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Maximizing LinkedIn (July 2014 Edition)

Date post:23-Aug-2014
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Description:
These slides are from a half day workshop that teaches everything you need to know to promote your business on LinkedIn.
Transcript:
  • Intro Strategy Profile Optimization Recommendations & Endorsements Connecting & Prospecting Group Membership Ads Premium Features Maximizing Chamber Membership via LinkedIn Measuring the Results Download this slide deck at http://bit.ly/MAXLINK2
  • We will have Q&A at the end of each section. Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at: http://bit.ly/MAXLINK 2 Download this slide deck at http://bit.ly/MAXLINK2
  • What is your one main desired takeaway today? Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2 LinkedIn launched in 2003. Now 11 years old. LinkedIn has over 200 million users (in total) and gains 2 new users every second. LinkedIn has an above-average number of users that are well-educated, male, aged 25 to 64, high- income individuals 53% of B2B marketers have acquired a customer through LinkedIn, compared to 22% for B2C LinkedIn received over 1 BILLION pageviews in the last 30 days (as of 7/8/14)
  • Download this slide deck at http://bit.ly/MAXLINK2
  • I recently posted a downloadable piece of content on my blog (with registration form) Shared that blog article: As a LinkedIn status update In 49 out of 50 LinkedIn groups Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2 I received the following from LinkedIn 4,755 pageviews on that article 1,634 website visits 1,083 downloads on new content 460 downloads on old content (linked to by new) 851 new email subscribers 930 pageviews on an older article (linked to by new) 51 group post likes 36 new connection requests 27 group post comments
  • Download this slide deck at http://bit.ly/MAXLINK2 SEO & Social Media Blog Articles Downloads Email Mktg Webinars LEADS
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Who EXACTLY are you going after? Prospects? Strategic Partners? Referral Sources? What EXACTLY makes you different? What EXACTLY do you want to get from this? Meetings? Email subscribers?Website visitors? BE SPECIFIC. Download this slide deck at http://bit.ly/MAXLINK2
  • Define demographics Age Gender Occupation/position Family situation (marriage, number of children, caring for an elder adult, etc.) Income/revenue level Geographical region Education level or number of years in business Download this slide deck at http://bit.ly/MAXLINK2
  • Define psychographics What are their needs? What are their buying habits? What are their lifestyle patterns (hobbies/interests, beliefs, values, behavior patterns/habits)? What publications do they read (online & offline)? Where do they go for their education/research? What do they love to do (hobbies/activities)? What do your clients care about when it comes to your services? Download this slide deck at http://bit.ly/MAXLINK2
  • Define situational characteristics What are the common situations that they are in? Define pain points What are the most painful problems or issues that your market is trying to deal with?Why? What keeps them up at night? What are they scared/afraid of? What negative things will happen if they DONT use your products/services? Download this slide deck at http://bit.ly/MAXLINK2
  • Why are you better than your competition? Mission,Vision,Values Education? Experience? Customer Service? Define benefits of them using your services What good things will happen for them or their business? What positive emotional or egotistical effects would they experience? Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2 ? ? ? ? ? LEADS
  • Increase my total number of connections by a minimum of X per X (week, month, etc.) Increase LinkedIn-driven website & blog traffic by a minimum of X% per X (week, month, etc.) Post activity should be a minimum of X posts per (week, month, etc.) v
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2 (Yes, these are actual LinkedIn profile pictures. *sigh*)
  • Download this slide deck at http://bit.ly/MAXLINK2 PROFESSIONAL headshot GREAT headline (TIP: For SEO purposes, put your name first, i.e. Pam Aungst is a) CUSTOM profile link (URL) LINKS to Company Profile &Website COMPLETELY filled out SMART keywords Projects Multimedia SPEELCHEK!
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Interests -> Companies -> Add a Company Fill out 100% Add Showcase Pages Link to your profile as place of employment Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • The company logo should be 100px x 60px. The square company logo should be 50px x 50px A branded cover photo should be on the page. Cover photos are 646 pixels wide and 220 pixels tall Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2 Products & Services pages have been replaced with Showcase Pages Showcase Pages are extensions of your Company Page, designed for spotlighting a brand, business unit, or initiative Can have up to 10 Can post updates & sponsored updates Can optimize for SEO
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/MAXLINK2
  • Choose your words carefully Be authentic Recommendations you GIVE are shown on YOUR profile. If you wouldnt recommend that person IRL, dont do it online. Download this slide deck at http://bit.ly/MAXLINK2
  • Download this slide deck at http://bit.ly/LIBASICS14 Promptly thank people for recommending you
  • Download this slide deck at http://bit.ly/MAXLINK2
  • To ask for a clarification/correction on a recommendation you receive. Its a reflection of you! Download this slide deck at http://bit.ly/MAXLINK2
  • I received your request for a LinkedIn recommendation. Im happy to vouch for your expertise, but since we didnt actually work together and I wouldnt be able to answer any specific questions about my experience with you if they arise, I think it might be best if I contributed to your profile with an endorsement instead of a detailed recommendation. Download this slide deck at http://bit.ly/MAXLINK2
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