JAMES MCCONNELL 2013.02.06

MATCHING THE EXPERIENCE TO THE BRAND

M-DAYS

SCREEN INTERACTION

KEYWORDS

3

ENGAGINGAUTHENTICMEMORABLE

SCREEN INTERACTION

EXPERIENCE CHANGES BRAND PERCEPTION.

SCREEN INTERACTION

ALIGNBRAND

INTERNALLY

COMMUNICATEVALUES

EXTERNALLY

01 02

SCREEN INTERACTION

AN INTERACTION CREATES UX

WHICH MAKES US FEEL...

WHICH CREATES MEMORIES,

ASSOCIATIONS & STORIES

www.screeninteraction.com

We can make people’s lives easier through the digital products they use.

SCREEN INTERACTION 11

SCREEN INTERACTION

SCREEN INTERACTION

BENEFIT RECEIVER

SCREEN INTERACTION

BENEFIT RECEIVER

CUSTOMER

SCREEN INTERACTION 15

PersonalImpersonal

SimpleComplicated

UsableConfusing

OLD BRAND ASSOCIATIONS

NEW EXPERIENCE REALITY

SCREEN INTERACTION

THE CUSTOMER EXPERIENCE IS THE FULFILMENT OF THE BRAND PROMISE & VALUES.

SCREEN INTERACTION

THERE IS NO HIDING PLACE FOR A BRAND, THANKS TO MOBILE.

FINDEVALUATEAUTHENTICATESHARE

SCREEN INTERACTION

CHOOSERS,NOT USERS

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SCREEN INTERACTION

CASE MOVIE

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SCREEN INTERACTION 20

SCREEN INTERACTION

CREATING DESIRABLE EXPERIENCES

SCREEN INTERACTION

STORYTELLING01

SCREEN INTERACTION

AUTHENTIC02

SCREEN INTERACTION

THE SMALL THINGS03

SCREEN INTERACTION

SUMMARY(OR WHY HE WORE A KILT)

1. EXPERIENCE CHANGES BRAND PERCEPTION2. GIVE THEM A STORY TO TELL3. BE AUTHENTIC AND HUMAN

SCREEN INTERACTION

Reza AssarehBusiness Development

www.screeninteraction.com

+46 706 850 192

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THANK YOU

James McConnellUX & Interaction Designer

+46 7 3333 7216