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MAXIMIZING BOOK DIRECT STRATEGY WEBSITE DESIGN & … · Hotel Management Companies Casinos...

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WEBSITE DESIGN & DIGITAL TECHNOLOGY HeBS Digital’s talented creative and web development team specializes in website re-designs, enhancements, and technology necessary to the success of any hotel’s bottom line. INCLUDES: Responsive Website Design smartCMS v7 Website Technology Platform Smart Personalization Engine Interactive Marketing Applications (Limited Time Offer, Sweepstakes, Facebook Apps, etc.) Dynamic Rate Marketing Gateway Reservation Abandonment Technology Mobile & Social Media Marketing Technology Cloud Website Hosting & Content Delivery Network (CDN) Hotel Brands/Multi-Property Individual Hotels & Resorts DMOs & CVBs Hotel Management Companies Casinos Restaurants Celebrating 15 Years of Building Book Direct Strategies for Hoteliers MAXIMIZING DIRECT REVENUES THROUGH WEBSITE DESIGN, DIGITAL TECHNOLOGY & MARKETING www.hebsdigital.com INCLUDES: Website Revenue Optimization Consulting Direct Online Channel Gap Analysis Website Gap Analysis Comp Set Gap Analysis Best Practices Consulting Emerging Trends & Technologies eCRM Strategy Budget Planning & Creation Performance Evaluation Mobile Marketing Strategy Social Media Strategy Vendor Analysis BOOK DIRECT STRATEGY A Comprehensive Approach = Lower Cost-of-Sale Since 2001, HeBS Digital has been helping hoteliers build ‘Book Direct’ strategies that drive incremental revenues and lower their Cost-of-Sale per booking. Case Study: La Fonda on the Plaza (www.lafondasantafe.com), a historic luxury hotel in Santa Fe, New Mexico, engaged HeBS Digital to design, develop and lead the digital website design and marketing strategy to increase revenue and traffic to the website. RESULTS YOY IN FIRST MONTH +46% Revenue +77% Reservations 1,853% ROI
Transcript
Page 1: MAXIMIZING BOOK DIRECT STRATEGY WEBSITE DESIGN & … · Hotel Management Companies Casinos Restaurants Celebrating 15 Years of Building Book Direct Strategies for Hoteliers MAXIMIZING

WEBSITE DESIGN & DIGITAL TECHNOLOGYHeBS Digital’s talented creative and web development team specializes in website re-designs, enhancements, and technology necessary to the success of any hotel’s bottom line.

INCLUDES: Responsive Website Design smartCMS v7 Website Technology Platform Smart Personalization Engine Interactive Marketing Applications (Limited Time

Offer, Sweepstakes, Facebook Apps, etc.) Dynamic Rate Marketing Gateway Reservation Abandonment Technology Mobile & Social Media Marketing Technology Cloud Website Hosting & Content Delivery Network (CDN)

Hotel Brands/Multi-Property

Individual Hotels & Resorts

DMOs & CVBs

Hotel Management Companies

Casinos

Restaurants

Celebrating 15 Years of BuildingBook Direct Strategies for Hoteliers

MAXIMIZINGDIRECT REVENUES THROUGHWEBSITE DESIGN,DIGITAL TECHNOLOGY & MARKETING

www.hebsdigital.com

INCLUDES: Website Revenue Optimization Consulting Direct Online Channel Gap Analysis Website Gap Analysis Comp Set Gap Analysis Best Practices Consulting Emerging Trends & Technologies eCRM Strategy Budget Planning & Creation Performance Evaluation Mobile Marketing Strategy Social Media Strategy Vendor Analysis

BOOK DIRECT STRATEGYA Comprehensive Approach = Lower Cost-of-Sale

Since 2001, HeBS Digital has been helping hoteliers build ‘Book Direct’ strategies that drive incremental revenues and lower their Cost-of-Sale per booking.

Case Study: La Fonda on the Plaza (www.lafondasantafe.com), a historic luxury hotel in Santa Fe, New Mexico, engaged HeBS Digital to design, develop and lead the digital website design and marketing strategy to increase revenue and traffic to the website.

RESULTS YOY IN FIRST MONTH+46% Revenue

+77% Reservations1,853% ROI

Page 2: MAXIMIZING BOOK DIRECT STRATEGY WEBSITE DESIGN & … · Hotel Management Companies Casinos Restaurants Celebrating 15 Years of Building Book Direct Strategies for Hoteliers MAXIMIZING

Smart Personalization Engine

FULL-SERVICE DIGITAL MARKETINGHeBS Digital helps hoteliers maximize direct revenues through a suite of comprehensive digital marketing services that effectively reach travel consumers and lower Cost-of-Sale. Services Include:

Account Management

Campaign Management

Search Engine Marketing

Copywriting & SEO

Multichannel Marketing

Email Marketing

Mobile Marketing

Social Media

Smart Data-Driven Marketing

Online Branding & PR

Campaign Tracking, Analytics & Reporting

Email Marketing

Multichannel Marketing Campaigns

Smart Data-Driven Marketing

TECHNOLOGY THAT PUSHES THE INDUSTRY FORWARD

We work tirelessly to develop best-of-breed technology that is transforming the hospitality industry.

Notable developments include the award-winning smartCMS v7 website technology platform, the DRM Gateway (enabling dynamic and real-time rate marketing), Interactive Applications, Reservation Abandonment products, and the Smart Personalization Engine – the foundation for 1 to 1 marketing.

Interactive Marketing Applications

Award-Winning Website Technology Platform: smartCMS

www.hebsdigital.com

MORE ABOUT USHeBS Digital helps hoteliers drastically increase direct bookings and lower overall distribution costs by deploying industry best-of-breed digital technology, consulting and marketing.

Who can benefit from HeBS Digital's services:

Top tier major hotel brands

Luxury and boutique hotel brands

Resorts and casinos

Hotel management companies

Franchisees and independents

CVBs

Restaurants

Over 350 digital technology, website design and full-service digital marketing awards!

CONTACT HEBS DIGITAL’S CONSULTANTS AT (212) 752-8186 or [email protected].

FOLLOW US ON: Facebook: facebook.com/hebsdigital

Twitter: twitter.com/hebs_nyc

LinkedIn: linkedin.com/company/hebs-digital

Youtube: youtube.com/user/HeBSDigitalMarketing

Instagram: instagram.com/hebsdigital/


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