Twitter is the country club

Using social media to

educate, entertain and engage

June 24, 2011

new

Some background

Context

• What is a real estate broker?

• How do we make money?

• How do we identify business opportunities?

- Cold calling

- Networking

- Socializing

- Industry groups

• When to sell, when not to sell

- Enterprise vs. transactional sales process

4

5

Understanding digital marketing, its

value, tools and use,

in helping to accelerate your

business goals

6

Today’s opportunities emerge at breakneck speeds

38 years

(50 million)

9 months

(1 billion)

9 months

(100 million)

3 years

(50 million)

4 years

(50 million)

13 years

(50 million)

Five new realities

7

Communication is

fragmented

Search reigns

Websites

still matter

Play to your

audience

1:1 relationships

are key

1

2

3

4

5

8

“…the Internet has turned what

used to be a controlled, one-way

message into a real-time dialogue

with millions.”Danielle Sacks

“The Future of Advertising”

Fast Company, November 17, 2010

9

2+ BillionInternet users worldwide use websites

for research, connection, education and entertainment

155 million tweets daily

Americans spend nearly 3.5hr/wk watching videos online

US internet users spend 3x more time on blogs and

social media than email

Over 6 million visits to Jones Lang LaSalle websites

each year

10

Drive people to content

content

Optimize to

maximize SEO

performance

Interlink your

content

Send out a

press release

Comment

about it

Make it the

call-to-action of

outbound

marketing

Promote on the

home page

Create

a blog post

Tweet about it

Link it in your

email signature

Create a page

on your website

11

Driving content to people

Turn it into a

presentation

Post it on other

sharing sites

Send out an

email

Post to social

networking

websitesTurn it into

an article

content

12

Be a person, not a robot

http://twitter.com/mattgiffunehttp://www.linkedin.com/in/mattgiffune

Connection at ABC Company

Contact

15

“As a company, think about what associating with your brand is doing for your customers’ personal brands. When we help them look and be smarter, hipper, savvier, more interesting and successful to their own audiences, our companies can win, too.”

MP MUELLER“Should Every Business Invest in Social Media?”New York Times, June 20, 2011

Twitter is the new country club

Matt Giffune

Jones Lang LaSalle

One Post Office Square

Boston, MA 02109

tel +1 617 531 4222 fax +1 312 601 1160

mobile +1 617 694 7489

matthew.giffune @am.jll.com

www.us.joneslanglasalle.com/boston