La crescita di Airbnb in Italia e le sue sfide

MATTEO STIFANELLI/ SETTEMBRE 2017/ PKMF 2017

Airbnb founders

0M

20M

40M

60M

80M

2009 2010 2011 2012 2013 2014 2015 2016

80 M

40 M

16 M

6 M3 M0.8 M0.14 M0.021 M

Annual Growth in Airbnb Guest Arrivals

Globally 200 million+ guest arrivals

190+ countries

4 million listings

Italian market 5.6 million guest arrivals in 2016

340.000 listings

How Home Sharing WorksYou show your room or house on the Airbnb website

1 List

A visitor views and commits to use it

2 Reserve

Airbnb securely handles all exchange of money

3 PayVisitor lives like a local in a neighborhood

4 Visit

Both sides rate the other to build trust & keep the system growing

5 Rate

SIMILARITY VS REPUTATION

“Come on over”

“Hold my phone”

“Hold my baby”

1 - 3 REVIEWS

JUST LIKE ME TOTALLY DIFFERENT

10+ REVIEWS

“Sharing economy is commerce with the promise of human connection”

Joe Gebbia

Tourism is broken

Magical + Easy

People Places

Passions

HOMES EXPERIENCES PLACES