services, and public administration. Thanks to a

careful balance between a broad understanding of complex

business processes and marketing expertise, this compe-

tency profile meets a clear need of the labor market.

SKILLS




Marketing focuses on the acquisition of the following compe-

tencies:

− Analysis and evaluation of strategic marketing manage-

ment approaches with a focus on developing customer

benefits and value

− Assessment of relevance, criteria, and procedures

of customer segmentation; methods for measuring

customer behavior

− Designing and implementation of customer relationship

management measures along the entire customer lifecycle

based on the ZHAW CRM framework

− Analysis and answering of complex questions for a holistic

brand management

− Development of successful community management and

strategic communication concepts involving new media

www.zhaw.ch/sml/master-marketing

The Master of Science in Business Administration – Specialization (Major) in Marketing conveys sound knowledge in management and corporate governance combined with marketing expertise.

Increase your competitiveness

Business Administration – Marketing

https://www.zhaw.ch/de/sml/studium/master/business-administration-marketing/

MODULE OVERVIEW*

1st Semester24 ECTS credits

Scientific Research: Instruments & Methods 6 ECTS credits

Fact-Based Marketing: Business Cases, Tools and Metrics6 ECTS credits

Change Management and Leadership inmarketing6 ECTS credits

Behavioral marketing and customer focus6 ECTS credits

2nd Semester24 ECTS credits

Scientific Research: Applied Quantitative Methods3 ECTS credits

Product, Service, and Innovation Management6 ECTS credits

Integrated Customer Management: Acqui-sition, Development, and Retention6 ECTS credits


3rd Semester21 ECTS credits

Pricing and Business Models in the Digital Age6 ECTS credits

Brand Management, Communications and Reputation Management6 ECTS credits


4th Semester21 ECTS credits


International Marke-ting: Doing Business in Foreign Markets6 ECTS credits

* Students may also choose to complete the program in six semesters. For a module overview of the six-semester program, go to www.zhaw.ch/sml/master-marketing

Scientific Theory Advanced General Management Advanced Marketing Electives


Key Information

Title: Master of Science in Business Administration with a Specialization in Marketing








HEAD OF PROGRAM

Prof. Dr. Gunther Kucza


St.-Georgen-Platz 2

P.O. Box

8401 Winterthur

Phone +41 58 934 78 64

[email protected]

mailto:gunther.kucza%40zhaw.ch?subject=


Administrations, public companies, and nonprofit organiza-

tions depend on flexible, innovative, and well-trained special-

ists to achieve ideological and social goals such as the com-

mon good, solidarity, and peaceful coexistence. In fact, they

need graduates with a Master of Science in Business Admin-

istration with a Specialization (Major) in Public and Nonprofit

Management, a scientifically founded and at the same time

practically oriented technical and management training pro-

gram. Graduates take on demanding project, specialist, and

management tasks in public administrations and nonprofit

organizations. Potential employers include the Swiss federal

administration, cantonal and municipal administrations, na-

tional and international governmental and nongovernmental

organizations, and various institutions, associations, and

foundations.

SKILLS




public and nonprofit management focuses on the acquisition

of the following competencies:

− Ability to work using the framework conditions of public

and nonprofit organizations

− Application of instruments to plan resources, quality,

project, and stakeholder management

− Analysis and design of complex operational structures

− Understanding of interdisciplinary interrelationships

www.zhaw.ch/sml/master-pnp

The Master of Science in Business Administration – Specialization (Major) in Public and Nonprofit Management combines a solid knowledge of management and corporate governance with in-depth specialist knowledge of public and nonprofit organizations.

Enhance your social contribution

Business Administration – Public and Nonprofit Management

CORE AREAS

General Management 18 ECTS credits

Acquisition of Management CompetenceAnalysis, synthesis, and design of complex operational structures, processes, and problem situations, with the systematic integration of interdisciplinary contexts

Scientific ResearchIntegrated Projects 18 ECTS credits


Specialization in Public and Nonprofit Management 39 ECTS credits

Advanced KnowledgeSpecialist knowledge in Health Economics and Healthcare Management


Individual ApplicationImplementation of knowledge and skills in the context of an independent scientific paper on an application-oriented topic

https://www.zhaw.ch/de/sml/studium/master/business-administration-public-and-nonprofit/


Key Information

Title: Master of Science in Business Administration with a Specialization in Public and Nonprofit Management



Length: 4 semesters. The program can also be completed in 6 semesters to allow for part-time work



Language: German


HEAD OF PROGRAM

Dr. Karin Brunner Schmid


Bahnhofplatz 12

P.O. Box

8401 Winterthur

Phone +41 58 934 66 27

[email protected]

MODULE OVERVIEW

1st Semester Governance and Compliance in Public and Nonprofit Organizations6 ECTS credits

Economics and Politics6 ECTS credits

Managing People in Organizations6 ECTS credits

Research Design6 ECTS credits

2nd Semester Management of Non-profit Organizations6 ECTS credits

Strategic Management6 ECTS credits

Applied Statistical Data Analysis6 ECTS credits

Integrated Projects6 ECTS credits

3rd Semester Digital Transformation in Public and Non- profit Organizations6 ECTS credits

Financial Management in Public and Nonprofit Organizations 6 ECTS credits

Public Policy and Management6 ECTS credits

Study Trip in Public and Nonprofit Management3 ECTS credits

4th Semester Stakeholder Manage-ment and Communica-tion in Public and Non-profit Organizations6 ECTS credits


Students may also choose to complete the program in six semesters. For a module overview of the six-semester program, go to www.zhaw.ch/sml/master-he

mailto:karin.brunnerschmid%40zhaw.ch?subject=


This Master’s program is a full-time course of study consisting

of a preliminary program, two intensive semesters of study,

and a semester in which to write the Master’s thesis. This last

semester requires minimum attendance, and students are

free to spend most of their time away from campus. The in-

tensive workload in this program is designed for ambitious

students with high levels of self-management ability. Students

strengthen their competencies and apply them in practical

research and business projects. The first semester focuses on

research and consulting methodology and on intercultural

management and leadership. The second semester deals

with international economics, politics, and risk and financial

management. During the program, students become familiar

with international sectors of significance to the Swiss econ-

omy: energy and utilities, luxury goods, fashion, mechanical

and electrical engineering, food, and life sciences. Graduates

are well-prepared for business challenges in international, in-

terdisciplinary, and intercultural environments.

COMPETENCY PROFILE

Graduates of this program are able to:

− Design and plan internationalization processes of

companies and contribute to their implementation

− Manage international business processes

− Analyze and provide solutions for intercultural problems

− Lead culturally and demographically diverse teams and

small organizational units

− Conduct scientifically and methodologically sound

research projects

− Use their research skills to produce qualified results

to solve complex business problems

DOUBLE DEGREE

Students opting for a double degree complete the MSc pro-

gram at the ZHAW School of Management and Law before

continuing their studies abroad. They will be required to com-

plete another 12 months of study.

www.zhaw.ch/sml/master-ib

The Master of Science in International Business focuses on two core topics: business internationalization and intercultural management and leadership.

Discover your path to a global career

International Business

CORE AREAS

Research and Consulting Methodology 12 ECTS credits

Solid Research SkillsAnalysis, scientific problem-solving, assessment of alternative solutions, and application during several projects

Internationalization 24 ECTS credits

All Aspects of InternationalizationAcquisition and application of knowledge and skills within the context of the international activities of companies and organizations

Intercultural Management & Leadership 12 ECTS credits

Acting and Leading in an Intercultural SettingKnowledge of different cultures and ability to negotiate, integrate, and achieve targets with an intercultural group


Individual ApplicationImplementation of knowledge and ability within the context of an individual scientific thesis addressing an application-oriented topic

https://www.zhaw.ch/en/sml/study/master/international-business/


HEAD OF PROGRAM

Prof. Petra Youngzie Barthelmess


Stadthausstrasse 14

P.O. Box

8400 Winterthur

Phone +41 58 934 68 94

[email protected]

MODULE OVERVIEW

Prior to Semester Start

Business Boot Camp6 ECTS credits

1st Semester InterculturalManagement & Leadership6 ECTS credits

International Negotiation3 ECTS credits

International Business Project 16 ECTS credits

Research Skill Camp6 ECTS credits

Advanced Research & Consulting6 ECTS credits

International Research Project 16 ECTS credits

Cultures & Civilizations Elective orApplied Business Ethics Elective3 ECTS credits

2nd Semester International Eco-nomics, Politics & Business Systems6 ECTS credits

International Governance & Responsibility3 ECTS credits

International Research Project 26 ECTS credits

Internationaliza-tion & Innovation 6 ECTS credits

International Risk & Financial Man-agement3 ECTS credits

International Marketing3 ECTS credits

International Business Project 26 ECTS credits

International Business & Human Rights Elective or Luxury Management Elective3 ECTS credits

3rd Semester Master’s Thesis12 ECTS credits

Key Data

Title: Master of Science in International Business

Start: Late August


Length of Program: 3 semesters; 2 semesters of intensive full-time study plus Master’s thesis



Language: English

Instruction: Monday to Friday

mailto:petra.barthelmess%40zhaw.ch?subject=

THREE-CIRCLE COMPETENCY PROFILE

Scientific analysis, problem-solving, and reflection competencies

(from the double perspective of law and business administration)

Contextual and key competencies

− International economics and politics / financial management

− Legal risk management and corporate governance

Core competencies

− Strategic and operative project and change management

− Legal project and change management (regulation and competition;

corporate, tax, labor, and social law)


The Master’s program provides an interdisciplinary, scientifi-

cally founded, and practically oriented qualification. It con-

veys knowledge and skills that are relevant to success in

today’s business world and at the same time future-oriented.

Unlike traditional legal studies, this Master’s program focuses

on the competence to manage legal challenges in an inter-

national business environment. The Master’s program en-

ables you to understand law as a risk factor and to deal with

it adequately. You will also learn to see law as a steering and

management tool and apply it accordingly.

SKILLS

The competence profile corresponds to the requirements of

business practice. On the other hand, it is not tailored to

purely legal professions such as court clerk or attorney. You

will acquire the ability to master management tasks and legal

challenges at the same time. It is this combination which is in

particular demand in the labor market. The Master’s degree

will enable you to:

− Manage complex change processes

− Take over the process design

− Ensure the initial legal assessment and recognize legal

need for action

− Coordinate tasks

− Serve as a competent contact person for authorities and

external consultants

− Implement strategically oriented project management

A DOUBLE MASTER’S DEGREE

In only one or two additional semesters, a second Master’s

degree can be obtained abroad, such as an LL.M. in Busi-

ness Law from Wiesbaden Business School or a Master’s

“Droit Européen et International des Affaires” from the Univer-

sité Paris-Dauphine.

www.zhaw.ch/sml/master-ml

The Master of Science in Management and Law combines man-agement competence with legal competence, is internationally oriented, and focuses on strategic, operational, and legal project and change management.

At the interface of business and law

Management and Law

https://www.zhaw.ch/de/sml/studium/master/management-and-law/

MODULE OVERVIEW

1st Semester Foundations

International Economics and Politics 6 ECTS credits

Legal Risk Manage-ment and Corporate Governance 6 ECTS credits

Conceptional Work and Scientific Research6 ECTS credits

Practical Research Projects 6 ECTS credits

2nd Semester Planning and Strategy

Managing Strategy6 ECTS credits

Regulation and Competition6 ECTS credits

International Labor and Social Security Law6 ECTS credits

Interdisciplinary Inte-gration of Research Outcome 6 ECTS credits

3rd Semester* Organization and Financing

Financial Management6 ECTS credits

International Corporate and Tax Law 6 ECTS credits

Scientific Exchange and International Conference9 ECTS credits

4th SemesterImplement- ation and Controlling

Managing Change and Innovation6 ECTS credits


* Option: Study semester abroad


Key Information

Title: Master of Science in Management and Law



Length: 4 or 6 semesters (a part-time job or family activity of up to 40% or 70% are possible)



Languages: German and English (equally)


HEAD OF PROGRAM

Prof. Dr. Peter Münch


Gertrudstrasse 15

P.O. Box

8401 Winterthur

Phone: +41 58 934 76 58

[email protected]

mailto:peter.muench%40zhaw.ch?subject=


This Master’s degree is a joint study program offered by the

ZHAW School of Management and Law, Bern University of

Applied Sciences and Arts, Lucerne University of Applied

Sciences and Arts School of Information Technology, and

FHS St. Gallen. It is an advanced specialist and manage-

ment training program that is both scientifically founded and

practically oriented. The degree enables students to assume

a management role and develop solutions in line with the

strategy, using information and communication technolo-

gies. The curriculum was developed in response to a clear

market need and in close cooperation with the information

and communication technology (ICT) sector. Potential em-

ployers include software providers, management consultan-

cies, and IT departments of for-profit and nonprofit organi-

zations in all sectors.

SKILLS

You will deepen your competence in general management the-

ory and scientific research as you carry out applied research

projects with industry partners. Successful graduates of the

Master’s program in Business Information Technology will be

able to:

− Ensure the feasibility of a corporate strategy and a

sustainable and strategy-compliant IT infrastructure with

the help of information technologies

− Design business models

− Develop process-oriented company organizations with

the help of suitable information and communication

systems

− Create IT architectures to support corporate goals

− Develop data structures and organizations of data sets

− Take over management tasks in IT areas

www.zhaw.ch/sml/master-wi

The Master of Science in Business Information Technology combines information technology and business administration. It builds on a Bachelor’s degree in Business Information Technology or in Business Administration with a specialization in Business Information Technology.

Become a much sought-after specialist

Business Information Technology

CORE AREAS

Business Information Technology39 ECTS credits

Acquisition of Advanced Specialist Business Information Technology Knowledge and SkillsAnalysis, synthesis, and design of complex IT and ICT structures, processes, and problems

Scientific ResearchIntegrated Projects 21 ECTS credits


Electives15 ECTS credits

Advanced Specialist KnowledgeAdvanced knowledge of business information technology. From a pool of 10 electives, students choose five


ApplicationStudents implement their knowledge and skills within the framework of an independent scientific paper on an application-related topic

https://www.zhaw.ch/de/sml/studium/master/wirtschaftsinformatik/


Key Information

Title: Master of Science in Business Information Technology




Location: Zurich / Winterthur




HEAD OF PROGRAM

Dr. Mike Krey


St.-Georgen-Platz 2

P.O. Box

8401 Winterthur

Phone +41 58 934 68 38

[email protected]

Requirements: Students must complete one elective every semester. They must choose a total of five electives.

Scientific Theory (compulsory) Electives (E) Module in EnglischBusiness Information Technology (compulsory)

MODULE OVERVIEW

1st Semester18 ECTS credits (w/o electives)

Applied Research Methods 6 ECTS credits

Enterprise Architecture (E)3 ECTS credits

Project and Change Management3 ECTS credits

Data Science Fundamentals3 ECTS credits

IT Security (E)3 ECTS credits

Electives3 ECTS creditsper elective

2nd Semester21 ECTS credits (w/o electives)

Applied R&DCases & Practice6 ECTS credits

Design Science3 ECTS credits

Advanced IT Management6 ECTS credits

Applied Data Science6 ECTS credits


Wahlpflicht-module15 ECTS-Credits

3rd Semester18 ECTS credits (w/o electives)

Applied R&DProjects (E)6 ECTS credits

Master’s Thesis Preliminary Study3 ECTS credits

IT Governance, Risk Manage-ment & Com-pliance (E)3 ECTS credits

Process Digitalization (E)6 ECTS credits



4th Semester18 ECTS credits (w/o electives)


Digital Society6 ECTS credits


Business Models3 ECTS-Credits


mailto:mike.krey%40zhaw.ch?subject=

“ Thanks to the practical orientation of the MSc in International Business, I gained precious insights into real-life management issues in multinationals.”

Milos Mihajlovic, Account Executive Associate, SAP, Alumnus, MSc in International Business


We support international student exchanges and aim to rec-

ognize our students’ academic performance while abroad as

fully as possible. Students can usually continue their regular

studies after a stay abroad without delay. Student exchanges

usually take place during the third semester of study. Infor-

mation about the possibilities and conditions of participation

is provided in the first semester.

As a general rule, no additional course fees are payable to

host universities due to a bilateral agreement between the

ZHAW School of Management and Law (SML) and the re-

spective partner university. Exchanges with universities in EU

countries are regulated by the Swiss-European Mobility Pro-

gramme (formerly Erasmus).

A large number of universities in North and Latin America,

Africa, Asia, and Oceania also have suitable exchange pro-

grams. Our network currently includes over 160 partner insti-

tutions worldwide. As a result, we are able to offer a broad

range of destinations in all study areas and specializations.

In addition, the SML has agreements with individual universi-

ties where students can complete an exchange semester on

a fee-paying basis. In such cases, course fees are payable to

the host university while, in return, the SML waives its fee for

the duration of the exchange. Through various mobility

grants, students may also apply for financial support.

www.zhaw.ch/sml/outgoing

An International Outlook

Your opportunity to study abroad

A semester abroad offers students an opportunity to build an inter-national network, advance their foreign language skills, and expe-rience their subject from a different perspective.

50universities

in North and Latin America

40universities

in Asia-Pacific

89universitiesin Europe

7universities

in the Middle East and Africa

https://www.zhaw.ch/de/sml/studium/international/outgoing-studierende/


Campus Plus

What else you can expect

In addition to your studies, ZHAW and the cities of Zurich and Winterthur have plenty to offer.

ALUMNI NETWORK

Alumni Services acts as the link between current and former

students of the ZHAW School of Management and Law and

is thus the first point of contact for networking topics. We

advise, support, coordinate, and network. Graduates of a

Master’s program are automatically alumni of the ZHAW

School of Management and Law (SML). In keeping with our

motto, “Beyond Student Life,” you will continue to be in-

formed about the university, continuing education opportuni-

ties, and events even after you leave.

www.zhaw.ch/sml/alumni

BETA GAMMA SIGMA

Membership of the international honor society Beta Gamma

Sigma (BGS) is the highest recognition that business stu-

dents at an AACSB-accredited university can achieve. It is

reserved exclusively for students who fulfill the strict require-

ments of BGS during their studies.

CAMPUS WINTERTHUR

The SML buildings are situated in the center of the city of

Winterthur. The train station is within easy walking distance.

Opened in 2015, the University Library at “Sulzer Areal,” a

former industrial site, has workstations for over 650 students

and state-of-the-art infrastructure. A variety of different food

outlets across the campus provides quick meals as well as

offering a place to relax.

CAREER SERVICES

Career Services helps you transition from your studies to the

working world and assists in your personal career develop-

ment. Visit the online job platform with current employment

postings and publish your resume on the CV database to

increase your chance of being contacted by recruiting com-

panies. Workshops, guest lectures, and events with potential

employers offer further information about careers.

Visit the Career Services office in Volkart Building to find out

about current events and learn more about job applications

and career opportunities.

career.sml.zhaw.ch

SPORTS AND FITNESS

From A for Aikido to Z for Zumba, ASVZ (Academic Sports

Association Zurich) offers over 120 different sports in Winter-

thur and Zurich as an active way to achieve a healthy work-

life balance. Benefit from an extensive infrastructure with

modern sports equipment as well as knowledgeable, profes-

sional supervision. ASVZ membership is included in your se-

mester fee.

www.asvz.ch

https://www.zhaw.ch/de/sml/studium/alumni-services/

mailto:https://career.sml.zhaw.ch/?subject=

https://www.asvz.ch/


VSZHAW

All ZHAW students are automatically members of VSZHAW

(ZHAW Student Association). The association represents the

student body within the university and regularly publishes

“Brainstorm,” the student magazine. Also, VSZHAW orga-

nizes various parties and social events. VSZHAW is your

point of contact for any personal concerns as well as for stu-

dent projects, which it may also support financially.

www.vszhaw.ch

ACCOMMODATION

The Student Accommodation Association (WOKO) is re-

sponsible for negotiating affordable student housing in Win-

terthur and Zurich. The Youth Residential Network (JUWO)

also offers affordable accommodation. Further offers are

available at students.ch, wgzimmer.ch, and on regular, online

real estate platforms.

www.woko.ch www.students.ch

www. juwo.ch www.wgzimmer.ch

https://www.vszhaw.ch/

http://www.woko.ch/

https://www.students.ch/

https://www.juwo.ch/

https://www.wgzimmer.ch/


Practical Relevance

BUILDING COMPETENCE. CROSSING BORDERS.

As part of a university of applied sciences, the SML is required to conduct applied

research, and it is the needs of commerce and industry which determine our ob-

jectives. In collaboration with private and public organizations, our institutes and

centers develop innovative and science-based solutions to current challenges in

business and administration. True to our guiding principle “Building Competence.

Crossing Borders,” we not only combine our own expertise, but, if necessary, we

also cross geographic and functional boundaries. To help us achieve our goals, we

draw on the expertise of other departments at ZHAW, our industry partners, and

more than 180 partner universities worldwide.

Our research findings are characterized by a high degree of practical relevance and

rapid implementation, flowing consistently into our teaching and consulting activi-

ties. It allows our instructors to present real practice cases in the classroom and to

derive interesting practical exercises from them. In this way, students can work on

realistic case studies, applying the theories they have learned, and be prepared for

the challenges of the business world – yet another reason why a degree program

at the SML leads directly to professional aptitude.

To meet all performance areas, the SML places great emphasis not only on aca-

demic qualifications but also on extensive professional and leadership experience

when recruiting new faculty members. The broad network of contacts which in-

structors bring with them is also of benefit to the students. Students commissioned

by companies to write their Master’s thesis may later find employment within that

or a similar organization. Also, Career Services supports students in preparing ef-

fectively for their next career step on completion of their studies.

Our Master’s programs are practical in orientation

At the ZHAW School of Management and Law (SML), practical ori-entation is at the heart of everything we do. This applies to our re-search and consulting activities as well as to our degree programs and continuing education courses, which are oriented consistently to the demands of the professional world.

>130

companies represented at Graduate Day

>1300

visitors on Graduate Day

> 600

Practical projects since 2010

“ My Master’s degree gave me a perfect start in marketing and a job with one of the most attractive employers in Switzerland.”

Miriam Benz, Head of Migusto Cooking Club, Migros-Genossenschafts-Bund, Alumna, MSc in Business Administration – Specialization (Major) in Marketing


Accreditation

Your degree is recognized internationally

Accreditation from AACSB and FIBAA further increases the value of a Master’s degree from the SML on the international labor market.

Our Master of Science degree programs have all been ac-

credited by the Swiss Confederation and are recognized

throughout the EU and in many other countries.

The ZHAW School of Management and Law (SML) is com-

mitted to using international review boards to support contin-

uous quality development.

ASSOCIATION TO ADVANCE COLLEGIATE

SCHOOLS OF BUSINESS (AACSB)

In 2015, the SML became the first business school of a Swiss

university of applied sciences to be accredited by the Asso-

ciation to Advance Collegiate Schools of Business (AACSB).

A mere 5 percent of the world’s business schools have man-

aged to achieve this prestigious standard of achievement

awarded by the most significant international accreditation

institution for business schools.

FOUNDATION FOR INTERNATIONAL BUSINESS

ADMINISTRATION ACCREDITATION (FIBAA)

An accreditation application for the new Master’s program in

Business Administration with a Specialization in Innovation

and Entrepreneurship has been submitted. All other Master

of Science programs at the SML are already accredited by

the FIBAA.

comprehensive

fantastic

career opportunitiessuper

Zurich

reputation

career

finance

education

sound foundation

quality

business world

international

high-quality

abroad

diligence

professional

positive feedback

career

proximity

practically oriented

Swiss

attractive

skills training

great blue

crossing borders

distance

innovative

challenging

excellencerecognition

Winterthurrelevant

modern

4 6 > 150

> 500 > 7,500 > 20,000

Bachelor’s degree programs (BSc)

5 specializations

Master’s degree programs (MSc)

3 specializations

continuing education

programs

members of faculty

and staff

students in BSc, MSc, and

continuing education programs

graduates

since 1968

50%Women

Men50%

The SML in Figures

Our profile for your success

The ZHAW School of Management and Law (SML), established in 1968, is one of Switzerland’s leading business schools. It offers inter-nationally recognized Bachelor’s and Master’s programs and a com-prehensive range of continuing education programs, as well as being actively engaged in innovative research and development projects.

* Source: Based on “Universum Talent Survey 2018”

SPONTANEOUS ASSOCIATIONS BY STUDENTS AND ALUMNI* GENDER STUDENTS

School of Management and LawSt.-Georgen-Platz 2P.O. Box8401 WinterthurSwitzerland

www.zhaw.ch/sml

Zurich University of Applied Sciences

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