Date post: | 17-May-2015 |
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Education |
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Branding
Masterclass
English
@jwalphenaar
Social Media, Digital trends, Online PR, Webcare, Personal Branding, Crowd sourcing, Co-‐creaAon
Ever heard of me?
My reputaAon is Awesome!
I Google myself every day!
5
My Secret!
Mmm, I believe you. Gimme more!
Look, this is what I have to offer
Knowledge sharing
The origin of branding
Ouch!
Types of Branding
•Product branding•Corporate branding• Internal branding•Personal Branding
A definiAon
Branding: The image or feeling you get with a
brand
29
#mcdstories
32
33
Brands even get groupies
Internal Branding
ExisAng management models
....have changed
WTF happened?
Authority is no longer based on hierarchy
HR becomes Talent Management
Future organizaAons are servants for their employees
Otherwise their gone...
Let’s go and look over there
Yeah, they don’t value me the way they
should
We deserve more respect
They have beZer coffee over there
They are in control
They need space!!
Personal developmentSelf actualizaAon
To do their own thing
Give them that freedom, it will be for your benefit!
Working should be fun!
Hooray, it’s monday again!!!
The don’t longer sAck to the base
Always one step out
Let your people do their own thing
And make sure they want to do it at your company
Nowadays, every human is a brand on itself
• is AuthenAc• is trained and skilled• is Transparent• Shares knowledge• Get’s recommended• Knows what it wants and how!
A brand that
That’s why they use
Personal Branding
Image iseverything!
You never get a second chance for a first impression
Our opinion is mainly based on what we see.
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I invented poking :)
Poke me!
Poke me!
Poke me!
76
Why is Personal Branding
IMPORTANT?
Why is it important for YOU as a student?
• Job Seeking• Entrepreneurship• Love?
Personal Branding
The personal branding concept states that success comes from
self-‐packaging.84
Personal Branding
the creaAon of an asset that pertains to a
parAcular person or individual
85
this includes but is not limited to the body, clothing, appearance
and knowledge contained within
86
leading to an indelible impression that is
uniquely disAnguishable
87
Stand out from the crowd!88
But don’t be a puppy
You can’t please them all 89
Be different!
Be reliable
Be consistent!
It all starts with self-‐reflecAon
Tip!Ask your friends and family
Online is a reflecAon
Of the offline reality
But...
Is this reality?
Stay close to yourself!
Or you will have a burn-‐out
Online Tools for Personal Branding
TwiZer behavior• Share relevant content• Be respecbul• Be open•
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MaarFacebook is supposed to be personal?
91%
Oeps!
This is what I found on Facebook
When it sucks offline
forget about online…
Your brand is succesful when
You have ambassadors and fans
people get the right associaAon
Your brand is succesful when
You can reach your goals!
Your brand is succesful when
Connecten of meer info?
• h%p://nl.linkedin.com/in/jwalphenaar• h%p://www.facebook.com/AlphenaarJW• h%p://www.facebook.com/jwalphenaar • @jwalphenaar / @PowerPRnl• h%ps://plus.google.com/104557430687308297637/posts
Email: [email protected]
www.jwalphenaar.nl
Bedankt voor uw aandacht.
www.jwalphenaar.nlTwiZer: @jwalphenaar
Geef je mailadres en ik mail je dezePresentaAe!