www.coachmisty.com

Hi, my name is Misty. I am a marketing coach.

My formal education is in Marketing and Graphic Communications and over 16 years of sales experience.

I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business.

Maximizing Your SEO

www.coachmisty.com

This is MARKETING 101…the basicsEven BASIC SEO techniques will

put you 95% above others!

Maximizing Your SEO

www.coachmisty.com

Maximizing Your SEO

www.coachmisty.com

Why SEO Ranking is ImportantThe top 3 “natural search results” get over

65% of ALL search engines clicks!

Maximizing Your SEO

www.coachmisty.com

GoogleGoogle sees more search activity than Yahoo and Bing COMBINED!!

What we are going to cover:

1. Introduce you to 1 tracking tool you really can’t market without…

2. Basic SEO practices that will rank you ahead of 95% of your competition in search engine results!

Maximizing Your SEO

www.coachmisty.com

Maximizing Your SEO

www.coachmisty.com

1 Tracking Tool you can’t Market without…

Maximizing Your SEO

www.coachmisty.com

If you have a website you have the potential to be found…by anyone…anywhere…

Unlike the Yellow Pages

Maximizing Your SEO

www.coachmisty.com

Don’t just strive for #1DOMINATE the page and be

seen MULTIPLE times!

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Maximizing Your SEO

www.coachmisty.com

The Ultimate Goal of SEOIs to improve the user experience when they are searching online.

Maximizing Your SEO

www.coachmisty.com

How does SEO work?Search engine “spiders” and “crawlers”

That “read” content and index it (store it)

They look at titles and meta descriptionsto look for validity in content being shared.

Maximizing Your SEO

www.coachmisty.com

How does SEO work?Spiders and Crawlers are looking for 2 things:

Relevancy & Authority

Relevancy: is if the content is relevant to the titles, tags, and descriptions

Authority: is a little “trickier”…Authority is the probability that your site will come up in a search.

Authority is determined by a algorithim Google has created.

Algorithim factors include: fresh, usable content; links to your page;images using ALT tags, among roughly 100 other factors (literally)…

Maximizing Your SEO

How does SEO work?ALGORITHIMS:

“Algorithms are computer programs that look for clues to give you back exactly what you want” - Google

Maximizing Your SEO

www.coachmisty.com

Quality Content Trumps SEO 100%If your content isn’t good enough to be shared

then nothing else will matter…

Maximizing Your SEO

www.coachmisty.com

2 Components to SEO1. On-page Optimization (25% of *SERP – Hubspot)2. Off-page Optimization (75%!!!)

* SERP (search engine results page)

Maximizing Your SEO

www.coachmisty.com

On-page OptimizationKeywords

(not a “magic bullet” but still VERY important)

NOTE: they don’t have to be an EXACT match…

GO TO: Google Ads Keyword Tool

Keyword Strategy…”High” or “Less Common (Niche)”

TIP: Separate tags that use the same words…(EXAMPLE: Marketing, Marketing Coach)

Maximizing Your SEO

www.coachmisty.com

On-page OptimizationMeta Tag Descriptions

These show up on SERP (160 character max)

NOTE: Each page should have it’s own…duplicate tags can actually hurt your ranking

Maximizing Your SEO

www.coachmisty.com

On-page OptimizationPage Titles

(ideally used in the URL of the pages as well)

NOTE: Using RELEVANT keywords…

Maximizing Your SEO

www.coachmisty.com

On-page OptimizationHeadlines

(4 – 9 RELEVANT…..keywords)

NOTE: they don’t have to be an EXACT match…

Maximizing Your SEO

www.coachmisty.com

On-page OptimizationBody of Content

(be sure to “sprinkle” keywords in the text)

NOTE: 2x is enough…any more may penalize you.

Maximizing Your SEO

www.coachmisty.com

On-page OptimizationAlt Tags

On your pictures

Maximizing Your SEO

www.coachmisty.com

On-page OptimizationLocalization

Using keywords that include your servicing locations.

Maximizing Your SEO

www.coachmisty.com

Off-page OptimizationIs about building online authority

Which is a reputation of trust stemming from:• Quality• Quantity• Relevance

Maximizing Your SEO

www.coachmisty.com

Off-page OptimizationCompelling Content

Content is KING

Maximizing Your SEO

www.coachmisty.com

Off-page OptimizationCo-Marketing

Lift each other up and promote one another.

Maximizing Your SEO

www.coachmisty.com

Social MediaLinking everything together…increasing your traffic.

PLUS: Social content that is connected to you that is shared by people you know is prioritized.

NOTE: Also use keywords in your social media content.

ALWAYS include social share buttons when possible!

Maximizing Your SEO

www.coachmisty.com

Repeat VisitorsGive people a reason to come back…

• Blog• Events• Landing pages• Offers• Podcast

Maximizing Your SEO

www.coachmisty.com

Google BookmarkShows Google that it’s important

Maximizing Your SEO

www.coachmisty.com

When people open up their browserand type in their search…

They are looking for a reason…

They are interested / thinking about buying…

If not now, sometime in the near future!

Maximizing Your SEO

www.coachmisty.com

A few important questions…

1. Are you able to capture the “lookers”? How do you know they were on your site? For how long? What did they spend the most time looking at?

2. Do you have a system to build a relationship with those who aren’t quite ready to buy yet?

3. Are people able to “purchase” from your site? Or do they have to remember to “call you” tomorrow?

Maximizing Your SEO

www.coachmisty.com

If you answered “NO” to any of these questions…

You should go to www.coachmisty.comand complete the form to receive FREE tips

on how you can inexpensively market your business.

Maximizing Your SEO

www.coachmisty.com

Questions

Maximizing Your SEO

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