Mastering Marketing Automation: Turning Strangers into Customers
and Customers into Advocates
About AdStage
Manage ad campaigns across Google, Bing, Facebook, LinkedIn, and Twitter
We All Know The Power of Marketing Automation
However, This Only Covers Email
VS
Time Spent Per Day on Social Media
41 MIN
21 MIN
21 MIN
10 MIN
17 MIN
17 MIN
Source: eMarketer, November 2014
Reach and Scale
Updated: September 2015
1.49B USERS
400M USERS
100M USERS
364M USERS
304M USERS
100M USERS
In Fact, Studies Show
Source: LeapJob Source: Cirrus
ONLY 2% OF COLD CALLS RESULT IN A
BOOKED APPOINTMENT
COMPANIES OF 150-500 TYPICALLY
HAVE 6 OR 7 DECISION MAKERS
Acquiring Your Strategic Company List
2 Types of Strategic Company Lists
Sales Top Prospect List
Website Visitor Company List
Top Prospects Lists in CRM
HubSpot Salesforce Intercom
Top Prospects Lists in CRM
Using Reverse IP Lookup
Promote Top of the Funnel Content on LinkedIn
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHICTop of the Funnel
Bottom of the Funnel
Precise Targeting with LinkedIn Ads
Company Targeting
Job Title Targeting
Industry and Job Title Targeting with LinkedIn Ads
AND
Industry or Job Title Targeting with Facebook Ads
OR
Overlap Targeting in AdStage
Influencing Prospects Using Ads
Exporting Lead Lists from your CRM/MA
FUNNEL STAGES
• OPEN • CONTACTED • QUALIFIED • PROPOSAL
Exporting Lead Lists from your CRM/MA
Upload Lists into Facebook and Twitter
Manage Audiences Across Both Platforms
Ads for Every Stage of the Funnel
OPEN QUALIFIEDCONTACTED PROPOSAL
Using Dynamic Retargeting for Lead Nurturing
Example of Lead Nurturing Email Drip
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Examples of Content
Amplify It with Dynamic Retargeting on Social
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHICCold Leads
Warmer Leads
Using These Tracking Pixels
Facebook Website Custom Audience Twitter Conversion Tracking Website Tag
Add Exclusion Targeting
Logic with Exclusion Targeting
WEBINAR
CASE STUDY
GUIDE / WHITEPAPER
BLOG POST / INFOGRAPHIC
Targeted Audience Excluded Audience
Blog post subscribers
Whitepaper downloads
Case study downloads
Blog post subscribers
Whitepaper downloads
Case study downloads
Webinar registrants
Your target audience
Examples of Ads in Feeds
Example Journey for the End User
Visits website and does not convert
Visits LinkedIn, clicks an ad, and
subscribes to blog
Receives three touch points for nurture campaigns via email, Facebook, and Twitter
Adding Social Ads to Different Lead Stages
Questions?
CEO and Co-Founder of AdStage
@sahilio
SAHIL JAIN
bit.ly/adstage-launch-2016
For today’s slides LAUNCH Scale
@adstage