MAXIMIZE YOUR BUSINESS WITH CREATIVE MARKETING & SOCIAL MEDIA

Angela Quisumbing, M.A.

Founder/Editor, Mira Mesa Mom

Co-Founder, SD Mom’s Night Out

ABOUT ME

Life Events Education

Business, Marketing, Event Management, Strategic Communications

Career Event Planner,

Entrepreneur, Writer, Marketing & Social Media Expert

OVERVIEW

Online & Social Media User Statistics Back to the Basics of Marketing Why your business needs a web presence Elements of a great website Benefits of social media and why you need it Examples of how to maximize your business

STATISTICS

As of December 2011 Over 2.3B Internet Users in the World Over 27M Internet Users in US Over 1B blogs worldwide

Internet World Stats 2011

http://ww

w.benphoster.com

FACE(BOOK) THE FACTS:

http://ww

w.m

ediabistro.com

TWEET, TWEET

100 million active users and growing

PIN MUCH?

http

:// ww

w.v

absite

.com

http://sheposts.com

MOM MARKET

76% of Moms report using the internet for support and guidance

69% of Moms are likely to purchase a product based on what was heard through their online social network.

Mom’s like having a world of resources at their fingertips

Social Media has empowered Moms to use their research to make sound decisions

SOCIAL MEDIA A whopping 68 percent of women use social media to

stay in touch with friends, as opposed to 54 percent of men W

om

en U

se S

ocia

l Media

More

Than

Men: S

tudy

BACK TO THE BASICS: HAVE A PLAN

Strategic Marketing Plan

Make itFollow itRefer to itUpdate it

BACK TO THE BASICS: HAVE A PLAN

Every business decision you make should contribute to your: Goals Objectives

Quality vs. Quantity Measure your success Do what you can

DIY

Marketing

SIMPLE PLAN

Who is my ideal customer?

What are my marketing goals?

What is my competitive advantage?

What will I offer customer that will make them choose me?

How will I build a relationship with my customers?

How will I measure success?

What resources do I need to get started?

WHY YOUR BUSINESS NEEDS A WEB PRESENCE

5 E’sExposure Education ExpertiseEngagementEtiquette

ELEMENTS OF A GREAT WEBSITE

Accessibility Easy to navigate Easy to contact Less clicks the better Nice flow

Good Content Rich Regular

Design Pleasing to the eye

WHY DO YOU NEED SOCIAL MEDIA

Build Relationships Build Reputation Increase Referrals Increase Traffic

Expand Network Expand Client Base Expand Knowledge Increase Sales

B2B companies that blog generate 67% more leads than those that don’t

Social media helps B2B marketers improve search results

-http://info.balboacapital.com

BENEFITS OF SOCIAL MEDIA

Simple Integration Brand Awareness Budget-Friendly Build Client Base Build Loyalty/Trust Self-Promotion Increase SEO

(search engine optimization)

Public Relations Share Resources Spy on Competition Customer Service Market Research Control Another form of

Communication

CREATIVE MARKETING IDEAS

Blogs Content is KING, Context is Queen Inspired, Informed, Influenced Guest Blog, Highlight clients and experts

Cross Promote Newsletter Giveaways/Contests Social Media Promotions & Incentives Marketing Materials Make a video Stay connected Offline

HOW TO INTEGRATE

Add social media buttons to your website, newsletters Facebook Like, Twitter Feeds, RSS Feeds Newsletter Signup

Allow social sharing buttons Make it easy for people to share your content

Embed your blog and YouTube videos on your website

Promote Social Media on other Social Media Include on all marketing material Use analytics to measure

HOW TO MAXIMIZE YOUR BUSINESS

Integrate your website & marketing efforts with social media

HOW TO MAXIMIZE YOUR BUSINESS

Have a Strategic Plan Do your Research Be consistent Monitor your success Be patient

SOCIAL MEDIA RESOURCES

GIVEAWAY & SPECIAL OFFER & INVITATION

Giveaway (1) Ticket to SD Mom’s Night Out Event (2) Hours of Marketing & Social Media Consulting

Q&A Evaluation Suggestions

Special Offer $99 for a (2) Hours of Marketing & Social Media

Consulting Special Invitation

SDMNO Tweetup/Meetup, April 5th 6:30-8:30pm St. Germain’s Bistro & Café Encinitas

CONTACT ME

Angela Quisumbing, M.A. Web

www.MiraMesaMom.com www.SDMomsNightOut.com www.ThePinkyProject.com

Q & A