Maximizing your social media tip - tips and tricks to make the most of your time

Robin Fay, robinfay.net2011/10, COMO 2011

SLIDES AT SLIDESHARE.NET/ROBINFAY

Maximizing Your Social Media Presence: Tools and Tips to Save You Time and Effort


SLIDES AT SLIDESHARE.NET/ROBINFAY

robin fay / georgiawebgurl @

robinfay.net, twitter, linkedin,

google+


We’ll cover: • Maximizing your effort

o Timesaver toolso Batch processing social mediao How to get the best bang for the buck (or

time!) in other words ROI • Best practices - do you NEED to be in every

social space? • Engaging staff in social media & training Getting

help!)



Background

The UGA Libraries have been using social media since 2004 when we began blogging; tweeting and facebook have been more recent additions.



Popular Social Media spaces• Community: Google+, Facebook Pages,

Twitter, LinkedIn • Blogging: Blogger.com, tumblr, or

wordpress.com • Images/Photo Galleries: Picasa (Web Albums),

Flickr • Movies/Audio: Youtube, Flickr,Itunes



Timesavers Batch process

o Automate when possible (one post> to multiple sites)

o Schedule time for creating content and engaging

with audience Evaluate the most effective time to be online and

use that time to network. Often, it is M-F 9-6 during your time zone.

o Use every tool at your disposal: Spellcheckers and other plugins, email, the web, everything



More timesaver tools • Use spam filtering software for blogging to help manage

comments • Batch read email> skim, sort, and file

• Use Google Reader for everything with RSS feed; read one

article on a topic and if it suits your need; delete the rest (or file for later) - Search and sort instead of browse

• Use meetingwizard or shared calendars to schedule

meetings •

Robin Fay, robinfay.net

2011/10,COMO



Timesaver tools

Focus on automation

• Automatically send blog posts directly to a twitter account> http://www.twitterfeed.com

• Selectively send twitter to post as facebook

status: selectivetweets app in facebook ; then add #fb to the end of a tweet

• Demo

Robin Fay, robinfay.net2011/10,COMO


Timesaver tools: Focus on automation

Automatically post photos to facebook or twitter> Use Picnik.com

See Automating Your Social Media

Presence: http://contentdivergent.blogspot.com/2011/06/automating-your-social-media.html

Demo

Robin Fay, robinfay.net2011/10,COMO


Timesaver tools: Focus on batch processing

• Schedule tweets ahead of time (futuretweets.com, hashable.com, or bufferapp.com)

• Schedule blog posts – use the post date to schedule

posts ahead of time • Use picasa or flickr to batch process images;

Facebook also has some batch processing features



Timesaver tools: Focus on efficient workflows

• Schedule a writing or content creation time and do as much work as you can in that time frame- reuse what you can

• Search for content written about you - links to your

posts, RT (retweets), newspaper articles, etc. to see if there is anything you can reuse (such as links, or presentations you can embed in your content)



Timesaver tools: crowdsource your content

• Encourage your community - the more viral your content the less work you end up doing in the long run

• Reach out to community - flickr photos of your library,

guest posts • Incorporate social media into your events - not only

create content but encourage user created content> photos, videos, reviews, ask to reuse materials created in workshops, etc.



Timesaver tools: crowdsource your content (more!)

• Make social media your event - perhaps, a photo

contest of library? • Not only provide community space, but also see

how you can fit that into your social media strategy - a win win for everyone> more people at events, a better engaged community and you get more social media content



Timesaver tools : Evaluate your presence (What's your ROI?)

• Evaluate when your network is online, focus

time and energy then if possible • Check statistics, followers/friends and target to

your audience


Timesaver tools : Evaluate your presence (What's your ROI?)

• Use google alerts (google.com/alerts) and

google yourself • Keep an eye on reputation management tools

like pbgrader and klout • Make it easy for users to share content across

your sites



Timesaver tools: Be smart

• Don't just broadcast; share, network, communicate & create

• Don't make your presence private!


Engaging staff in social media & training(Getting help!)• Choose the best resource for your department -

where your users are and what works best for you..

• Provide support - training, time, tools!• Make it part of work – show staff how they

contribute to the voice of your library. Focus on useful, timeshaving, and again, relevant.

• Show them how it can help them - promote resources, communication tool, etc.

• Provide guidance on how to participate in social media on behalf of an institution or department (do you need a social media policy?) and how to keep your private life private.

• Make it fun but work related. ;-)



Barriers:• Even staff who work in technology areas

(databases, etc.) may have little experience or comfort with social media technologies.

• Provide training and instructions, as needed.

• Encourage!• • Some staff may not be comfortable with social

media - look for enthusiastic participants



Barriers:

• Privacy issues - separating personal from work related social media is critical. Create generic department/library accounts. Use Pages if for Facebook.

• Administration - need buy-in at all levels• Social media takes some work; keeping up with it can

be a challenge.

People who do not feel comfortable using social media often have privacy concerns.



Overcoming Barrierso Not all departments or libraries may be quite ready for social

media. It’s important to judge which social media works best.

o However... social media is not going anywhere any time. Social media can provide a more friendly face to the library and be in the user's space.

o If your institution or organization wants staff to participate in social media as part of your public voice, you need to encourage it at all levels.

o Develop and provide guidelines for appropriate social media. These do not have to be overly long or wordy.

o If you need to set up a review process, make sure it is part of the process. (and it shouldn’t take too long, either!)


Provide an official channel for work related blogging, tweeting, youtubing, facebooking, whatever social media you want to use… …and on that note: be cohesive

and pick the social media that works best for your organization and focus on that.


Social media on behalf of a department or organization:• Things to consider:• How will your organization be named in social media writing? • What is your brand and how is it represented?• Are there areas which are off-limits to discuss? • Are there particular areas to focus on? (events? Information bulletins?

)• Who will write content? What style? Should headlines appear in a

particular way?• What schedule?• Who will answer questions posted through social media?• What about copyright or legal issues?• Evaluation?



Resources to develop your own program: Social Media policies and training resources on the webhttp://acfpl.org/blog/about/social-media-policy/http://24369.vws.magma.ca/explore/about/policies/social_e.htmlhttp://www.nflibrary.ca/LibraryInformation/Policies/SocialNetworkingSoftwarePolicy/tabid/443/Default.aspxhttp://www.vancouver.wsu.edu/marcomm/social-networking-guidelinesLarge listing of social media policy templateshttp://socialmediagovernance.com/policies.phprobin fay (georgiawebgurl’s list):

http://delicious.com/georgiawebgurl/social_media_policy Training :http://delicious.com/georgiawebgurl/social_media_training Automating your social media presence;http://contentdivergent.blogspot.com/2011/06/automating-your-social-media.htmlMy blog on technology, libraries & social media:http://www.contentdivergent.blogspot.com


Materials usedAll available at http://www.delicious.com/georgiawebgurl/social_media_training_materialsThanks!Questions?georgiawebgurl@gmail.com@twitter@linkedin@delicious

Robin Fay, robinfay.net2011/09, Social Media for Government


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Maximizing your social media tip - tips and tricks to make the most of your time

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