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Maxim 8 14-2012

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Presentation on 8/14/2012 to Maxim on Roadmap and Connect Vision
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© 2012 API Healthcare Corporation. Confidential Information. All Rights Reserved. How we Segment the Market Who buys, what's important to them Enterprise Clients Multi-regional presence Has multiple Lines of Business Multiple Staffing Services Front-end process centralization Back-end process centralization Regional Clients Multi-locations in a given market region May have Multiple Lines of Business May provide Multiple Staffing Services Back-end process centralization Local Clients Client has a 1 or 2 offices in a MSA Focused on 1 or 2 Lines of Business Focused on a single Staffing and what they offer Lines of Business Per Diem Nurse Nurse Travel Allied Locums Staffing Services Per Diem Staffing Long-term Staffing Permanent Placement MSP 0 10 100 1000 User Headcount Features Benefit Flow
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Page 1: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

How we Segment the Market

Who buys, what's important to them

• Enterprise Clients• Multi-regional presence • Has multiple Lines of Business • Multiple Staffing Services • Front-end process centralization• Back-end process centralization

• Regional Clients •Multi-locations in a given market region•May have Multiple Lines of Business •May provide Multiple Staffing Services •Back-end process centralization

• Local Clients •Client has a 1 or 2 offices in a MSA•Focused on 1 or 2 Lines of Business•Focused on a single Staffing Service

and what they offer

• Lines of Business • Per Diem Nurse• Nurse Travel• Allied• Locums

• Staffing Services• Per Diem Staffing• Long-term Staffing• Permanent Placement• MSP

0

10

10

0

100

0

Use

r H

ead

cou

nt

Features B

enefit Flow

Page 2: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

Client Segments

Enterprise

31 Agencies

2 % of Market

40% of Revenue

Regional

361 Agencies

22 % of Market

30% of Revenue

Local

1266 Agencies

76% of Market

30% of Revenue

Market trends favor Enterprise Clients and should be out Focus

Page 3: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

Lines of Business Segments

Per Diem Nurse Nurse Travel Allied Locums

Commercial Market Leader

Software needs to increase Nurse Travel

and Allied Market share are the same

Page 4: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

Staffing Service Segments

Per Diem Staffing

Long-term Staffing

Permanent Placement MSP

Daily Shifts Travel and Local Contract

Fee for Service Agency owned VMS

Enterprise Clients need Solutions that manage all Service Segments

Largest Service Segment of Enterprise Clients we need

to pursue

Leading Trend of Enterprise Clients

Page 5: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

Recovering Market

Industry Revenue (Billions)

2008 2009 2010 2011 2012 20130.00

2.00

4.00

6.00

8.00

10.00

12.00

2.401.20 0.90 1.13 1.26 1.35

3.71

2.602.50

2.65 2.78 2.87

1.82

1.801.80

1.962.10 2.27

3.47

2.602.40

2.662.98

3.28

Nurse Travel Nurse Per Diem Locum Allied

At RiskTherapy Cap Legislation.

• Market tanked in ’09 due to economy and uncertainty of Healthcare Reform. Workers sought security in fulltime employment

• Nurse Travel & Allied recovering fastest due to increased FTE employment confidence and Health Systems willingness to make long-term contingent staffing commitments

11%

8%

5%

14%

2010 - 13 CAGR

Page 6: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved. 6

Our 2011 Est. Share by Line of Business Segment

API4%

Competition96%

2011 Allied

API40%

Competition60%

2011 Nurse Per Diem

API12%

Competition88%

2011 Nurse Travel

API1%

Competition99%

2011 Locum

Page 7: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

Enterprise Agency Growth• M&A Activity projected to continue• 16 Agencies have 50% Market Revenue• API has only 2 of the Top 16 Agencies• MSP Services

Travel Nurse and Allied Market leading Rebound• Increase in Open Orders• Increase in Bill Rate & Margins• Functionality Commonality

Healthcare Employment• Shortage Nurses > 700K & Family Physicians > 40K • Nursing FTE Quits up by 12% y/y (BLS)• 16 Million Jobs with average turn over rate of 13.5%

Focus on Quality• ACOs/Reimbursement based on quality• Joint Commission Accreditation Required to Play• Joint Commission Credential, HR and Reporting measures

Agency Market Trends

• Effective human capital management tools & services that help providers attract talent, better develop and utilize current staff could be a powerful weapon in the coming battle for talent.

• Addressing Travel Nurse market needs is strategy that will improve our Enterprise and Allied position as well

• API Healthcare Connect is timing well with market MSP trends

• Solutions that promote and measure quality outcomes will have a competitive edge over those that don’t.

New $$ Market Entry

Barrier

Page 8: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

1-3 Year Vision

Retain Current and Grow Per Diem Market Share • Order Fulfillment Features like Shift SMS Notification and Mobile Functionality• Enhanced Compliance• Joint Commission DNR and Reporting• Orientation Management

API Healthcare Connect MSP Solution• Replace Client Access• Enhancements to CSS VMS Module

Increase Travel and Allied Share• CRM• Flexible Order and Assignment Contract Structure• Customizable Rate Sheet• Enhanced Housing and 3rd Party Vendor Cost Mgt.

Clinical Content Product for API Healthcare• Quicker Content Creation and Validation

Independent Recruiting Solution for Healthcare Industry .net Connect Contingent Staffing and Recruiting Solution Rewrite with focus

addressing Enterprise Gaps

GOLDEN RULEEach side of the Connect MSP equation must work SOLEY in ONE solution

Page 9: Maxim 8 14-2012

© 2012 API Healthcare Corporation. Confidential Information.  All Rights Reserved.

Connect Product Plan

Connect R1

• Per Diem Order Management

• Long-term Order Management

• Worker Profile, Credential and Document Sharing

• Integration with CSS

• User Management• Health System

Reporting

Connect R2

• Connect R1 plus• Integration with API

TASS• Integration with API

ShiftSelect• CSS Connect API

TASS Integration

Connect R3

• Connect R1 & 2 Plus

• Compliance• Vendor

Management and Order Distribution Control

• Vendor Reporting• Reverse Invoicing

Replace Client Access & Enhance VMS

Replace CSS VMS Module

Increases Health System Adoption and

Reduces Agency Costs


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