SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

Mattress rap videos, sexresearch, and millionsof dollars

MARK KINSLEYLEGGETT & PLATT

Mattress Rap Videos, Sex Research and

Millions of Dollars

SPECIALTY SLEEP was KILLING US

PROBLEM  

CHANGE the CONVERSATION

SOLUTION  

Learned about our HUNCH

YOU are a MEDIA COMPANY

CUSTOMER was the COMPETITION

TOOK the side DOOR into the BRAIN

NATURALLY we produced a

MATTRESS RAP VIDEO

SELL MORE

Mattress Industry Executives'

BeddingComponents.com LPBeddingChannel.com ComfortToTheCore.com Ultimate-Hybrid.com Steel-Strong.com Sleep-Geek.com

Get Hybrid Leggett

Sales Force

Websites

Advertising Content Twitter

Silly season was a

GOOD SIGN

“HYBRID is the new BUZZ WORD” -Bob Sherman

Former CEO, Serta Mattress

HIDE and GO GEEK

MAKING of “GET HYBRID”

mini DOCUMENTARY

Sealy named their flagship product Posturpedic Hybrid

sexysleep

sexysleep

D

D1

BEST MATTRESSfor SLEEPand SEX

INNERSPRINGS outpacing specialty 9 QUARTERS in a row

SPRINGZ

specialty  

HYBRIDIZATION of an industry

MEDIA COMPANY

LOOK OUTSIDE YOUR INDUSTRY

GET FUNNY PEOPLE to do FUNNY MATERIAL

CHANGE the CONVERSATION

BE UNEXPECTED

THANK YOU

SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014

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