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Boosting trust in eCommerce: The Challenges? Maurits Bruggink SECRETARY GENERAL OF EMOTA ceneje.si, Nov 2015
Boosting trust in eCommerce: The Challenges?
Maurits BrugginkSECRETARY GENERAL OF EMOTA
ceneje.si, Nov 2015
The mission: eCommerce
Promote eCommerce and Distance Selling
Help policy makers remove any barriers to cross-border selling
EMOTA Members
EMOTA Business Partners
Helping the industry grow 2-weekly EU Policy Update Reports on major developments Participation in industry meetings and conferences Networking with industry peers Reduced fees for European Trust Mark
Business Partner Programme Offers a platform of dialogue between ecommerce sector and its
principle suppliers (Postal operators, payment providers, software solution providers)
EMOTA Trust Mark
EMOTA Trust Mark
EMOTA Trust Mark
EU Commission 2012 http://ec.europa.eu/digital-agenda/en/news/eu-online-trustmarks-%E2%80%93-building-digital-confidence-europe-smart-20110022
EMOTA Trust Mark
EU Commission 2012 http://ec.europa.eu/digital-agenda/en/news/eu-online-trustmarks-%E2%80%93-building-digital-confidence-europe-smart-20110022
One network of EU trustmarks – cross-border recognition
Easy to implement set of criteria High level of quality Helping shops towards understanding
compliance Building on the established trustmarks Solid infrastructure – certificates, boosting
consumer trust
EMOTA Trust Mark Ensures that participating trust mark schemes
apply minimum standards
The EMOTA European eCommerce Trustmark is an indication that the shops displaying both the national trust mark and EMOTA trust mark offer you a high level of service
Charges for trust marks are directly related to the number of participating shops
Trust Mark of Trust Marks
Current Members
The EMOTA Trust Mark serves over 11,000 shops in 12 countries
Next Steps Increase membership Promotion Technical improvement
Cross-border: the status quo
Wha
t abo
ut th
e co
nsum
er?
EU C
omm
issi
on C
onsu
mer
Sco
rebo
ard
2015
Policy Issues? Data protection
Logistics
Platforms
Consumer rules
Digital contents
Payment services
Competition
Geo-blocking
Maurits Bruggink
Rue de l’Industrie 4 1040 Brussels
BelgiumTel +32 2 502 02 27
[email protected] + 32 471 064 786@emota_ecommerce
Emota.eu
