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PCM creative - social media made simple
Social Media for Business
The Journey
PCM creative - social media made simple
A Brief HistorySocial media has become an integral part of modern society.
There are general social networks with user bases larger than the population of most countries.
There are niche sites for virtually every special interest out there.
There are sites to share photos, videos, status updates, sites for meeting new people and sites to connect with old friends.
PCM creative - social media made simple
Social Ignition
1997 – Usenet• Usenets let users post articles or posts
(referred to as “news”) to newsgroups.
• The precursor to RSS feed readers used to follow blogs and news sites today.
PCM creative - social media made simple
Online Groups
• Group sites such as Google Groups and Yahoo!
• Groups use many of the conventions established by the original usenet systems.
PCM creative - social media made simple
Digital Notice Boards
BBSs (Bulletin Board Systems)• The first BBSs came online in the late 70s.
• Only one person at a time could gain access to the BBS.
• BBSs were the first type of sites that allowed users to log on and interact with one another
PCM creative - social media made simple
Online Services
CompuServe & Prodigy• The first real “corporate” attempts at accessing
the Internet.
• CompuServe was the first company to incorporate a chat program
• Prodigy was responsible for making online service more affordable
PCM creative - social media made simple
Online Networks
1985 – Genie created by a General Electric subsidiary • GEnie offered games, shopping, mail, and forums
(called RoundTables).
• AOL started as an online service to make the Internet more accessible in the U.S.
PCM creative - social media made simple
Real Time
1988 - IRC, ICQ, and Instant Messaging• IRC (Internet Relay Chat) was used for file sharing,
link sharing and keeping in touch, the father of instant messaging as we know it today.
• ICQ was developed in the mid-90s and was the first instant messaging program for PCs
PCM creative - social media made simple
The Birth of Personality
ICQ was partly responsible for the adoption of avatars, abbreviations (LOL, BRB) and emoticons.
LMAO - ROTFL
PCM creative - social media made simple
Test of Time?
PCM creative - social media made simple
The Dawn of Social Networking
Dating Sites• Sometimes considered to be the first social networks.• Allowing users to create profiles (usually with photos)
and to contact other users.
PCM creative - social media made simple
The Dawn of Social Networking
Forums• The descendents of the Bulletin Boards popular in
the 70s and 80s
• Various forum platforms, including vBulletin and phpBB, were developed, many of which are still used for forums.
• Forums remain a popular part of online culture
PCM creative - social media made simple
The First Social Networks
Six Degrees• Launched in 1997 - The first modern social network.
It allowed users to:– create a profile– become friends with other users.
• At its peak had around 1 million users.• Purchased for $125 million in 2000• 2001 it was shut down.
PCM creative - social media made simple
The First Social Networks
AsianAvenue, MiGente, BlackPlanet• Launch, between 1997 and 2001
• They allowed users to – create profiles– add friends– create professional,
personal and dating profiles
PCM creative - social media made simple
Social Networks - Social Media
1999 - LiveJournal• Built around constantly-updated blogs.• Users follow one another, create groups and interact.• The precursor to the live updates we see in social
networks today.• Features added, include groups, question and answer
forums, advanced profile features and real-time updates.
22 July 2010
PCM creative - social media made simple
Perspective
2002 – Friendster2003 – MySpace
LinkedIn was founded in 2003 and was one of the first mainstream social networks devoted to business.
PCM creative - social media made simple
...and finally
Facebook• Started out as a Harvard-only social network back in
2004, it quickly expanded to other schools, then to high schools and businesses
• Open to everyone by 2006
• In 2008 Facebook became the most popular social networking site, surpassing MySpace, and continues to grow.
PCM creative - social media made simple
PCM creative - social media made simple
Business on Social Networks
www.yourbusinesschannel.com
PCM creative - social media made simple
Is it just a Fad?
http://bit.ly/cMiehn
PCM creative - social media made simple
Where do we go from here?
PCM creative - social media made simple
And there’s more!
• Niche Social Networks• Company Sponsored Social Networks• Media Sharing• Social News & Bookmarking• Real Time Updates• Lifestreaming and Lifecasting
PCM creative - social media made simple
The 5 steps
• Arrive• Listen• Ask• Provide• Advise
PCM creative - social media made simple
Social Media
The online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other.
Social media can take many different forms, including text, images, audio, and video.
Popular social mediums include blogs, message boards, podcasts, wikis.
PCM creative - social media made simple
Experiences...
PCM creative - social media made simple
Foundation Thinking
“Don't add technology to the way you do
things, change the way you do things
when you see what the technology can
do.”
Marcus RomerArtistic Director - Pilot Theatre Company.
PCM creative - social media made simple
Maximise your business potential
Online
PCM creative - social media made simple
Sociable New Media
PCM creative - social media made simple
Social Media?
PCM creative - social media made simple
Social Media Filtering
• Radio• Newspapers• Magazines• Theatre• Television• Books• Cinema• Shops• Restaurants
PCM creative - social media made simple
Maximise your business potential
Online
PCM creative - social media made simple
Where do we go from here?
PCM creative - social media made simple
7 Roads of Social Media
1. Generate new leads / find work?
2. Provide customer service?
3. Improve customer retention?
4. Increase your knowledge?
5. Competitors alignment & metrics?
6. Establish your authority as an expert?
7. Do business more productively?
PCM creative - social media made simple
Business Benefits
• Cost effective web updates
• Greater control of your web content
• Boosted organic Google listings
• Cost reduction on printed materials
• Strengthens networked connections
• Collaborative knowledge sharing
PCM creative - social media made simple
More Business Benefits
• Greater access to marketing materials
• Greater reach of marketing materials
• Facilitates word of mouth sharing & viral sharing
• Increases repeat business
• Rewards advocacy
• Ambient participation
PCM creative - social media made simple
Social Media in Action
• Engage & Listen
• Social Networking
• Forums, Community & Personal Development
• Collaboration and the workplace
• E-marketing, Measurement & Documentation
• Content generation & storage
PCM creative - social media made simple
Engage & Listen
• Google Alerts• Tweet Deck• Flow Town
PCM creative - social media made simple
Social Networking - the big three
PCM creative - social media made simple
Facebook – what’s on offer?
• Status Updates• Groups• Fan Pages• Forum discussions• Notice Boards / Wall / Events• PPC targeted advertising• Video & Photos• IM live chat• Gifts
PCM creative - social media made simple
Facebook – is it safe?
http://nyti.ms/bAj58M
PCM creative - social media made simple
The State of Facebook
•News Feed
•Profile
•Groups
•Pages
•Applications
•Like
•Share
PCM creative - social media made simple
Pages vs Groups
• Personal profile protected• Visible beyond Facebook
• Marketing Hubs• Facebook for Business
PCM creative - social media made simple
Do they like you?
• Shows up in “News Feed”• Individual products• Specific product marketing• Page approval
PCM creative - social media made simple
Social Media in action
PCM creative - social media made simple
Social Networking - the big three
PCM creative - social media made simple
• Facebook is essentially a SOCIAL network. • LinkedIn is a BUSINESS networking platform.
Keeping business contactsand social contacts separate?
LinkedIn exists to help you makebetter use of your professional network and help the people youtrust in return.
PCM creative - social media made simple
With out the social fluff!
• A profile that summarizes your professional expertise and accomplishments
• Manage information that’s publicly available about you as a professional
• Gain new insights from discussions with like-minded professionals
• Discover inside connections that can help you land jobs and close deals
PCM creative - social media made simple
LinkedIn – What’s on offer
• Status Updates• Groups• Forum discussions• Events Listing• Job Searching• Business Listings• Job Posting• Messaging• Answers
PCM creative - social media made simple
Social Networking - the big three
PCM creative - social media made simple
PCM creative - social media made simple
Twitter.com
PCM creative - social media made simple
ConversationUpdates written and sent when your profile is locked will only be seen by people who follow you
Tweets sent when your profile is unlocked will also be published in the global timeline
@twittername Sends an update seen by everyone you both follow but intended for one person
RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see.
This is called Re-Tweeting
PCM creative - social media made simple
Twitter - land
• Stats & Analytics tools
• Tacking conversations
• Many Tweets in one stream
• Twitter central control
• Promotions
• Backchannel
• Research
PCM creative - social media made simple
Filtering
• Bafa10• BritArtsFest• Arts festival
PCM creative - social media made simple
Forums & Community
Customer service is the new marketing when conversation comes first.
• Fundraising• Influence change
InnoCentive harnesses collectivebrainpower around the world tosolve problems that really matter.
PCM creative - social media made simple
Ambient participation
PCM creative - social media made simple
Personal Development
• Team building• Cost saving
PCM creative - social media made simple
Collaboration & Workplace
• Huddle• Hootesuite• Dropbox• FreeAgent• Eventbrite• Google Apps
PCM creative - social media made simple
Events & conferences
PCM creative - social media made simple
E-marketing & Documentation
PCM creative - social media made simple
Monitor & Measure
• Facebook• MySpace• LinkedIn• Twitter• YouTube• FriendFeed
PCM creative - social media made simple
Content and Distribution
• Marketing• PR• UGC
PCM creative - social media made simple
Photo Sharing
Manchester International Festival
PCM creative - social media made simple
PowerPoint Sharing
www.slideshare.net/pcmcreative
PCM creative - social media made simple
PDF Sharing
PCM creative - social media made simple
E-books
Twitter for beginners on Issuuhttp://bit.ly/4yngN
PCM creative - social media made simple
Print on Demand
PCM creative - social media made simple
Old Media meets New Media
• Magazines• Papers• Fliers• Posters• Programs• Business Cards• Buses• Signs• T-Shirts
PCM creative - social media made simple
Ambient Engagement
• QR codes• Geo-location
http://bit.ly/b71cEe
PCM creative - social media made simple
Live Streaming
• Point and shoot• Hit 5 to Tweet
http://bit.ly/9lzFkg
Nottingham Creative Business Awards Launch 2009
PCM creative - social media made simple
Documenting
PCM creative - social media made simple
Live Documentation
#EMB10
PCM creative - social media made simple
Stay Connected
JOIKUSPOT premium
Notebook PC or Mac
Mobile Broadband
Mobile wifi hub
PCM creative - social media made simple
Where do we go from here?
PCM creative - social media made simple
Foundation Thinking
“Don't add technology to the way you do
things, change the way you do things
when you see what the technology can
do.”
Marcus RomerArtistic Director - Pilot Theatre Company.
PCM creative - social media made simple
The 5 steps
• Arrive• Listen• Ask• Provide• Advise
PCM creative - social media made simple
7 Roads of Social Media
1. Generate new leads / find work?
2. Provide customer service?
3. Improve customer retention?
4. Increase your knowledge?
5. Competitors alignment & metrics?
6. Establish your authority as an expert?
7. Do business more productively?
PCM creative - social media made simple
Maximise your business potential
Online
PCM creative - social media made simple
Social Media
PCM creative - social media made simple
Making it simple, adding value
• Multiple channel distribution
• Scheduling
• Automation
• Measurement
• Analytics
• Campaign Structure
PCM creative - social media made simple
• Email updates• Mobile updates• RSS• Google Alerts• Tagging• Dashboards
Multiple Channel Distribution
PCM creative - social media made simple
• Posterous• Tumblr• Delicious• Tweetdeck• Hootesuite• Ping
Scheduling & Automation
PCM creative - social media made simple
PCM creative - social media made simple
Simple Campaign Structure
• Plan• Prepare • Deliver • Reflect• Report
PCM creative - social media made simple
Making it Work
• Start small. • Schedule social media time.• Pick your platforms.• Define your goals & expectation.• Formalise practice and conduct.• Establish your identity.• Make the web part of your process.
http://bit.ly/policytool
PCM creative - social media made simple
All roads lead home
Audience
Agents
Clients
Funders, Investors Customers
Stakeholders
Staff, Team, Employees
SuppliersPress
PCM creative - social media made simple
Call to Action
Identify your top 3 priority roads 3 services to investigate further Tweet and include the #EMB10 tag
PCM creative - social media made simple
Questions
WEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.comTWITTER: http://twitter.com/pcmcreativeRETAGGR: http://www.retaggr.com/card/pcmcreative
Home of the Purple COG MonsterInternet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business.
PCM creative in action community network on Ning