Maximizing Your Talent Acquisition Strategy with Mobile

© 2013 Punchkick Interactive Inc. All rights reserved.

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MAXIMIZING YOUR TALENT ACQUISITION STRATEGY WITH MOBILERyan UngerCTO, Punchkick Interactive

#HRACHG@ryanunger@punchkickmobile


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AGENDA

• Evolution of Strategy• Unfair Competitive Advantage• Take-Home Value

TOPICS COVERED


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Evolve You’re Strategic Thinking.


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DON’T GET CRUSHED

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© 2013 Punchkick Interactive Inc. All rights reserved. Photo Credit: Results.com

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COMPLACENCY

HOW WILL THIS AFFECT GROCERS?

-DARWIN

It is not the strongest who survive,

nor the most intelligent,

but the ones most responsive to change.

“

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Organizations Must Evolve to Survive.

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The Five Degrees of an Unfair Competitive Advantage.

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Job Seekers are Mobile

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Mobile is Hyper-Personal

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Hyper-Personal is Sexy

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Sexy Organizations Recruit Amazing Talent

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Sexy Organizations Recruit Amazing Talent

Amazing Talent Creates an Unfair Competitive Advantage

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1. Job Seekers Are Mobile.


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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/R207Z

Searched for Jobs on Mobile

http://goo.gl/R207Z

http://goo.gl/R207Z

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Mobile is a behavior, not a technology.

–Anna Bager

Vice President & General Manager of the Mobile Marketing Center of Excellence at IAB.

“

WEB USERS DIG IN

TABLET USERS GRAZE

MOBILE USERS SNACK

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2. Mobile is Hyper-Personal.


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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IQsqs

Importance of Mobile

http://goo.gl/IQsqs

http://goo.gl/IQsqs

DISCLAIMER: THIS IS NOT MY PHONE :)

IT’S ALWAYS ON

IT’S PROTECTED

IT’S BANKING

IT’S CHEERING

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3. Hyper-Personal is Sexy.


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Who is this guy?

+ What jobs fit him well?+ At which companies?

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My name is Ryan…I’m an INTP with core values of leading by example, and global citizenship. My primary love languages are words of affirmation and physical touch. I'm 30 years old, single, love dogs, live in downtown Chicago, and I’m working to complete an Ironman. I recently cut off 5 inches of hair, and I’m wickedly-passionate about entrepreneurship, mobile, and big data.

“

+ What jobs could fit me well?+ At which companies?

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What’s the Difference Between Me and the Other Guy?

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I've defined myself in a hyper-personal way

He didn’t

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Keyword-Stuffed Job Posts

Conventional Wisdom

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Keyword-Stuffed Job Posts+ Massive Exposure

Conventional Wisdom

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Keyword-Stuffed Job Posts+ Massive Exposure+ Skills-Based Matching

Conventional Wisdom

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Keyword-Stuffed Job Posts+ Massive Exposure+ Skills-Based Matching

Conventional Wisdom

Loads of Applicants

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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/s65xW

http://goo.gl/s65xW

http://goo.gl/s65xW

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Analysis of Social Data

Hyper-Personal Wisdom

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Analysis of Social Data+ Engaged Candidates


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Analysis of Social Data+ Engaged Candidates+ Culture/Skills-Based Matching


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Analysis of Social Data+ Engaged Candidates


High-Quality Applicants

+ Culture/Skills-Based Matching

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Do You Know Your Cost of Turnover?

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Our Clients Have Seen 900%+ Improvements in KPIs When

Candidates Integrate with Social

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4. Sexy Organizations Recruit Amazing Talent


LOVE POTION #9

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People Don’t Buy What You Do, They Buy Why You Do It.

–Simon Sinek

“

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© 2013 Punchkick Interactive Inc. All rights reserved. Source: http://goo.gl/IV5n2

http://goo.gl/IV5n2

http://goo.gl/IV5n2

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Employes Don’t Work for You Because of What You Do, They Work for You Because of Why You Do It.

Source: http://www.startwithwhy.com/About.aspx

http://www.startwithwhy.com/About.aspx


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Don’t Settle on the What. Sell Job Seekers on the “Why”

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5. Amazing Talent Creates an Unfair Competitive Advantage


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Amazing Talent Drives Innovation

Source: http://www.startwithwhy.com/About.aspx



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Hiring on Culture Creates “A” Teams, Which Breed “A” Players

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Let’s Talk About Take-Home Value.

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Some Organizations “Get It”

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You Should Try to Get Me Fired.

–Anonymous Client

…on talk about innovative ideas that he wanted us to bring to the table.

“

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We Needed a Kick in the Ass.“

–Anonymous Client

…on talk about why Punchkick was hired.

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This is Gonna’ be a Game Changer.

–Anonymous Client

…on talk about how big data will shift their company in a new direction.

“

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Close Your Eyes

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Suppose for a minute that you're the boss. You don't have to worry about politics, titles, or tenure. You run the show. You have a corner office, a reserved parking spot, and everyone must do what you say.

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How Would You Change Your Organization?

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To-Do Items (a.k.a. Your Homework)

Track As Much Interaction Data as Possible

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Use Social to Support Culture Matching

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Remember that Mobile Is Not Desktop

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Encourage Candidate Engagement

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Row in the Same Direction

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Row in the Same Direction

Try to Get Yourself Fired


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MAXIMIZING YOUR TALENT ACQUISITION STRATEGY WITH MOBILERyan UngerCTO, Punchkick Interactive

#HRACHG@ryanunger@punchkickmobile

Date post:	20-Aug-2015
Category:	Business
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Maximizing Your Talent Acquisition Strategy with Mobile

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