as-of 11/01/2014MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Rentrak matches the following consumer purchasing segments based on actual spending intelligence from MasterCard with viewing information from more than 14 million households to provide greater insight into what viewers from each station are most likely to purchase:
THE “TOP SPEND” SEGMENTS IN THE FOLLOWING TABLE ARE AVAILABLE MAY 2012 FORWARD. THE “FREQUENT TRANSACTOR” SEGMENTS ARE AVAILABLE SEPTEMBER 2013 FORWARD.
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Contact us at 212.810.2435 or [email protected]/StationView
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
MasterCard - Automotive Automotive Retail - Top Spend Likely to spend two or more times the average person at retailers of auto parts, tires, interior finishes, cleaning supplies, motor oil, and engine liquids and non-essential products such as seat covers or radar detectors
Automotive Retail - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of auto parts, tires, interior finishes, cleaning supplies, motor oil and engine liquids and non-essential products such as seat covers or radar detectors
MasterCard - Entertainment Casinos, Resorts - Top Spend Likely to spend two or more times the average person at gambling establishments and resorts with gaming halls
Casinos, Resorts - Frequent Transactor Likely to transact two or more times as frequently than the average person at gambling establishments and resorts with gaming halls
Movies - Top Spend Likely to spend two or more times the average person at movie theaters
Movies - Frequent Transactor Likely to transact two or more times as frequently than the average person at movie theaters
Professional Sports - Top Spend Likely to spend two or more times the average person at professional sporting games and arena amenities
Professional Sports - Frequent Transactor Likely to transact two or more times as frequently than the average person at professional sporting games and arena amenities
as-of 11/01/2014MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Contact us at 212.810.2435 or [email protected]/StationView
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
MasterCard - Entertainment, continued
Concerts, General Events - Top Spend Likely to spend two or more times the average person on concert tickets and access to live entertainment sold through well known general ticket vendors
Concerts, General Events - Frequent Transactor
Likely to transact two or more times as frequently than the average person on concert tickets and access to live entertainment sold through well known general ticket vendors
Theme Parks - Top Spend Likely to spend two or more times the average person at amusement and water parks
Theme Parks - Frequent Transactor Likely to transact two or more times as frequently than the average person at amusement and water parks
MasterCard - Grocery, Drug Stores
Grocery Stores - Top Spend Likely to spend two or more times the average person at retailers of fresh, specialty, and frozen foodstuffs
Grocery Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of fresh, specialty and frozen foodstuffs
Drug Stores - Top Spend Likely to spend two or more times the average person at retailers of over-the-counter medication and supplies
Drug Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of over-the-counter medication and supplies
MasterCard - Restaurant Fine Dining - Top Spend Likely to spend two or more times the average person at high end restaurants
Fine Dining - Frequent Transactor Likely to transact two or more times as frequently than the average person at high end restaurants
Mid-Range Rest. (Non-QSR) - Top Spend Likely to spend two or more times the average person at mid-range restaurants
Mid-Range Rest. (Non-QSR) - Frequent Transactor
Likely to transact two or more times as frequently than the average person at mid-range restaurants
Quick Serve Restaurants - Top Spend Likely to spend two or more times the average person at non-waitress or lower cost sit down restaurants
Quick Serve Restaurants - Frequent Transactor
Likely to transact two or more times as frequently than the average person at non-waitress or lower cost sit down restaurants
MasterCard - Retail Department Stores - Top Spend Likely to spend two or more times the average person at department stores
Department Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at department stores
Discount Department Store - Top Spend Likely to spend two or more times the average person at lower cost department or dollar stores
Discount Department Store - Frequent Transactor
Likely to transact two or more times as frequently than the average person at lower cost department or dollar stores
Home Furnishing - Top Spend Likely to spend two or more times the average person at retailers of home furnishings
as-of 11/01/2014MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Contact us at 212.810.2435 or [email protected]/StationView
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
MasterCard - Retail, continued
Home Furnishing - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of home furnishings
Gift Stores - Top Spend Likely to spend two or more times the average person at retailers of gift and card stores
Gift Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of gift and card stores
Office Supplies - Top Spend Likely to spend two or more times the average person at retailers of office supplies
Office Supplies - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of office supplies
Home Improvement - Top Spend Likely to spend two or more times the average person at retailers of construction materials, appliances, paints, parts, and lumber
Home Improvement - Frequent Transactor
Likely to transact two or more times as frequently than the average person at retailers of construction materials, appli-ances, paints, parts and lumber
Sports Apparel, Equipment - Top Spend Likely to spend two or more times the average person at retailers of athletic equipment and sporting apparel
Sports Apparel, Equipment - Frequent Transactor
Likely to transact two or more times as frequently than the average person at retailers of athletic equipment and sporting apparel
Children’s Apparel - Top Spend Likely to spend two or more times the average person at retailers of children’s clothing and accessories
Children’s Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of children’s clothing and accessories
Family Apparel - Top Spend Likely to spend two or more times the average person at retailers of clothing for the family
Family Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of clothing for the family
Men’s Apparel - Top Spend Likely to spend two or more times the average person at retailers of fashion forward men's casual, professional, and formal wear
Men’s Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of fashion forward men's casual, professional and formal wear
Women’s Apparel - Top Spend Likely to spend two or more times the average person at retailers of fashion forward and ready to wear women’s causal, professional, and formal wear
Women’s Apparel - Frequent Transactor Likely to transact two or more times as frequently than the average person at retailers of fashion forward and ready to wear women’s causal, professional, and formal wear
as-of 11/01/2014MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Contact us at 212.810.2435 or [email protected]/StationView
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
MasterCard - Retail, continued
Electronics, Appliances - Top Spend Likely to spend two or more times the average person at retailers of consumer electronics and appliances
Electronics, Appliances - Frequent Transactor
Likely to transact two or more times as frequently than the average person at retailers of consumer electronics and appliances
Computer, Software Sales - Top Spend Likely to spend two or more times the average person at retailers of desktop computers, laptops, software, and accessories
Computer, Software Sales - Frequent Transactor
Likely to transact two or more times as frequently than the average person at retailers of desktop computers, laptops, software, and accessories
Camera, Photography - Top Spend Likely to spend two or more times the average person at retailers of camera and photography supplies, printing services, and photo editing services
Camera, Photography - Frequent Transactor
Likely to transact two or more times as frequently than the average person at retailers of camera and photography supplies, printing services, and photo editing services
Luxury Retailers - Top Spend Likely to spend two or more times the average person at retailers of luxury products across all categories and jewelry stores
Luxury Retailers - Frequent Transactor Llikely to transact two or more times as frequently than the average person at retailers of luxury products across all categories and jewelry stores
Mega Stores - Top Spend Likely to spend two or more times the average person at big box retailers
Mega Stores - Frequent Transactor Likely to transact two or more times as frequently than the average person at big box retailers
Luxury Men's Apparel - Top Spend Likely to spend two or more times the average person at luxury men's retailers
Luxury Men's Apparel - Frequent Transactor
Likely to transact two or more times as frequently than the average person at luxury men's retailers
Luxury Women's Apparel - Top Spend Likely to spend two or more times the average person at luxury women's retailers
Luxury Women's Apparel - Frequent Transactor
Likely to transact two or more times as frequently than the average person at luxury women's retailers
Delivery Services - Top Spend Likely to spend two or more times the average person at delivery services
Delivery Services - Frequent Transactor Likely to transact two or more times as frequently than the average person at delivery services
Online Dating Communities - Top Spend Likely to spend two or more times the average person within online dating communities
Online Dating Communities - Frequent Transactor
Likely to transact two or more times as frequently than the average person within online dating communities
MasterCard - Spend Behavior
Last Minute Holiday Shoppers 2x - Top Spend
Likely to spend two or more times the average person at retail stores in the two weeks prior to Christmas (Dec 25th)
as-of 11/01/2014MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Contact us at 212.810.2435 or [email protected]/StationView
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
Last Minute Holiday Shoppers 3x - Top Spend
Likely to spend three or more times the average person at retail stores in the two weeks prior to Christmas (Dec 25th)
Black Friday / Cyber Monday Online Spend
Likely to spend two or more times the average person at online retail stores on Black Friday or Cyber Monday
Black Friday / Cyber Monday In Store Spend
Likely to spend two or more times the average person at "Brick and Mortar" retail stores on Black Friday or Cyber Monday
Discretionary Spend Index Likely to spend less than half of their total spend on "non discretionary" purchases or "everyday" items
Online Shopper - Top Spend Likely to spend two or more times the average person online
Online Shopper - Frequent Shopper Likely to shop online two or more times as often as the average person
Online Shopper - Big Ticket Shopper Likely to be comfortable purchasing "big ticket" items online
Premium Cards Likely to spend $25,000 or more on their non-reward credit card
Rewards Cards Likely to spend $25,000 or more on their reward credit card
High End Rewards Cards Likely to spend $25,000 or more on their high end reward credit card
MasterCard - Travel Upscale Hotels, Resorts - Top Spend Likely to spend two or more times the average person at providers of upper tier accommodations and travel amenities
Upscale Hotels, Resorts - Frequent Transactor
Likely to transact two or more times as frequently than the average person at providers of upper tier accommodations and travel amenities
Hotel, Motel - Top Spend Likely to spend two or more times the average person at hotels for business or leisure travel
Hotel, Motel - Frequent Transactor Likely to transact two or more times as frequently than the average person at hotels for business or leisure travel
Domestic Air Travel - Top Spend Likely to spend two or more times the average person at United States based airlines
Domestic Air Travel - Frequent Transactor
Likely to transact two or more times as frequently than the average person at United States based airlines
International Air Travel - Top Spend Likely to spend two or more times the average person at airlines based outside of the United States
International Air Travel - Frequent Transactor
Likely to transact two or more times as frequently than the average person at airlines based outside of the United States
Cruise Travel - Top Spend Likely to spend two or more times the average person on leisure trips through cruise lines
as-of 11/01/2014MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Contact us at 212.810.2435 or [email protected]/StationView
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
MasterCard - Travel, continued
Cruise Travel - Frequent Transactor Likely to transact two or more times as frequently than the average person on leisure trips through cruise lines
Luxury Travel - Top Spend Likely to spend two or more times the average person on luxury travel arrangements
Luxury Travel - Frequent Transactor Likely to transact two or more times as frequently than the average person on luxury travel arrangements
Business Traveler Exhibiting behaviors of business travelers, such as frequent spending on air fare and hotels and restaurants outside of their home ZIP code Monday through Friday
MasterCard - WirelessCellular, Wireless Devices - Top Spend Likely to spend two or more times the average person
at retailers of cellular phones, cellular phone plans, and wireless devices
Cellular, Wireless Devices - Frequent Transactor
Likely to transact two or more times as frequently than the average person at retailers of cellular phones, cellular phone plans, and wireless devices
as-of 11/01/2014
THE FOLLOWING SEGMENTS ARE BASED ON HISTORICAL INFORMATION AND REMAIN AVAILABLE FROM MAY 2012 THROUGH OCTOBER 2013.
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
MasterCard - 2012 Automotive Retail - Highly likely next 30 At least twice as likely to purchase at retailers of auto parts, tires, interior finishes, cleaning supplies, motor oil and, engine liquids and non-essential products such as seat covers or radar detectors within the next 30 days
Casinos, Resorts - Highly likely next 30 At least twice as likely to purchase at gambling establishments and resorts with gaming halls within the next 30 days
Movies - Highly likely next 30 At least twice as likely to purchase at movie theaters within the next 30 days
Professional Sports - Highly likely next 30
At least twice as likely to purchase at professional sporting games and arena amenities within the next 30 days
Concerts, General Events - Highly likely next 30
At least twice as likely to purchase concert tickets and access to live entertainment sold through well known general ticket vendors within the next 30 days
Theme Parks - Highly likely next 30 At least twice as likely to purchase at amusement and water parks within the next 30 days
Grocery Stores - Highly likely next 30 At least twice as likely to purchase at retailers of fresh, specialty, and frozen foodstuffs within the next 30 days
Drug Stores - Highly likely next 30 At least twice as likely to purchase at retailers of over-the-counter medication and supplies within the next 30 days
Fine Dining - Highly likely next 30 Twice as likely to purchase at high end restaurants within the next 30 days
Mid-Range Rest. (Non-QSR) - Highly likely next 30
At least twice as likely to purchase at mid-range restaurants within the next 30 days
Quick Serve Restaurants - Highly likely next 30
At least twice as likely to purchase at non-waitress or lower cost sit down restaurants within the next 30 days
Department Stores - Highly likely next 30 At least twice as likely to purchase at department stores within the next 30 days
Discount Department Store - Highly likely next 30
At least twice as likely to purchase at lower cost department or dollar stores within the next 30 days
Home Furnishing - Highly likely next 30 At least twice as likely to purchase at retailers of home furnishings within the next 30 days
Gift Stores - Highly likely next 30 At least twice as likely to purchase at retailers of gift and card stores within the next 30 days
Office Supplies - Highly likely next 30 At least twice as likely to purchase at retailers of office supplies within the next 30 days
Home Improvement - Highly likely next 30
At least twice as likely to purchase at retailers of construction materials, appliances, paints, parts, and lumber within the next 30 days
Sports Apparel, Equipment - Highly likely next 30
At least twice as likely to purchase at retailers of athletic equipment and sporting apparel within the next 30 days
MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Contact us at 212.810.2435 or [email protected]/StationView
as-of 11/01/2014
CATEGORY SEGMENT CONSISTS OF INDIVIDUALS WHO ARE
MasterCard - 2012, continued
Children’s Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of children’s clothing and accessories within the next 30 days
Family Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of clothing for the family within the next 30 days
Men’s Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of fashion forward men's casual, professional, and formal wear within the next 30 days
Women’s Apparel - Highly likely next 30 At least twice as likely to purchase at retailers of fashion forward and ready to wear women’s causal, professional, and formal wear within the next 30 days
Electronics, Appliances- Highly likely next 30
At least twice as likely to purchase at retailers of consumer electronics and appliances within the next 30 days
Computer, Software Sales - Highly likely next 30
At least twice as likely to purchase at retailers of desktop computers, laptops, software, and accessories within the next 30 days
Camera, Photography - Highly likely next 30
At least twice as likely to purchase at retailers of camera & photography supplies, printing services, and photo editing services within the next 30 days
Luxury Retailers - Highly likely next 30 At least twice as likely to purchase at retailers of luxury products across all categories and jewelry stores within the next 30 days
Mega Stores - Highly likely next 30 At least twice as likely to purchase at big box retailers within the next 30 days
Upscale Hotels, Resorts - Highly likely next 30
At least twice as likely to purchase at providers of upper tier accommodations and travel amenities within the next 30 days
Hotel, Motel - Highly likely next 30 At least twice as likely to purchase at hotels for business or leisure travel within the next 30 days
Domestic Air Travel - Highly likely next 30 At least twice as likely to purchase at United States based airlines within the next 30 days
International Air Travel - Highly likely next 30
At least twice as likely to purchase at airlines based outside of the United States within the next 30 days
Cruise Travel - Highly likely next 30 At least twice as likely to book leisure trips through cruise lines within the next 30 days
Cellular, Wireless Devices - Highly likely next 30
At least twice as likely to purchase at retailers of cellular phones, cellular phone plans, and wireless devices within the next 30 days
MASTERCARD PURCHASING SEGMENTS FOR LOCAL TELEVISION
Contact us at 212.810.2435 or [email protected]/StationView