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Maximizing Mobile

Date post:31-Oct-2014
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ERE Webinar from 4/18/12, presented by Dave Martin.
Transcript:
  • 1. Maximizing Mobile Dave Mar4n @mobile_dave www.mobiledave.me David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 2. Today Mobile web consump4on trends mSite best prac4ce Social recrui4ng & mobile The good, the bad and the ugly What are early adopters up to? Checklist to get started in mobile recrui4ng Industry report David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 3. Mobile Quiz 1. What propor4on of North Americans accessed social networks via their mobile? 2. What market share does Android have of US smartphones? 3. How frequently does eBay sell an item via mobile? 4. What % of YouTube video views are on mobile? 5. What % of users wont put up with a bad mobile experience? Source Google, ComScore David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 4. Mobile Quiz 1. What propor4on of North Americans accessed social networks via their mobile? 1 in 3 North Americans access social networks on their phone 2. What market share does Android have of US smartphones? Android captures nearly half of US smartphones 3. How frequently does eBay sell an item via mobile? eBay sells something every 2 seconds via mobile 4. What % of YouTube video views are on mobile? 20% of YouTube video views are via mobile 5. What % of users wont put up with a bad mobile experience? 40% of users have turned to a compe4tors site aZer a bad mobile experience Source Google, ComScore David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 5. What devices to target? Android represent around half the smartphone devices. The Android landscape is very fragmented, tes4ng requires eort across dierent screens sizes and capabili4es. Source for data: ComScore @mobile_dave, www.mobiledave.me David Mar4n 2012
  • 6. What devices are your candidate buying? In Europe, BlackBerry is not near the top 5. Source ComScore David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 7. Are smartphones just owned by kids? 25-30 year olds are the biggest smartphone age group. Closely followed by 35-44 year olds. Mobile is not just for graduate recrui4ng! Source ComScore David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 8. What is an mSite? An mSite is a website designed to be easy to access from a mobile device. Typically an mSite supports various screen sizes, OS (iOS, Android, etc) and has minimal graphics for fast download over cellular networks. David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 9. Mobile best prac4ce Keep it quick If deep or rich media is available ensure the user taps to drill down Set expecta4ons for content which may take longer to load such as video Provide a visual loading queue Simple Naviga4on Thumb Friendly Make it visible Avoid pinch and zooming Accessible to wide market of devices Avoid Flash Use HTML 5, but remember Blackberry does not support HTML 5 / CSS3 very well Support landscape Avoid asking the user to type a lot Make it local and remember you can use GPS that is in the phone Auto redirect to mobile, but let users have the choice to use desktop versions Analyze stats, learn and improve David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 10. UK mobile jobseekers In UK mobile internet ajracts about the same trac as a market leading job board. The mobile site used most to search for jobs is the classied lis4ng site Gumtree. The second and third most visited sites are aggregators. The candidate is job seeking on mobile, the industry is not recrui4ng via mobile. Source ComScore David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 11. Channels to mobile 55% of ac4ve Twijer users access via Mobile. 425m ac4ve Facebook users connect via mobile. 1 in 3 North Americans access social networks via their mobile device. Half of mobile social network users log on daily. SoLoMo is now and the future. David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 12. Social recrui4ng needs mobile What happens when your users click the links you post in social media? Starbucks #FAIL no mobile support from Twijer link Do they see a mobile friendly page? Or do you invest your 4me and money promo4ng a page your candidates can not use on mobile? AT&T #LessFAIL the link redirected to the wrong content David Mar4n 2012 @mobile_dave, www.mobiledave.me
  • 13. The good, the bad and the ugly A great candidate journey is Search Google / click link in Twijer or Facebook. Consume career mSite Ac4on interest in job (various CTA) Lets take a look at a few major companies who represent Good, Bad and Ugly. David Mar4n 2012 @mobile_dave, www.mob
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