Matomy Media Group Game Changing Results in Mobile Advertising

About Matomy Media Group

Matomy Media Group

Is a performance-based online marketing company specializing in driving results from awareness to sale.

We combine Media, Technology and Services to optimize each campaign’s performance and charge only for results.

Employees Worldwide Countries

Founded

Impressions/month

Unique Users

Publishers

Active Campaigns

Mobile advertising trends and figures

Source: MobileSQUARED 2010 ABI Research

Mobile ad spend will show 950% growth between 2010 and 2015 in European “Big 5” countries (UK, Germany, France, Italy, Spain), a CAGR of 48%.

By 2015, location-based mobile ad spending will be a billion-dollar market.

Mobile display advertising will contribute approximately 30% of total mobile ad revenues by 2015.

2015

Advanced Targeting Technology

Global Mobile Media …………………………………...

…………………………………...

Campaign Optimization and Services

Mobile Business Models …………………………………...

Mobile Ad Units

…………………………………...

Target and reach any audience via our global network of

mobile publishers, media buying expertise, and hands-on

optimization of your campaign…

Matomy mobile media - global traffic reach

5 BILLION monthly

impressions worldwide.

7 BRANCHES in Israel,

Germany, Netherlands, UK, Spain, Mexico, and the U.S.

Sample Site List

Premium mobile media Commitment to quality through our relationships with trusted, brand-safe mobile sites and applications.

Mobile Web and Apps

Lifestyle GamesSocial NetworkingNews, Sports, Info, BusinessFood and Entertainment

My yearbookAngry birdsMyYearbook.comUSA TodayUrbanSpoon

My stylesFruit NinjaeBuddyNY TimesGoodFood

ChachaWords with friendsFringMSNBCEatingWell.com-

LSNSlice itMy SpaceBBC WorldwideCHOW

OK!Soduko (free)Tweet CasterFox SportsBlackbook

iGossipBike MandiaBebo.comESPNMixology

iVillageZombie SmashuTalkYahooiWhiskey

Daily horoscopesUnblock me freeBadooXXKAllrecipes.com Dinner Spinner

Recipe searchWordfeudPhotobucketMen's Health

Poynt 101 in 1 gamesWireless chatCity guide

SolitaireHi5.comTripit

Tic tac toeTwitVidWikitravel

Twitter ScoutXE Currency Exchange

ZiminityMonster

AOL

The Economist

Matomy

Adfonic

Smaato

BBC

Hunt

Inmobi

Inneractive

Jumptap

Mojiva

Nexage

OpenX: Samsung Private Exchange

Vdopia

Velti

Greystripe

Vserv

Everyscreen

AOL

Networks and

Publishers

Individual

Websites

One point of

contact

One single-currency

payment

Mobile media buying Gain improved performance and audience targeting, with unlimited access to scale in real time.

Mobile campaign distribution exactly where you want it.

Advanced Targeting Technology

Channels Operating Systems

• Arts & Entertainment

• Automotive

• Business

• Careers

• Education

• Family & Parenting

• Food & Drink

• Health & Fitness

• Hobbies & Interests

• Home & Garden

• Law, Gov’t & Politics

• News

• iOS • Android • RIM • Symbian • Windows Mobile

Carrier: Vodafone, AT&T, SFR, Verizon, T-

Mobile, and more

IP

Keyword Specific Device

(i.e. Galaxy S3, iPhone 3G)

Age/Gender

Time of Day

Additional targeting capabilities

Optimization Using a hands-on approach to achieving campaign goals, we aim for the best performing traffic, creative and rates to achieve the highest CTR/Conversion Rate at the lowest cost to you. We can bring better results for every objective: Reach, clicks, actions, downloads, installs, sales, video completion, engagement, and more.

Rates Creative Media

Impressions Clicks Sales/leads Installations Click to: call, calendar, and more eCPM Click-through Rate Conversion Rate

Daily and weekly conversion reports and summaries:

Dedicated account management from launch through the entire run of your mobile campaign.

Additional data:

OS Device Carrier

Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals.

Campaign Type: CPA Name: Vodafone Advertiser/Agency: Linking Mobile Vertical: Telecomm Country: United Kingdom

Cost per

acquisition

Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals.

Campaign Type: CPI Name: Tiny Zoo Advertiser/Agency: Motive Interactive Vertical: Games Country: United States

Cost

per install

Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals.

Campaign Type: CPC Name: Qliqi Advertiser/Agency: Qliqi Vertical: Games Country: United States

Cost per

click

Mobile Business Models Mobile usage patterns require that campaigns are tailored to fit the medium. Experience proves that we know what business models will work best with your campaign goals.

Campaign Type: CPM Name: YellaWood Advertiser/Agency: Motricity Vertical: DIY/Construction Country: United States

Cost per

thousand

impressions

How does CPI work?

App install tracking for iOS and Android that is based on fingerprinting technology.

User clicks app ad…

…visits app store…

User opens app,

conversion counted

…and downloads app.

CPI Backend Metrics

Check accomplishments, in-app purchases and LTV of users

Reduce retention costs and lower attrition rates through usage analysis

Track in-app trends, time spent, and usage patterns including opening and closing

Creative specs iPad MMA units

300x250

120x600

468x60

728x90

120X20

Creative specs

Text link

Smartphone MMA units

300x50

216x36

168x28

120x20

Text banner

Select advertising partners:

Go mobile with

Email: Simcha.S@matomy.com Tel: + 972 – 77 – 3606147

www.matomy.com