Date post: | 21-Apr-2017 |
Category: |
Internet |
Upload: | alanbleiweiss |
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#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
By Alan BleiweissForensic SEO Consultant
http://AlanBleiweiss.com@AlanBlewieiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
My Background:
20 Years Internet Consulting15 Years SEO
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Pre-Audit•Set Expectations•Avoid Distractions
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Audit Process•Pull Initial Data•Evaluate Signals / Relationships•Step Away From The Keyboard•Final Conclusions•Recommendations
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Set Expectations - Client / Site Owner•What does the client expect? •What are their goals?•Do they think you’re their savior?•Were they burned in the past?
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Shiny Object Distractions
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Distractions
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Avoid Distractions
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Audit Process•Pull Initial Data•Evaluate Signals / Relationships•Step Away From The Keyboard•Final Conclusions•Recommendations
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Pull Initial Data
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Pull Initial Data
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Check Page Processing Times
Most Visited Pages
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Compare to URIValet.com 1.5mbps& WebPageTest.org DSL Emulators
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Don’t Just Check “Most Visited” Pages
Remember to sort by average time to look for slowest pages
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Gather any other data you think relevant or important for your situation or goals
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Internal RedirectsInternal Dead-EndsExternal RedirectsExternal Dead-Ends
Page TitlesMeta DescriptionsH1 & H2 Headline tags
URL Structure
Oversized (Bloated) Images / HTML / Files
Robots DirectivesCanonical Tags
Much more!
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Evaluate Signals / RelationshipsSite:domain.com / GWT pages indexed
First Byte Time / Time to Download / Total Page Process Time
Page Title / URL / breadcrumb / H1 Headline / Content main focus / anchors of links to that page
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Evaluate Signals / Relationshipsrobots.txt / meta robots / canonical tags / OG:URLs
Page topical focus / section topical focus / Site topical focus
Primary topic / shiny objects on page / words at source level
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Step Away From The Keyboard
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• Final Conclusions
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
• RecommendationsBe Clear
Don’t Confuse!
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Avoid Overwhelming Decision Makers
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
Unless YOU are the site owner…
Somebody ELSE willultimately decide…
What gets worked on
And what doesn’t!
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
If only SOME of your recommendations are Implemented…
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
If EVERYTHING goes well implementing audit recommendations…
#DS15
Mastering Strategic SEO Audits
@AlanBleiweiss
By Alan BleiweissForensic SEO Consultant
http://AlanBleiweiss.com@AlanBlewieiss