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Maverick top level Credentials May 2012

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Borne from the hate of bad activations we add value by strategically engineering creative solutions to make brands live and breath in the real world...Deliver turn-key brand activation solutions to the ICC (Cricket World Cup 2011, ICC Champions Trophy, ICC World T20) as well as to the BCCI (DLF IPL and Champions League)Conceptualised and ran two of the highest rated fan experiences at the FIFA World Cup for MTN at MonteCasino and V&A Waterfront.Ran the FIFA Mascot programme for 18 months pre and during the World Cup.Manage and stage the SA Cricket Awards, and associated live broadcast as well as the SAB Sports Media and SAB Environmentalist of the Year awards.Retail based activation clients include Samsung, FNB, PayPal, Nestle and Standard BankSpecialtiesIntegrated creative strategy. Brand ActivationSports Marketing.Sponsorship Strategy and Activation.Event Activation and Management.
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Maverick was borne of the hate of bad activations!
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Page 1: Maverick top level Credentials May 2012

Maverick was borne of the hate of bad activations!

Page 2: Maverick top level Credentials May 2012

Maverick is a 100% South African borne and bred, activation innovator.

Started 13 years ago, Maverick has grown from a single person operation into a turn-key solutions driven, multi faceted provider of activation solutions.

We work in every space, around the country, around the continent, and around the world.

Welcome to our playground!

Page 3: Maverick top level Credentials May 2012

Maverick ran ZAKUMI for FIFA for 18 months pre World Cup.

Page 4: Maverick top level Credentials May 2012

Maverick is an award winning partner to your brand.

We are a certified level 3 BB-BBE contributor employing 40 staff between JHB and CT offices and have a strong skills development programme in place.

We are strategically aligned to add value to an existing above the line campaign, or assist in developing a below the line strategy, from scratch.

Our teams are conversant in most areas of traditional eventing, brand activation, launches, branding, sponsorship activation, exhibits and retail displays.

Page 5: Maverick top level Credentials May 2012

Maverick stages over 100 events annually..from pharmaceutical product launches, to live broadcast awards dinners.

Page 6: Maverick top level Credentials May 2012

Maverick creates ALL concepts, designs and visuals, including Audio Visual in-house usings a team of skilled designers.

Page 7: Maverick top level Credentials May 2012

Maverick has 3 companies within the

group. A diverse offering with a singular mindset. To develop and deliver outstanding activations

that exceed expectations.

Maverick• Brand Activations

• Events• Launches

• Conferences• Sponsorships• Exhibitions• Sampling

Alternative Branding Co• Source, Import, and Distribute

branding equipment and other solutions .

• Roll Up Banners• Point-of-Sale

• Outdoor Branding• Major event branding plan

implementation

Chaos Theory• Source, Import and activate

products specifically to the event and activation industry.

• Digital PhotoBooths• Scent Marketing

• Mobile Phone technology• Augmented Reality

• Touch Screen technology• Promotors• FlashMobs

Page 8: Maverick top level Credentials May 2012

Maverick holds the record for the single largest Fireworks and Pyro display, ever staged, on the African continent.

Page 9: Maverick top level Credentials May 2012

Idea

StrategyExecution

We use a multi disciplinary 3D approach to all activation strategies balancing creative execution derived from strategic objectives and our hands on execution expertise.

Page 10: Maverick top level Credentials May 2012

Maverick creates, develops and manages in-house team building and sales incentives for various clients, including Tiger Wheel & Tyre.

Page 11: Maverick top level Credentials May 2012

The World is a small place – and Maverick operated globally for key brands in and around the sponsorship space.

Maverick has, through innovation in the sponsorship space, been instrumental in the global re-invention of cricket, through the format evolution ideas surrounding Twenty20 cricket for all South African sponsors.

In addition Maverick staged all activations surrounding the 2009 Indian Premier League (IPL), 2010 Champions League.

Maverick is currently contracted by the ICC to run all of its stadium environments, globally at both the ICC Cricket World Cup, and the ICC World Twenty20 tournaments.

Page 12: Maverick top level Credentials May 2012

Maverick is responsible for conceptualising most of the ideas used around the world in global Twenty20 cricket activations.

Page 13: Maverick top level Credentials May 2012

Maverick believes people, are people – and should be treated as such.

Activations may be based in boardrooms, but they live in the real world, in real time, touching real people.

We understand the boardroom brief, but believe in the reality of the environment, and the dynamic opportunities this creates.

Page 14: Maverick top level Credentials May 2012

BHP BILLITON

JHB Community Event 4TH DECEMBER 2007

Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD

0 – 9 Year Activities Area

• Inflatable cube marquee to be erected on bottom field.• Size of marquee 30 x 15• A crew of 20 individuals qualified and/or trained in working with

younger children overseen by 1 senior manager will attend to the safety and planning of the days activities.

• All children to be signed in by an adult.• An arm band with parents contact number will be

attached onto each child. The child will not be allowed out the demarcated area on any condition.

Maverick constantly investigates new activation trends and technology such as inflatable venues, like this turn-key project for NIKE.

Page 15: Maverick top level Credentials May 2012

Maverick studio PREVISULISATION of retail activation for EA Sports.

Page 16: Maverick top level Credentials May 2012

Nationwide live Activation for EA Sports..

Page 17: Maverick top level Credentials May 2012

Our wholly owned branding division, The Alternative Branding Company, imports, distributes and prints branding solutions for a wide range of disciplines.

We are unique in that we use all of the equipment we store, and install – so we only use optimum value solutions that combine Rand Value with Brand Value.

We store, maintain and install branding for a variety of clients including Liberty Life and Tiger Wheel and Tyre.

We also plan, manage, maintain and install the entire branding portfolio for major events such as Momentum 94,7 Cycle Challenge and 702 Walk the Talk.

Page 18: Maverick top level Credentials May 2012

Branding solutions from EXPAND portable displays.

Page 19: Maverick top level Credentials May 2012

Branding solutions from EXPAND portable displays.

Page 20: Maverick top level Credentials May 2012

Water Point Activation for Sporting events.

Page 21: Maverick top level Credentials May 2012

Branding Planning, and Installation for Sporting events..

Page 22: Maverick top level Credentials May 2012

Our sister company CHAOS THEORY, housed within the Maverick Head office in Jozi is a development partner who stays abreast of global technology trends in the eventing and activation space.

Key product ranges and services include • Touch Screen Technology and

Interfaces• Digital PhotoBooths• Scent Marketing• Mobile Phone Technology for activation

purposes• Promotors and Promotions• FlashMobs• Industrial Theatre

Page 23: Maverick top level Credentials May 2012

BHP BILLITON

JHB Community Event 4TH DECEMBER 2007

Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD

0 - 9 Year Games

Touch Screen Kiosks at NIKE JOZI RUNS event.

Page 24: Maverick top level Credentials May 2012

BHP BILLITON

JHB Community Event 4TH DECEMBER 2007

Presented by MAVERICK EXPERIENCE EXHILARATOR (PTY) LTD

0 - 9 Year Games

FlashMobs in Morphsuits for Samsung.

Page 25: Maverick top level Credentials May 2012

Through strategic partnerships we unlock

great value for great brands

Page 26: Maverick top level Credentials May 2012

What Next?

We believe life is too short for bad activations!Call us – or drop us a mail and we will call you!

That’s how we roll!

Andrew Ross – Joint [email protected]+27 (0) 83 400 9031

Martin Swart – Business Development [email protected]+27 (0) 83 645 0355

www.mavericksa.co.za


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