MAXIMIZING TWITTER FOR BROADCAST OPERATIONS by @FemiBellos for @businesstv Communicators Enterprise (c) 2013.
Transcript
1. MAXIMIZING TWITTER FOR BROADCAST OPERATIONS by @FemiBellos
for @businesstvCommunicators Enterprise (c) 2013.
2. Twitter just like every other social media tool, is a
channel/medium of expression. Twitter is an online platform
classifiable under micro- blogging. Provides opportunity for an
expression worth 1000 words using 140 characters only. Another
unique characteristic is its real-time conversational nature. What
TWITTER is Communicators Enterprise (c) 2013.
3. TWITTER, the nitty-gritty. Communicators Enterprise (c)
2013.
4. Your handle should be identifiable with you and should not
be seen to promote a conflicting brand identity. A tweet is that
which you pass across within 140 characters or less. As a media
organization, how punchy your tweet is determines the number of
clicks your link gets. On twitter, you follow and get followed .
Communicators Enterprise (c) 2013.
5. A Retweet (RT) is the twitter term for share as you have on
Facebook or YouTube. Your timeline shows your tweets starting from
the most recent. Communicators Enterprise (c) 2013.
6. Use dedicated hash tags for tweets relating to a particular
issue/matter/event. #sanusispeaks #5000note #fuelsubsidy. Note that
they are never spaced when containing more than one word. Carry
tweet descriptors where necessary [INFOGRAPHIC] [pictured]
[download] [video].This is important so as to let the reader know
the nature of information contained in the link. Communicators
Enterprise (c) 2013.
7. It can be used to increase viewership since it is a
veritable tool for publicity and promotion of broadcast content. It
can be used for breaking the news because of its instantaneous,
real-time impact. In broadcast, today, more media organizations
take viewer/listener/reader interaction beyond the traditional
media, into the digital space. Feedback gotten through interaction
can be used to improve content. Why Twitter for broadcast?
Communicators Enterprise (c) 2013.
8. The only way for ESPN to stay in the game now is to become a
leader in the Twitter sports community, same with Channels TV,
Punch newspaper, Dana Air, etc. Also, it is a good platform for
feeling the pulse of the audience. Audience segmentation People are
informed even when they are not in front of their TV sets.
Communicators Enterprise (c) 2013.
9. WHY SHOULD THEY FOLLOW YOU AT ALL? All we are saying is
Communicators Enterprise (c) 2013.
10. Content determines followership. For business TV, your
niche should be business news and business related content. In
Nigeria, we do not have strong business news handles on twitter
compared to other specializations. CONTENT IS KING! Communicators
Enterprise (c) 2013.
11. TWITTER IS UNIQUE. TWITTER IS SOCIAL. Communicators
Enterprise (c) 2013.
12. CREATING AN ENGAGING PLATFORM VIA: Daily updates News
headline recap Dedicated hash tags for each programme Live-tweeting
during live shows/interviews ENGAGEMENT! Communicators Enterprise
(c) 2013.
13. Sign up to twitter or modify your account. Follow those you
know especially those in your field Using Twellow, Tweepsearch etc.
Follow prominent twitter influencers and get them to follow back.
Get a referral from top influencers e.g. a RT. Start tweeting.
Tweet a useful link. Create content, tweet it! Tools to use include
Hootsuite, Tweetdeck, etc. So what next? Communicators Enterprise
(c) 2013.