Date post: | 17-May-2015 |
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Loyalty
Maureen McDonagh, Head of E-Commerce
Groupe Aeroplan
60% ownership 75% ownership
Nectar is the UK’s largest loyalty programme with over 50% of UK households
Partners LMG
Nectar Business
Plus over 450 online retailers on eStores
Access to the largest UK customer base through multiple channels
1.7m contacts per year
200m+ sent per year
26m+ per year with 20m variants 1.5m+ sent per year
>1.5m detailed surveys
Contact CentreStatement Mailings Coalition Mailings
Member SurveysDigital Nectar.com
>60% registrations online
CRM Infrastructure
5
5
Dynamic customer targeting
Select customers from any chart
Move customers between reports
Segment by behaviour bands
Refine selections interactively
Export ids for use in campaigns
Campaign management
Offer optimization
• Build and manage campaigns intuitively
• Schedule and re-use• Highly scalable
• Maintain offer repository• Analyse response rates across campaigns for optimal
choice• Select best offers for each
customer from all available
Media channels
Paper & Digital CRM Online ResearchCoupons at till Coupon Statement Digital Channels
Post-campaign analytics
• Automated, large scale production of campaign performance analytics
• Online request and delivery system• Analysis across campaign, channel, offer
and customer type
Consumer Connect
ONLINE USAGE
BEHAVIOUR INSIGHTS
via Y! internal data
OFFLINE PURCHASE BEHAVIOUR
INSIGHTS via Nectar loyalty
card data
A SERVICE ENABLING ADVERTISERS TO REACH HIGHLY QUALIFIED CONSUMERS AT SCALE THEN MEASURE THE IMPACT OF THAT ONLINE ADVERTISING EXPENDITURE
Consumer Connect helps brands…
• Drive offline sales with online marketing to your most valuable consumer
• Improve ROI with enhanced targeting and technology
• Measure online impact on offline sales to meet customer accountability
• Provide a scalable solution that maximises reach of key consumers
Nectar Search powered by Yahoo!
• Yahoo! is the only search engine provider to offer consumers the chance to collect loyalty points for everyday online searches
• Card holders download the toolbar from nectar.com and collect up to 50 Nectar points a month - one Nectar point for every two searches made
• A user’s online journey is truly rewarding by collecting Nectar points at the start of their online purchase journey as well as at the point of purchase
• Toolbar incorporates dual functionality; search online and collect points and give visibility of where they can collect even more Nectar points should they go on to make a purchase online
Y! app
Merchants that opt-in to the toolbar will have exclusive access to feature on the Nectar Y! app
Super CRM: One-to-one, multi-channel, trigger-based marketing
• Full one-to-one targeting
• Same messages and offers across all channels
• Seamless linking between email, mobile and website
• Trigger-based offers
Any questions?