24
Matt Ware Head of Performance and Partnerships How to turn mass marketing into a personal conversation
| Date post: | 10-Jan-2017 |
| Category: |
Marketing |
| Upload: | ruperta-daher |
| View: | 91 times |
| Download: | 3 times |
!
Matt WareHead of Performance and Partnerships
How to turn mass marketinginto a personal conversation
Personalisa*on+–+Origins
• Ini*al+personalisa*on+methodsrevolved+not+around+the+user+butaround+the+medium/channel.
• The+presenta*on+was+based+onknowledge+of+how+the+channelperformed.
• Pages+were+designed+with+themedium+and+or+the+keyword+as+thefocus+and+with+a+specific+goal+asthe+outcome
++
+
!
!
!
60% 40%
I"think"if"you"aren't"a"tech"company"oryou're"not"on"the"way"to"becoming"oneyou're"in"big"trouble
ANZ$Bluenotes$March$1st$2016
Maile$Carnegie
Customer
Known
Unknown
SOCIALSEOPAID*SEARCHEDM
CURRENT*CUSTOMERLAPSED*CUSTOMER3RD*PARTY*DATASERVEDBUYER*/*SUBSCRIBER
INTEREST
!
Ma$!WareHead%of%Performance%and%Partnerships!
[email protected]:%+61!2!9339!6740MOBILE:%+61!404!063!386
!
!
