YESTERDAY IS DEAD.TOMORROW HASN’T ARRIVED YET

Matt Bush, Head of Performance, Google

2013

2005

3Average connected device per person150x

We check our mobile devices

per day

1.2bnGlobal

smartphone penetration

7.9 Zettabytes of data by 2015

27x To the moon if printed on paper

(7.9 billion Terabytes)

IT’S PERSONAL NOW

ELECTRONICTATTOO

VITAMINAUTHENTICATION

WHY THIS DATA MATTERS

HAVE A HYPOTHESIS

BE LESS WRONG

TEST IT

ALL SCREENS

ALWAYSON

AUDIENCEENGAGED

ALL SCREENS

ALWAYSON

AUDIENCEENGAGED

43%Top 100 brands do

not have mobile sites

45%Research on phones

when shopping

20%Change their mind

ALWAYSON

AUDIENCEENGAGED

ALL SCREENS

Of total shopping budgets are spent online

32%

Online purchases between 8pm to midnight

19%

AUDIENCEENGAGED

ALL SCREENS

ALWAYSON

PAY ATTENTION TO CUSTOMERS.DON’T GUESS

ALL SCREENS

ALWAYSON

AUDIENCEENGAGED

the end of search as we know it

Amit SinghalDehradun, India

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TV Shows, Video Games, Albums and Books

4 New LanguagesStatistics Feature

Answer

Knowledge Graph

Conversational Search

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Today: Today:Coming Soon to:

THANK YOU

Matt Bush, Head of Performance, Google