Mathoot Finanace Projects

7/31/2019 Mathoot Finanace Projects

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PREFACE

This project report is on the MARKETING STRATEGY OF MUTHOOT

FINANCE .

Theories can be read but the perform it in the real life is different experience will

together. Management courses are designed to produce future managers and unless

you have practical knowledge the theoretical knowledge is not implicated. Hence this

project is to give us the practical way of knowing how market behaves and reacts.

This is also in part fulfillment of BBA Degree.

RAKHA JATAV

BBA IVth Semester


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Preparing a project of this nature is an arduous task and I was

fortunate enough to get support from a large number of persons I wish

to express my deep sense of gratitude to all those who generously helped

in successful completion of this report by sharing their invaluable time

and knowledge.

It is my proud and privilege to express my deep regards to

respected Principal Sir Dr. J.P.N. Pandey, Head of Department Dr Anand

Tiwari, Mrs. Shikha Urmil Khan and Mr. Shailendra Patel Miss.Deepti

patel Department of Business Management , Govt. Autonomous Girls

P.G. College of Excellence, Sagar, for allowing me to undertake this

project.

I feel extremely exhilarated to have completed this project under

the able and inspiring guidance of Mr.Shailendra patel . She rendered

me all possible help and guidance while reviewing the manuscript in

finalising the report.

I also extend my deep regards to my teachers, family members,

friends and all those whose encouragement has infused courage in meto complete the work successfully.

RAKHA JATAV

B.B.A.IVthSemester


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I declare that the project report titledMARKETING STRATEGY OF

MUTHOOT FINANCE. to prepare the marketing strategy and Advertisement is my

own work conducted under the supervision of Mr.Shailendra patel, Department of

Business Management Govt. Girls P.G. College of Excellent, Sagar. To the best of my

knowledge the report does not contain any work which has been submitted for the

award of any degree, anywhere.

Name : RAKHA JATAV

B.B.A. IVthSemester


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The Project report titled" MARKETING STRATEGY OF MUTHOOT

FINANCE"has been prepared the marketing strategy and advertisement by Miss.

RAKHA JATAV student of B.B.A. IVthSemester under the guidance and supervision

ofMR.SHAILENDRA PATEL for the fulfillment of the Degree of B.B.A.

Signature of the

Supervisor

Signature of the Head

of the Department

Signature of the

Examiner


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INTRODUCTION

We are the largest gold financing company in India in terms of

loan portfolio, according to the 2010

update to the IMaCS Research &

Analytics Industry Reports, Gold Loans

Market in India, 2009 (IMaCS

Industry Report, (2010 Update)). We

provide personal and business loans

secured by gold jewellery, or Gold

Loans, primarily to individuals who

possess gold jewellery but could not

access formal credit within a

reasonable time, or to whom creditmay not be available at all, to meet unanticipated or other short-

term liquidity requirements. According to the IMaCS Industry

Report (2010 update), as of March 31, 2010 our branch network

was the largest among gold loan NBFCs in India. Our Gold Loan

portfolio as of September 30, 2011 comprised approximately 5.5

million loan accounts in India that we serviced through more than


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3,274 branches across 20 states, the national capital territory of

Delhi and four union territories in India. As of September 30,

2011, we employed 21,543 persons in our operations. We are a

Systemically Important Non-deposit taking NBFC

headquartered in the southern Indian state of Kerala. Ouroperating history has evolved over a period of 72 years since M

George Muthoot (the father of our Promoters) founded a gold loan

business in 1939 under the heritage of a trading business

established by his father, Ninan Mathai Muthoot, in 1887.Since

our formation, we have broadened the scale and geographic scope

of our retail lending operations so that, as of March 31, 2010, we

were Indias largest provider of Gold Loans. In the years endedMarch 31, 2008, 2009, 2010, 2011 and in the period ended

September 30, 2011, revenues from our Gold Loan business

constituted 95.97%, 96.71%, 98.08%, 98.75% and 99.01%,

respectively, of our total income. In addition to our Gold Loans

business, we provide money transfer services through our

branches as sub-agents of various registered money transferagencies, and recently have commenced providing collection

agency services. We also operate three windmills in the state of

Tamil Nadu. We issue secured non-convertible debentures called

Muthoot Gold Bonds on a private placement basis. Proceeds

from our issuance of Muthoot Gold Bonds form a significant

source of funds for our Gold Loan business. We also rely on bank

loans and subordinated debt instruments as our sources of funds.As per our audited financial statements as of September 30, 2011

we had ` 50,415 million in outstanding Muthoot Gold Bonds and `

122,152 million in other borrowings. We also raise capital by

selling a portion of our loan receivables under bilateral

assignment agreements with various banks. We also raise capital


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by issuing commercial paper and listed & credit rated non-

convertible debentures under private placement mode to various

institutional investors. Our customers are typically small

businessmen, vendors, traders, farmers and salaried individuals,

who for reasons of convenience, accessibility or necessity, avail ofour credit facilities by pledging their gold jewellery with us rather

than by taking loans from banks and other financial institutions.

We provide retail loan products, primarily comprising Gold Loans.

We also disburse other loans, including those secured by Muthoot

Gold Bonds.Our Gold Loans have a maximum 12 month term. As

per our audited financial statements, our average disbursed Gold

Loan amount outstanding was ` 37,765 per loan account as ofSeptember 30, 2011. For the period ended September 30, 2011,

our retail loan portfolio earned, on average, 1.82% per month, or

21.87% per annum. As per our audited financial statements, as of

March 31, 2008, 2009, 2010, 2011 and as of September 30, 2011,

our portfolio of outstanding gross Gold Loans under management

was ` 21,790.1 million, 33,000.7 million,` 73,417.3 million, `157,280.7 million and 207,666.2 million, respectively, and

approximately 30.1 tons, 38.9 tons, 65.5 tons, 112.0 tons and 129.5

tons, respectively, of gold jewellery was held by us as security for

our Gold Loans. Gross non-performing assets ("NPAs") were at

0.42%, 0.48%, 0.46%, 0.29% and 0.59% of our gross retail loan

portfolio under management as of March 31, 2008, 2009, 2010,

2011 and as of September 30, 2011 respectively.As per our auditedfinancial statements, in the years ended March 31, 2008, 2009,

2010 and 2011, our total income was ` 3,686.4 million, ` 6,204.0

million, ` 10,893.8 million, and ` 23,158.7 million, respectively,

demonstrating an annual growth rate of 57.56%, 68.29%, 75.59%

and 112.59%, respectively. As per our audited financial


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statements, in the six months ended September 30, 2011, our total

income was ` 20,245.4 million.As per our audited financial

statements in the years ended March 31, 2008, 2009, 2010 and

2011our profit after tax was ` 630.6 million, ` 978.7 million, `

2,285.2 million and ` 4,941.8 million, respectively, demonstratingan annual growth rate of 43.80%, 55.20%, 133.49% and 116.25%,

respectively. As per our audited financial statements, our profit

after tax in the six months ended September 30, 2011 was `

4,060.06 million.As per our audited financial statements as of

March 31, 2008, 2009, 2010, 2011 and September 30, 2011, our

networth was ` 2,131.1 million, ` 3,614.5 million, ` 5,841.9 million,

` 13,341.9 million, and ` 26,120.3 million respectively. We believethat the following competitive strengths position us well for

continued growth.Market leading position in the Gold Loan

business with a strong presence in under-served rural and semi-

urban markets,Gold loans are the core products in our asset

portfolio. We believe that our experience, through our Promoters,

has enabled us to have a leading position in the Gold Loanbusiness in India. Highlights of our market leading position

include the following.We are the largest gold financing company in

India in terms of loan portfolio, according to the IMaCS Industry

Report, (2010 Update). As per our audited financial statements,

our loan portfolio as of September 30, 2011 comprised

approximately 5.5 million loan accounts, in India with Gold Loans

outstanding of ` 207,666.2 million. We have the largest branchnetwork among gold loan NBFCs, according to the IMaCS

Industry Report (2010 update). As of September 30, 2011, we

operated 3,274 branches across 20 states, the national capital

territory of Delhi, and four union territories in India. Our branch

network has expanded significantly in recent years from 373


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branches as of March 31, 2005 to 3,274 branches as of September

30, 2011, comprising 589 branches in northern India, 2,114

branches in southern India, 422 branches in western India and 149

branches in eastern India covering 20 states, the national capital

territory of Delhi and four union territories in India. We believethat due to our early entry we have built a recognizable brand in

the rural and semi-urban markets of India, particularly in the

southern Indian states of Tamil Nadu, Kerala, Andhra Pradesh

and Karnataka. As of September 30, 2011, the southern Indian

states of Tamil Nadu, Kerala, Andhra Pradesh, Karnataka, and the

Union Territory of Pondicherry constituted 71% of our total Gold

Loan portfolio.We have a strong presence in under-served ruraland semi-urban markets. A large portion of the rural population

has limited access to credit either because of their inability to meet

the eligibility requirements of banks and financial institutions

because credit is not available in a timely manner, or at all. We

have positioned ourselves to provide loans targeted at this market.

We offer products with varying loan amounts, advance rates (pergram of gold) and interest rates. The principal loan amounts we

disburse usually range from ` 2,000.0 to ` 200,000.0 while interest

rates on our Gold Loans usually range between 12.00% and

26.00% per annum.


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HISTORY

Muthoot Finance our Company was originally incorporatedas a private limited company on March 14,1997 with the name The Muthoot FinancePrivate Limited under the Companies Act.

Subsequently, by fresh certificate ofincorporation dated May 16, 2007, our namewas changed to Muthoot Finance Private

Limited. The Company was converted into a

public limited company on November 18, 2008 with the nameMuthoot Finance Limited and received a fresh certificate of

incorporation consequent upon change in status on December

02, 2008 from the RoC. Merger with Muthoot EnterprisesPrivate Limited Our Company, along with MuthootEnterprises Private Limited, filed a composite scheme ofarrangement bearing C.P. Nos. 48 and 50 of 2004 under theCompanies Act before the High Court of Kerala (Scheme of

Amalgamation). The Scheme of Amalgamation was approved


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by the board of directors of our Company through the boardresolution dated April 28, 2004. Pursuant to the approval ofthe Scheme of Amalgamation by the High Court of Kerala byan order dated January 31, 2005, Muthoot Enterprises Private

Limited was merged with our Company, with effect fromMarch 22, 2005 and the High Court of Kerala had instructedall the parties to comply with the statutory and other legalrequirements to make the Scheme of Amalgamation effective.The company on March 22, 2005 filed a certified copy of theorder of the High Court of Kerala with the RoC.With thesuccessful implementation of the Scheme of Amalgamation,the undertaking of Muthoot Enterprises Private Limited alongwith its assets and liabilities was transferred to and vested inour Company. Key events, milestones and achievements Year

2001 RBI license obtained to function as an NBFC. 2004.Obtained highest rating of F1 from Fitch Ratings for shortterm debt of Rs. 200 million. 2005 Retail loan and debenture

portfolio of the Company exceeds Rs. 500 million. Merger ofMuthoot Enterprises Private Limited with the Company 2006.F1 rating obtained from Fitch Ratings affirmed with anenhanced short term debt of Rs. 400 million. 2007 Retail loan

portfolio of the Company crosses Rs. 10 billion. RBI accordsstatus of Systemically Important ND-NBFC. Branch network ofthe Company crosses 500 branches. Net owned funds of theCompany crosses Rs. 1 billion. 2008 Net owned funds of theCompany crosses Rs. 2 billion. Retail loan and debenture

portfolio crosses Rs. 20 billion and Rs. 10 billion respectively.F1 rating obtained from Fitch Ratings affirmed with anenhanced short term debt of Rs. 800 million. Overall creditlimits from lending banks crosses Rs. 5 billion. Conversion of


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the Company into a public limited company. Fresh RBI licenseobtained to function as an NBFC without accepting publicdeposits, consequent to change in name.. 2009 Retail loan anddebenture portfolio crosses Rs. 30 billion and Rs. 15 billion

respectively. Net owned funds of the Company crosses Rs. 3billion. Gross annual income crosses Rs. 5 billion. Overallcredit limits from lending banks crosses Rs. 10 billion. 2010.Retail loan and debenture portfolio crosses Rs. 50 billion andRs. 20 billion respectively. Net owned funds of the Companycrosses Rs. 4 billion. Overall credit limits from lending bankscrosses Rs. 20 billion. ICRA assigns A1+ rating for short term

debt of Rs. 2 billion. CRISIL assigns P1+ rating for short term

debt of Rs. 4 billion. Branch network of the Company crosses1,000 branches. Demerger of the FM radio business intoMuthoot Broadcasting Private Limited. Private equityinvestment of an aggregate of Rs. 1,575.45 million fromMatrix Partners India Investments, LLC and Baring India

Private Equity Fund III Limited. Private equity investment ofan aggregate of Rs. 425.83 million from Kotak India PrivateEquity Fund and Kotak Investment Advisors Limited.Financial Year 2010-11 has been a landmark year for yourCompany for the Gross Retail Loan Assets Under Managementcrossing the land mark figure of Rs. 1500000 lacs. Gross RetailLoan Assets Under Management stood at Rs. 1586045 lacs asof 31 March, 2011 registenng a growth of 113% as against Rs.743815 lacs reported during the financial year ended 31March, 2010. Interest Income registered a growth of 113% toreach at Rs 229834 lacs for the financial year 2010-11 ascompared to Rs. 10774$ lacs reported during the previous

financial year Profit Before Tax amounted to Rs. 76121 lacs


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for the financial year 2010- 11 as compared to Rs. 34555 lacsregistering a growth of 120% as compared to the previous

financial year. 1128 new branches were opened across thecountry during the year white efforts were put in ensuring

deeper penetration into the rural heartlands of the Country.The average gold loan outstanding per branch has increased

from Rs. 457.43 lacs to Rs. 575.49 lacs as on March 31,2011.

COMPANY PROFILE

Muthoot Finance, Indias largest gold loan company is the firstchoice of Indians who want to make their dream a reality. Maythe dream be to start their own business or to buy their ownhome, for over 124 years Muthoot Finance has helped almostevery Indians dream come true. Trusted by over 70000customers everyday, Muthoot Finance Gold Loan has servicesand products that fit the need of any customer, making it thequickest, most convenient and safest way to take a gold loan

Key features of Gold Loan: Loan disbursal in 5 minutesLoans

starts from 1,500 to1Crore Minimal documentation and credit

assessment requirementsHigh quality customer service in short

response timeEvaluation of gold ornaments takes place in house.Safety of Gold Ornaments: All branches as equipped with Strong

Rooms for keeping safe custody of Gold Ornaments Gold Loan

available at over 3,000 Muthoot Finance branches across India0%

processing feesPre-payment option-without any penalty.

GOLD LOAN SCHEMES:


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Gold Coins:Now invest your wealth in the ever rising power ofGold with the Muthoot Precious MetalsCorporation. 24 carat Pure Gold Coins: MuthootPrecious Metals Corporation presents Gold Coinswith 999% purity (24 Carat). Invest in safe, secureand profitable Gold Coins.

The Gold Coins hold many advantages: 999% pureFinanceschemes with easy monthlyinstallmentsAppreciating assetHigher return oninvestment with no risksAvailable indenominations such as 2g, 4g, 8g, 20g and 50g tosuit every pocketThe ideal gift for your near anddear ones.

Silver Coins:999% pure Silver CoinsOne of India's few financialplayers that deals in Silver CoinsAvailable in 50gm and 100gm Available at over3,000 MuthootFinance brances across India.
http://www.google.co.in/imgres?imgurl=http://malayaliclassifieds.com/images/2012/02/10/50958/muthootpreciousmetals_3.jpg&imgrefurl=http://malayaliclassifieds.com/buy-and-sell/jewellery/muthootpreciousmetals-50958.htm&usg=__Zk94BzK8JxGaNnj6pPAqdNDvCPU=&h=606&w=600&sz=57&hl=en&start=25&zoom=1&tbnid=z1Gi3r64Y3axQM:&tbnh=136&tbnw=135&ei=oJdpT8OmOIrYrQf23PX8AQ&prev=/search?q=introduction+of+muthoot+finance&start=20&hl=en&sa=N&gbv=1&prmdo=1&tbm=isch&prmd=imvns&itbs=1http://www.google.co.in/imgres?imgurl=http://malayaliclassifieds.com/images/2012/02/10/50958/muthootpreciousmetals_1.jpg&imgrefurl=http://malayaliclassifieds.com/buy-and-sell/jewellery/muthootpreciousmetals-50958.htm&usg=__Mih1b5ifdioKucFmHcj70ib53mc=&h=560&w=600&sz=45&hl=en&start=21&zoom=1&tbnid=4wr26K5EPXeH0M:&tbnh=126&tbnw=135&ei=oJdpT8OmOIrYrQf23PX8AQ&prev=/search?q=introduction+of+muthoot+finance&start=20&hl=en&sa=N&gbv=1&prmdo=1&tbm=isch&prmd=imvns&itbs=1http://www.google.co.in/imgres?imgurl=http://cloud.lgly.in/images/stories/creativecommons/gold-krugerrand-by_velo_steve.jpg&imgrefurl=http://www.legallyindia.com/tag/private-equity&usg=__-S3zvuTCihOGNC1pyKZPbOSQl3s=&h=333&w=500&sz=130&hl=en&start=9&zoom=1&tbnid=PuEfqFaOiyP95M:&tbnh=87&tbnw=130&ei=Q5dpT6rCHcaGrAfi-fiSCA&prev=/search?q=introduction+of+muthoot+finance&hl=en&sa=X&gbv=1&prmdo=1&tbm=isch&prmd=imvns&itbs=1


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BOARD OF MAMBER

Mr, George Joseph and Mr John K Paul have joined the Board ofDirectors as independentDirectors during the year.

Mrs. Anna Alexander andMrs. Sana George haveresigned from the Board ofDirectors effective July 21,

2010. Board place on recordtheir deep sense ofappreciation for the services

rendered by them duringtheir tenure in the Boa rd ofDirectors of the Company. In

accordance with Article 110 of the Articles of Association of theCompany, Mr K John Mathew and Mr. George Jacob Muthootretire by rotation at the ensuing Annual General Meeting. Both of


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them being eligible seek, re-appointment at the Annual GeneralMeeting.

Name Designation

M G George Muthoot - Chairman & Wholetime DirectorGeorge Thomas Muthoot - Whole Time DirectorP George Varghese - Independent Directorohn K Paul - Independent Director

George Alexander Muthoot - Managing DirectorGeorge Jacob Muthoot - Whole Time DirectorK John Mathew - Independent Director

MARKETING STRATEGY OF

MUTHOOT FINANCE

1. Dividend- Your Board of Directors has decided to plough

back the entire profit for the year and retain the same in theProfit and Loss Account further strengthening your Company''snet owned funds position.

2.Resource Mobilization-

(a) Secured Debentures: During the year, Company raised Rs.126397 Lacs, net of repayments, through private placement of

Secured Non-Convertible Debentures. Funds raised through thisrouts continue to be a substantial resource base for theCompany. Company has also privately placed Secured Non-Convertible Debentures to the tune of Rs. 21500 lacs which arelisted in the Wholesale Debt Segment of the National StockExchange of India Limited.


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(b)Bank Finance:Commercial Banks continued their support ofthe company''s aggressive asset growth. As of 31 March. 2011,borrowings from banks held at Rs. 605282 lacs. The company

also raised resources through sell down of gold loan portfoliosuch that the outstanding amount of gold loan sold underbilateral assignment as of 31'' March. 2011 was Rs. 41G639 lacs.Your company''s rated short term debt instruments were also

placed with various mutual funds at competitive rates enablingthe company to reduce the overall cost of liabilities.

(c)Subordinated Debts:Subordinated Debts continue to beanother source for funding the operations of Company.Subordinated Debts represents long term source of funds for theCompany and the amount outstanding as on 31* March, 2011was Rs. 71050 lacs. It will qualify as Tier II capital under theNon- Ban king Financial (Non-Deposit Accepting or Holding)

Companies Prudential Norms (Reserve Bank Directions). 2007.

3.Ratings-The company is rated by CRISIL for Rs.4000

crones of Short Term Debt Programme with a rating of CRISILA1 This is the highest credit quality rating assigned by CRISIL toshort term debt instruments. CRISIL A1 rating indicates that thedegree of safety with regard to timely payment of interest and

principal is very strong. CRFSIL has also assigned the companywith a long term rating of CRTSIL AA- (stable) for Rs.500 croresNon-Convertible Debenture issue and for Rs.100 cronesSubordinated Debt issue. This rating Indicates high degree ofsafety with regard to timely payment of interest and principal onthe Instrument. The company is also rated by ICRA for Rs.200


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crores of Short Term Debt Programme with a rating of [ICRA] A1, This is the highest credit quality rating assigned by ICRA toshort term debt instruments which indicates Lowest credit Riskand stronger credit quality. ICRA has also assigned the company

for Rs.200crs Non-Convertible Debenture issue and for Rs.100crsSubordinated Debt issue with a long term rating of [ICRA) AA-1Stable*. Instruments rated in this category carry lowest creditrisk and it indicates high quality credit rating. Further, ICRA hasalso assigned the company with Long Term/Short Term rating of[ICRA] AA- ''/[ICRA] A1 '' respectively for Rs.6000 crones of Bankloans which indicates high quality credit rating and lowest

credit risk/ stronger credit quality and Lowest credit Risk respectively.

6. Initial Public OfferDuring the month of April, 2011, your

Company has completed an InitialPublic Offer of 5.15.00,000 Equity Shares of Rs. 10/- each at a

price of Rs. 175/- raising Rs. 901.25 crores. The issue had seen anoverwhelming success with an oversubscription of 24.33 times.

The shares of the Company were listed on National StockExchange of India Limited and Bombay Stock Exchange Limitedon 6th May 2011.

4.InternalControl-TheAudit and Inspection Department

of the company through a team of 704 personnel ensures qualityof the assets pledged and adherence to various risk management

practices at the branch and regional office level. The structureof the audit teams has been totally recast with decentralization


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of functions to match with the expansion in footprint withoutcompromising control. The internal audit team directly reportsto the Audit Committee of the Company The audit committeeoversees the functioning of the audit team and reviews the

effectiveness of internal control at all levels apart from layingdown constructive suggestions for improving the audit functionin the Company. The present reporting structure ensuresindependence of the internal audit function and embodies bestcorporate governance practices.

5.Human Resources- Being a service oriented Company,

your company consider human resource capital as the biggestasset. As of March 31, 2011, your company has 16668 employeeson payroll at various management levels, Your Company offeremployees the opportunity to harness their Inherent skills and tobrave newer frontiers at every phase of their growth. Your

management is committed In providing a wholesome work

environment and support with excellent training programs andworkshops. Your Company provides extensive training to branchemployees through training programs that are tailored toappraising the gold content in gold jewellery. Anew employee isintroduced to the business through an orientation program andthrough training programs covering job-appropriate topics. Theexperienced branch employee receives additional training and

an introduction to the fundamentals of management to acquirethe skills necessary to move into management positions withinthe organization. Manager training involves a program thatincludes additional management principles and more extensivetraining in topics such as income maximization, businessdevelopment, staff motivation, customer relations and cost


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efficiency. As of date, your company has established two stafftraining colleges, one each in Cochin and in New Delhi, and threeregional training centers located in Chennai, Hyderabad and inBangalore, and is in the process of establishing staff training

colleges at other region allocations as well.

6.Public Deposits- the company has not accepted any

public deposits and as such, no amount on account of principalor interest on public deposits was outstanding as on the date ofBalance Sheet.

7.Capital Adequacy- As at 31st March. 2011. the capital

adequacy of the company stood at 15.82% as against thestatutory requirement of 15%.8.RBIGuidelines-Your Company has complied with all the

applicable regulations prescribed by the Reserve Bank of Indiafrom time to time.

9. Auditors- M/s Rangamani & Co., Chartered Accountants, theStatutory Auditor of the Company, hold office in accordance withthe provisions of the Act upto the conclusion of the forthcoming

Annual General Meeting and are eligible for re-appointment.

10.Directors- Responsibility Statement: As required under

the provisions contained in Section 217(2AA) of the CompaniesAct, 1956 (the Act), your Directors hereby confirm that:1. In the preparation of Annual Accounts for the financial year2010-11, the applicable Accounting Standards have been

followed and there are no material departures.2. They have selected such accounting policies and appliedthem consistently and made judgments and estimates that are


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reasonable and prudent so as to give a true and fair view of thestate of affairs of the Company at the end of the financial yearand of the profit of the Company for financial year.3. They have taken proper and sufficient care to the best of

their knowledge and ability for the maintenance of adequateaccounting records in accordance with the provisions of the Act.They confirm that there are adequate systems and controls forsafeguarding the assets of the Company and for preventing anddetecting frauds and other irregularities.4. The annual accounts have been prepared on a going concern

basis.

11.Corporate Governance Report and ManagementDiscussion and Analysis Statement-Your Company hascomplied with the Corporate Governance norms as stipulatedunder the Listing Agreement entered into with the StockExchanges. Detailed reports on Corporate Governance and

Management Discussion and Analysis are annexed to this Report.Conservation of energy, technology absorption, foreign exchangeearnings and outgo Since the Company does not carry onmanufacturing activities disclosure requirements underCompanies[Disclosure of Particulars in the Report of Board of Directors)Rules, 1956 in this connection are not applicable. However, yourCompany, being a responsible corporate citizen, has been takingvarious measures for reducing the energy consumption.


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The main objective of project is to prepare the marketing

strategy and Advertising of MUTHOOT FINANCE are as under :-

To know availability and durability of the product andservices of muthoot finance .

To know whether products are feasible. To know about best quality of muthoot finance . To know about very good services of finance .


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As said a basic research was conducted at the company to

enables the company to assess how far the customers are

satisfied with product and services of muthoot finance.During the course of the study the following limitations

were observed:

(a) The method will be unsuitable if the number of persons to besurveyed is very less as it will be difficult to draw logical

conclusions regarding the satisfaction level of customers.

(b) Interpretation of data may very from individual dependingon the individual understanding the product features and

services of the company .


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(c) The method lacks flexibility.In case of inadequate onincomplete information the result may deviate.

It is very difficult to check the accuracy of the information

provided.(d) Since all the products and services are not widely used by all

the customers it is difficult to draw realistic conclusions

based on the survey.

SUGGESTIONS

The following suggestions are offered to the Muthoot finance :-

1. As the muthoot finance thus company should launcheffective promotional.

2. Wide advertisement showing utility of their product andfeatures of their product should be made.

3. Company may offer gifts scheme from time to time so thathe product may attract the masses.

4. The company should lower the price


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5. The company should come up with attractive advertisingplants.

6. The company should improve its distribution network.7. The company should also think and implement some public

relation programme.

1. Customer's priority is on the price, mileage, and look whilepurhasing muthoot finance . They are not much affected y

promotional programs.

2. Dealers expect some promotional schemes/ offers from thecompany.

3. There are many promotional offers available to the customerslike:


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4. Company hired many cricketers and actors for promoting the

product.

BIBLIOGRAPHY

Marketing Management by Sir Kotler PhilipMarketing Research by Sir Sharma D.D.

Websites :

oWww muthoot finance .comowww.google. Como www.marketing stratergy of muthoot finance .com


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ADVERTISING OF MUTHOOT FINANCE


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RESEARCH METHODOLOGY
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INTRODUCTION :

Research methodology is a very to systematically solve the

research problem in common place refers to a search ofknowledge Research in an original contribution to the existingstate of knowledge making for its advancement. The role ofresearch in several field is business on economy as a whose, has

greatly increased in modern times.

Meaning and Scope :

Research in command plaice refers to a search forknowledge in fact research in an art of scientific investigationthe meaning of research can be stated as a careful investigationor inquiry though search for nun gales in branch of knowledge.

According to Different Woody:

Research and reeling problems formulating defining andredefining problems, formulating hypothesis a suggested solution

collection organizing and evaluating data marketing deductions

research conclusion at lost carefully testing the conclusion to

determines whether they fit the formulating hypothesis.

Research is an original contribution to the existing stock of

knowledge marketing for its advancement in hurt the research for

knowledge through objective and systematic method of grindingsolution to a problem in research.

Research Design:

A research design in purely and simply the framework or aplum for a study that guides the collections and analysis of the


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data. A good research design has the characteristic viz problemdefinition, specific method of data collection and analysis timerequired for research project and estimator of expenses toincurred it may be worthwhile to mention here that a research

design is nothing more than frameworks for study so thatSecondary data is second hand in formation on the other handon includes those data which are collected for same earlierresearch work and are applicable or usable in the study researchhas presently undertaken to collect additional information Imade use of secondary data like magazines websites,newspapers etc.


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INDEX

1. Preface

2. Acknowledgment

3. Declearation

4. Certificate

5. Introduction

6. History

7. Company Profile

8. Board of Directors

9. Objectives

10. Research Methodology

11. Marketing strategy of MUTHOOT FINANCE

12. Limitations

13. Suggestions

14. Conclusions

15. Biblography

16. Enclosure

Date post:	04-Apr-2018
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