Mastering  CommonProduct  Owner  Challenges

Roman  Pichler

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Roman Pichlerromanpichler.com

+44 (0) 7974 203772roman.pichler@romanpichler.com@romanpichler

Contents

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The  Theory

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The  Product  Owner

“The  Product  Owner  is  the  one  and  only  person  responsible  for  managing  the  Product  Backlog  and  ensuring  the  value  of  the  work  the  Team  performs.  This  person  maintains  the  Product  Backlog  and  ensures  that  it  is  visible  to  everyone.”

Ken  Schwaber,  Scrum  Guide

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The  (Rather  Harsh)  Reality

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The  Proxy  Product  Owner

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The  Underpowered  Product  Owner

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The  Overworked  Product  Owner

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The  Passive  Product  Owner

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The  Distant  Product  Owner

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The  Product  Owner  CommiLee

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No  Vision

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Wish  List  for  Santa

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Ice  Age  Product  Backlog

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Big  Bang  Release

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No  Release  Planning

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Summary

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To  Master  the  Challenges  …

• Ensure  every  Scrum  team  has  an  empowered,  available,  commiJed  and  qualified  product  owner

• Use  a  shared  vision  to  describe  your  overarching  goal

• Collabora:vely  groom  the  product  backlog;  weed  out  items  that  are  not  essen:al  to  bring  the  product  to  life

• Create  a  product  with  minimum  func:onality;  release  product  increments  early  and  frequently

• Carry  out  release  planning  to  guide  the  project  proac:vely;  involve  the  Scrum  team  and  the  stakeholders

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Famous  Last  Words

“UnUl  recently,  I  viewed  this  relaUonship  [between  product  management  and  development]  as  one  of  many  changes  in  a  Scrum  adopUon.  I  now  view  it  as  the  most  criUcal  change,  the  lynchpin  of  the  adopUon.  

If  this  change  is  successful,  the  use  of  Scrum  will  persist  and  benefits  will  increase.  If  the  change  isn’t  successful,  the  use  of  Scrum  in  your  enterprise  might  well  unravel.”

Ken  Schwaber,  The  Enterprise  and  Scrum

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