1. Open Space SEAL Conference: How to MAXIMIZE your online presence with Ourkids.netw w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t

2. Our Kids Canadas #1 resource for parents searching for independent schools250,000 copies distributed 70,000 monthly online visitors 15,000 e-newsletter subscribers 5,000 daily blog visitors 1,777 Twitter followers 2,000 families attending expos 20% International online traffic 100% target audience 1,000,000 Families #1 Ranking on Google.ca w w w.O u r K i d s M e d i a .c o mM a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t 3. w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 4. World Internet Usage and Population Growth Timeline! ! 2000: 31,496,800 population / Internet users = 12,700,000 = 40.3% 2003: 32,050,369 population / Internet users = 20,450,000 = 63.8% 2005: 32,440,970 population / Internet users = 21,900,000 = 67.5% 2008: 33,212,696 population / Internet users = 28,000,000 = 84.3%w w w.O u r K i d s M e d i a .c o mM a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t 5. Amplify your efforts Amplify your 1. Where can you shareyour blog, twitter andfacebook pages? 1sh 2. Can you automateapostings/feeds withtools and widgets?2pto w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 6. Facebook Twitter LinkedIn Pull RSS feed of News or Blogw w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 7. Direct FeedsDirect Feeds Extra exposure!No additional Extra exposure! cost or effort No additional cost or effort w w w.O u r K i d s M e d i a .c o mM a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t 8. Sharing and Tweeting Sharing and Tweetingw w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 9. FriendFeed.compowerful resourceto streamlineonline updates!w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 10. Ourkids.net web stats Google Analytics: Ourkids.net site summary (January 1, 2009 May 2, 2010)810,529 Visits614,448 Absolute Unique Visitors (196,081 repeat visitors)3,816,612 Pageviews4:21 Time on Site (2x above industry average)Top 10 visiting countries include: Canada, USA, UK, Hong Kong, India, Australia, China, Brazil, Germany and Mexicow w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 11. Its Google time Ourkids is #1 on Google.ca Private Schools Boarding Schools All Girls Schools All Boys Schools Alberta Private Schools BC Private Schools Quebec Private Schools East Coast Private Schools Ontario Private Schools Here are some other popular search terms we rank highly for: Gifted Private Schools Advanced Placement Schools IB Schools Montessori Schools Calgary Private Schools Vancouver Private Schools Montreal Private Schools Toronto Private Schools Christian Private Schools w w w.O u r K i d s M e d i a .c o mM a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t 12. Our Kids e-listing overview Complete your e-listing pages and receive 5xs more pageviews and traffic! ! w w w.O u r K i d s M e d i a .c o mM a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8 e a S c h o o n s i p e n 19 n t 13. Ourkids e-listing samples Albert College Brentwood CollegeSelwyn House SchoolAshbury College Strathcona-Tweedsmuir School Kings-Edgehill SchoolSt. Michaels University Schoolw w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 14. Optimize your e-listing Provide images that showcasedifferent elements of your school(web format) Capture students in action (sports,arts, music) with supportive articlesand stories Include student/parent testimonials --word of mouth advertising at its best Showcase your unique opportunities:study abroad, round square,community service programs Keep your Important Dates updatedand access your e-listing quarterly tokeep content fresh! w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 15. Free online marketing tips Put Our Kids on your media press release q Submit articles to monthly e-newslettersq Update your events calendarq Contribute to the Our Kids Chalkboard Blog and become an expertq Student Bloggers connecting with potential studentsw w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 16. Whats new with Our Kids: Premium Online Display BundlesLeaderboard Connect with a pre-qualied and targeted audiencePremium Display Bundles provide your school with an integrated campaign with four ad units. All four ads are served up in rotation so that they appear regularly throughout the month. Ads may appear on any given page in any of the four formats. Includes: A guaranteed # of ad impressions per month Ad creation in four formats (leaderboard, big box, skyscraper, banner)Big BoxLeaderboard 728 pixels wide by 90 pixels highBig Box 300 pixels wide by 250 pixels highSkyscraper160 pixels wide by 600 pixels high banner300 pixels wide by 100 pixels high Free once a month update service banner Costs*:BASIC PREMIUM ULTIMATESkyscraper5,000 impressions 10,000 impressions 20,000 impressionsper month per monthper month$210 per month $400 per month$760 per month 6 months at $200 6 months at $3806 months at $720 per monthper month per month 12 months at $190 12 months at $36012 months at $680per month per monthper month*3 months minimum booking5w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 17. Whats new with Our Kids:Online E-Listing EnhancementsEnhance and upgrade your online e-listing to drive more trafc to your school prole. Use the power of online video to showcase your school to thousands ofVideo Gallery -School Showcased prospective familiesG ol d $ 650 p e r year ($55 p e r m o nt h) Featured school positioning on highly visitedourkids.net pages Positioned on Featured School Summary Page Positioning on the Our Kids video gallery page 2 videos posted on your school prole pageOnline Video - 1 e-brochure posted on your school prole pageSchool ShowcasedSil ve r $250 p e r year ($22 p e r m o nt h) Positioned on Featured School Summary Page Positioning on the Our Kids video gallery page E-Brochure Online Videos 1 video posted on your school prole page 1 e-brochure posted on your school prole page w w w.O u r K i d s M e d i a .c o m 6 M a r ke t i n g I n d e p e n d e n t S c h o o l s s i n c e 19 9 8w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 18. Whats new with Our Kids:Online E-Newsletter AdvertisingDeliver your message to a highly targeted and receptive audience.The Our Kids E-Newsletter is distributed to an opt-in list of 15,000+subscribers two times per month. With informative articles, video features Leaderboardand tips on choosing a school, its the perfect way to increase awarenessabout your school and/or promote open house events. N ew s let te r Ba n ne r A d ve r t is i ng I nc lu d e s: Display banner ad with link to your website 50 character text link to your website Big BoxLeaderboard$975 banner Big Box $900 banner $600Exclusive Sponsorship (all 3) $1,600 We can tailor your marketing campaign with print, online and e-newsletteradvertising and create a campaign that works within your budget.For more information, please call 905-272-1843or email info@ourkids.net.w w w.O u r K i d s M e d i a .c o m7 M a r ke t i n g I n d e p e n d e n t S c h o o l s s i n c e 19 9 8w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t 19. Turningcreativity, vision and passion into exciting video Admission Experts Alumni Project Arts, Music and Creativity Boarding Life w w w.O u r K i d s M e d i a .c o m M a r ke ti n g I n d e p e n dMn tr ke ti n g lIs d en c e d e 9 8 S c h o o l s s i n c e 19 9 8e a S c h o o n s i p e n 19 n t