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Maximizing leads

Date post:15-Feb-2017
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  • MAXIMIZING LEADSALLUVIO

  • ALLUVIO

    KEY STAFF

    CLINT BROWN, CEO

    HALEY KIESER, PROCESS ENGINEER

    Alluvios team is full of recovering perfectionists who are obsessed with the flow of things.

  • ALLUVIO

    Alluvio uses a systematic approach to make an organizations workflow more effective, more efficient, and more capable of adapting to an ever-changing environment. We work with unique businesses experiencing uncommon growth challenges to achieve strategic growth.

  • ALLUVIO

    SEGMENTLIST

    CREATEOFFERS

    DELIVER&

    WOWREFERRALS

    FOUR STEPS TO MAXIMIZING LEADS

  • ALLUVIO

    WHY IS MAXIMIZING LEADS IMPORTANT?

    Improve overall health of business Serve your customers and potential customers better

  • ALLUVIO

    THE VALUE OF FOLLOWUP

    Followup is a challenge to most small businesses Personal connection

  • ALLUVIO

    AUTOMATED FOLLOWUP

    Save time Still personal Convert leads to customers Increase revenue Improve Success

  • 1. LIST SEGMENTATION

  • ALLUVIO

    HOW TO SEGMENT YOUR LIST

    Demographics Age, Gender, Location

    Psychographics How they think, how they spend

    Engagement When, where, and how they engage with brand

    Purchase Behavior What are they buying

  • ALLUVIO

    CREATE AN AVATAR

    Use worksheet to define characteristics Fictional character

    Represents who you are creating product or services for

  • 2. CREATE AN OFFER

  • ALLUVIO

    IDENTIFY GAPS IN OFFERS

    Offers should span the spectrum of your segmented lists

    Hesitant buyers Build upon smaller purchases Develop trust

    People who never buy, but refer Create a referral program for them

  • ALLUVIO

    BRAINSTORM NEW OFFERS

    Gaining new customers vs. re-engaging your current list Develop new offers and offer strategies for current lists

  • ALLUVIO

    FILL THE GAPS

    Time sensitive sales Free trials/samples Service level adjustment Self-service option Group options Different versions Product parings

  • ALLUVIO

    THE RIGHT OFFER AT THE RIGHT TIME

    Offers with LOW risk -> offered early in relationship Offers with HIGH risk -> offered later in relationship

    Work on relationship building and educating Offers made occasional rather than every communication

  • ALLUVIO

    CROSS SELL

    What is it? Example: amazon.com Doesnt always work for all businesses.

    Example of inappropriate cross sell: Fitness trainer

  • 3. DELIVER AND WOW

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    IMPROVE CUSTOMER EXPERIENCE

    Towards vs. Away buying Time delivered

  • ALLUVIO

    PROVIDE ADDITIONAL VALUE

    Additional service at no charge Add a personal note Sending flowers Quickly respond to complaints Continue to provide valuable content Answer questions in online forums Welcoming them Saying thank you

  • 4. GET REFERRALS

  • ALLUVIO

    ASK FOR REFERRALS

    Be intentional about asking You wont get the referral unless youve earned them

  • ALLUVIO

    SET EXPECTATIONS

    Let them know how important referrals are to you Be clear that you intend to EARN their referral No surprises when you followup Request referrals in the future

  • ALLUVIO

    PROVIDE REFER-A-FRIEND PROGRAM

    Ask to share socially Provide contact info of someone who could also benefit

    Referral cards or forms are best way to collect Customer dollar off gift cards

    Give incentive to both the referrer and referred for participating

  • ALLUVIO

    PROMOTE YOUR PROGRAM

    Examples: At the bottom of your emails Include call to action in transactional emails Add to your welcome email campaign Pop-up display on website Signs and forms at receptionist desk Email campaign when a happy customer is identified

  • ALLUVIO

    SAY THANK YOU!

    Easily forgotten Re-iterate that you appreciate the referral

    Examples: Handwritten card Calling Buying lunch Small gift

  • QUESTIONS?

  • INFO@ALLUV.IO

    mailto:info@alluv.io?subject=

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