MAXIMIZE THE VALUE OF YOUR STRING WALLBoost your profitability with Elixir® Strings.

€

1. Elixir Strings European Survey Results 2016 2. Elixir Strings Survey Results 2014

Research also shows that: - Acoustic Guitarists prefer Phosphor Bronze over 80/20, two to one1 - 48% of Bassists play Light/Medium Gauge Strings2

Research shows that the vast majority of consumers buy 3 key string gauges.

STOCK PRODUCTS THAT ARE IN HIGH DEMAND.

35% LIGHT34% CUSTOM LIGHT14% EXTRA LIGHT17% OTHER

8 out of 10 Acoustic Players Prefer One of Three Gauges1

41% LIGHT17% SUPER LIGHT16% CUSTOM LIGHT26% OTHER

7 out of 10 Electric Players Prefer One of Three Gauges1

ENSURE YOUR STRING WALL REFLECTS WHAT CONSUMERS WANT AND DELIVERS THE HIGHEST PROFIT.

IMPROVE TURNS OF PROFITABLE STRINGS BY PLACING AT EYE OR HAND LEVEL.

Stocking the products that musicians want is a key first step. Next, compare the profitability of Elixir® Strings with other brands. Many retailers use GM% as their key metric in evaluating string wall profitability. Looking at only GM% may leave you with fewer dollars in your pocket.

Don’t be afraid to switch things up to maximize profits.

A study from Nielsen showed that when you move products from the bottom shelf to a higher position, you can increase sales by 43%.3

3. “Nielsen Study 2007”, No Fail Retail: Merchandising Techniques for Stores by Regina Blessa, 2015

Mar

gin

Perc

ent

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

55.0%

60.0%

$5.99 $7.99 $9.99 $11.99 $11.99 $12.99 $13.99 $14.99 $15.99

$1.20

$1.50

$1.80

$2.10

$2.40

$2.70

$3.00

$3.29

$3.59

$1.60

$2.00

$2.40

$2.80

$3.20

$3.60

$4.00

$4.39

$4.79

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

$5.49

$5.99

$2.40

$3.00

$3.60

$4.20

$4.80

$5.40

$6.00

$6.59

$7.19

$2.40

$3.00

$3.60

$4.20

$4.80

$5.40

$6.00

$6.59

$7.19

$2.60

$3.25

$3.90

$4.55

$5.20

$5.85

$6.50

$7.14

$7.79

$2.80

$3.50

$4.20

$4.90

$5.60

$6.30

$7.00

$7.69

$8.39

$3.00

$3.75

$4.50

$5.25

$6.00

$6.75

$7.50

$8.24

$8.99

$3.20

$4.00

$4.80

$5.60

$6.40

$7.20

$8.00

$8.79

$9.59

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

NANOWEB®

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

POLYWEB®

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

OPTIWEB™

C O A T I N G

G U I T A R S T R I N G S

80/20 BRONZE

ACOUSTIC

NANOWEB®

C O A T I N G

PHOSPHOR BRONZE

G U I T A R S T R I N G SACOUSTIC

NANOWEB®

C O A T I N G

Selling Price

Mar

gin

Perc

ent

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

€3.90 €5.90 €6.90 €7.90 €11.90 €13.90 €14.90 €17.90 €18.90 €19.90

€0.78

€0.98

€1.17

€1.37

€1.56

€1.76

€1.95

€1.18

€1.48

€1.77

€2.07

€2.36

€2.66

€2.95

€1.38

€1.73

€2.07

€2.42

€2.76

€3.11

€3.45

€1.58

€1.98

€2.37

€2.77

€3.16

€3.56

€3.95

€2.38

€2.98

€3.57

€4.17

€4.76

€5.36

€5.95

€2.78

€3.48

€4.17

€4.87

€5.56

€6.26

€6.95

€2.98

€3.73

€4.47

€5.22

€5.96

€6.71

€7.45

€3.58

€4.48

€5.37

€6.27

€7.16

€8.06

€8.95

€3.78

€4.73

€5.67

€6.62

€7.56

€8.51

€9.45

G U I T A R S T R I N G S

80/20 BRONZE

ACOUSTIC

NANOWEB®

C O A T I N G

PHOSPHOR BRONZE

G U I T A R S T R I N G SACOUSTIC

NANOWEB®

C O A T I N G

Selling Price

€3.98

€4.98

€5.97

€6.97

€7.96

€8.96

€9.95

ELECTRIC

NICKEL PLATED STEEL

OPTIWEB®

C O A T I N G

G U I T A R S T R I N G S

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

NANOWEB®

Mar

gin

Perc

ent

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

£4.99 £5.99 £6.99 £8.99 £12.99 £13.99 £14.99 £15.99 £16.99 £18.99

£1.00

£1.25

£1.50

£1.75

£2.00

£2.25

£2.50

£1.20

£1.50

£1.80

£2.10

£2.40

£2.70

£3.00

£1.40

£1.75

£2.10

£2.45

£2.80

£3.15

£3.50

£1.80

£2.25

£2.70

£3.15

£3.60

£4.05

£4.50

£2.60

£3.25

£3.90

£4.55

£5.20

£5.85

£6.50

£2.80

£3.50

£4.20

£4.90

£5.60

£6.30

£7.00

£3.00

£3.75

£4.50

£5.25

£6.00

£6.75

£7.50

£3.20

£4.00

£4.80

£5.60

£6.40

£7.20

£8.00

£3.40

£4.25

£5.10

£5.95

£6.80

£7.65

£8.50

G U I T A R S T R I N G S

80/20 BRONZE

ACOUSTIC

NANOWEB®

C O A T I N G

PHOSPHOR BRONZE

G U I T A R S T R I N G SACOUSTIC

NANOWEB®

C O A T I N G

Selling Price

£3.80

£4.75

£5.70

£6.65

£7.60

£8.55

£9.50

ELECTRIC

NICKEL PLATED STEEL

OPTIWEB®

C O A T I N G

G U I T A R S T R I N G S

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

NANOWEB®

Think similarly for your online store. Are you positioning your most profitable strings prominently on your web page? Can consumers easily find them?

ESSENTIAL ASSORTMENT

PREMIUM ASSORTMENT – INCREASE YOUR SALES BY ADDING MORE!

CONSIDER ADDITIONAL SKUS AND CAPITALIZE ON MARKET INFLUENCES. ASK YOURSELF:

THE MOST PROFITABLE AND IN-DEMAND MIX OF ELIXIR® STRINGS.

Do I have an ecommerce site where I can position myself as a reliable “go-to” dealer who features the entire product assortment?

Have I refreshed my string wall to include new products?

Do players rely on me for custom gauges or singles?

GORE, Elixir, NANOWEB, POLYWEB, OPTIWEB, great tone-long life, “e” icon and other designs are trademarks of W. L. Gore & Associates. © 1997-2018 W. L. Gore & Associates, Inc

MUST HAVES

TYPE WEIGHT GAUGE NAME COATING SKU

12-53 NANOWEB® 11052LIGHTACOUSTIC 80/20 BRONZE

NANOWEB11-52 11027CUSTOM LIGHT 80/20 BRONZE

NANOWEB10-47 11002EXTRA LIGHT 80/20 BRONZE

NANOWEB10-47 16002EXTRA LIGHT PHOSPHOR BRONZE

10-46 OPTIWEB® 19052LIGHT NICKEL PLATED STEEL

OPTIWEB9-42 19002SUPER LIGHT NICKEL PLATED STEEL

12-53 16052LIGHT PHOSPHOR BRONZE NANOWEB

ELECTRIC

10-46 12052LIGHT NICKEL PLATED STEEL NANOWEB

11-52 16027CUSTOM LIGHT PHOSPHOR BRONZE NANOWEB

9-42 12002NICKEL PLATED STEELSUPER LIGHT NANOWEB

45-105 14077LIGHT/MEDIUM4 STRING BASS NICKEL PLATED STEEL NANOWEB

45-135 14207LIGHT/MEDIUM5 STRING BASS NICKEL PLATED STEEL NANOWEB

TYPE WEIGHT GAUGE NAME COATING SKU

13-56 NANOWEB

NANOWEB

11102MEDIUMACOUSTIC 80/20 BRONZE

NANOWEB13-56 16102MEDIUM PHOSPHOR BRONZE

12-56 16077LIGHT/MEDIUM PHOSPHOR BRONZE

13-53 16182HD LIGHT PHOSPHOR BRONZE

NANOWEB12-56 11077LIGHT/MEDIUM 80/20 BRONZE

12-53 11050LIGHT 80/20 BRONZE

11-49 NANOWEB 12102MEDIUM NICKEL PLATED STEEL

9-46 OPTIWEB 19027CUSTOM LIGHT NICKEL PLATED STEEL

OPTIWEB10-52 19077LIGHT/HEAVY NICKEL PLATED STEEL

NANOWEB12-52 12152HEAVY NICKEL PLATED STEEL

45-105 14677LIGHT/MEDIUM4 STRING BASS STAINLESS STEEL

45-135 14782LIGHT/MEDIUM5 STRING BASS STAINLESS STEEL

NANOWEB

POLYWEB

11-52 11025CUSTOM LIGHT 80/20 BRONZE POLYWEB®

10-52 12077NICKEL PLATED STEELLIGHT/HEAVY NANOWEB

11-49 19102MEDIUMELECTRIC NICKEL PLATED STEEL OPTIWEB

NANOWEB

9-46 12027CUSTOM LIGHT NICKEL PLATED STEEL NANOWEB

NANOWEB

*Please note, if you are a Taylor dealer, the 16182 also needs to be part of your essential.

MAXIMIZE THE VALUE OF YOUR STRING WALLBoost your profitability with Elixir® Strings.

£

Research shows that the vast majority of consumers buy 3 key string gauges.

STOCK PRODUCTS THAT ARE IN HIGH DEMAND.

ENSURE YOUR STRING WALL REFLECTS WHAT CONSUMERS WANT AND DELIVERS THE HIGHEST PROFIT.

IMPROVE TURNS OF PROFITABLE STRINGS BY PLACING AT EYE OR HAND LEVEL.

Stocking the products that musicians want is a key first step. Next, compare the profitability of Elixir® Strings with other brands. Many retailers use GM% as their key metric in evaluating string wall profitability. Looking at only GM% may leave you with fewer dollars in your pocket.

Mar

gin

Perc

ent

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

55.0%

60.0%

$5.99 $7.99 $9.99 $11.99 $11.99 $12.99 $13.99 $14.99 $15.99

$1.20

$1.50

$1.80

$2.10

$2.40

$2.70

$3.00

$3.29

$3.59

$1.60

$2.00

$2.40

$2.80

$3.20

$3.60

$4.00

$4.39

$4.79

$2.00

$2.50

$3.00

$3.50

$4.00

$4.50

$5.00

$5.49

$5.99

$2.40

$3.00

$3.60

$4.20

$4.80

$5.40

$6.00

$6.59

$7.19

$2.40

$3.00

$3.60

$4.20

$4.80

$5.40

$6.00

$6.59

$7.19

$2.60

$3.25

$3.90

$4.55

$5.20

$5.85

$6.50

$7.14

$7.79

$2.80

$3.50

$4.20

$4.90

$5.60

$6.30

$7.00

$7.69

$8.39

$3.00

$3.75

$4.50

$5.25

$6.00

$6.75

$7.50

$8.24

$8.99

$3.20

$4.00

$4.80

$5.60

$6.40

$7.20

$8.00

$8.79

$9.59

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

NANOWEB®

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

POLYWEB®

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

OPTIWEB™

C O A T I N G

G U I T A R S T R I N G S

80/20 BRONZE

ACOUSTIC

NANOWEB®

C O A T I N G

PHOSPHOR BRONZE

G U I T A R S T R I N G SACOUSTIC

NANOWEB®

C O A T I N G

Selling Price

Mar

gin

Perc

ent

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

€3.90 €5.90 €6.90 €7.90 €11.90 €13.90 €14.90 €17.90 €18.90 €19.90

€0.78

€0.98

€1.17

€1.37

€1.56

€1.76

€1.95

€1.18

€1.48

€1.77

€2.07

€2.36

€2.66

€2.95

€1.38

€1.73

€2.07

€2.42

€2.76

€3.11

€3.45

€1.58

€1.98

€2.37

€2.77

€3.16

€3.56

€3.95

€2.38

€2.98

€3.57

€4.17

€4.76

€5.36

€5.95

€2.78

€3.48

€4.17

€4.87

€5.56

€6.26

€6.95

€2.98

€3.73

€4.47

€5.22

€5.96

€6.71

€7.45

€3.58

€4.48

€5.37

€6.27

€7.16

€8.06

€8.95

€3.78

€4.73

€5.67

€6.62

€7.56

€8.51

€9.45

G U I T A R S T R I N G S

80/20 BRONZE

ACOUSTIC

NANOWEB®

C O A T I N G

PHOSPHOR BRONZE

G U I T A R S T R I N G SACOUSTIC

NANOWEB®

C O A T I N G

Selling Price

€3.98

€4.98

€5.97

€6.97

€7.96

€8.96

€9.95

ELECTRIC

NICKEL PLATED STEEL

OPTIWEB®

C O A T I N G

G U I T A R S T R I N G S

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

NANOWEB®

Mar

gin

Perc

ent

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

50.0%

£4.99 £5.99 £6.99 £8.99 £12.99 £13.99 £14.99 £15.99 £16.99 £18.99

£1.00

£1.25

£1.50

£1.75

£2.00

£2.25

£2.50

£1.20

£1.50

£1.80

£2.10

£2.40

£2.70

£3.00

£1.40

£1.75

£2.10

£2.45

£2.80

£3.15

£3.50

£1.80

£2.25

£2.70

£3.15

£3.60

£4.05

£4.50

£2.60

£3.25

£3.90

£4.55

£5.20

£5.85

£6.50

£2.80

£3.50

£4.20

£4.90

£5.60

£6.30

£7.00

£3.00

£3.75

£4.50

£5.25

£6.00

£6.75

£7.50

£3.20

£4.00

£4.80

£5.60

£6.40

£7.20

£8.00

£3.40

£4.25

£5.10

£5.95

£6.80

£7.65

£8.50

G U I T A R S T R I N G S

80/20 BRONZE

ACOUSTIC

NANOWEB®

C O A T I N G

PHOSPHOR BRONZE

G U I T A R S T R I N G SACOUSTIC

NANOWEB®

C O A T I N G

Selling Price

£3.80

£4.75

£5.70

£6.65

£7.60

£8.55

£9.50

ELECTRIC

NICKEL PLATED STEEL

OPTIWEB®

C O A T I N G

G U I T A R S T R I N G S

C O A T I N G

ELECTRICG U I T A R S T R I N G S

NICKEL PLATED STEEL

NANOWEB®

Don’t be afraid to switch things up to maximize profits.

A study from Nielsen showed that when you move products from the bottom shelf to a higher position, you can increase sales by 43%.3

3. “Nielsen Study 2007”, No Fail Retail: Merchandising Techniques for Stores by Regina Blessa, 2015

Think similarly for your online store. Are you positioning your most profitable strings prominently on your web page? Can consumers easily find them?

1. Elixir Strings European Survey Results 2016 2. Elixir Strings Survey Results 2014

Research also shows that: - Acoustic Guitarists prefer Phosphor Bronze over 80/20, two to one1 - 48% of Bassists play Light/Medium Gauge Strings2

35% LIGHT34% CUSTOM LIGHT14% EXTRA LIGHT17% OTHER

8 out of 10 Acoustic Players Prefer One of Three Gauges1

41% LIGHT17% SUPER LIGHT16% CUSTOM LIGHT26% OTHER

7 out of 10 Electric Players Prefer One of Three Gauges1

ESSENTIAL ASSORTMENT

PREMIUM ASSORTMENT – INCREASE YOUR SALES BY ADDING MORE!

CONSIDER ADDITIONAL SKUS AND CAPITALIZE ON MARKET INFLUENCES. ASK YOURSELF:

THE MOST PROFITABLE AND IN-DEMAND MIX OF ELIXIR® STRINGS.

Do I have an ecommerce site where I can position myself as a reliable “go-to” dealer who features the entire product assortment?

Have I refreshed my string wall to include new products?

Do players rely on me for custom gauges or singles?

GORE, Elixir, NANOWEB, POLYWEB, OPTIWEB, great tone-long life, “e” icon and other designs are trademarks of W. L. Gore & Associates. © 1997-2018 W. L. Gore & Associates, Inc

MUST HAVES

TYPE WEIGHT GAUGE NAME COATING SKU

12-53 NANOWEB® 11052LIGHTACOUSTIC 80/20 BRONZE

NANOWEB11-52 11027CUSTOM LIGHT 80/20 BRONZE

NANOWEB10-47 11002EXTRA LIGHT 80/20 BRONZE

NANOWEB10-47 16002EXTRA LIGHT PHOSPHOR BRONZE

10-46 OPTIWEB® 19052LIGHT NICKEL PLATED STEEL

OPTIWEB9-42 19002SUPER LIGHT NICKEL PLATED STEEL

12-53 16052LIGHT PHOSPHOR BRONZE NANOWEB

ELECTRIC

10-46 12052LIGHT NICKEL PLATED STEEL NANOWEB

11-52 16027CUSTOM LIGHT PHOSPHOR BRONZE NANOWEB

9-42 12002NICKEL PLATED STEELSUPER LIGHT NANOWEB

45-105 14077LIGHT/MEDIUM4 STRING BASS NICKEL PLATED STEEL NANOWEB

45-135 14207LIGHT/MEDIUM5 STRING BASS NICKEL PLATED STEEL NANOWEB

TYPE WEIGHT GAUGE NAME COATING SKU

13-56 NANOWEB

NANOWEB

11102MEDIUMACOUSTIC 80/20 BRONZE

NANOWEB13-56 16102MEDIUM PHOSPHOR BRONZE

12-56 16077LIGHT/MEDIUM PHOSPHOR BRONZE

13-53 16182HD LIGHT PHOSPHOR BRONZE

NANOWEB12-56 11077LIGHT/MEDIUM 80/20 BRONZE

12-53 11050LIGHT 80/20 BRONZE

11-49 NANOWEB 12102MEDIUM NICKEL PLATED STEEL

9-46 OPTIWEB 19027CUSTOM LIGHT NICKEL PLATED STEEL

OPTIWEB10-52 19077LIGHT/HEAVY NICKEL PLATED STEEL

NANOWEB12-52 12152HEAVY NICKEL PLATED STEEL

45-105 14677LIGHT/MEDIUM4 STRING BASS STAINLESS STEEL

45-135 14782LIGHT/MEDIUM5 STRING BASS STAINLESS STEEL

NANOWEB

POLYWEB

11-52 11025CUSTOM LIGHT 80/20 BRONZE POLYWEB®

10-52 12077NICKEL PLATED STEELLIGHT/HEAVY NANOWEB

11-49 19102MEDIUMELECTRIC NICKEL PLATED STEEL OPTIWEB

NANOWEB

9-46 12027CUSTOM LIGHT NICKEL PLATED STEEL NANOWEB

NANOWEB

*Please note, if you are a Taylor dealer, the 16182 also needs to be part of your essential.