Date post: | 18-Jul-2015 |
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3/31/2015 Introduction to Lightning
About Suyati Technologies
Technology partner for Sitefinity
Experienced certified developers
Certified business consultant to aid the process
Today’s speakers
Christopher Ross
Regional Partner Manager at Telerik
Anju Raman
Senior Sitefinity Developer
Follow us
#suyatiwebinar
@suyatitech
+Suyati The Suyati
suyati-technologies-private-limited
Suyati Technologies
Agenda
• Telerik at a glance
• Introduction to Content Personalization
• Business benefits of Content Personalization
• How can Sitefinity help
• Demo
Creating user segments based on different criteria
Creating personalized content
Test using personalization preview tool
Measure the results
• Q&A session
Telerik at a glanceLeading provider of productivity tools & application life cycle solutions
10 global offices, 800+ people, more than 100,000+ loyal customers
True global vendor – no vertical or geographical focus
Numerous business awards, hundreds of technology awards
Sofia
LondonMunich
Boston
Austin
Silicon
Valley
Sydney
New Delhi
Hudson
Copenhagen
Sitefinity CustomersEducation, Energy, Financial, Food & Beverage, Manufacturing, and more
What is Personalization
Personalization is the process of deciding - given a large set of
possible choices - what has the highest value to an individual.
Two broad categories of personalization
• Profile-based, perspective personalization
• Behavior-based, adaptive personalization
Business benefits of Content
Personalization
Increase sales and conversions
Helps to build one – one relationship with the customers
Increases the site usability
Better arrangement of your products or services
Ability to serve your visitors with content specific
How can Sitefinity help?
Demographics – address, age, job title, gender, etc.
Behavior – visited pages, downloaded content, purchased products,
campaign clicks, searched keywords, etc.
Customer context – purchase stage, location, time of the day, used
browser or device, etc.
Content Personalization module, by Sitefinity delivers the right
content to the right person on the basis of the following parameters
Steps for
Personalization in Sitefinity
Segment your visitors
Personalize the presentation
Impersonate to test the experience
Measure the results
Click here to access the recording
3/31/2015 Introduction to Lightning
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