WHY RE/MAX LEGACY PRODUCTIVITY BRAND SUPPORT CITIZENSHIP WINNING 40th Anniversary RE/MAX History Business Model The Winning Team Agent Productivity Brand Influence Advertising Programs Commercial Luxury Education Technology Live Events Staying Informed Giving Back Everybody Wins Are You MAX Enough? MAX Enough Resources What If? “Are You MAX Enough?” Every RE/MAX Associate has answered yes to this question at some point, even if it wasn’t posed in these exact words. After all, you don’t join RE/MAX unless you have a certain something within you – a desire to shoot higher, a healthy dose of confidence, and a willingness to do what it takes to excel. Five elements show up again and again in agents drawn to the RE/MAX model: GUTS, PASSION, DRIVE, LEADERSHIP and HEART. Coupled with the competitive advantages offered by RE/MAX, these qualities fuel success in people who are never satisfied with “ordinary” or “average.” So “Are You MAX Enough?” Only you know for sure. If you’re considering a career with RE/MAX, chances are good that you are. Each office is independently owned and operated. Are You MAX Enough?
“Are You MAX Enough?”Every RE/MAX Associate has answered yes to this question at some point, even if it wasn’t posed in these exact words.
After all, you don’t join RE/MAX unless you have a certain something within you – a desire to shoot higher, a healthy dose of confidence, and a willingness to do what it takes to excel.
Five elements show up again and again in agents drawn to the RE/MAX model: GUTS, PASSION, DRIVE, LEADERSHIP and HEART. Coupled with the competitive advantages offered by RE/MAX, these qualities fuel success in people who are never satisfied with “ordinary” or “average.”
So “Are You MAX Enough?” Only you know for sure. If you’re considering a career with RE/MAX, chances are good that you are.
It’s the preface to a question the founders of RE/MAX asked 40 years ago, when they transformed the real estate landscape forever. Today, this simple phrase opens up a world of possibilities for your business.
What if ... you were part of a network built on the concept that “Everybody Wins” – including brokers, agents and families – when real estate is treated as a full-time profession?
How would that affect your career? Your family? Your life?
As you browse these pages, consider how RE/MAX compares to other real estate networks in philosophy, services, brand awareness and productivity. And discover the power of asking yourself “What if?”
Tap into 40 yearsof credibility and trust Since its start in 1973, RE/MAX has built a 40-year legacy of success. That’s 40 years of accomplishments and growth around the world – 40 years of stability and building a collective reputation as industry leaders. It’s 40 years of Sales Associates with the drive to raise the bar, shoot high, energize their careers, and create the lives they want for themselves and their families. The 40th anniversary is just the beginning. You can help build the legacy of the next 40 years. Isn’t it time to make the leap?
It began with a revolutionary ideaAs a young Realtor in the 1970s, Dave Liniger was frustrated by the restrictive state of the industry. He envisioned a system in which top-producing Sales Associates could excel without handing half of their commissions to their brokers.
In 1973, Liniger and his future wife, Gail, launched RE/MAX in Colorado. It was based on a maximum commission structure that rewarded agents who had great passion for their business.
Top agents flocked to RE/MAX. The industry was forever changed.
Today, RE/MAX has nearly 90,000 agents and 6,000 offices in over 85 countries. Dave and Gail Liniger still lead the organization from RE/MAX World Headquarters in Denver.
Do you consider yourselfan entrepreneur? At its core, RE/MAX is a place for entrepreneurs. In business for themselves by not by themselves, RE/MAX Sales Associates enjoy an unequaled mix of great independence and never-ending support.
With the RE/MAX maximum commission model, Sales Associates pay their fair share of office expenses and are able to keep more of their commissions. Also, each office has the independence to develop its own package of benefits and services, making it possible for you to run your business the way you see fit.
Starting on day one, you’ll receive local, regional and national support, along with the benefits of competitive advantages unique to RE/MAX. From coaching to lead-generation systems to brand name awareness, you’ll find many amazing reasons to be glad you had the guts to make a change.
At the same time, you’ll realize exactly who’s in control of your career: You are.
This is a good fitfor those who want to win RE/MAX isn’t for everyone. It’s the home of top producers, along with solid agents and up-and-comers who have the passion and drive to push themselves higher. The result of that approach:
Nobody in the world sells more real estate than RE/MAX.
Being on the winning team brings unparalleled competitive advantages to Sales Associates, helping them close even more sales.
The truth is, if you like to hang out at the office waiting for the phone to ring, you’re better off somewhere else. But if joining the industry’s most productive sales force sounds appealing, you’re probably MAX enough to do it.
RE/MAX is the #1 real estate network in the U.S. Nobody sells more real estate than RE/MAX. Here is how other national franchises compare for 2011. To download the chart, visit RE/MAX Mainstreet and select the Public Relations page in the Marketing menu.
Great results start withgreat Sales Associates So if RE/MAX doesn’t have the largest network but it leads the industry in sales, what’s going on? How does that math work?
It’s simple: RE/MAX Sales Associates average more sales than agents with all other national competitors. In fact, in two major independent studies*, the transaction-sides-per-agent average of Sales Associates affiliated with participating RE/MAX offices was twice as high as that of other national franchises.
RE/MAX Sales Associates combine the many competitive advantages of affiliation with their own experience, education and personal drive. Individually, that creates great careers. Collectively, it builds an unstoppable force.
You play better golf when you play with better golfers. Don’t you want the same outcome in your career?
* Based on franchise brokerages participating in the 2012 REAL Trends 500 and the 2012 RISMedia Power Broker Report.
Imagine millions of people knowing about your business. That’s what you get when you join RE/MAX.
The RE/MAX Balloon is one of the most iconic corporate symbols in any industry. With it on your side, you tap into global brand awareness and a trust built on billions of dollars of promotion and millions of successful transactions.
Locally, consumer awareness of the RE/MAX brand can boost your reputation as a leader and serious professional.
Some people say brand doesn’t make a difference. Don’t believe it. You can generate business and elevate your career by aligning with a brand; just be sure to choose wisely. In other words, choose RE/MAX.
When they see RE/MAX, they think of you The scale of RE/MAX advertising creates top-of-mind awareness among millions of consumers each year.
People see RE/MAX advertising everywhere – via TV, radio, print, outdoor, online and social media. Every day, brand awareness grows at the local, regional, national and international levels.
The current ad campaign, “For all the things that move you®,” depicts life-changing moments – marriage, a baby, a new job – that drive people to buy or sell a home.
The campaign exists on a national stage, but the result is very local. When consumers see a RE/MAX ad, they think of the RE/MAX agent they know. In other words, they think of you.
It’s not all about housesand backyards In commercial real estate, you know you must be sharp in all facets of your game. Fortunately, the RE/MAX Commercial network understands that, too.
With more than 3,000 Commercial Practitioners in over 400 offices and divisions, the RE/MAX Commercial network is a fusion of education, leadership, visibility and referral possibilities. It’s a dynamic force within the overall RE/MAX network, which closes an average of $8.3 billion in commercial volume annually.
Consider this: If you’re a residential agent who encounters a prime commercial opportunity, you have instant access to skilled commercial colleagues who will take the referral and get the sale closed.
If you’re a commercial pro, the same referral path works in reverse.
Special properties need a special touchThe RE/MAX Collection is a dynamic marketing program that works as your gateway to buyers and sellers in the luxury market.
If you work with luxury homes, or aspire to, The RE/MAX Collection can help you tap into RE/MAX brand recognition to showcase fine homes and properties.
Distinctive signage and promotional materials help set these luxury properties apart. In addition, aggressive global advertising programs promote them to qualified buyers – as well as to RE/MAX colleagues who might know someone perfectly suited for the property.
Leadership within the luxury space requires a unique skill set, and RE/MAX leads the industry in Certified Luxury Home Marketing Specialists (CLHMS)*.
* Source: The Institute for Luxury Home Marketing, January 2012
Learn what you want,when you wantRE/MAX has a deeply rooted culture of learning and constant improvement; if you have a passion for education, you couldn’t find a better place to be.
Through RE/MAX University, you have 24/7 access to more than 1,000 online videos, covering virtually every aspect of real estate. RU makes it easy for you to earn professional designations and certifications in everything from buyers (ABR) to servicing seniors (SRES) to advanced sales skills (CRS).
Adding these credentials helps you do better. After all, the more you learn, the more you earn.
With RE/MAX University, you can learn what you want, when you want – from anywhere.
RE/MAX Technology products provide another clear edge. The primary elements:
remax.comA website that generated more than 50 million visits in the last year*, easily eclipsing all other real estate franchise sites. The traffic drawn by the site is leveraged through a lead management system, LeadStreet, which has delivered over 12 million leads to RE/MAX agents, with no fees attached.
global.remax.comA worldwide website that displays RE/MAX properties to potential buyers in dozens of countries – in their own languages and currencies.
RE/MAX Design CenterAn in-house marketing resource for customizing your own flyers, listing presentations, email campaigns and digital projects.
As a RE/MAX Sales Associate, you benefit from an assortment of live educational, motivational and networking events throughout the year.
At the top of the list, the annual RE/MAX R4® Convention welcomes thousands of Associates from around the world for a week of all things RE/MAX.
It’s a chance to talk to colleagues, learn, share ideas and make lasting friendships and invaluable business connections. Want to build a face-to-face referral database with skilled Sales Associates from dozens of countries? R4 is the place to do it.
There’s simply nothing like R4. In some respects, it’s where RE/MAX guts, passion, drive, leadership and heart come together in their most vivid forms.
Are You MAX Enough?MAX Enough ResourcesWhat If?News and resources
help you stay informed
With RE/MAX, you’re always in the loop, receiving regular communications on the latest industry and network news, updates, tools and resources.
The purpose of it all: to help you maximize your career.
Every Tuesday, you’ll receive The Weekly, an email that’s always worth opening. Each quarter, ABOVE magazine provides a polished, full-color look at the people of RE/MAX. It’s filled with strategies, ideas and best practices, many of them shared directly by RE/MAX colleagues. Other communications resources – from public relations to social media activity – add to the comprehensive messaging package. The bottom line: At RE/MAX, you’re never left wondering what’s happening.
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PLUS FIVE SMART PINTEREST BOARDS | SHORT SALE SOLUTIONS | TWIN CITIES INNOVATORS
When you’re with RE/MAX, community involvement doesn’t stop with helping families buy and sell homes. In fact, that’s where it starts.
As a national sponsor of Susan G. Komen Race for the Cure®, RE/MAX has actively joined in the fight against breast cancer. Some Sales Associates participate in local races; others make donations with every transaction.
Sales Associates have also donated an amazing $115 million (and counting) to Children’s Miracle Network Hospitals® since 1992.
This generosity comes from having the heart to contribute and the tools to help the community join in alongside you. It’s kind and smart at the same time. After all, people love doing business with professionals who care.
At RE/MAX, your success is tied directly to your ability to help clients with their real estate needs. When they reach their goals, you move closer to yours.
It’s a classic repeat of the “Everybody Wins” philosophy championed by Dave and Gail Liniger decades ago.
At its core, RE/MAX is a group of driven, passionate real estate leaders committed to raising the bar and working hard to produce outstanding results for their customers – and, in turn, for themselves. Everybody wins.
So “Are You MAX Enough” to join a network like that? Of course you are. What would happen if you made the move? You’d win too.
