Branding

Masterclass

English

@jwalphenaar

Social  Media,  Digital  trends,  Online  PR,  Webcare,  Personal  Branding,  Crowd  sourcing,  Co-­‐creaAon

Ever  heard  of  me?

My  reputaAon  is  Awesome!

I  Google  myself  every  day!

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My  Secret!

Mmm,  I  believe  you.  Gimme  more!

Look,  this  is  what  I  have  to  offer

Knowledge  sharing

The  origin  of  branding

Ouch!

Types  of  Branding

•Product  branding•Corporate  branding• Internal  branding•Personal  Branding

A  definiAon

Branding:  The  image  or  feeling  you  get  with  a  

brand

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#mcdstories

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Brands  even  get  groupies

Internal  Branding

ExisAng  management  models

....have  changed

WTF  happened?

Authority  is  no  longer  based  on  hierarchy  

HR  becomes  Talent  Management

Future  organizaAons  are  servants  for  their  employees  

Otherwise  their  gone...

Let’s  go  and  look  over  there

Yeah,  they  don’t  value  me  the  way  they  

should

We  deserve  more  respect

They  have  beZer  coffee  over  there

They  are  in  control

They  need  space!!

Personal  developmentSelf  actualizaAon

To  do  their  own  thing  

Give  them  that  freedom,  it  will  be  for  your  benefit!

Working  should  be  fun!

Hooray,  it’s  monday  again!!!

The  don’t  longer  sAck  to  the  base

Always  one  step  out

Let  your  people  do  their  own  thing

And  make  sure  they  want  to  do  it  at  your  company

Nowadays,  every  human  is  a  brand  on  itself

• is  AuthenAc• is  trained  and  skilled• is  Transparent• Shares  knowledge• Get’s  recommended• Knows  what  it  wants  and  how!

A  brand  that

That’s  why  they  use

Personal  Branding

Image  iseverything!

You  never  get  a  second  chance  for  a  first  impression

Our  opinion  is  mainly  based  on  what  we  see.

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I  invented  poking  :)

Poke  me!

Poke  me!

Poke  me!

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Why  is  Personal  Branding  

IMPORTANT?

Why  is  it  important  for  YOU  as  a  student?

• Job  Seeking• Entrepreneurship• Love?

Personal  Branding

The  personal  branding  concept  states  that  success  comes  from  

self-­‐packaging.84

Personal  Branding

the  creaAon  of  an  asset  that  pertains  to  a  

parAcular  person  or  individual

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this  includes  but  is  not  limited  to  the  body,  clothing,  appearance  

and  knowledge  contained  within

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leading  to  an  indelible  impression  that  is  

uniquely  disAnguishable

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Stand  out  from  the  crowd!88

But  don’t  be  a  puppy

You  can’t  please  them  all 89

Be  different!

Be  reliable

Be  consistent!

It  all  starts  with  self-­‐reflecAon

Tip!Ask  your  friends  and  family

Online  is  a  reflecAon

Of  the  offline  reality

But...

Is  this  reality?

Stay  close  to  yourself!

Or  you  will  have  a  burn-­‐out

Online  Tools  for  Personal  Branding

TwiZer  behavior• Share  relevant  content• Be  respecbul• Be  open•

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MaarFacebook  is  supposed  to  be  personal?

91%

Oeps!

This  is  what  I  found  on  Facebook

When  it  sucks  offline

forget  about  online…

Your  brand  is  succesful  when  

You  have  ambassadors  and  fans

people  get  the  right  associaAon

Your  brand  is  succesful  when  

You  can  reach  your  goals!

Your  brand  is  succesful  when  

Connecten  of  meer  info?

• h%p://nl.linkedin.com/in/jwalphenaar• h%p://www.facebook.com/AlphenaarJW•  h%p://www.facebook.com/jwalphenaar  • @jwalphenaar  /  @PowerPRnl• h%ps://plus.google.com/104557430687308297637/posts  

Email:  janwillemalphenaar@gmail.com

www.jwalphenaar.nl

Bedankt  voor  uw  aandacht.

www.jwalphenaar.nlTwiZer:  @jwalphenaar

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