EXECUTIVE

MBAIn Finance & Banking

University of Applied Sciences Northwestern SwitzerlandSchool of BusinessRiggenbachstrasse 16CH-4600 OltenWebsite: www.fhnw.ch /business

Banking University HCMCCenter For International Cooperation 39 Ham Nghi Street, District 1, HCMCTel: (84-8) 3821 4660 Fax: (84-8) 3821 4661Email: info@bu.edu.vnWebsite: www.bu.edu.vn

CENTER FOR INTERNATIONAL COOPERATIONBANKING UNIVERSITY HCMC

INTRODUCTIONThe Banking University (BUH) is an public univer-sities under the direct management of the State Bank of Vietnam, with the great mission of training human resources for the banking and finance industry.Established in 1976, Banking University has been known as one of the leading Universi-ties in research and training in the field of Eco-nomics - Finance - Banking. In addition to tradi-tional major in Banking and Finance, the univer-sity also has other majors such as : Business Administration, Accounting and Auditing, Eco-nomics Information System and English, with vari-ous training levels of Associate degree, Bachelor, Masters and PhDs.BUH has high- quality and prestigious faculty,modernfacilities, spacious campuses, and diversified activities to support student.Especially, It is a great pride of BUH aboutateamofalumniwho are workingandtaking up keypositionsinbanking and financial system-andbusinessesinthewhole country.

Center for International Cooperation (CIC) has been founded in August 2004 to promote interna-tional integration in training, researching and other academic activities of Banking University. CIC focuses on developing and managing collaborative training and research programs between Banking University and International partner – universities. CIC has successfully created strong partnership with the University of Bolton, UK and University of Applied Sciences Northwestern Switzerland to provide bachelor’s and Master’s program in Business Administration, Accountancy, Banking and Finance, and continu-ing to expand relationships with reputable partner – universities from advanced higher education countries.

CIC has been always consistent with its goal to create the international, high - quality and profes-sional education environment, to lay the solid foundation for the success of students.

PROGRAMS

FHNW- 8894: Students (Bachelor’s and Master’s). - Around 40 000 participants in seminars and conferences− 881 Application-oriented research and devel-opment projects with industry partners totalling CHF 71− 355 services projects with industry partners totalling CHF 33 m-1713 total staffs, 1120 Faculty and support staffsCHF 392 Mio total expenditure:.

The School of Business FHNW- 1‘900 Bachelor and Master students– 570 executive students– 800 students in offshore programmes– 500 business projects managed by students– Strategic partnerships in China, India, Russia,United Kingdom, North America, Viet-nam– 6 institutes– 150 accredited programmes(undergraduate, graduate, executive)– 320 employees– 3 campus sites– 130 institutional partnerships/partner univer-sities

University of Applied Sciences Northwestern Switzerland (FHNW)

The University of Applied Sciences Northwestern Switzerland FHNW is one of Switzerland's nine Uni-versities of Applied Sciences, recognised and accredited by the Swiss Federation. The University comprises nine Schools with approximately 9000 Bachelor and Master students, and six institutes offering continuing education, applied research and development and consulting.

The School of Business FHNWThe School of Business FHNW is a leading house in the field of executive education with about 150 programmes (Executive Master of Business Admin-istration, Master of Advanced Studies, courses, seminars, symposia). The school is active in busi-ness consulting, applied research and development and teaches more than 1900 Bachelor students and Mater students.The School of Business FHNW offer special interna-tional programmes of education and, with coopera-tion treaties in place with over 130 partner-universities. The School is in a position to secure an intensive exchange of teaching staff and students throughout the world. In 2006, The School of Business FHNW and Banking University have started the great educational part-nership in Vietnam. We offer the Executive MBA program in Banking and Finance with Swiss quality in Ho Chi Minh City.Graduates will be awarded a degree by the FHNW which is recognized worldwide and accredited by the Ministry of Education and Training of Vietnam.

INTRODUCTION

Key Facts (2011)CIC’s ProgramsI. BACHELOR’S DEGREE PROGRAMSBachelor of Business Management (degree granted by the University of Bolton, UK )

Bachelor of Accountancy (degree granted by the University of Bolton, UK)

II. MASTER’S DEGREE PROGRAMS

Master of Business Administration - MBA(degree granted by the University of Bolton,UK)

Executive MBA in Finance and Banking(degree granted by the University of Applied Sciences and Arts Northwest-ern Switzerland )

The Executive MBA in Finance and Banking is a Swiss popular program designed for students who is experienced and high promotion prospects in finance and banking sector. In the fields of financial markets, corporate finance, commercial banking, investment banking, asset manage-ment, risk management… the program offers high-quality education in both theory and applica-tion. Theories and practices are merged together in the program. Student not only could be provided in–depth knowledge of key issues about finance and banking but also the practical experi-ence by lecturers from reputable Swiss financial institutions.Besides, its modern theories and practices, students are encouraged to develop their own style of knowledge and business management know how; to increase their evaluation and ana-lytical skills, to solve problems and make deci-sions, both systematically and creatively of com-plex issues especially in the multi-cultural envi-ronments.

PROGRAM OBJECTIVES

CAREER PERSPECTIVESThe Executive MBA in Finance and Banking is the ideal preparation to foster your career in the world of banking, insurance, asset management, financial consulting, or other finance-related fields. Our graduates take up jobs as both man-agers and specialists in commercial banks, securities companies, investment funds, con-sulting firms, investment banks and other finan-cial institutions. Along with their profound knowl-edge in finance, banking and business manage-ment… and diverse international experience accumulated from this program, our graduates will be successful in domestic, foreign and multi-national corporations.

Executive MBAFINANCE AND BANKING

Start: Fall Semester (mid-July) and Spring Semester ( Mid- January)Duration: 60 ECTS, the time for the program completion is 18 months with 3 stagesLanguage: English

DEGREE : The Executive MBA in Finance and Banking degree is awarded by the University of Applied Sciences Northwestern Switzer-land, recognized in Switzerland and interna-tionally as well as approved by the Ministry of Education and Training of Vietnam.

CAMPUS LOCATION:

Most of courses in the program will be deliv-ered in Banking University Campus. Students also have 3 weeks study trip in FHNW campus in Switzerland, where they could have some corporate visit activities to banks, financial institutions and companies in Switzer-land.

Banking University of Ho Chi Minh City39 Ham Nghi St, Ben Nghe Ward, District 1, HCM City, VietnamUniversity of Applied Sciences Northwestern Swit-zerlandRiggenbachstrasse 16, 4600 Olten, Switzerland

Tuition fees: 289.000.000 VND Semester 1: 105.000.000 VNDSemester 2: 105.000.000 VNDSemester 3: 79.000.000 VNDThis covers all expenses including course material, full access to CIC library and facilities. The tuition fees do not include the study trip to Switzerland in 3 weeks.The cost of which is estimated around 3,000 -3500 USD including airplane tickets, transportation within Switzerland, accommodation and meals…

- Microeconomics of Competitiveness 1- Microeconomics of Competitiveness 2

- Strategic Management- Leadership

- Business Information System- Methods of Decision Making- Project Management

- Banking Law and Compliance- Corporate Governance

- Management Accounting- Financial Accounting and Consolidation- International Accounting

- Corporate Finance 1- Corporate Finance 2

- International Capital Markets- International Monetary System- Financial Bubbles and Crashes

- Derivatives- Portfolio Management- Financial Modeling- Corporate Risk Management

- Key Account Management- Financial Planning and Wealth Management- Investment Banking- Alternative Investments- Funds Management- Risk Management in Banking

Microeconomics of Competitiveness

Financial Regulations and Supervision

Financial Management

Corporate Finance

International Finance

Risk Management

Banking

Master Thesis

TOTAL

Strategic Management and Leadership

Information Management and Knowledge Management

MODULESNo COURSE CONTENT CREDITS1

2

3

4

5

6

7

8

9

10

5

3

5

3

5

5

5

6

8

15

60

PROGRAM STRUCTURE :

FACULTY

Prof. Dr. P. AbplanalpProf. Dr. M. DominghinoProf. Dr. Li Choy Chong

Prof. Dr. Anita GrafProf. Dr. Gabriel Felley

Prof. Roland HaenniProf. Robert Buttery

Prof. Pieter Perrett

Prof. Dr. Martin HilbProf. Dr. Roft Dubs

Dr. Michael LoretanDr. Ulrich Krings

Prof. Dr. Carsten PeuckertProf. Dr. Markus FreiburghausProf. Dr. Mathias Binswanger

Dr. Stefan Jaeger

Dr. Christian RaubackDr. Rudolf Loertscher

Dr. Bruno BruhwilerDr. Zürcher Adrian

Dr. Markus AckermannProf. Dr. Dietmar Ernst

Dr. Kurt AeberhardMichael Jeive

Professor at University of Applied Sciences Northwestern SwitzerlandProfessor at University of Applied Sciences Northwestern SwitzerlandChair for International Management (South East Asia),University of St. Gallen, SwitzerlandDirector, Asia Research Centre, University of St. Gallen, SwitzerlandProfessor at University of Applied Sciences Northwestern SwitzerlandProf. Dr. at University of Applied Sciences Northwestern SwitzerlandProfessor at University of Applied Sciences Northwestern SwitzerlandHead of International Relations HSW at FHNWProfessor at University of Applied Sciences Northwestern SwitzerlandFocus India: Project Supervisor at University of Applied Sciences Northwestern SwitzerlandProfessor at University of St GallenProfessor at University of Applied Sciences Northwestern SwitzerlandCivil Engineering ProfessionalProfessor at University of Applied Sciences Northwestern SwitzerlandProfessor at University of Applied Sciences Northwestern SwitzerlandVice Director – School of Business, NWSProfessor at University of Applied Sciences Northwestern SwitzerlandHead of Cooperation ManagementNotenstein AG, Teaching staff University of St.GallenManaging Partner of Wegelin & Co.Professor at University of Applied Sciences Northwestern SwitzerlandProfessor at University of Applied Sciences Northwestern SwitzerlandProfessor at University of Applied Sciences Northwestern SwitzerlandProfessor at University of Applied Sciences Northwestern SwitzerlandNuertingen-Geislingen University (NGU), GermanyFormer CFO and Executive Board Member of Neue Aargauer BankProfessor at FHNW, Lecturer in International Strategic Negotiations & International Political Economy at University of Applied Sciences Northwestern Switzerland

Lecturers of the program are leading professors and experts in Finance and Banking from FHNW, BUH and reputable Swiss financial institutions.

NAME TITLE

Requirements:Bachelor degree from a recognized UniversityA minimum of 02 years working experienceEnglish language: TOEFL 550/TOEFL iBT 79/ IELTS 6.0 or equivalentCandidates without TOEFL or IELTS have to take the English Entrance Examination.Candidates could attend in Pre – Master courses to prepare for the official master course.

Apllication documents :Application form (given at CIC)University Diploma or Transcript (01 notarized copy in Vietnamese & 01 notarized copy in English)Certificate of TOEFL or IELTS (if any)Working experience certificate04 portrait pics (3x4)

ADMISSION

Conditions for admission

Pre Master (optional)

Fail

Submit Application Documents

Entrance examination

Exam results/Interviews

Pass

Admissions

Program opening

Admission process

Mr. Hoang Duc Huan - Credit Analyst - Vietbank - EMBAFB Cohort 4 :“Knowledge from experienced foreign lecturers; learning exchanges among working experienced classmates; team assignments; study tour in Switzerland; and multi-cultural learning environment bring much value added to learners.EMBAFB with up-to-date practice and management oriented program structure help learners strengthen their expertise and enhance their competitive advantage.For working experienced learner, EMBAFB is a good program to study.”

Mr. Le Van Vinh - Deputy General Director of Sales and Marketing - Korealife Vietnam Company - EMBAFB Cohort 1:“When finishing this program, all general knowledge and many practical methods of economic man-agement have helped me a lot of confidence in making decision in daily works. The visit to Switzer-land has left me so many memories and gave me lots of interesting things in life.Through the process of studying and participating in the alumni club, I have greatly expanded my relationship, and now I have more new friends who help me a lot in my business and also open to me many new opportunities in my career.Thank you, distinguished lecturers and the university!”

ALUMNI& ASSOCIATIONSUp to now, EMBA in Finance and Banking program has already had 11 intakes, students of 8 intakes have been granted degrees. Manygraduatesfrom the programhave becomethekey personnelinthe-banking systemandotherfinancial institutionsin Vietnam. EMBA in Finance and Banking program have the wide and strong alumni community, with exciting activities such as: networking, charity and enter-prenership.

Download more at: http://www.saokim.com.vn/download/

S A O K I M

YOUR BRANDING

PARTNER

Sao Kim là công ty chuyên sâu về hoạch định chiến lược, thiết kế và truyền thông thương hiệu. Chúng tôi cung cấp giải pháp toàn diện giúp doanh nghiệp nâng cao năng lực cạnh tranh thông qua việc xây dựng thương hiệu mạnh.

Sao Kim tự hào đang tạo ra sức mạnh và sinh khí cho hàng nghìn thương hiệu khách hàng, qua đó nỗ lực góp sức mình vào sứ mệnh vì sự phát triển của thương hiệu Việt.

Sao Kim is a company specializing in strategic planning, identity designing and brand communi-cating. We provide comprehensive solutions to help corporations improve their competitiveness by building strong brands.

Sao Kim proudly contributes to the mission of enhancing strengths, developing vitality for thousands of Vietnamese brands.

VỀ CHÚNG TÔI ABOUT US

Đam mê của chúng tôi là khám phá những ý tưởng giúp

mang lại thành công cho doanh nghiệp. Chúng tôi sử

dụng đa dạng các công cụ để thấu hiểu mục tiêu kinh

doanh, sáng tạo ý tưởng và biến chúng trở thành hiện

thực.

Our passion is to discover inspired ideas that will make

your business successful. We use an array of tools -

most innovative and proprietary, some traditional - to

understand your objectives, gain insights, and create

ideas that bring the brand to life.

NHẬN DIỆN DOANH NGHIỆPCORPORATE IDENTITY

NHẬN DIỆN CỐT LÕICORE IDENTITYBrand name, subbrand name, logo, slogan, logo guidelines

TÀI LIỆU MARKETINGSALES & MARKETING TOOLSPrint: brochure, flyer, poster...POSM: booth, ô dù, tờ rơi...Parkaging: bao bì sản phẩm, tài liệu POSM Multimedia: e-catalogue, TVC

NHẬN DIỆN BÁN LẺSTORE IDENTITY POSMBillboard Signature Print Ads

NHẬN DIỆN SẢN PHẨMPRODUCT IDENTITY

CHIẾN DỊCH MARKETING MARKETING CAMPAIGN IDENTITY Marketing Campaign IdentityDirect Marketing: mail, e-mail, SMS, Newletter... Event: Tradeshow, event, exhibitionAdvertising: Billboard, Online, Radio, TV

NHẬN DIỆN SỐ DIGITAL IDENTITYWebsite, microsite, social chanel, blog…

QUẢNG CÁO TRUYỀN HÌNH TV COMMERCIALPhim quảng bá doanh nghiệpPhim dự án TVC quảng cáoChụp ảnh doanh nghiệp

Business introduction filmProject 3D illustration TVCCompany photo shooting

NGHIÊN CỨU & PHÂN TÍCH

Nghiên cứu nội tạiTài liệu marketing

Dữ liệu nội bộPhỏng vấn lãnh đạo

Nghiên cứu thị trườngKhám phá các nhu cầu tiềm ẩn

Thử nghiệm các kịch bản ra mắtĐánh giá bối cảnh cạnh tranh

Đánh giá mức độ hài lòng của khách hàng

RESEARCH& ANALYSIS

Internal research Marketing matterials

Leaders interview

Market researchDiscover potential needs

Test alternative of lauching plansEvaluate competitive landscape

Evaluate customer satisfaction

XÂY DỰNG CHIẾN LƯỢC

Chiến lược thương hiệuKiến trúc thương hiệuĐịnh vị thương hiệuNhận diện thương hiệu

STRATEGY DEVELOPMENT

Brand strategyBrand architectureBrand positioningBrand identity

NGHIÊN CỨU& PHÂN TÍCH

RESEARCH& ANALYSIS

XÂY DỰNG CHIẾN LƯỢC

STRATEGYDEVELOPMENT

QUẢN TRỊ THƯƠNG HIỆUBRAND MANAGEMENT

TRUYỀN THÔNGTHƯƠNG HIỆU

BRANDCOMMUNICATION

HỆ THỐNG NHẬN DIỆNTHƯƠNG HIỆU

BRAND IDENTITYSYSTEM

QUY TRÌNHXÂY DỰNGTHƯƠNG HIỆU

BRANDBUILDINGPROCESS

TRUYỀN THÔNG THƯƠNG HIỆU

Giới thiệu nhận diện thương hiệu mới Kế hoạch truyền thôngKích hoạt thương hiệu

BRAND COMMUNICATION

Introducing new brand identity Media planBrand activation

QUẢN TRỊ THƯƠNG HIỆU

Đào tạo nội bộ Giới thiệu NDTH

Cẩm nang hướng dẫn

BRAND MANAGEMENT

Internal training Introducing new brand identity

Brand Guidelines & supports

OUR BRANDINGPROCESS

QUY TRÌNH CỦA CHÚNG TÔI

WE CREATETO HELP YOUSTAY AHEAD!

SAO KIM BRAND SOLUTION COMPANY LIMITED Email: contact@saokim.com.vn Web: www.saokim.com.vnHotline: 1900.6451 - 0964.699.499

Hanoi Office: Floor 18th, Hapulico Complex, 01 Nguyen Huy Tuong, Thanh Xuan Tel: (+84-4) 62.857.857 Tel2: (+84-4) 62.854.854

HCMC Office:Floor 3rd, Hoa Lam Building, 02 Thi Sach, District 1 Tel: (+84-8) 38.237.920 Tel2: (+84-8) 38.237.921