Adding Video to Maximize Your Reach, Exposure & Pick-Up

Jason Silverstein, ACBJ/bizjournals digital networkJune 17, 2010 - Maggianoʼs, Charlotte NC

By way of background...

Ten Tips to Better Online Video

10. Always carry a video camera (duh!).

9. Image quality is less important online.

8. Edit “in camera.” Edit again offline.

7. Shorter is better. For all.

6. Make easy to view...

5. ...but do NOT auto-play.

4. Upload where viewers are...

3. But remember your business model.

2. Participate. You can NOT teach passion.

1. Metadata. Embrace information.

The End / Beginning of Your Next Steps.

this presentation available on jasonsilverstein.com