May 2011

Personnel World Objectives:Business Branding – New owner wants to reach potential customers with high skill-level positions to fill

Continue to reach jobseekers using CareerBuilder.com products: Job Postings and Resume Database

Capitalize on the fact the business has been locally owned and headquartered in Lansing, MI for over 30 years

Now introducing Yahoo!

Portals

1. Yahoo! Sites

2. Microsoft Sites

3. FACEBOOK.COM

Y! UV: 177,538

Sports

1. Yahoo! Sports

2. ESPN

3. FOXSports.com

Y! UV: 45,822

TV

1. Yahoo! TV

2. CBS Entertainment

3. AOL Television

Y! UV: 20,887

Travel

1. TravelAdNetwork

2. Yahoo! Travel

3. Tripadvisor Sites

Y! UV: 10,351

Home Pages

1. Google HP

2. Facebook HP

3. Yahoo! HP

Y! UV: 105,357

Finance

1. Yahoo! Finance

2. MANTA.COM

3. Dow Jones & Co.

Y! UV: 38,787

Photos

1. Facebook.com Photos

2. Photobucket.com LLC

3. Flickr

Y! UV: 20,228

Automotive

1. eBay Motors U.S.

2. Yahoo! Autos

3. SIM AutoDigital

Y! UV: 9,694

Search

1. Google Search

2. Yahoo! Search

3. Bing

Y! UV: 96,439

Movies

1. Yahoo! Movies

2. IMDb

3. Moviefone

Y! UV: 27,147

Real Estate

1. Yahoo! Real Estate

2. Move Network

3. Trulia Network

Y! UV: 20,160

Groups

1. Facebook Groups

2. Yahoo! Groups

3. NING.COM

Y! UV: 5,031

E-mail

1. Yahoo! Mail

2. Google Gmail

3. Win. Live Hotmail

Y! UV: 90,187

Lifestyle

1. Glam Media

2. iVillage

3. Shine

Y! UV: 27,015

IM

1. Yahoo! Messenger

2. MSN Msngr

3. AIM.COM/AIM App

Y! UV: 18,035

Green

1. Shine Green

2. Planet Green Sites

3. CARE2.COM

Y! UV: 3,064

News

1. Yahoo! News Network

2. CNN Network

3. MSNBC

Y! UV: 85,105

Entertainment-News

1. omg!

2. TMZ

3. People

Y! UV: 23,683

Local

1. YELP.COM

2. CityGrid Media

3. Yahoo! Local Network

Y! UV: 17,139

Hispanic

1. UNIVISION.COM

2. Terra - Telefonica

3. Yahoo! en Espanol

Y! UV: 2,180

Reference

1. Wikimedia

2. eHow

3. Yahoo! Answers

Y! UV: 59,096

Shopping

1. Yahoo! Shopping

2. Nextag.com Sites

3. Shopzilla.com Sites

Y! UV: 22,186

My (Custom)

1. My Yahoo!

2. iGoogle

3. My MSN

Y! UV: 13,380

Source: comScore, Media Metrix, February 2011, Base: P2+ U.S. data, Note: Homepages is not a traditional category in comScore’s service. Monthly figures unless otherwise indicated, Note: Rankings are based on unified data (hybrid)Yahoo! Monthly Unique Visitors (000) Noted in Yellow

Yahoo! is a leader: ranked in top 3 in 23 key categories

Yahoo! Is a Life Engine: Search + ContentSearch Marketing plus Display Advertising

Job Branding

JobBrandingStats:20%+ lift in EOIAbility to tell your storyEOI focused on your brand

Without Branding Vs BrandingWithout Branding Vs Branding

file:///C:/Documents%20and%20Settings/twahl/Desktop/LJ-SPAD110516_100425.html

file:///C:/Documents%20and%20Settings/twahl/Desktop/LJSPAD110517_121633.html

Option A:250 Classified print liner ads (8 line minimum)(24) 30-day CareerBuilder.com job postings (2 per month)

Investment: $1,207 per month

Option B:250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month)600,000 digital impressions – lsj.com (50,000 / month)1,200,000 digital impression – yahoo.com (100,000 / month)

Investment: $1,332 per month

Option C:250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month)Resume Database (1,500 resume saves / month)600,000 digital impressions – lsj.com (50,000 / month)

Investment: $1,452 per month

Option D:250 Classified print liner ads (12) 30-day CareerBuilder.com job postings (1 per month)Resume Database (1,500 resume saves / month)600,000 digital impressions – lsj.com (50,000 / month)1,200,000 digital impression – yahoo.com (100,000 / month)

Investment: $1,832 per month

CareerBuilder.com Training Available

Learn Job Posting Optimization, Resume Data Base, Candidate Controls, Screeners, Folders, & Letters, and more!

1.1 – on – 1 Phone / Website Training with your Account Manager in Atlanta.2.CB.com Webinars: Beginner and Advanced training offered weekly on CB.com.3.On Demand: Tutorials available when YOU are available.4.Me! I am available for in-person training when questions come up.

Tiffany WahlRecruitment Advertising Account Executive

517/377.1101 or twahl@lsj.com