STEELE GROUP HOME SELLER GUIDE
COMPREHENSIVEREALESTATEGUIDETO
SELLINGAPROPERTYINCALGARY&AREA
BrettSteele:[email protected]
www.SteeleGroupYYC.com
www.SteeleGroupYYC.com
TABLE OF CONTENTS
• Introduction
• SteeleGroup
• SteeleGroupAdvantages
• TypesofAgent
• MarketConditions
• “FittoSell”Checklist
• RequiredDocuments
• StepstoListingHome
• ShowingYourHome
• SteeleGroup’sMarketing
• ThreeMainReasonsaHomeDoesn’tSell
• Offers&Conditions
• ClosingCosts
• YourLawyer
• PreparingtoMove
• PossessionDay
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Havingchosenusyoucanrestassuredknowingwehave15timesthe
experienceofanaverageagent,andhavealreadySOLD900+Calgaryhomes.Wehaveyourbackeverystepoftheway.
Asuccessfulhomesaleinvolvesaseriesofsteps.Dependingonhowwe
completeeachstepwilldetermineourlevelofsuccess.Weencourageyouto
askquestions.Themoreweknowaboutyouandyourexpectations,themore
wecanhelpyouaccomplishyourgoals.
SteeleGroup’s#1priorityistoensureyourhomeSTANDSOUTonlineandin
person.Wehaveaprovensystemtoguaranteemaximumexposureforour
clients.Ourpropertiesarealwaysbetterpreparedthanthecompetition,soyousellquickerandformoremoney.
Today95%ofbuyersshopforpropertiesonlineMajorwebsiteslike:
• Remax.ca
• Realtor.ca
• Kijiji.ca
• Zillow.com
• Agentwebsites
INTRODUCTION
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STEELE GROUP Allagentsarenotequalanddonotgetequalresults.Infact,it’snot
evenclose.Justlikeanysportingeventorprofession,thereareindividualswhoconstantlyoutperformtheothers.It’sthesamewithRealtors.
WehaveSOLD900+Calgaryproperties&prideourselvesinhaving1,000’s
ofhappypastclients.Yourgoalsareveryimportanttous.Let’sworkasateam
togetyoutopresults.
Workinghardtogetyouthebestresultspossible.Wecreatelasting
relationshipswithallclients,andappreciateyourhelpbyreferringustoyour
family&friends.It’swhywelovewhatwedo.
• #1Remaxofficeproducermultipleyears
• 30+yearsofawardwinningRealEstateexperience
• Knowallpropertytypes&areas
• BothRemaxRookiesoftheYear
• Trainedprofessionalnegotiators
• RealEstateinvestmentspecialists
• Certifiedcondominiumspecialists
• Renovationexperts
• Universitybusinessdegree
• Canada’s#1RealEstatenetworkRE/MAX
BydoingMOREwehelpourclientsgetMORE!
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STEELE GROUP ADVANTAGES
Aftermorethan25yearsoffamilyRealEstateserviceandover900
Calgaryhomessold,ourmissionremainsclear...Serveourmanyloyal
clientsethically,whileusingasuperiorskillsetbackedbyextensiveindustry
experience.AssecondandthirdgenerationCalgarians,wehaveunique
comprehensiveknowledgeofthelocalmarket,whichgivesourclientsa
competitiveadvantage.Bycombiningmoderntechnology,innovativethinking
andexceptionalcustomercare,weredefinetheRealEstateserviceindustryone
satisfiedclientatatime.
• VIPsellerservices
• 900+CalgaryhomesSOLD
• Cuttingedgemarketingtoolsandtechnology
• Understandmarketconditionsandpropertyvalues
• Activenetworkofqualifiedbuyers
• Renovationandstagingexperience
• Networkofprofessionalserviceproviders
• Connectedwithtopagentsaroundtheworld
Wehaveaprovensystemtoguaranteemaximumexposureforourclients.
Ourpropertiesarealwaysbetterpreparedthanthecompetition,soyousellquickerandformoremoney.
SERVICES STEELEGROUP
DISCOUNTAGENT
FEEBASEDAGENT
Professionalappraisal Pre-listing“FittoSell”assessment Helponhowtostageyourhome
Helpcompilingmandatorydocuments Largenetworkofprofessionals ProfessionalRMSmeasurements ProfessionalHDphotographs
ProfessionalHDVideo
Professionalcolor4pagebrochures
SaturdayOpenHouses
ListedonCalgaryMLS,Realtor.ca Listedon:Remax.ca,LeadStreet,Remax
global,Homes.com,Kijiji,Zillow.com,
steelegroupyyc.com&100’sofothers
FaceBookmarketing YouTubemarketing Instagrammarketing
Socialmediapaidadvertising AdinYYCRealEstateNewspaper Listingfeaturedinallmail-outs
Listingfeaturedinmonthlynewsletter Doorhangers&postcards
ExposedtoRe/maxRelocationNetwork Signs&LockBox
Brochureboxonsignpost
Fullmobilecontract&marketing
supportsystem
Professionaldronevideo $350.00listingaddon Pre-qualifiedbuyers
Charitydonationtohelpthekids TwoTopAgentswith30+yearsofaward
winningexperience
TYPES OF AGENT
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MARKET CONDITIONS
Themarketestablishestheconditionsyouwillbesellingunder.TheKEYistounderstandcurrentmarketconditionsandprojectedfuturemarket
conditions.Eachmarketconditionrequiresadifferentplan.
Thethreegeneralmarkettypesarelistedbelow:
• Seller’sMarket(pricesarerising)Inthismarketyouwanttobeorganizedandfocused,aspricesarerising
andtimeismoney.Inaverystrongseller’smarketyoumayexperience
biddingwarswithotherbuyers.
• BalancedMarket(pricesarestable)Inthismarketwemayhavemoretimeandinventorytochoosefrom,but
goodfairlypricedhomeswillstillsellquickly.
• Buyer’sMarket(pricesaredropping)Afallingmarketisoftenthebesttimetogetintothemarketorupgrade.If
youaremovingupinpricethedifferencefromwhereyouaretowhatyou
wantislikelylessthaninanyothermarket.
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Knowingthecompetitioniscriticalwhenpositioningyourpropertyinthemarket.
Wewillreviewcompetinghomesindetailwithyou,andcanevenbookto
seethem.Thekeytoyourfuturesuccessistofullyunderstandchoicesfromthe
buyer’sperspective.
Itisdifficultforsellerstoremainobjectivewhenchoosingalistprice.
Basedoncurrentmarketconditionsandcompetitionthereisarangeofvalue
foryourhome.
Price#1$ targetsthetop5%ofpotentialbuyerslookingforapropertylikeyoursatthistime(ifavailable).
Price#2$ targetsthetop15%ofpotentialbuyerslookingforapropertylikeyoursatthistime(mostoftenselected).
Price#3$ targetsthetop30%ofpotentialbuyerslookingforapropertylikeyoursatthistime.
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“Fit to Sell” CHECKLIST
Thesestepstakesomeextraworkonbothourparts,butarethetop
thingsawecandotosellyourhomequickerforthemostmoney.
70%ofsellersdoNOTproperlycompletethesesteps.Putyourselfinthe
buyer’sshoes…whichconditionofhomewouldyoubemostattractedtoo?
YougetONEchancetomakeaGREATFIRSTIMPRESSION.
5STEPSTOPREPAREYOURHOME
1. Declutteryourhomeinsideandouttomakeitfeelmorespacious.
2. Repairorreplaceanydamageditems.Issuesfoundduringahome
inspectionmaycostyouthesale,orthebuyermaydemandmoreoffthe
salepricethanitwouldhavecosttofixthem.
3. Updateheavilywornordateditemstoappealtothelargestbuyergroup.
4. Cleanyourhomeinsideandout.
5. Stageyourhomeusingseasonaltrendsandsomepopsofcolor.
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REQUIRED DOCUMENTS
InCalgaryandareaallmandatorylisting,salesandrelevantdocuments
havebeencreatedbytheAlbertaRealEstateAssociation,AlbertaLawSociety
andtheFederalGovernment.
ThereisONEgroupofformseveryoneisrequiredtouse.Formgroups
varyslightlytosuitthepropertytype.
Mandatorylistingdocuments:• Listingcontract
• Consumerrelationshipguide
• Applicablelistingschedules
• Conditionalsalesdisclosure
• IndividualFintracforms
Mandatorypurchasedocuments:• Buyerrepresentation
• Purchasecontract
• Consumerrelationshipguide
• Applicablesalesschedules
• Fintracreceiptoffunds
• IndividualFintracforms
Additionaldocuments:• Propertytitle
• Listofallrecentupgrades
• Receipts&permitsforworkdone
• Averageutilitybills
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Detachedresidential:• CurrentRealPropertyReportwithcompliancestamp
Semi-attachedresidential:• CurrentRealPropertyReportwithcompliancestamp
• Potentiallyapartywallagreement
Condominiums:• Allcurrentcondominiumdocumentsasstatedonthelistingschedule
• CurrentRealPropertyReportwithcompliancestamp(ifabareland
condominium)
Acreages:• CurrentRealPropertyReportwithcompliancestamp
• Currentwellreport(ifusingawellforwater)
Contactyourmortgagecompanytocheckifthereisapenaltytopayoutyour
mortgageearly.Ifyouarebuyinganotherproperty,andusingthesamelender
theyoftenwavethisfee.Talktoamortgageprofessionaltodeterminewhat
choiceisbestforyou.
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STEPS TO LISTING YOUR HOME
Requiresseveralsteps.
1. Completeandsignmandatoryforms
2. RMSpropertymeasurementsandfloorplan
3. TakeHDphotoandvideotour
4. Installsalesignsandlockbox
5. Createfullcolorfeaturebrochures
6. UploadpropertyinfoandsupplementstoMLS
7. PostmarketingmaterialonSocialMedia
8. UploadlistingtomajorRealEstatewebsites
9. Setupshowingnotification
10.SchedulefirstOpenHouseOurclientsarethebestpreparedsellersonthemarket!
Howtobestshowyourhometopotentialbuyers.Treatallpotentialbuyerslikewelcomecompany.
1. Neverbehomeforshowings
2. Removepetsfromthehomeduringshowings
3. Keepgrasscutandsnowshoveled
4. Ensurealllocksworksmoothly(leaveporchlightonifdark)
5. Leaveinteriorlightsonifappropriate
6. Ensurehomesmellsfreshandisclean
7. Removepersonalbelongingfromtablesandcounters
8. Openblindswhensunny
9. Ensurefeaturesheetsareeasytofind
10.Turnonsoftbackgroundmusic
11.Keeproomtemperatureatacomfortablelevel
Themorewedothatothersdon’t,themorelikelywe’llsell&theywon’t.
SHOWING YOUR HOME
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STEELE GROUP’S MARKETING
OurmarketingprogramincludesFARMOREthanwhatyouseeonthe
surface.It’snotjustwhatwedothatmakesusmoreeffective,it’showwedoit.
Wehavespent1,000’sofhourscreatingthebestpossiblehomemarketing
systemtoensureyougettheverybestresults,quickerandeasier.
• Professionalphotography
• Professionalvideoslideshow
• Powerfulagentwebsite
• Listedon:Remax.ca,Realtor.ca,LeadStreet,RemaxGlobal,
Homes.com,Kijiji,Zillowand100’sofothersites
• Doorhangersandpostcards
• PaidtargetedSocialMediaadvertising
-YouTube
• Professionallydesigned4-pagecolourbrochures
• Strategicallywrittenmarketingads
• SaturdayOpenHouses
Wespendmoretimeandmoneyoutofpockettopromoteyourhomethanotheragents.
1. ListpriceThe#1reasonaccordingtomajorRealEstatepublicationsforahomenotsellingisalistpricethatistoohigh.
2. PropertyconditionMostbuyerstodaywantanupdatedhomethatiseasytomoveinto.Notall
homescanreasonablymeetthoseconditions.Reviewthe“FittoSell”section
andmakereasonablechangestoyourhomeifrequired.
Buyersalwaysshopthemarketandbecomeeducatedtohousevaluesandconditionsbeforemakinganoffer.
MAIN REASONS A HOME DOESN’T SELL
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Youwillneedtoaddressmultipleitemsontheoffertopurchase.Thestrengtheitherpartyhastonegotiategreatlydependsonsupply,daysonthe
market,marketconditionsandmotivation.Trynottonegotiateemotionally,
insteadcarefullyreviewyouroptions,thencounterinawaythatbestreflects
yourneeds.
1. Price2. Possession3. Chattelsunattacheditemsincludedwiththesaleoftheproperty
Standardbuyerconditions:• Subjecttobuyerbeingapprovedfornewfinancing
• Subjecttobuyercompletingasatisfactoryhomeinspection
• Condodocumentreviewandacceptance
Theseconditionsshouldbesatisfiedin5-10businessdays.
Otherbuyerconditions:• Subjecttosaleofbuyer’shome
Aspecialconditionwheresellersleavetheirhomesonthemarketandgivebuyersafirstrightrefusal.
Theremaybeadditionalconditionsortermsaddedtoanofferbyeitherthe
buyerorsellertosuitindividualneeds.
OFFERS & CONDITIONS
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CLOSING COSTS
• RealEstatecommissions
• Anymortgagepayoutpenalty
• Lawyer
• Movingcost
Ifyouhaveanyquestionsregardinganyoftheseitems,contactthatparty
directly.Ifyouareunsureofanythingcheckwithus.
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YOUR LAWYER Bothpartiesintheofferrequirealawyertoassistthemwiththeclosing
ofthesale.
Thesellerslawyer:• makessureallclosingdocumentsaresignedbyallrequiredsellers
• Payoutallpartieswitharegisteredinterestintheproperty.Thisisusually
limitedtomortgages,RealEstatefees&lawyerfees
• Clearstileofallencumbrances
• Transfersalldocumentstothebuyer’slawyerforbuyersigning
• Reviewalldocumentstoensureeverythingisdoneproperly
• Receivesallpurchasefundsfrombuyer’slawyer
• Givelistingagentapprovaltoreleasepropertykeys
• Transfersbalanceofsalemoneytoyouraccount
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PREPARING TO MOVE Pre-planningamoveensuresthingswillhappenwhentheyshould
happen.Itisfareasiertomoveoutoneormoredaysbeforepossessiondateas
therearealwaysunexpecteditemsthatpopup.
1. Bookamoverassoonasconditionsareremoved
2. Startboxingupandgettingridofunwanteditems
3. Terminateallutilitiesforthedayafterpossession
4. Terminatepropertyinsurancefordayafterpossession
5. Sendoutchangesofaddresstoeveryone
6. Getyourmailforwardedforatleast6months
7. Removeallbelongingsandensurepropertyisclean
8. Leaveallkeys,manuals,garagedooropenersetc.onkitchencounter
9. Don’tleavebehindanythingunexpectedforthebuyers
10.Leavebuyersanotewithanyusefulinformation.Donotleaveany
personalcontactinformation.
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Awellplannedpossessiondayensuresatroublefreeday.Sellersorlistingagentsdonotattendthepossessionwalkthrough.
1. Ensureyouhaveremoved100%ofyourpossessions
2. EnsureALLitemstobeleftwiththehomeareingoodworkingorder
3. Ensureyouleavethehomecleanandneat
4. Possessionisscheduledfornoononpossessionday
5. Yourlawyerwillcontactuswhentheyhavethepurchasefunds
6. Releasekeystothebuyer’sagentonceyourlawyerhasgivenapproval
7. Wewillcallyoutoletyouknowthathashappened
8. Buyerswillwalkthroughthehomeifanyissuesarisewewillknowabout
itquickly
Thank you for believing in us… Steele Group
POSSESSION DAY