+ All Categories
Home > Documents > Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed...

Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed...

Date post: 04-Jul-2020
Category:
Upload: others
View: 1 times
Download: 0 times
Share this document with a friend
12
Masters of Marketing Program A showcase for martech pioneers
Transcript
Page 1: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

Masters of Marketing Program A showcase for martech pioneers

Page 2: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

2Masters of Marketing Program A showcase for martech pioneers

Innovator. Thought leader. Change agent. You.It’s people like you who are shaping the future of marketing. You’re driving change and getting results, and for that, LiveRamp thinks you deserve a moment in the spotlight. We’d like to invite you to join our Masters of Marketing Program. It’s a program and platform to tell your story, showcase your expertise, build and promote your personal brand, and elevate your reputation as a thought leader.

Page 3: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

Masters of Marketing Program A showcase for martech pioneers

3

Let’s tell the world about you.

Your work is truly outstanding and deserves to be amplified. We can help with that.

If you’d like to work with us on taking your story to a wider audience, read on to see what’s involved.

Page 4: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

Masters of Marketing Program A showcase for martech pioneers

4

No matter what your interests or motivations—from networking to being an industry visionary—we’ll find and deliver the opportunities that match your goals. Our team is dedicated to acting as your own personal marketing organization, creating opportunities that will help you shine. It’s all part of our goal to help you grow, delivering the right opportunity at the right time.

Our Masters of Marketing members are eligible for complimentary conference passes, team-building events, white glove treatment at LiveRamp sponsored events, access to senior leadership, and various other gestures of appreciation.

As a member of the Masters of Marketing Program, we will help you to:

- Showcase your success—and your innovative ways of solving problems via LiveRamp and RampUp events and content

- Gain recognition for your contributions and success through industry awards and nominations

- Network with industry peers and LiveRamp executives at exclusive events

- Engage with key influencers in the press and analyst community

- Build your reputation as a thought leader

What’s in it for you?

Page 5: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

Your name here

5Masters of Marketing Program A showcase for martech pioneers

We know your time is valuable, so we’ve created a flexible program that lets you choose which marketing opportunities are right for you. We’ll highlight your success in a professionally shot and produced customer story, or publish your thought leadership content about industry trends and challenges.

Regardless of the amount of time you can set aside, we’ll work with you to identify the right opportunities for you at the frequency and pace you desire. You’ll review and approve all messaging before any reference piece is finalized or published by LiveRamp/RampUp*, and nothing will ever be published to LiveRamp.com, RampedUp.us, to social media channels, or at LiveRamp sponsored events without your explicit written approval.

*Excluding press/analyst activities

It’s easy to be showcased

Page 6: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

6Masters of Marketing Program A showcase for martech pioneers

What kind of marketer are you?

If you’re one of these four kinds of marketers, you’re going to love this program.

Educators You’ve got a ton of tips and you’d love to share them. We can provide a great opportunity to channel your enthusiasm by educating other marketers and analysts in how-to sessions or through community participation.

Validators You’re a fair and balanced marketer who isn’t afraid to go on the record and make introductions. We’d love to collaborate by getting your feedback on new products.

Status Seekers You’re bold, ambitious, and honest. You love public speaking and helping your network grow. We want to showcase your knowledge and grow your audience through keynote presentations, thought leadership, and webinars.

CollaboratorsYou want to work with others and you love bringing a plan together. We’re all about joint ventures and strategic business reviews so you can immerse yourself in an enthusiastic group.

If any (or all) of these sound like you, we should talk.

Page 7: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

7Masters of Marketing Program A showcase for martech pioneers

Ready to get started?

Here is a little more detail about the different types of opportunities we would love to work with you on.

Page 8: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

8Masters of Marketing Program A showcase for martech pioneers

Blogs & contributed articlesParticipate in a Q&A or write about an emerging trend (we’ll give you some to choose from, or you tell us what is keeping you up at night). We’ll highlight your perspective alongside some of our other fabulous customers on either the LiveRamp Marketing Innovations blog, RampedUp.us, RampUp’s content hub, or an e-Book.

Video interviewsLet LiveRamp promote your success by filming you for a customer story. Videos can be either a filmed testimonial about how you work with LiveRamp, or industry commentary on emerging trends, or how you’re overcoming challenges to be featured on RampUp.

Speaking opportunitiesShare your successes at industry events, panels, roundtables, or on webcasts. Our Masters of Marketing customers are considered first for the RampUp annual conference and RampUp on The Road roadshows. Whatever the forum, we work with you to find the right opportunity as well as develop and prepare your presentation.

Share your success with LiveRamp and elevate your expertise with RampUpDo you have a strong perspective or passion for all things

martech, data, or analytics? LiveRamp can help highlight

your perspective as an industry leader alongside some

of our other fabulous customers through a variety of

opportunities that allow you to be featured across the

LiveRamp marketing ecosystem as well as the recently

launched RampUp content hub, as well as social media.

Page 9: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

Success opportunities, continued

9Masters of Marketing Program A showcase for martech pioneers

Case studiesWe’ll share a story of how you overcame a business challenge and the results you achieved. Case studies are a great way to show how your company is positively leading the way forward in the industry.

QuotesA written quote from you that focuses on your success or your perspective on a certain topic and is featured in a LiveRamp-issued press release, on our corporate website, on an infographic or event graphic, in an eBook and/or in other marketing materials, or on RampUp’s website and social channels.

RampUp content hubRampedUp.us is the digital counterpart to RampUp’s live events. The site continues conversations had on stage online, offering impartial resources and points of view. RampUp is the place for data-driven marketers to connect, exchange ideas, and learn from the top leaders shaping the martech industry. We have a number of opportunities for thought leaders to contribute to RampUp.

Spotlight SeriesThe Spotlight Series is designed to provide a platform for expert marketers to share their perspectives and advice with other marketers. Through this program, we want to understand how the world’s best marketers and data scientists are solving, succeeding, and thinking about today’s business challenges—and how that impacts their role as marketers. We want to emphasize the individual, your story.

Get RampedUp

Turn the Spotlight on You!

Page 10: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

10Masters of Marketing Program A showcase for martech pioneers

Media or analyst interviewA one-on-one interview with a reporter or industry analyst. Media interviews are generally for print or online distribution; analyst interviews are generally for inclusion in research, reports, or product briefings and can be anonymous.

Advisory boards Get invited to join a select group of other marketing innovators to provide feedback and direction to LiveRamp product management and executive leadership.

Engage with key influencers

Page 11: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

Masters of Marketing Program A showcase for martech pioneers

Award nominationsLet LiveRamp promote your success by nominating and recognizing you for an industry award. We will help develop, prepare, and submit the award nomination on your behalf—and if selected as a finalist, we’ll send you to the awards ceremony.

Be a martech hero

Page 12: Masters of Marketing Program - LiveRamp...you for a customer story. Videos can be either a filmed testimonial about how you work with ... succeeding, and thinking about today’s business

Masters of Marketing Program A showcase for martech pioneers

LiveRamp powers people-based marketing with identity resolution.

Visit us at:

bit.ly/masters-marketing-lr

Questions? Email us at:

[email protected]


Recommended