Matt Wallace

Kazandra King

Starbucks Ventures into New

Territory

Inspired by Starbucks Opened January 1st

Only two locations in Seattle area

Less cookie cutter feelHave a more organic feelUses many recycled items as decorations in

store

Roy Street Coffee & Tea/15th Ave E. Coffee & Tea

Roy Street Coffee & Tea/15th serves beer, wine, and more food

Stays open later

Starbucks is trying to attract the high end customer that may have ventured away.

Focuses on individuality

The Big Difference

Starbucks tried similar strategy beforeUsing Roy/15th Ave. to rebuild image of a specialty brand

Caribou CoffeePeet’s Coffee & Tea

Seems to be doing alright but too early to tellCustomer reviews are positiveWill they make the same mistake?

Will It Work?

Questions?

Sources http://www.reuters.com/article/idUSTRE6330N020100404 http://news.starbucks.com/article_display.cfm?article_id=2

97 http://seattletimes.nwsource.com/html/coffeecity/20102910

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